In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the bookings you already have (or want) to estimate your average wedding value, close rate, expenses, flower costs, labor, taxes, and ultimately how much you can pay yourself.
Whether you’re a newer florist or you’ve been in business for years but still feel unclear about money, this episode gives you a practical framework to stop guessing and start planning like a CEO.
What You’ll Learn (Key Takeaways)
The Framework Jen Uses (Step-by-Step)
1) Start with your funnel numbers (your real booking pipeline)
Track these numbers:
Close rate formula:
Booked weddings ÷ proposals sent = close rate
Jen’s note:
If your close rate is very high, you may be underpriced (you’re “too easy to book”).
2) Calculate your average wedding value (AOV)
Average wedding value formula:
Total booked wedding revenue ÷ number of booked weddings = AOV
This gives you a usable “planning number” even if you have a few outliers.
3) Forecast income based on your goal number of weddings
If you want to go from 8 weddings to 20, you need 12 more weddings.
Projected revenue formula:
(Goal weddings × AOV) = projected gross revenue
4) Estimate your cost of goods (flowers + supplies)
If you’re still learning sourcing/recipes, Jen recommends being conservative:
COGS formula:
Projected revenue × COGS % = flower/supply costs
5) Subtract fixed “lights-on” business expenses
These are costs like:
Fixed costs formula:
Monthly fixed expenses × 12 = annual fixed expenses
6) Add labor estimates (freelancers)
Example logic from the episode:
Labor formula:
(Hours × rate × number of days/weddings) = labor cost
7) Set aside taxes (don’t get surprised later)
Jen specifically mentions sales tax and recommends setting aside a percentage (often close to 10% in MN depending on location/rate, but use your local rate).
Tax set-aside formula:
Projected revenue × tax % = tax bucket
8) Build profit into the business (a cushion)
Profit is not “whatever is left.” It’s intentional.
Even starting with 5–7% gives you a cushion for growth:
Profit formula:
Net-after-costs × profit % = profit bucket
9) What’s left can become owner’s compensation (pay yourself)
After subtracting:
…the remainder is what you can use to pay yourself (owner’s comp), then plan for income taxes/self-employment taxes depending on your setup.
Practical Action Steps (Do This This Week)
Mentioned in This Episode
Book Recommendation
Profit First by Mike Michalowicz (Jen’s foundational framework for building profit and paying yourself consistently) https://a.co/d/1s9O2mm
Have your New Year’s resolutions already fallen apart — and it’s only January 7?
You’re not broken. You don’t lack discipline. You don’t need a new year.
You need a new approach.
In this episode of The Floral CEO Podcast, Jen breaks down why “going all-in” doesn’t work, why motivation fades fast, and how micro momentum is the missing piece between setting goals and actually achieving them.
This episode is about building sustainable success, not burning yourself out by February.
✨ What We Cover in This Episode
Why Most Goals Fail
Common mistakes that sabotage your goals:
The Real Timeline of Change
If you’ve ever felt discouraged, this will reframe everything:
True transformation happens in layers — not overnight.
Micro Momentum: The Missing Link
Micro momentum is about:
Small wins compound into big change — especially when life is busy.
Real-Life Examples of Micro Momentum
Jen shares personal examples including:
How to Make Goals Actually Happen
You’ll learn how to:
And just as important — what to remove from your plate to create space.
Identity-Based Goal Setting
Instead of asking “What do I want?” ask:
Shift from:
“I want to…”Sustainability Over Hustle
If your goals require burnout to achieve them — they’re not the right goals.
This episode reinforces:
Try This: 24-Hour Micro Momentum Challenge
Momentum starts with starting.
💐 Want More Support?
If you’re tired of winging it and ready for real accountability, strategy, and alignment:
👉 Join the Floral CEO Mastermind
This is where we:
🔗 Visit floralceo.com/mastermind
🌸 Final Thought
You don’t need more discipline.
You don’t need more motivation.
You need clarity, structure, and micro momentum.
And you are absolutely capable of building the life and business you want.
Jen announces her three upcoming floral workshops for the year:
The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring hands-on portfolio building with an 'Old Hollywood Glamour' theme. The Business Bouquets and Branding Workshop on April 26-28 at her family farm in Denison, Minnesota, focusing on business development and branding photography; and the Floral Rockstar Retreat on August 16-18, also at her farm, offering a relaxing yet educational experience with activities like flower arranging, glamping, yoga, and more.
Each workshop includes professional photo shoots, with opportunities for portfolio building and social media content creation. Early bird pricing and payment plans are available.
Life + Business Audit: How to Create Clarity, Alignment, and Sustainable Growth
As the year winds down, it’s easy to feel reflective, overwhelmed, or unsure of what needs to change next. In this episode of The Floral CEO Podcast, Jeni walks you through a powerful life and business audit designed to help you gain clarity, reduce burnout, and intentionally shape the next chapter of your business and life.
This isn’t about judgment, shame, or “fixing” yourself.
It’s about seeing clearly, reclaiming your energy, and choosing alignment over chaos.
Why a Life + Business Audit Matters
Your business does not exist in a vacuum.
If your life feels heavy, chaotic, or unsupported, your business will eventually reflect that.
In this episode, Jeni shares why:
This audit helps you step out of reaction mode and into intentional CEO leadership.
Part 1: Where Are You Right Now?
1. Energy Audit
Take an honest look at where your energy is going — and where it’s being drained.
Rate each area on a scale of 1–10:
Anything consistently under a 5 deserves attention — not guilt.
2. Time Audit
Ask yourself:
Break your time into categories:
Then ask:
Is my time aligned with my priorities — or just my habits?
3. Money Audit
This is where many business owners avoid looking — and where clarity is most powerful.
Reflect on:
Ask the big question:
Am I building a business that supports my life — or one that requires sacrifice without return?
Part 2: What’s Not Working Anymore?
4. Tolerance Audit
Finish these sentences honestly:
What we tolerate becomes our standard.
5. Alignment Audit
Ask yourself:
Small misalignments add up over time.
6. Identity Audit
Shift from:
Ask:
Identity shifts drive behavior change.
Part 3: What Needs to Change?
7. Subtraction Before Addition
Before adding anything new, ask:
Growth doesn’t always mean more — often it means less, done better.
8. Focus Audit: The 3–Thing Rule
Choose:
Ask:
If I focused only on these, would my life and business improve?
Everything else can pause, be delegated, or simplified.
9. Support Audit
You are not meant to do this alone.
Ask:
Support might look like systems, boundaries, therapy, coaching, or community.
Part 4: How Do You Move Forward?
10. Micro-Momentum Planning
Instead of fixing everything, ask:
Small shifts create big identity changes.
11. Future You Check-In
Ask:
Your body often knows before your mind does.
12. Decision Filter Going Forward
Every opportunity should pass through:
If it’s not a clear yes, it’s a no or not right now.
Final Thoughts
You are allowed to:
Your life matters just as much as your business.
Join the Goal Planning Party 🎉
If you want support turning this clarity into action, join Jeni for the 2026 Goal Planning Party:
🗓 January 5th
⏰ 1:00 PM CST
📍 Live on Zoom
📓 Includes a guided workbook
👉 Sign Up 2026 Planning Sign Up
👉 Or comment GOAL on Instagram to sign up
Episode Title
26 Things Every Florist Should Do Going Into 2026
Episode Description
2026 doesn’t need to be new year, new chaos.
In this episode of The Floral CEO Podcast, I’m walking you through 26 intentional, strategic things every florist should consider before heading into 2026 — from money and marketing to energy, systems, and alignment.
This isn’t about doing more.
It’s about doing what actually works — with clarity, profitability, and ease.
You don’t need to tackle all 26 at once. But you do need to stop drifting into another year without intention.
What You’ll Learn in This Episode
In this episode, we cover:
The 26 Things Every Florist Should Do Going Into 2026
Reflect & Recalibrate
Money & Profit (CEO Energy)
Marketing & Visibility
Systems, Time & Sustainability
Growth, Identity & Vision
Key Takeaway
You don’t need to overhaul your entire business overnight.
But choosing even 3 things from this list — and actually following through — can completely change how 2026 feels.
Clarity compounds.
Alignment compounds.
And intentional decisions always outperform hustle.
Join the 2026 Goal Planning Party 🎯
📅 January 5th
⏰ 1:00 PM CST
📍 Live on Zoom
We’ll reflect on 2025, clarify your priorities, and build a realistic, aligned plan for 2026 — together.
👉 Comment the word “GOAL” on Instagram
or
👉 Visit - Sign up here
You’ll receive a guided workbook and live coaching to help you move forward with confidence.
Want Deeper Support?
If you’re ready for real accountability, strategy, and community, join us inside the Floral CEO Mastermind.
January is a powerful month inside the Mastermind — full 2025 reflection, 2026 planning, vision boards, and momentum-building support.
🔗 Visit: http://floralceo.com/mastermind
📩 Questions? DM me on Instagram or email jeni@thefloralceo.com
Thank you for listening, flower friend 🌸
Here’s to a 2026 that feels intentional, profitable, and aligned.
As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring — it felt like survival.
In this episode, Jen dives into what it really means to move from surviving to thriving in 2026. Not through hustle, burnout, or “new year, new me” energy — but through intention, reflection, boundaries, and strategic decisions that support both your life and your business.
If you’ve felt exhausted, reactive, underpaid, creatively drained, or stuck in constant overwhelm, this episode is for you.
In This Episode, We Cover:
The 5-Step Shift from Surviving to Thriving in 2026
Survival mode is a response — not a personal failure. Many florists are surviving because they’re caregiving, rebuilding, healing, or simply carrying too much. Honor what got you here — and allow yourself to want more.
Low-margin work, undercharging, saying yes out of fear, lack of systems, inconsistent pay, and constant reactivity all keep you trapped. You can’t change what you won’t name.
Thriving isn’t nonstop work or booking everything. It’s calm, predictable income, creative joy, clear boundaries, support, and a business that gives back to your life — not one that drains it.
This isn’t about burning everything down. Simplify your offers. Raise prices intentionally. Build planner relationships. Create systems. Focus on micro momentum — small actions that compound into real change.
A new year doesn’t create change — decisions do. Thriving requires intention, structure, and support. You don’t have to do it alone, but you do have to choose it.
Reflection Questions to Sit With:
Want Support Creating a Different 2026?
Jen is hosting a Goal Planning Party on January 5th at 1:00 PM CST, where you’ll:
You’ll receive a guided goal-planning worksheet and live support to help you start the year grounded and clear — not reactive and overwhelmed.
👉 Sign up for the goal planning party
Goal planning workshop Or comment “GOAL” on any of Jen’s Instagram posts to get the details
If you’re ready for deeper accountability, structure, and momentum, the Floral CEO Mastermind kicks off January with reflection, planning, systems, and community support designed to help you thrive — not just survive.
Final Thought
You are the CEO of your business and your life.
You get to choose peace, margin, creativity, and alignment.
And 2026 can be different — if you decide it will be.
As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and life. In this episode of the Floral CEO Podcast, Jeni reframes the idea of manifestation in a way that actually works for business owners.
If the word manifesting makes you roll your eyes or feel skeptical, this episode is for you.
Because manifestation isn’t about wishful thinking—it’s about clarity, intention, structure, strategy, and consistent action.
🌿 Rethinking Manifestation for Business Owners
Jeni shares how she used to think manifestation was “woo” or unrealistic—until she realized that real manifestation is simply the process of:
When you stop saying “this is so hard” and start saying “I have a plan,” everything shifts.
💐 Why Language and Self-Talk Matter
One of the biggest takeaways from this episode is how the way you talk about your goals shapes your outcomes.
Instead of:
Try shifting to:
This shift isn’t positive thinking—it’s strategic thinking.
🌸 Manifestation = Strategy + Structure + Action
In this episode, Jeni breaks down manifestation into practical components florists can actually use:
1. Clarity
You can’t manifest what you haven’t defined.
2. Intention
Intention is deciding on purpose instead of drifting.
3. Strategy & Structure
Big goals need support systems.
4. Action & Consistency
Manifestation requires movement.
Consistency—not motivation—is what creates results.
✨ Why This Matters Going Into a New Year
So many florists head into a new year hoping things will magically change—without changing how they think, plan, or act.
This episode encourages you to:
Manifestation works when it’s backed by execution.
🌿 Key Takeaways From This Episode
🌸 Final Thought
Manifesting isn’t about hoping harder.
It’s about planning better, speaking differently, and showing up consistently.
You are capable of big, audacious goals—especially when you build the systems to support them.
🎧 Tune in to this episode of the Floral CEO Podcast and start creating what’s next—on purpose.
Sign up for the January 5th 1pm CST Goal Planning Party
Join the Floral CEO Mastermind- for next level planning.
As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.
This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.
If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.
🌿 Why Reflection Matters More Than Resolutions
Most people wait for January 1st to “start fresh,” but research shows that nearly 90% of people abandon their goals within the first month. The difference between the 90% and the 10% who actually succeed isn’t motivation—it’s clarity.
Reflection helps you:
Jeni shares why she doesn’t wait for a new year to start something—and how that mindset has helped her execute consistently in business.
💐 What to Review in Your Floral Business Before Planning 2026
In this episode, Jeni walks through the core reflection questions every florist should ask before setting new goals:
1. What Actually Worked in 2025?
Not just what you did—but what produced results.
2. What “Worked” But Didn’t Feel Good?
Revenue alone doesn’t equal success.
Jeni shares personal examples—like opting out of certain services (daily orders, funerals, high-reactivity work)—to illustrate how removing misaligned revenue streams created more peace and profitability.
3. What Are You Doing Too Much Of?
Many florists try to do everything:
This episode encourages you to step back and ask:
“Do I really need to be checking every box to be successful?”Often, doing fewer things better is the key to growth.
🌸 Aligning Profit With How You Want to Feel
A major theme of this episode is that profit and emotional alignment must coexist.
Jeni explains why it’s okay to:
She also emphasizes the importance of asking:
✨ From Reflection to Intention: Planning for 2026
This episode is also an invitation—to stop free-balling your way into another year and instead build a clear, intentional plan.
Jeni shares why:
She also introduces the January 5 Goal-Setting Party, where florists will:
🌿 Key Takeaways From This Episode
🌸 Resources Mentioned
💬 Final Thought
You don’t have to stay in survival mode.
You don’t have to do everything.
And you don’t have to carry parts of your business into 2026 that no longer serve you.
Reflection isn’t about looking backward—it’s about creating space for something better.
🎧 Listen to the full episode of the Floral CEO Podcast and start building a business that feels as good as it looks.
Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.
But here’s the truth: your life will probably never give you endless hours of quiet, focused time…
And you don’t need it.
In today’s minisode, we’re diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.
Whether you’re a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.
💡 What You’ll Learn in This Episode
✨ Why waiting for “big blocks of time” is secretly sabotaging your business
Florists rarely get quiet 2-hour windows to be creative. Most of us are stitching our businesses together between school pickup, weddings, laundry, and everyday chaos.
✨ How micro-momentum interrupts overwhelm and builds confidence
Your brain craves quick wins. Small steps generate dopamine, reduce decision-fatigue, and gently pull you out of paralysis.
✨ Why micro-momentum is especially powerful for neurodivergent florists
Big tasks feel impossible. Small tasks feel doable. And doable creates consistency.
✨ 10 micro-momentum tasks you can do TODAY (all under 5 minutes!)
Perfect for florists who feel overwhelmed by marketing, admin, pricing, or content creation.
✨ How micro-momentum rewires your identity
Little promises kept turn into self-trust — and self-trust creates unstoppable florists.
✨ Your 24-hour Micro Momentum Challenge
A simple assignment to kickstart clarity, progress, and accountability immediately.
🌼 Episode Highlights
🔟 10 Micro Momentum Tasks Mentioned in the Episode
All under 3–5 minutes:
Micro momentum → real progress → real results.
🌸 If You Loved This Episode…
You’ll really love the Floral CEO Mastermind, where we build structure, strategy, confidence, and accountability into your business — and especially where we map out your 2026 goals in a doable, supportive, sustainable way.
👉 Join the mastermind: http://floralceo.com/mastermind
In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.
So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.
This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.
Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.
🌼 What You’ll Learn in This Episode
💰 Why Paying Yourself Is a Real Success Metric
And why "but I love what I do" is NOT a valid reason to under-earn.
💸 The biggest lies florists tell themselves about money
Including:
Spoiler: If there's no plan, growth won’t fix it.
📊 How to Calculate the REAL Value of Your Perks
Car, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.
A Florist-Friendly Breakdown of Profit First
Jeni walks through:
The #1 reason florists stay broke: impulse spending on inventory and flowers.
And how Profit First removes temptation and creates discipline.
Real numbers + real scenarios from Jeni’s business
Including:
Why women struggle to talk about money (and how to change that)
This section alone will shift how you think about your worth.
📉 Are you undercharging? Here’s how to know.
(Don’t worry — this part is delivered with love AND honesty.)
🌟 The emotional side of paying yourself
Because money is math, but it’s also mindset.
Key Takeaways
Resources Mentioned
Who This Episode Is For
If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.
Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”
This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.
And the simplest way to start building that relationship?
Thoughtful, consistent engagement on their content.
Not emojis. Not spammy comments. Not cold DMs.
Just genuine, human interaction that helps you stand out in a crowded industry.
Jeni walks you through:
✨ Why engagement works better than pitching
✨ The exact steps to thoughtfully interact with planners online
✨ How the algorithm can actually work for you
✨ What familiarity and name recognition can do to accelerate trust
✨ Why this strategy mirrors real-life networking (but is way less awkward)
You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.
🌸 KEY TAKEAWAYS FOR FLORISTS
Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.
Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.
When they feel like they know you, they’re far more likely to send business your way.
Five minutes of strategic engagement can move the needle more than hours of passive scrolling.
🌼 ACTION STEP FOR TODAY
Choose one planner you’d love to work with and do the following:
1️⃣ Follow them
2️⃣ Comment thoughtfully on 3 posts
3️⃣ Reply to 1 story
4️⃣ Share one of their posts with a thoughtful tag
One tiny step… repeated consistently… builds real relationships.
🌿 JOIN THE FLORAL CEO MASTERMIND
This month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.
In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.
If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.
Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.
In this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.
What You’ll Learn in This Episode
🌿 1. The Type of Planners Florists Should Be Working With
Jeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:
Each type brings its own high-revenue, high-frequency, and high-opportunity client base.
🌿 2. Why Planners Are the #1 Referral Source for Florists
Planners attract the clients who need your services — and they send you warm leads who:
Jeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.
🌿 3. How to Attract the Right Planners
Your Instagram and online presence matter more than ever. Learn how to:
🌿 4. How to Build Relationships That Actually Lead to Referrals
Inside this episode, Jeni gives actionable steps:
These real relationship-building practices have been foundational in Jeni’s business — and can completely transform yours too.
🌿 5. The Math That Florists Forget About
Just 5 planners…
…who each do 30 weddings a year…
…sending you just 3 of their weddings…
= 15 weddings booked without cold marketing.
This is why planners are the growth strategy most florists overlook.
🌿 6. What We’re Covering in the Floral CEO Mastermind This Month
This episode sets the stage for a deep-dive month inside the Mastermind, including:
If you want 2026 to be the year you finally stop saying “next year will be my year,” this is the month you want to be in the room.
You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity.
Instead of getting lost in kitten videos and wainscoting reels (relatable 😂), Jeni walks you through exactly what she taps, checks, posts, and saves so Instagram starts working for your business, not just stealing your time.
In this episode, you’ll learn:
Simple 10-Minute Routine (Recap)
In your 10 minutes, aim to:
In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.”
Spoiler:
Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are.
Jeni shares how our bodies cling tightly to old identities, why change feels like danger, and how trying to bulldoze your way into new habits with sheer willpower is the reason most goals collapse.
Instead, she walks through the exact process she’s used in her own life to rebuild her identity — from quitting a 1600-calorie-a-day Mountain Dew habit, to losing weight, to becoming someone who actually likes working out, to managing a family, a farm, and a business without constant overwhelm.
Inside this episode you’ll hear:
🌼 Why discipline feels so freaking hard
Our bodies are wired to protect old identity patterns — even the unhealthy ones.
🌼 How to shift your identity without self-punishment
What it really takes to become a healthier, stronger, more organized version of yourself.
🌼 The “staggered change” method
— The baby-step strategy Jeni uses with EVERYTHING (from caffeine to CrossFit).
— Why going “0 to 100” always backfires.
— How to make change feel safe and sustainable.
🌼 Real-life examples:
— The slow transition from Mountain Dew to Diet Mountain Dew to baby cans.
— What happened the day she thought she was having a heart attack.
— How she became someone who lifts weights, shovels, moves wheelbarrows, and wrangles farm animals without needing help.
— The systems she uses to run her business without living in reaction mode.
🌼 Why strategy beats discipline every time
And how simple planning (weekly mapping, Calendly, pre-deciding meals, accountability partners) can completely transform your life and business.
🌼 What most florists get wrong about goal-setting
…and why shiny-object syndrome keeps so many wedding pros from actually moving forward.
🌼 A sneak peek into the upcoming Floral CEO Mastermind
Next month: All things wedding planners
January: building your 2026 business plan
Plus an honest look at what’s actually working in your business vs. what just feels good in the moment.
🌺 Perfect for anyone who is…
Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wanted to share the exact method she personally uses (and teaches) to approach conflict with clarity and compassion.
Most people avoid conflict because they’re afraid of how the other person will react. But conflict doesn’t have to be chaotic or destructive. In fact, when handled well, it can strengthen relationships, clean up misunderstandings, and create a healthier foundation in both your personal life and your business.
Jeni walks you through:
✨ The 4-Step Conflict Framework
Jeni also shares insights on:
This episode is an invitation to hold your power, speak honestly, and build relationships based on truth—not assumption. Whether you’re navigating conflict with a client, coworker, partner, or friend, this simple process will help you approach the conversation with confidence and compassion.
In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content.
If you’re working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale.
Because the truth is:
Marketing doesn’t require perfection.
It requires consistency.
I’ll walk you through the simple, realistic marketing system I teach florists who are stretched thin — a 10-minute routine that actually moves the needle. You’ll learn what to post, how often, and what truly matters when time is limited.
This isn’t strategy for the “perfect” business owner with unlimited hours.
This is for you — the real person doing real life while building something incredible.
✨ In This Episode, We Cover:
💡 Key Takeaways
📌 Your Action Step This Week
Commit to just 10 minutes of marketing three times this week.
Post something simple. Engage with your audience.
That’s it — and it’s enough.
If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need.
In today’s episode, I’m walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, your phone won’t stop dinging, or you’re juggling life, business, and everything in between… this reset is for you.
This isn’t an hour-long retreat, a full spa day, or a perfectly quiet house. This is something you can do right now in the middle of the chaos—while driving, designing, hiding in your pantry, or between client emails.
🌸 In This Episode, You’ll Learn:
1. The Importance of Interrupting the Spiral
Why overwhelm doesn’t mean you’re failing—and why the first step is not doing more, it’s doing nothing. You’ll hear how pausing and breathing create instant space when your brain feels overloaded.
2. Why Everything Feeling Important Is a Red Flag
We talk about how to separate real urgency from false urgency, and how to identify the one thing that actually matters right now (not tomorrow, not next week, not during wedding season… right now).
3. How to Get Out of Fix-It Mode and Into Clarity
Women especially tend to jump straight into fixing, solving, and carrying everything. You’ll learn how sorting your thoughts brings calm and restores control.
4. The Power of Micro Momentum
Instead of tackling the whole task, we break it down to the smallest next step—the step your brain can do when it’s overwhelmed. One reply, one boundary, one recipe, one breath.
5. Why You Deserve Space (Even When It Feels Impossible)
We talk about the mental load of business + motherhood + life and why taking five minutes isn’t indulgent—it's responsible.
Sometimes the reset is what prevents the blowup, the regret, or the exhaustion.
6. What It Means to Show Up Grounded, Not Perfect
Your business doesn't need a perfect version of you. It needs a grounded one. And grounding doesn’t require an hour-long process—it takes five minutes of presence.
🌱 Who This Episode Is For:
💛 Takeaway Moment
You are not behind.
You are not failing.
You are simply carrying a lot.
Even the strongest florists need a reset.
This 5-minute process helps you pause, breathe, simplify, and come back to your work—and your life—with a calmer, more grounded energy.
🌼 Links Mentioned:
👉 Join the Floral CEO Mastermind – Build structure, profitability, and breathing room so overwhelm becomes the exception, not the rule.
The Floral CEO Mastermind
floralceo.com
In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going?
Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections on gratitude from her farm life, and the deep reminder that micro momentum—those small, consistent actions—are what truly move your business forward.
This episode is for the florists, creatives, and entrepreneurs who feel like they’re spinning their wheels. It’s a mix of honest talk, practical mindset shifts, and tough-love encouragement to do it anyways.
You’ll hear:
Because no matter how hard it feels — you’re still building something beautiful. 🌸
In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth.
Jeni shares why it’s time to unlearn the mindset that “busy equals successful” and start building floral businesses that are sustainable, profitable, and joy-giving. She opens up about how shifting her focus toward profit created more freedom in her business — fewer weddings, higher margins, and more creativity.
You’ll walk away from this episode with a fresh perspective on money, mindset, and the true purpose of profit in your floral business.
🌷 In This Episode, You’ll Learn:
💡 Key Quote:
“You can’t pour from an empty vase — and profit is what keeps it full.”🌿 Resources Mentioned:
✨ If You Loved This Episode:
In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.
She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.
💡 You’ll learn:
From understanding structure and weight to pitching premium clients and documenting your art — this episode gives you the real talk and the roadmap to elevate your floral design business.
👉 Plus, Jeni shares how the Floral CEO Mastermind can help you build confidence, strengthen your pricing, and make 2026 your breakthrough year. - https://www.floralceo.com/mastermind
🎧 Listen now and start building installations that wow your clients and your bank account.