We are big fans of the productized service model and equate our rate to a set hourly limitation and internal billable rate. This isn't a secret. We've had multiple episodes on why knowing your internal hourly rate is crucial.Then we received an email from Jonathan Stark's team wanting to tell us why hourly billing and fixation on hourly tracking is "nuts".For an hour and a half, Jonathan steps into the ring with us to challenge the idea of hourly billing and time tracking with his value-based pricing model.Does he convince us his way is better? Or do we make him see the error of his value-based ways?-----Check out Jonathan at his website:https://jonathanstark.com/Learn more about his book, "Hourly Billing is Nuts":https://jonathanstark.com/hbin-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

Every big agency has a CFO but what does a CFO really do? When do you need one?We sit down with Jody Grunden, a virtual CFO for creative and marketing agencies to explain in detail.Jody has been a fractional CFO for business and agencies for over 20 years. We sit down and talk to him to learn why an agency might want a CFO and the difference between a fractional one versus an internal one.Jody talks about the "messy" range between $1.5m and $5m where operations and finances start breaking for most agencies and how to get through it.We also press him on tips and strategies agencies can start doing today to avoid the chaos of hitting that range and falling into plummeting profitability as most agencies begin to scale.-----Find Jody online:https://www.linkedin.com/in/jodygrundenhttps://anderscpa.com/Email Jody at:jgrunden@anderscpa.com-----JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Jason has the story almost every agency owner is after. He grew his first agency to $5m and sold it. Then started a second one and within 5 years, he was at $5m in revenue again.After another 5 years, his agency was at $20m.Jason sold his $20m law firm agency to a private equity firm and took a seat on the board yet still continues to lead his own agency.Some crazy facts about the legal space: law firms are spending $100k per month in SEO retainers. These same law firms are spending $2m per month in PPC. Jason considers his agency the Lamborghini of law firm agencies but has a rinse-and-repeat McDonald's style strategy for his legal clients.After learning about his amazing story and being envious of everything he's accomplished, we dive into what it takes to get clients in the legal space, manage them, and what the best ways to drive results for them are.-----Find Jason online:https://www.instagram.com/jasonhennessey/https://www.linkedin.com/in/jhennessey/https://hennessey.com/https://www.herringbonedigital.com/-----JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

If you're in the SEO industry, you know Darren Shaw and his company, Whitespark.If you're not... well you're still in for a good episode as we barely even talk about SEO!We go deep into how Darren is able to run a 7-figure agency and equally sized SaaS that is well recognized in the SEO industry. On top of that, we talk about he's still able to find the time to remain a subject matter expert in the SEO field, make all these YouTube videos, build winning teams, vibe code new SaaS products, and maintain his personal brand.Darren is everywhere all the time and still running a more successful business than we are... how?Check out Whitespark at https://whitespark.ca and follow Darren and Whitespark on all the social medias:https://www.linkedin.com/in/darrenshawwhitespark/https://www.facebook.com/darrenshawseohttps://www.youtube.com/@WhitesparkCa-----SPONSOR: Tiiny HostThis week’s episode is sponsored by Tiiny Host. Use code "grow" and get 50% OFF your first month of a Pro or Pro Max plan at https://tinyhost.com/agencies (https://tinyhost.com/agencies).-----JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cloudflare Down Again and AI Stuff)****Skip the Cold Open at 8:45**6 Months ago we decided to dive into the world of email marketing. The problem was that we couldn't find a Email Service Provider (ESP) that catered to agencies.We needed subaccounts and a pricing structure that didn't absolutely drain our bank accounts.That's where we met Gyula from BlueFox.Gyula has designed an email platform specifically for agencies and it's unlike anything we've seen. It really is agency focused.----------------------------------Check out BlueFox.email (https://bluefox.email/) or connect with Gyula on LinkedIn. He's always looking for feedback from agencies!https://www.linkedin.com/in/gyula-n%C3%A9meth-b3102742/----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Cody's Too Sexy for His Shirts)****Skip the Cold Open at 6:41**As we've been diving into integrating AI into our agency, we've realized that everyone on the internet seems to be lying about how they're using AI.When we ask about specific operational applications outside of spamming prospects or scraping lists, we're met with a mix of content production applications and crickets.We don't think AI is nearly where people are pretending it is on LinkedIn but we do talk a bit about how we're using it in our agency NOT related to sales or content production.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Colorado and Dream Crushers)****Skip the Cold Open at 10:57**Kinsta (https://kinsta.com/) (a WordPress hosting solution) reached out to us to be an agency partner. We had to break the news to them that our agency is transitioning to the Wix Studio platform.Roger Willams from Kinsta challenged us on that decision and before we let him keep talking, we asked him to duke it out with us on the podcast in an unfiltered and unedited debate.Wix Studio or WordPress? Which is better for agencies?If Wix isn't good for agencies? Why after 7 years are we switching? If Wix is so good for agencies, why are 40% of all websites in the world WordPress???----------------------------------This episode is releasing during Kinsta's Black Friday sale and if you're ...one of those... WordPress agencies... we highly recommend checking out their hosting deals.They're giving away 6 months of FREE hosting with an annual plan (or half off per month for 6 months on the monthly plans).https://kinsta.com/pricing/----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

* Clients unable to access Google Drive because they don't have Gmail...* Clients unable to send files because they don't have Dropbox...* Responding to, organizing, and taking feed back from cluttered email responses and Google Docs...* Knowing if clients and prospects actually viewed your pitch deckThese are some of the inefficiencies we've been dealing with in our agency and just a few of the things Tiiny Host (https://tiiny.host/) solves.This week, we bring Tiiny Host CEO and Founder, Elston Baretto, onto the podcast to talk about what it is, why he decided to take on Google Drive and Dropbox, and why Tiiny Host is a must-have for agencies.----------------------------------The Tiiny Host team has a special deal for The Agency Growth Podcast listeners:Go to: tinyhost.com/agencies Use code: GROWYou'll get 50% OFF your first month of a Pro or Pro Max plan.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Ninja Forms bugs, swag, and the great email fiasco)****Skip the Cold Open at 14:13**This week, we dive into something every agency owner eventually faces: what happens when you and your clients grow, but not always in the same direction.We break down the difference between growing with clients versus growing apart, how productization sharpens those shifts, and why "but I’ve been with you for years" cannot be a free pass.If you have ever felt guilty about enforcing new rules, nervous about client pushback, or unsure when to adapt versus when to hold the line, this one will resonate.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://publish.blubrry.com/s-1984156/episodes/e-149580330/edit/everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Real estate, real estate, real estate... We see so many newer agency owners and freelancers trying to target or go after real estate agents.Thinking about this on our own... it doesn't seem that viable to us just off of our own basic knowledge of the industry.So we brought Matt Johnson with MicroFamous™ (https://getmicrofamous.com/) onto the podcast who has an extensive history in the agency space dealing specifically with real estate agents.Is this actually a lucrative niche? After all, homes and properties are huge investments... often the biggest ones people will make in their lives. So there HAS to be a lot of money in this industry for agencies... right?----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (The dentist and Jake's old man habits)****Skip the Cold Open at 10:00**We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means our services are rigid and we are transactional, not consultative.No matter how many times we try, illustrating what a productized agency is to a client still never gets the message across.So Jake had an idea.What if we just listed our pricing on our website?----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We have been deep into the AI ecosystem looking for solutions to operational problems both in our own agency and for our clients.We've also noticed other agency owners and SaaS businesses jumping on the AI bandwagon and building their own AI tools and reselling them wrapped as a service.Tony Small from HeyLibby (https://www.heylibby.com/) joins us on this episode and gives us insight into why and how he started his AI call agent and receptionist, why he positioned it in the niche he did, and how he actually goes about selling it to businesses.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.After diving more into Service Provider Pro (https://spp.co/), we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.Leave out all the fluff and make the features it does have as robust as possible.----------------------------------SPP aims to be the ultimate client onboarding, project management, CRM, and client portal tool for productized agencies. They're a small team and making changes every day, which is actually something we like.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake is mentoring high school kids in entrepreneurship)****Skip the Cold Open at 18:43**This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.Check out our thoughts on why personal brands drive credibility (even outside entrepreneurship) and lessons learned from real-world examples. Whether you’re just starting out or running a multi-million dollar agency, hopefully, this episode will inspire you to stake your claim online and grow your agency by growing your reputation.Expect hot takes, practical tips, and the real story behind our shift. Building a personal brand isn’t optional anymore—it’s a must for every agency owner who wants lasting success in today’s market.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (We're Switching to Invoice Billing with Google Ads)****Skip the Cold Open at 10:37**What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals. We explain why we think true agency success isn't about hitting a revenue number. It's about designing a business that gives you freedom and fulfillment along the way.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

We have talked extensively about optimal agency operations on this podcast because it's probably the most important thing in the profitability and scalability of your agency.Gray Mackenzie has been helping multi-million dollar agencies for the past 13 years find higher profitability in their operational procedures through his company, ZenPilot.Gray is a wealth of knowledge when it comes to agency operations and Jake has attempted to get him on the podcast for over 2 years after diving into his Agency Journey podcast when we first started this podcast!----------------------------------ZenPilot:https://www.zenpilot.com/Agency Journey Podcast:https://open.spotify.com/show/4C7UEVPMZZlPzbMlIwmiaA----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Everyone gets swag wrong)****Skip the Cold Open at 9:28**We've been seeing a lot of new "agency owners" the last couple of months and the questions that are being asked are not ones we'd expect to see new business owners ask.They're ones that are fundamental in understanding how, not just an agency, but literally any business works.This episode transcends advice for just agency owners and targets anyone looking to start their own business.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (https://publish.blubrry.com/s-1984156/episodes/e-148257584/edit/everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Skip the Cold Open at 11:39**Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknowledge that favoring client acquisition over client revenue is only part of the equations.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Jake's been travelling / Jake's internet issues)****Skip the Cold Open at 3:51**Lately Jake has been getting some absolutely whacky sales calls and has had to deal with some... unique sales objections as well as some common red flags.In this episode, we break down our most common client red flags as well as go into some of the wild sales objections we've been getting lately.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

**Cold Open (Follow up on listener problem from Episode #165)****Skip the Cold Open at 6:43**It's been a few years since we've talked about what we'd do differently if we were to start an agency over right now.However, the landscape has changed more in the last year than it has in the last 5 years. Additionally, we are not the same people we were in 2019.Over the last 6-7 years, we have learned a lot about ourselves, we've gained confidence, and we see the changes that are happening in the world.What starting over for us looks like in 2026 looks vastly different than what starting looked like in 2019.----------------------------------JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRD (https://discord.gg/uvHRRRFVRD)Our recommended agency tools:everbrospodcast.com/recommended-tools/ (everbrospodcast.com/recommended-tools/)----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u