The Consistency Corner: Lightening the Mental Load of Marketing

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The Consistency Corner: Lightening the Mental Load of Marketing

Ruthie Sterrett | Marketing Strategist

244 episodes

1 week ago

When it comes to outsourcing social media, most founders don’t fail because they hired the wrong person — they struggle because they didn’t know what kind of support they actually needed. In this episode, Ruthie breaks down the real differences between a social media manager, a social media strategist, a marketing strategist, and a full-service agency — and why those distinctions matter more than you think when you’re leading a growing business. You’ll learn what each role is truly responsibl...

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Entrepreneurship,

All content for The Consistency Corner: Lightening the Mental Load of Marketing is the property of Ruthie Sterrett | Marketing Strategist and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

When it comes to outsourcing social media, most founders don’t fail because they hired the wrong person — they struggle because they didn’t know what kind of support they actually needed. In this episode, Ruthie breaks down the real differences between a social media manager, a social media strategist, a marketing strategist, and a full-service agency — and why those distinctions matter more than you think when you’re leading a growing business. You’ll learn what each role is truly responsibl...

Show more...

Entrepreneurship,

Episodes (20/244)

The Consistency Corner: Lightening the Mental Load of Marketing

The Anti-Social Marketing Method: How to Grow Without Living on Social Media (with Holly Haynes)

What if social media wasn’t the backbone of your business growth? In this episode of The Consistency Corner, Ruthie sits down with longtime mentor and strategist Holly Haynes, creator of the Anti-Social Method, to unpack what sustainable, life-first visibility actually looks like. With over 20 years in corporate strategy, Holly shares how she built a multi-six-figure business without being glued to Instagram — and why email marketing, podcasting, SEO, and aligned launch planning create more s...

6 days ago

29 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Social Media Manager vs Strategist vs Agency: How CEOs Choose the Right Marketing Support

When it comes to outsourcing social media, most founders don’t fail because they hired the wrong person — they struggle because they didn’t know what kind of support they actually needed. In this episode, Ruthie breaks down the real differences between a social media manager, a social media strategist, a marketing strategist, and a full-service agency — and why those distinctions matter more than you think when you’re leading a growing business. You’ll learn what each role is truly responsibl...

1 week ago

14 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

How to Build a 2026 Launch Calendar That Actually Converts (Without Burning Out)

Planning your content without a launch calendar is like driving without directions — you’re moving, but you’re not sure where you’re headed. In this episode, Ruthie breaks down how to build a 2026 launch calendar that actually supports sales, protects your capacity, and eliminates the constant “what should I post?” stress. This isn’t just about launching new offers — it’s about understanding campaign seasons, pre-launch strategy, and intentional messaging so your content leads somewhere meani...

2 weeks ago

15 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

6 Strategic Questions Every CEO Should Answer Before Building Their 2026 Marketing Plan

Before you map out your 2026 marketing strategy, you need one thing most founders skip: clarity. In this CEO-to-CEO conversation, Ruthie walks you through six strategic prompts designed to help you identify where your business is headed, which offers support that growth, and what actually needs to shift for the next level. Instead of rinsing and repeating the same content plan year after year, this episode invites you to zoom out, get honest about what’s working, and release the mental load y...

3 weeks ago

9 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Staying Visible When Life Is Full: Evolving Your Brand with Ruthie Sterrett + Ashley Wyatt

If you’ve ever felt the pressure to “show up more,” especially in seasons where your time and energy are stretched thin, you’re not alone. In this conversation, Ruthie Sterrett sits down with brand and web designer Ashley Wyatt to talk about what true visibility really looks like for founders who are also navigating motherhood, busy life seasons, and the never-ending mental load of running a business. Instead of focusing on posting more, this episode digs into visibility from the inside out—b...

1 month ago

22 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

How to Take a Social Media Sabbatical Without Losing Momentum (Especially for Busy Moms in Business)

Social media shouldn’t feel like gas station food—filling you up without actually nourishing you. And if you’ve been scrolling late at night, feeling drained, overstimulated, or creatively flat, this episode is your permission slip to take a social media sabbatical. In this conversation, Ruthie breaks down how to step away from the apps without losing connection, momentum, or visibility. You’ll learn the simple six-step checklist she uses with clients inside The Corner Office, how to decide w...

1 month ago

17 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

The Power of Genuine Engagement: Building Real Community on Social Media This Holiday Season

The holidays are here—our calendars are full, our phones are buzzing, and our feeds are overflowing with festive photos and year-end promotions. But beneath the hustle, what most of us are really craving is connection. In this solo episode, Ruthie breaks down what authentic engagement truly means and how it can build real community on social media. Not the “drop an emoji and disappear” kind of engagement—the kind that creates conversations, strengthens relationships, and reminds your audience...

1 month ago

16 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Finding the Middle Path Between Ambition & Motherhood

Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to want both—a meaningful career and the capacity to show up for your family—without burning out or abandoning your ambition. Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business desig...

1 month ago

14 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Consistency Without Constant Hustle: Showing Up Authentically in Hard Seasons

In this heartfelt conversation, Ruthie Sterrett shares how to stay consistent in your business without the constant hustle. Joined by web designer and founder Dana Watkins, Ruthie explores what it really looks like to balance life, work, and marketing—especially when you’re in a hard season. From choosing which platforms to focus on, to deciding what to share personally, this episode offers a gentle reminder that consistency isn’t about doing it all—it’s about finding a rhythm that fits your ...

2 months ago

26 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Stop Chasing Hacks: The Truth About Trends, Tactics & Tools That Actually Work on Social Media

Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strategically for your brand. You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her h...

2 months ago

14 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Content Strategy Session: Social Media for Bookkeepers

Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life? In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity. Together, they unpack: How Erika shifted from full-service bookkeeping to empowering women to understan...

2 months ago

39 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Consistent Doesn’t Mean Constant: Why I’m Using a 9-Grid on Instagram This Season

Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅‍♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-grid on her agency’s profile — and how you can use the same approach to simplify your social media without losing traction. You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matt...

2 months ago

9 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Mastering the Instagram Three Grid: The Secret to a Scroll-Stopping Profile That Converts

When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that. In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention...

3 months ago

7 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

What Really Goes Into a Social Media Strategy

Before you post one more piece of content, stop and ask yourself these 12 questions. In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again. You’ll walk away with clarity around what kind of content to create (personal vs busin...

3 months ago

13 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Outsourcing to AI: How to Make ChatGPT a True Team Member (Not a Copy-Paste Robot)

AI isn’t replacing you—it’s here to support you. But only if you know how to use it. In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of. Whether you’ve been frustrated by generic outputs or want to use AI...

3 months ago

20 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Why Your Marketing Team Needs the Right Playbook (Not Just More Posts)

Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move. From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and c...

3 months ago

9 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

Showing Up on Social Media When the World Feels Like It’s On Fire

As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time. You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intent...

3 months ago

16 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

How to Successfully Outsource Social Media (Without Losing Your Brand Voice or Mind)

Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap. In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported. You’ll learn: Why social media delegati...

4 months ago

12 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

The Truth About Outsourcing Social Media (and Why It Doesn’t Always Work)

This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone. In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier. That’s why I creat...

4 months ago

8 minutes

The Consistency Corner: Lightening the Mental Load of Marketing

5 Secret Signs You NEED to Outsource Social Media

Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource. In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn: Why creative burnout is hurting your content (and your audience engagement).How inconsist...

4 months ago

20 minutes