Send us a text Mountainbike media is weird. The new bike or product is launched; the review of it is on all the major news sites, and the ad is placed bold around it. This means the review is bought, right? The editors are biased, right? – But are they? There is an interaction between media, bike brands and component manufacturers, and yes, money is involved in different forms of advertisements. Banners, affiliate links, ambassadors, influencers and YouTubers. In this podcast, I will try toge...
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