In this episode, Angelique Robb interviews Stephanie Carlson from Naturspire, discussing her journey from journalism to the landscaping industry, the impact of COVID-19 on her business, and the importance of biophilic design. Stephanie shares her passion for creating living walls and green spaces, the challenges she faced, and her vision for the future of her business. The conversation highlights the significance of collaboration, trust, and the benefits of incorporating nature into indoor and environments in unique ways.

https://www.naturspire.com/

Takeaways

• Stephanie transitioned from journalism to landscaping after raising her children.
• She discovered biophilic design and its benefits for indoor environments.
• COVID-19 increased demand for indoor plants and greenery.
• NatureSpar focuses on creating living walls and green roofs.
• Collaboration with architects and designers is key to her business.
• Stephanie emphasizes the importance of building relationships in the industry.
• She aims to educate clients on the value of greenery in spaces.
• The business has grown through reinvestment and expanding services.
• Stephanie's passion for nature drives her creativity and projects.
• She believes in the mental health benefits of being surrounded by nature.

Sound Bites

• "I love doing rooftops."
• "It just brings happiness."
• "Nature is like the best Xanax."

Chapters

00:00Introduction and Background

02:48Transition to NatureSpire and Biophilic Design

05:35Impact of COVID-19 on Business

08:39Expanding Services and Collaborations

11:10Creative Projects and Challenges

14:01Growth and Business Development

17:33Building Relationships and Trust

21:30Future Vision and Industry Insights

In this conversation, Basil Camu, an arborist and founder of Leaf and Limb, discusses his transformative journey in the arboriculture industry, emphasizing the importance of tree preservation over removal. He shares pivotal moments that led to a significant shift in his business model, the challenges faced during this transition, and the innovative services that emerged as a result. Basil advocates for collaboration within the industry, the need for education about tree care, and the importance of finding joy in meaningful work. He also provides valuable advice for business owners looking to pivot their practices towards sustainability and environmentalism.

Takeaways

• Basil Camu transformed his arboriculture business to focus on tree preservation.
• The decision to stop removing healthy trees was driven by ethical considerations.
• The shift resulted in a loss of $2 million in annual revenue but led to a stronger business model.
• Structural pruning became a key service that differentiates Leaf and Limb from competitors.
• Collaboration with other tree services increased referrals and business opportunities.
• Education is crucial for changing public perception about tree care.
• Basil emphasizes the importance of finding joy in meaningful work.
• The company became the first B Corp certified in the arboriculture industry.
• Basil encourages other businesses to focus on sustainability and environmentalism.
• A strong marketing strategy centered on education can build trust and community engagement.

Chapters

00:00

Transforming Arboriculture: A New Ethos

03:01

Pivotal Moments in Business Transformation

05:35

Navigating Challenges: Client Convincing and Business Ethics

08:31

Building a New Business Model: Focus on Preservation

11:04

Innovative Services: Structural Pruning and Beyond

14:04

Collaboration Over Competition: A New Industry Approach

16:44

The Future of Arboriculture: A Call for Change

19:32

Education as a Marketing Tool: Engaging the Community

22:23

Advice for Business Owners: Transitioning with Purpose

25:01

Finding Joy in Meaningful Work: A Personal Journey

The conversation explores the critical issue of drinkable water scarcity and the advancements in water treatment technology that can convert non-drinkable water sources into safe drinking water. Cydian Kauffman discusses the alarming statistics regarding the availability of drinkable water and highlights the innovative technologies that can help address this global challenge.

https://purewaternorthwest.com/

Cydian Kauffman

CEO, Pure Water Northwest

https://purewaternorthwest.com/ 

Cydian@purewaternorthwest.com

360-908-8947

206-281-4100

Takeaways

• Only about 0.03 percent of the water in the world is drinkable.
• Drinkable water is becoming increasingly scarce.
• Water treatment technology can make non-drinkable water safe to drink.
• We can convert swamp water into drinking water.
• We can also convert sewer water into drinking water.
• The technology for water treatment is advancing rapidly.
• There is still a significant amount of clean water available.
• Water treatment can help alleviate water scarcity issues.
• Innovative solutions are crucial for sustainable water management.
• The conversation highlights the importance of environmental sustainability.

#conservewater #irrigation #smartwater #tapwater #microplastics

This morning we had Kris Kiser on the SYNKD on air show and here's a summary of the topics we covered. Will you be there next week? SYNKD team will be there so please reach out to us if you see us!!

https://www.synkd.io/synkd-news/equip-expo-wins-will-you-be-there-next-week

Equip Exposition Named “Greatest Trade Show of 2024,” Celebrated for Industry Impact and Community Stewardship

Equip Exposition—the nation’s largest gathering for landscapers, contractors, dealers, and outdoor power equipment manufacturers—has been named “The Greatest Trade Show of 2024” by Trade Show Executive at the Gold 100 Awards and Summit. The event also received the “Against All Odds Award” and was ranked the third largest trade show in the United States.

Despite facing a major cyberattack on its registration vendor days before opening, the Equip and OPEI teams pivoted seamlessly to deliver a record-breaking, sold-out show with 28,500 attendees, demonstrating resilience and operational excellence.

A Hub for Networking, Education, and Innovation

Peer-to-peer networking continues to be at the heart of Equip, giving industry professionals vital access to suppliers, partners, and new opportunities. As one industry leader put it:

“You can’t not be known each year.”

The show features:

• Hands-on Outdoor Demo Yard with 30 acres of equipment trials
• Expanded UTV Test Track
• Robust education and training sessions
• High-energy industry events, including concerts and receptions

Outdoor Stewardship and Community Engagement

Beyond business, Equip champions outdoor stewardship and community impact, highlighted through its partnership with the TurfMutt Foundation.

Key initiatives include:

• Reaching 70 million children with outdoor education programs
• Using a dog superhero character to promote conservation and responsible land use
• Hosting dog adoption events at the expo, turning industry gatherings into opportunities for giving back
• Encouraging community involvement in outdoor activities and connecting stewardship with real-life action

As shared in the podcast:

“There’s a real dog behind that.”

This storytelling approach humanizes the mission and deepens engagement.

Education That Inspires the Next Generation

Equip and TurfMutt understand that shaping the future of the industry begins with education. Their programs teach kids to value green spaces, care for the environment, and even consider careers in the outdoors.

“We reach 70 million kids.”

This long-term educational vision aligns perfectly with Equip’s role as the industry’s innovation leader.

Why Equip Exposition Stands Apart

Equip isn’t just a trade show—it’s a movement.

Its success comes from combining:

✅ Unmatched networking

✅ Forward-thinking education

✅ Hands-on industry events

✅ Deep commitment to outdoor stewardship

✅ Heartwarming dog adoption initiatives through the TurfMutt Foundation

By blending business growth with community purpose, Equip has set a new standard—making it clear why it earned the title “The Greatest Show of 2024.”

Looking Ahead: 2025 and Beyond

The expo continues to expand programming and experiences, with new initiatives already in motion for 2025. As the industry evolves, Equip remains the place to connect, learn, innovate, and give back.

Equip Exposition isn’t just the biggest. It’s the most impactful.

In this episode, Peter Wimberg shares his journey in the landscaping industry, emphasizing the importance of native plants and naturalistic landscapes. He discusses the transformation of urban spaces from traditional lawns to vibrant gardens, the challenges of changing public mindsets, and the evolving demand for pollinator gardens. Peter highlights the balance between traditional landscaping practices and innovative approaches, advocating for a future where landscapes coexist harmoniously with nature.

https://wimberglandscaping.com/

Takeaways

• Peter started his landscaping journey at a young age, pushing a lawnmower at 10.
• The shift towards native plants began about five years ago, driven by environmental concerns.
• Peter's personal garden has been chemical-free for over 15 years, focusing on native plants.
• Changing public perception about landscaping is a significant challenge.
• The maintenance of naturalistic gardens requires more knowledge and skill than traditional landscapes.
• Demand for pollinator gardens is growing, with many homeowners embracing the change.
• Peter's company has seen a substantial increase in sales for native gardens.
• Education and community engagement are crucial for promoting sustainable landscaping.
• The future of landscaping may involve more native and pollinator-friendly designs.
• Peter envisions a world where urban landscapes are more integrated with nature.

Sound Bites

• "I've never really had an office job."
• "I haven't had a lawn in probably 15 years."
• "You need the matrix plant to fill in."

Chapters

00:00

Introduction to Peter Wimberg and His Journey

02:23

Embracing Native Plants and Naturalistic Landscapes

06:06

Transforming Urban Spaces: The Shift from Lawns to Gardens

11:44

Changing Mindsets: The Challenge of Non-Traditional Landscapes

18:59

The Evolution of Plant Life and Garden Management

24:21

The Business of Landscaping: Balancing Traditional and Innovative Approaches

30:34

Growing Demand for Pollinator Gardens and Native Landscapes

37:21

The Future of Landscaping: Coexisting with Nature

43:56

Conclusion and Future Aspirations

keywords

landscaping, native plants, pollinator gardens, sustainable gardening, urban gardening, landscape design, environmental conservation, naturalistic landscapes, gardening education, business growth

In this episode, Mark Woolbright discusses the evolution and benefits of plantable retaining walls, emphasizing their environmental advantages over traditional concrete walls. He shares insights on the challenges of installation, the shift to using plastic blocks for portability, and the importance of plant selection for successful landscaping. Mark also highlights the need for education and collaboration among contractors and designers to ensure the effective implementation of these innovative systems. The conversation concludes with a look at the future of plantable retaining walls and the potential for creating unique, sustainable landscapes.

https://www.verdtech.com/retaining-wall/

USE CODE 'SYNKD25' TO SAVE 10% on your order

Takeaways

Mark's passion for plantable retaining walls began during his travels in Europe.

Plantable walls offer environmental benefits like urban cooling and runoff filtration.

The shift from concrete to plastic blocks enhances portability and reduces weight.

Education is essential for contractors to understand the installation of plantable walls.

Plant selection is critical for the success of plantable retaining walls.

Mark's company is focusing on building a network of installers across the country.

The aesthetic appeal of plantable walls is a significant draw for homeowners.

Collaboration between engineers, architects, and landscapers is vital for project success.

The market for plantable retaining walls is growing, with increasing consumer interest.

Mark is optimistic about the future of plantable retaining walls and their acceptance in the industry.

Sound bites

"Our blocks are much more portable."

"Education is key for installation."

"It's about creating a unique aesthetic."

Chapters

00:00 Introduction to Plantable Retaining Walls

02:50 The Evolution of Retaining Wall Technology

05:24 The Benefits of Plantable Retaining Walls

08:27 Challenges in Installation and Education

11:11 The Shift to Plastic Blocks

13:45 Partnerships and Market Focus

16:38 Plant Selection and Environmental Considerations

19:20 Future of Plantable Retaining Walls

22:19 The Importance of Collaboration in Design

25:08 Personal Experiences and Case Studies

27:51 Conclusion and Future Outlook

Keywords

plantable retaining walls, environmental design, landscaping, sustainable construction, green architecture, urban cooling, runoff water filtration, landscape contractors, plant selection, retaining wall technology

In this conversation, Brent Markus from Instant Hedge discusses the innovative production process of their hedges, focusing on the unique aspects of their boxwood varieties and the alternatives they offer. He shares insights into the shipping and distribution of their products, the benefits for landscapers, and his background in landscape architecture. The discussion highlights the growing demand for finished hedges in landscaping and the ease of use that Instant Hedge provides for both professionals and homeowners.

Takeaways

Instant Hedge uses computer-controlled tractors for precision planting.

Boxwood is the most popular hedge variety sold by Instant Hedge.

The company offers a variety of hedge sizes and types, including alternatives to boxwood.

Shipping is available across the U.S., with a focus on New England.

Brent's background in landscape architecture informs the business model of Instant Hedge.

The production process includes root pruning to ensure healthy hedges.

Instant Hedge products can be installed quickly, providing instant gratification for clients.

The company has a strong focus on customer service and first-time buyers.

Brent emphasizes the importance of listening to industry practitioners.

The demand for finished hedges is growing in the landscaping market.

Sound bites

"Boxwood is our number one seller."

"We have so many other varieties."

"We ship all over the U.S."

Chapters

00:00 Introduction to Instant Hedge and Brent Markus

02:55 The Unique Process of Growing Hedges

05:26 Boxwood: The Most Popular Hedge

08:13 Exploring Hedge Varieties and Alternatives

11:14 Production and Shipping of Hedges

14:18 Sustainability and Biodegradable Packaging

17:25 Collaborations and Practical Applications

18:24 Innovative Landscaping Solutions

21:16 The Growing Demand for Instant Hedge

22:48 Sales Strategies and Distribution Channels

26:18 First-Time Orders and Customer Engagement

28:24 Brent's Journey in Horticulture

31:11 The Technology Behind Instant Hedge

34:21 Cost-Effectiveness of Instant Hedge

37:15 Final Thoughts and Future Prospects

In this episode, Angelique Robb interviews Marie Ambusk, who shares her journey from a corporate career to becoming a passionate advocate for tree health and gardening. Marie discusses the challenges of tree care, the importance of understanding root health, and the innovative solutions she is developing, including ground penetrating radar technology to analyze tree roots. The conversation highlights the value of trees in our environment and the need for collaboration within the industry to improve tree care practices.

To pre-order the tool - sign up here:

https://www.treesroi.com/services-4

Takeaways

Marie transitioned from a corporate career to gardening after encountering tree health issues in her neighborhood.

She became a master gardener and started a project to help urban trees thrive.

Understanding tree roots is crucial for their health and longevity.

Many people are intimidated by tree care and fear damaging them.

Innovative tools are needed to assess tree root health before planting.

Ground penetrating radar technology is being developed to analyze tree roots.

The quality of tree roots significantly impacts their survival and growth.

Collaboration among industry professionals is essential for improving tree care.

The value of trees increases with their age, making proper care vital.

Education and awareness are key to preventing tree health issues. 

Sound bites

"The roots always win. They always win."

"It's all about the value proposition."

"It's a hard solution to crack."

Chapters

00:00 Introduction to Marie Ambusk

02:35 The Journey Begins: From Corporate to Gardening

05:26 Understanding Tree Health and Root Issues

08:13 The Importance of Quality Roots

11:02 Challenges in Tree Care and Maintenance

13:52 Innovative Solutions for Tree Root Problems

16:36 Developing Ground Penetrating Radar Technology

19:13 The Science Behind Tree Root Analysis

21:58 The Value of Trees and Their Impact

24:41 The Future of Tree Care and Industry Collaboration

27:33 Lessons Learned and Moving Forward

30:13 Conclusion and Future Aspirations

Keywords

tree care, root health, gardening, innovation, environmental sustainability, tree maintenance, ground penetrating radar, urban gardening, horticulture, tree planting

Keywords

Jackson Pottery, cast stone, landscape architecture, sustainability, handmade pottery, trade website, customer feedback, design innovation, quality products, gardening

Summary

In this episode, Angelique Robb interviews Forrest Jackson of Jackson Pottery, discussing the company's rich history, evolution into cast stone planters, unique selling points, production methods, sustainability initiatives, and the importance of celebrating landscape architecture. The conversation highlights the commitment to quality and customer feedback, as well as the launch of a new trade website to better serve landscapers and architects.

https://jacksonpotterypro.com/

Takeaways

Jackson Pottery has evolved from handmade pottery to cast stone planters.

The company focuses on unique, high-quality pieces that stand out.

Customer feedback is crucial for product development and innovation.

Their cast stone production is small batch, ensuring quality and durability.

Sustainability efforts include recycling materials and creating long-lasting products.

Post-pandemic, the focus is shifting back to design and trade relationships.

The new trade website allows for easier ordering and inventory management.

Celebrating landscape architecture is important for the industry.

Durability and quality are key selling points for their products.

Jackson Pottery aims to be a resource for landscapers and architects.

Sound bites

"There's a lot of things that you can get into."

"We enjoy celebrating what they've done."

"We want to be a resource for them."

Chapters

00:00 Introduction to Jackson Pottery

00:57 The Evolution of Jackson Pottery

03:00 Transition to Cast Stone Planters

05:09 Unique Selling Points and Customer Feedback

08:30 Understanding Cast Stone Production

11:37 The Importance of Durability

14:54 Sustainability Initiatives at Jackson Pottery

19:06 Post-Pandemic Focus on Design and Trade

21:19 New Trade Website and Customer Engagement

23:56 Celebrating Landscape Architecture

In this conversation, Chris Major from CM Images shares his journey from landscape designer to photographer, emphasizing the importance of visuals in the landscaping industry. He discusses how effective marketing strategies and storytelling can connect with clients, the value of quality in landscaping, and understanding client needs. Chris also provides tips for DIY photography and highlights the significance of movement in visuals. He concludes by stressing the importance of building long-term relationships with clients and capturing the craftsmanship of landscaping.

Website:

https://www.chrismimages.com/

Photo ready checklist:

https://www.chrismimages.com/photo-ready-checklist

FREE Landscape Photography Guide

Takeaways

• Chris Major transitioned from landscape design to photography to make a deeper impact.
• Visuals play a crucial role in engaging clients in the landscaping industry.
• Strategic planning is essential for effective marketing in landscaping.
• Storytelling through visuals helps connect with clients on an emotional level.
• Quality in landscaping goes beyond aesthetics; it's about the overall experience.
• Understanding client needs is key to providing valuable solutions.
• Photography can enhance a landscaping business's marketing efforts significantly.
• DIY photography tips can help landscapers showcase their work effectively.
• Movement in visuals can create a more immersive experience for potential clients.
• Building long-term relationships with clients leads to meaningful collaborations.

Sound Bites

• "There is a correlation with great visuals."
• "You have to plan ahead."
• "It's about the strategy behind it."

Chapters

00:00

The Journey to CM Images

02:21

The Importance of Quality Imagery

05:07

Connecting Visuals with Marketing Strategy

07:49

Understanding Client Needs

10:36

The Value of Problem Solving in Landscaping

13:12

Creating Emotional Connections through Design

15:56

The Role of Testimonials and Client Engagement

18:10

Photography in the Age of Smartphones

18:58

Preparing for the Perfect Shot

27:10

The Importance of Professional Photography

28:03

Capturing Movement in Landscapes

31:12

Building Long-Term Relationships with Clients

36:14

The Role of Photography in Recruitment

Website:

https://www.chrismimages.com/

In this conversation, Paul Mann discusses the critical importance of water management in landscape architecture, especially in the face of climate change and water scarcity. He shares insights on innovative solutions for water reuse, the role of landscape architects in promoting sustainability, and the financial implications of implementing water-efficient systems. The discussion emphasizes the need for collaboration between water consultants and landscape architects to create effective designs that ensure water security for future generations.

Check out Paul's websites:

https://waterchampions.com/

https://www.renovaacademy.com/

Paul@WaterChampions.com

833-3WATERS (833-392-8377)

Takeaways

• Water scarcity is a growing concern affecting many regions.
• Innovative water reuse solutions can significantly reduce potable water use.
• Landscape architecture must adapt to incorporate water sustainability practices.
• Misconceptions about water needs can lead to inefficient landscape designs.
• Collaboration between water consultants and landscape architects is essential.
• Financial considerations are crucial for implementing water-efficient systems.
• Case studies demonstrate the effectiveness of water management solutions.
• The future of landscape design will increasingly focus on water smart practices.
• Educating clients about water conservation is vital for long-term sustainability.
• Community engagement can enhance water management efforts and promote awareness.

Sound Bites

• "We reduced our water by 63%."
• "We need to capture and reuse water wisely."
• "Water mismanagement is real."

Chapters

00:00

The Urgency of Water Management

02:46

Innovative Solutions for Water Reuse

05:31

The Role of Landscape Architecture

07:59

Understanding Water Needs in Landscapes

10:44

Smart Irrigation Technologies

13:30

Designing for Water Capture

16:12

Collaboration Between Consultants and Architects

18:47

Financial Justifications for Water Solutions

21:31

Case Studies and Real-World Applications

24:21

The Future of Water Smart Landscapes

Check out Paul's websites:

https://waterchampions.com/

https://www.renovaacademy.com/

Paul Mann, CEO

Water Champions

Pioneering A Water Smart Future

Paul@WaterChampions.com

833-3WATERS (833-392-8377)

Explore Our Design & Engineering Consulting at www.WaterChampions.com

View Our Online Courses at RenovaAcademy.com

Enjoy Our Podcasts & Videos on YouTube

Connect With Me On LinkedIn

In this episode, Federico Trejo shares his journey in the landscaping industry, detailing his transition from employee to business owner of Tierra Viva Landscapes. He emphasizes the importance of high-quality service, building trust with clients and employees, and the need for education within the industry. Federico discusses innovative practices in landscaping and the significance of being selective with clientele to maintain quality. The conversation highlights the evolving nature of landscaping as a living organism and the importance of communication and transparency in client relationships.

Takeaways

• Federico transitioned from employee to business owner in a short time.
• He emphasizes the importance of high-quality service in landscaping.
• Building trust with clients and employees is crucial for success.
• Federico believes in being a resource for his clients beyond landscaping.
• He practices selective clientele to maintain service quality.
• Education is vital to change the perception of the landscaping industry.
• Federico uses innovative practices to enhance plant health and aesthetics.
• Communication with clients is key to ensuring satisfaction and transparency.
• He aims to elevate the landscaping industry to a professional standard.
• Federico's journey reflects the challenges and rewards of entrepreneurship.

Chapters

00:00

Introduction and Background

01:35

The Journey to Entrepreneurship

09:25

High-End Landscaping Services

17:35

Building Trust with Clients

25:13

The Importance of Client Relationships

27:57

Education and Community Engagement

In this conversation, Leslie Halleck shares her extensive background in horticulture and discusses the importance of business education within the industry. She highlights the challenges faced by horticulturists, including the need for better communication and understanding of value. Leslie introduces her courses aimed at helping individuals navigate career transitions and develop successful businesses in horticulture. The discussion also touches on the evolving landscape of the industry, the significance of continuing education, and the necessity for professionals to stay updated with plant science and nomenclature.

Takeaways

• Leslie has a diverse background in horticulture, blending art and science.
• The horticulture industry faces challenges in valuing services and communicating effectively.
• Leslie's courses aim to bridge the gap in business education for horticulturists.
• There is a growing interest in entrepreneurship within the horticulture sector.
• Continuing education is crucial for professionals to stay relevant in the industry.
• Understanding botanical nomenclature is essential for effective communication in horticulture.
• Many professionals in the industry lack a comprehensive understanding of plant science.
• Career transitioners are increasingly looking to enter the horticulture field.
• The perception of value in horticulture needs to be addressed collectively.
• Leslie emphasizes the importance of intellectual curiosity and lifelong learning.

Sound Bites

• "We need to value ourselves more."
• "There's a disconnect in the industry."
• "You don't know what you don't know."

website: www.lesliehalleck.com

1:1 Botanical Business or Career Consultation: https://lesliehalleck.com/shop/green-industry-career-coaching-small-business-consultation

Library of Plant For Profits Columns and Course intros: https://lesliehalleck.com/garden-library/

UCLAX The Buiness of Horticulture (Fall and Spring quarters): https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/business-horticulture-biolgy-x

UCLAX The Business of Selling Plants (Winter Quarter):https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/business-selling-plants-biolgy-x

UCLAX Indoor Plants; Care and Maintenance (Winter Quarter): https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/indoor-plants-care-and

UCLAX Botany (Spring quarter): https://www.uclaextension.edu/landscape-architecture-horticulture/horticulture-gardening/course/general-botany-gardeners-biolgy-x

Leslie F. Halleck, CPH

Halleck Horticultural, LLC

Green Industry & Horticulture Consulting 

In this conversation, landscape designer Mardi Dover shares her journey and insights into managing a successful landscape design business. She discusses the challenges faced in client relationships, the importance of establishing clear expectations, and the necessity of building confidence as a designer. Mardi emphasizes the value of trusted contractor relationships and the need for effective communication throughout the design and installation process. She also offers practical advice for emerging landscape designers on balancing creativity with business management, highlighting the significance of systems and processes in achieving success.

Use code SYNKD20 to get $20 off any class https://www.mardidover.com/on-demand-classes

Takeaways

• Mardi loves her job and aims to help others enjoy theirs.
• Learning through trial and error is common in the design industry.
• Confidence in design comes from experience and clear communication.
• Establishing boundaries and expectations is crucial for client relationships.
• Mistakes can be valuable learning opportunities for growth.
• Having a clear contract helps manage project scope and costs.
• Building trusted relationships with contractors enhances project outcomes.
• Effective communication is key to navigating project changes.
• Systems and processes protect creative energy and improve efficiency.
• Emerging designers should focus on their ideal clients and learn to say no.

Sound Bites

• "I absolutely love what I do for a living."
• "Mistakes are really such great teachers."
• "We want to make sure it's full."

In this engaging conversation, landscape designers Abby Rupsa and Jesse House share their insights on differentiating their design services, the importance of pre-qualifying clients, and the unique experiences they create for their customers. They discuss the significance of site visits, effective communication, and leveraging technology in design. Both designers emphasize the value of community and networking, offering advice for aspiring designers and highlighting the importance of transparency and understanding client expectations.

Takeaways

• Pre-qualifying clients is essential for successful projects.
• Site visits should be thorough and data-driven.
• Creating unique experiences for clients enhances satisfaction.
• Effective communication builds trust with clients.
• Technology can streamline design processes and improve client interactions.
• Surrounding yourself with knowledgeable peers fosters growth.
• Transparency in pricing and expectations is crucial.
• Understanding client needs leads to better design outcomes.
• Networking within the industry can lead to valuable connections.
• Continuous learning and adaptation are key to success in design.

In this episode of SYNKD On Air, host Angelique Robb explores the burgeoning world of wellness tourism and experiential hospitality with Karen Larson of Soake Pools and HB Mertz from Harbor Saunas. Discover how these industry pioneers are transforming backyards and boutique hotels into sanctuaries of health and relaxation, offering unique experiences that go beyond traditional amenities. From the rise of contrast therapy to the integration of high-end saunas and plunge pools, learn how these innovations are reshaping the hospitality landscape and what it means for the future of travel and wellness. Tune in to find out how you can create your own personal oasis or enhance your hospitality offerings with these cutting-edge solutions.

https://www.soakepools.com/

https://harborsaunas.com/

https://synkd.io/

In this conversation, Rayne Gibson shares his extensive experience in the nursery and landscape industry, discussing the challenges and assumptions that landscapers face when considering owning a nursery. He emphasizes the importance of understanding inventory management, market needs, and the distinct business models of nurseries and landscaping. Rain also highlights the significance of passion for both plants and business, and offers insights into successful strategies for nursery ownership, including the potential benefits of partnerships over outright ownership.

takeaways

• Inventory is not an asset; it is a liability.
• Nurseries are cash-hungry businesses requiring significant upfront investment.
• Passion for plants does not guarantee business success.
• Understanding market needs is crucial for nursery viability.
• KPIs for nurseries differ significantly from those for landscaping businesses.
• Successful nurseries often have in-house design teams.
• Partnerships can be more beneficial than ownership in the nursery business.
• Effective inventory management is key to profitability.
• Landscapers should absorb extra costs to ensure nursery viability.
• Do your homework before investing in a nursery.

Sound Bites

• "It makes sense if there's a market need."
• "Inventory is not an asset, it is a liability."
• "If you can't say yes to both, don't do it."

In this conversation, Mar Ricketts, founder of GuildWorks, discusses his journey into the world of tension fabric structures and the importance of engineering in creating sustainable and aesthetically pleasing outdoor spaces. He highlights the unique challenges faced in projects like ice rinks and emphasizes the need for collaboration among various professionals in architecture. Ricketts also shares insights on the future of outdoor living and the growing demand for shade solutions in urban environments.

takeaways

• Mar Ricketts has a background in fabric structures and tension engineering.
• GuildWorks specializes in design, engineering, and installation of tension fabric structures.
• Tension fabric structures are efficient, lightweight, and reduce carbon footprints.
• The engineering behind fabric structures must meet building codes and withstand environmental loads.
• Shade structures can significantly impact outdoor comfort and usability.
• Collaboration among architects, engineers, and builders is crucial for successful projects.
• The design process for fabric structures is iterative and flexible.
• COVID-19 has increased awareness of the importance of outdoor living spaces.
• Innovative solutions are needed for unique structural challenges, such as ice rinks.
• The future of architecture includes a focus on livability and outdoor comfort.

In this episode of SYNKD On Air, host Angelique Robb engages with guests Aaron Farrer, Mike Garvey, and Larry Delli Santi to discuss innovative tools in landscaping, particularly the Ant tool designed for easier tarp handling. The conversation explores the importance of efficiency in landscaping, the origin of the Ant tool, and how investing in better equipment can enhance business operations. The guests share insights on building a positive work culture, the significance of community and networking in the industry, and the upcoming events that foster collaboration and learning among professionals.

takeaways

• The Ant tool revolutionizes tarp handling in landscaping.
• Efficiency is key to successful landscaping operations.
• Investing in better tools pays off in the long run.
• Community events like Sync Live foster valuable connections.
• A positive work culture attracts and retains employees.
• Networking leads to shared knowledge and growth.
• The origin of the Ant tool stems from a need for efficiency.
• Proper equipment maintenance is crucial for business success.
• Listening to employees' needs improves workplace morale.
• Innovative tools can prevent physical strain in landscaping jobs.

In this episode, we talk with Valerie Angelkos (https://www.linkedin.com/in/valerieangelkos/), Head of Marketing at Zapp, a digital platform that lets users send money to Mexico directly through WhatsApp — no app download required. Zapp is built specifically for Spanish-speaking workers in industries like construction, landscaping, and maintenance. Learn more at www.zapp.global.

We discuss how Zapp helps workers avoid the new 1% state withholding on cash remittances, how employers can support their teams with better financial tools, and why digital solutions like Zapp are the future of cross-border payments.

Zapp is looking to build partnerships with companies in the space to help spread the word about the product. Interested in connecting? Reach out to partnerships@zapp.global.

https://www.zapp.global/