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The E-Comm Show

Andrew Maff

300 episodes

3 days ago

Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention. What You’ll Learn: How clean-label positioning drives trust and convers...

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Entrepreneurship

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Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention. What You’ll Learn: How clean-label positioning drives trust and convers...

Show more...

Entrepreneurship

Episodes (20/300)

The E-Comm Show

Scaling Supplements on Amazon: How Smart for Life Uses Data to Win | EP. 215

Standing out in supplements takes more than good ingredients—it takes trust, data, and execution. In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention. What You’ll Learn: How clean-label positioning drives trust and convers...

3 days ago

22 minutes

The E-Comm Show

The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi | EP. 214

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every ch...

3 weeks ago

25 minutes

The E-Comm Show

E-Commerce SEO vs. AI Search: Real Strategies for Ranking & Revenue Growth | EP. 213

Is eCommerce SEO dead? Not even close. In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool. What You’ll Learn: How AI search is reshaping eCommerce SEOWhy user experience now trumps keyword stuffingHow off-Amazon SEO fuels marketplace visibilityWhat still works (and what’s hy...

1 month ago

24 minutes

The E-Comm Show

From Garage to $1M: How to Scale a Handmade Brand | EP. 212

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire. What You’ll Learn: How The Scented Market reached $1M+ in its first year using ...

1 month ago

22 minutes

The E-Comm Show

The 2026 Amazon Playbook: What Brands Must Do Next to Win Ecommerce | EP. #211

Amazon growth is changing…fast. In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand. Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shop...

1 month ago

27 minutes

The E-Comm Show

How Organic Muscle Won the Supplement Space with Trust, Reviews & Retail Growth | EP. #210

Organic Muscle is proving that clean supplements can compete and win. In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting. Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches...

1 month ago

22 minutes

The E-Comm Show

Industry Insights: The #1 CPG Marketing Mistake | EP. #209

What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math. In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit. What You’ll Learn: The #1 CPG marketing mistakeRethinking CAC vs LTV in...

1 month ago

24 minutes

The E-Comm Show

Marketplace Visibility in Fine Jewelry: How Haus of Brilliance Thrives by Being Everywhere | EP. #208

Can your brand win by being everywhere? In this 208th episode of The E-Comm Show, Andrew Maff talks with Monil Kothari, Founder of Haus of Brilliance, about building visibility across Amazon, Target, QVC and more. Learn how Haus of Brilliance sells $10 K earrings on Amazon, manages a 4 000 + SKU catalog, and keeps margins strong while scaling a luxury brand across marketplaces. What You’ll Learn How Haus of Brilliance sells luxury fine jewelry (yes, even $10K earrings) on Amazon.Why marketpla...

2 months ago

24 minutes

The E-Comm Show

White-Hat Review Removal & Amazon Survival Tactics with Ecom Triage’s Danan Coleman | EP. #207

Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews. Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for s...

2 months ago

25 minutes

The E-Comm Show

Social Commerce Secrets: Inside Saalt’s TikTok Shop Strategy for $10M+ Growth | EP. #206

Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce. In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop. Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty. What You’ll Learn: How Saalt turns TikTok ...

2 months ago

24 minutes

The E-Comm Show

eCommerce PR in the Age of AI: How PRNEWS.IO Uses AEO & GEO to Shape Brand Visibility | EP. #205

In this 205th episode of The E-Comm Show, host Andrew Maff chats with Alex Nigmatulin, Co-Founder and CMO of PRNEWS.IO, about how AI and large language models (LLMs) like ChatGPT are redefining eCommerce PR. They dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two emerging strategies that help brands appear inside AI-driven results and boost credibility across search and media. You’ll learn how PR placements now influence ChatGPT’s recommendations, how to ...

2 months ago

26 minutes

The E-Comm Show

Social Commerce Secrets: How to Sell on TikTok, Instagram & Beyond | EP. #204

In this 204th solo episode of The E-Comm Show, host Andrew Maff breaks down exactly how to make TikTok Shop, Instagram Shop, and other social commerce platforms actually convert. Learn how to combine organic content, paid ads, and influencer marketing into a single strategy that drives real sales. If your TikTok or Instagram shop isn’t working (or you don’t know where to start), this episode shows you what to prioritize, what most brands miss, and how to set up a profitable social commerce sy...

3 months ago

26 minutes

The E-Comm Show

Amazon Reselling & Private Label Tips: How Joey’s Shopping Grew a Profitable Brand | EP. #203

Looking for Amazon reselling strategies that actually work? In this 203rd episode of The E-Comm Show, host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of Just a Seller, to share how he built a profitable Amazon reselling business while scaling private label brands at the same time. From running his own warehouses to predicting Amazon’s next big moves, Charles breaks down the unorthodox tactics that helped him stand out in a crowded e-commerce space. What...

3 months ago

24 minutes

The E-Comm Show

Community-Driven Marketing & Pink Stork’s $25M+ Success Story | EP. #202

Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show, host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork, a women’s wellness company generating over $25M+ annually and trusted by customers worldwide. Amy shares how she built Pink Stork from scratch—starting with a deeply personal health challenge—and scaled it into a globally recognized brand with 170+ products, a loyal communi...

3 months ago

23 minutes

The E-Comm Show

Shopify Growth Tips from Grill Your Ass Off: Scaling a Veteran-Owned Brand to 7 Figures | EP. #201

Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business. From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market. We cover Shopify apps that actu...

3 months ago

23 minutes

The E-Comm Show

Crafting Stories That Sell: How Rustic & Main Built a Story-Driven Jewelry Brand | EP. #200

How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main, the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings. What started with Mike drilling a hole through a block of wood in his garage quickly scaled into a multi-million-dollar brand with a retail store, 35 employees, and customers flying in from ...

4 months ago

26 minutes

The E-Comm Show

Amazon Is Not Your Business Plan: Why Omnichannel Selling Wins Every Time | EP. #199

Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience. From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-hand what happens when a brand bets too heavily on one platform. He breaks down the risks of Amazon...

4 months ago

34 minutes

The E-Comm Show

Ink and Influence: Balancing Brands in a Fast-Moving Market | EP. #198

How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach. From leveraging authentic behind-the-scenes content to navigating shifting industry conventions, ...

4 months ago

22 minutes

The E-Comm Show

How to Fix Your Tariff Problem (and Scale Smarter) with Izzy Rosenzweig of Portless | EP. #197

What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment. We dig deep into how tariffs are affecting brands right now, why traditional warehousing models are outdated, and how operational ...

4 months ago

23 minutes

The E-Comm Show

Why Cooling Down Is Becoming the Hottest Trend with Coolmitt | EP. #196

When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge. Craig explains how the team took this cutting-e...

5 months ago

26 minutes