This Might Be Why Your Wholesale Pitches Aren’t Converting…
Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them.
With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting.
In today’s chat, I’m sharing:
Let’s make your pitching process faster, better, and way more effective.
Here’s what you’ll learn in this episode:
Mentioned Resources:
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried.
Let’s fix that.
In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing.
You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity.
This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want.
Let’s dive in.
Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for.
Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an independent brand, a retailer, or both.
We’re talking:
This is the most up-to-date insight you’re going to get into how the platform is evolving and what you can do to grow your sales and visibility - today.
Resources mentioned:
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
You got in. Now what?
Landing a big box retail conversation is a huge win — but the real game starts now. In today’s episode, I walk you through the exact mindset shift, prep work, and follow-up strategy you need when you're stepping into conversations with major retailers (and not just indie shops).
We’ll cover:
Whether this is your first major retail conversation or your tenth, you’ll walk away feeling confident, clear, and ready to show up differently.
Resources mentioned:
Download the FREE Retail Industry Terms & Formulas Cheat Sheet HERE
COMING SOON for PRE-SALE during the Cyber Week Promo: Wholesale Pitch Playbook
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
We made it to 100 episodes (!!) and I’ve got two huge things to celebrate with you in today’s episode:
1) We’ve officially hit the 100th episode of The Buyerside Chat
2) And… The Buyerside Chat is now officially Trademarked!
This podcast started as a scrappy idea (literally recorded in my closet) and has turned into such a powerful way to serve you with no-fluff strategy, behind-the-scenes honesty, and now… deeper leadership and mindset work to help you grow.
Inside today’s episode, we’re talking about what it means to lead your business differently as you grow and scale.
I’m sharing how real leadership comes from YOU - not more to-do lists, content, or courses, but from how you’re showing up, regulating your nervous system, and holding space for the version of your business you actually want. And what’s really blocking you from stepping into that next level of leadership.
Whether you're in a season of quicksand or craving that early-days energy again, this episode will help you reconnect with the CEO version of you that your business needs.
And at the end I drop some BIG NEWS: A sneak peek at what’s launching on Dec 1 (psst: it’s not a course…)
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Let’s talk about how NOT to burn yourself to a crisp this Q4.
If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not.
In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.
I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.
Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.
Here’s what we’re diving into:
Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown.
In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.
From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales.
This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU.
Let’s dive in.
ABOUT AMITA NAIR:
Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian.
Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul.
Shop: www.shopamicreative.com
Portfolio: www.amitanairportfolio.com
Connect on IG! @amitanair
Interested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops.
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now.
This is not an episode about “burn it all down.”
It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust.
I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.”
If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you.
What you’ll learn in this episode:
Mentioned in this episode:
Private Mentorship is VERY limited (listen to the end of the episode to hear why!)
If you’re ready to get support inside your own next-level growth season:
→ Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first.
→ Or DM me at @kristinfishercoaching to chat and see what is the right fit for you!
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
One missed forecast. One overstocked SKU. One supplier delay.
How much risk is really accounted for in your retail business strategy?
In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business.
Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos.
In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it.
What you’ll hear:
Mentioned in this chat:
This is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer.
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust?
This happens to even the most seasoned brands - and yes, even in big box retail.
But the good news?
There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets.
This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape.
Let’s talk about how to test new product ideas in a low-risk, high-reward way.
Inside this episode of The Buyerside Chat, you’ll learn:
Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk.
Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business.
LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
NEED STRATEGIC SUPPORT IN YOUR BUSINESS?
1) Build out a sustainable strategy with the Goal Setting Workshop HERE
2) Explore private mentorship with Kristin HERE (limited spots available)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.
Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.
We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be.
This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot.
Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good.
ABOUT VELVET OUTLAW:
Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line!
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works?
In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results.
We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off?
Today, we’re exploring the mindset shift that changes everything:
- Taking radical responsibility without shame
- Spotting subconscious fear of success sabotaging your goals
- Why stepping up your game isn’t always easy, but it’s worth it
- Real strategies to face what you're avoiding, without burning out
Pull up a chair, let’s unpack this together.
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January?
This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now.
In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right.
We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around.
Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled.
Here’s what you’ll take away from this episode:
- Why “goal haze” happens mid-year and how to break through it
- How to redefine success based on your current season - not past expectations
- The difference between chasing shiny objects vs. following your intuition
- Journal prompts to reset your focus and get real about what’s working (and what’s not)
- How to set aligned, achievable goals for the rest of the year
- The importance of leaving space for the unexpected (hello dream opportunities!)
Mentioned in this episode:
The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshop
Want more clarity and momentum for your biz? Grab the workshop and let’s reset the right way.
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
YouTube feels...intimidating, right?
It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?
This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase.
We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.
Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.
And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth.
ABOUT STEPHANIE:
Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers.
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
So here’s the deal.
This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.
With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season.
The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer.
Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire.
What you’ll learn:
Resources To Support You:
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketprepplanner
Faire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress.
In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, or the 11th-hour scramble. You’ll leave this episode knowing what to focus on (and what to ignore) to make your Faire Market strategy more profitable and actually doable.
And yep—there’s a free six-week Market Prep Planner waiting for you that pairs perfectly with everything we talk about.
Here’s what you’ll walk away with:
Get your FREE Market Prep Planner:
https://kristinfishercoaching.com/market-prep-planner
This 6-week planner includes checklists, prompts, and a full week-by-week strategy to streamline your prep and simplify your decision-making. It’s the exact resource I give my VIP Bootcamp crew—now available to YOU.
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?
For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.
In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it’s like to grow a product-based business.
If you’ve ever wondered what it’s like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.
If you’re looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.
👉 Want to pitch your product to Dare Gift Boxes? Listen to the full episode for insider tips on what they’re looking for!
Enjoy the chat!
ABOUT REBEKAH & COLLEEN:
Dare Gift Boxes creates thoughtful gift boxes that make sharing your appreciation with your team, clients, friends or family personal and easy.
Back in 2016, Rebekah founded a dress and gifting company called Virginia Dare Dress Co. Thanks to a little pandemic, the addition of Colleen, and their shared desire to help people feel connected, the brand evolved into Dare Gift Boxes.
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Want to leave me a Question for next quarter’s AMA episode (OR leave me a little podcast love note)?!
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Introducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps.
If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contests, cheesy infomercials, you name it. Fast forward to 2025, and we're bringing those hotline vibes straight to your earbuds - but product based business edition.
I opened up the line to you - my Buyer Insiders - and you delivered some amazing voice questions. I’m answering them LIVE on the podcast today, covering:
This episode is packed with actionable advice because you deserve wholesale strategies that actually move the needle - without the guesswork or burnout.
So let's dive into the very first Buyer Hotline!
What you'll learn:
Episodes referenced:
CONNECT FURTHER WITH KRISTIN!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen.
In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that’s seeing massive wholesale growth - especially since implementing strategies from the Faire Bootcamp.
This chat is packed with inspiring takeaways for any product-based business owner looking to grow their wholesale revenue, refine their brand story, and take their business to the next level.
ABOUT MK:
With over 20 years of experience in corporate sales and marketing at a Fortune 5 company, MK Hennigan has turned her passion for culinary tradition and her love for Kentucky into something truly special. After perfecting her family recipes, she founded In the Curious Kitchen, a brand that celebrates the rich flavors and vibrant culture of the Bluegrass State.
Today, MK’s artisanal products are proudly featured in over 250 retail locations and have gained recognition through exciting collaborations with distilleries across Kentucky. Each product tells a story, blending heritage with innovation, and inviting you to experience a taste of Kentucky in every bite.
Visit inthecuriouskitchen.com to explore an array of delicious products, discover mouthwatering recipes, and dive into MK's blog. There, she shares captivating stories of her childhood in Frankfort, her travels, and the inspirations that fuel her culinary journey. Join her on this delightful adventure and bring a piece of Kentucky into your kitchen!
Use code CHAT20 for 20% Off In The Curious Kitchen: https://inthecuriouskitchen.com
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprint
The most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it’s probably because your page is missing one (or all) of them.
As a former corporate buyer, I’ve audited hundreds of Faire pages, and I can tell you with certainty: the best-performing shops have dialed in three core things. And today, I’m breaking them down for you so you can start seeing results—fast.
Inside this episode, we’re talking about:
Whether you’re just getting started on Faire or your shop has been sitting stagnant for months, these simple changes can make a massive impact on your visibility, conversions, and actual sales.
Plus, if you want to go deeper into the exact blueprint for success on Faire, be sure to check out my FREE Faire Success Blueprint Workshop (link below).
Enjoy the chat!
✨ Register for the FREE Faire Success Blueprint Workshop HERE: https://kristinfishercoaching.com/faireblueprint
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE
Ready to scale on Faire? Check out The Faire Bootcamp
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: hello@kristinfishercoaching.com