Most law firms are pouring money into digital marketing, but are still battling low conversion rates and online anonymity.
On the latest episode of The Lawyer Millionaire Podcast, Darren Wurz sits down with Tanner Jones from Consultwebs to uncover what actually drives real ROI for law firm marketing.
This episode covers:
* How to your value and expertise clear from the second someone lands on your website.
* The importance of tracking the right KPIs, don’t just count “leads rather ” count qualified leads with real potential.
* Why investing in your brand can actually LOWER your cost per client in the long run.
* Optimizing for Google without ignoring new AI-driven search platforms.
* How to effectively add social proof such as case studies, testimonials and reviews everywhere your company exists.
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Resources:
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Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell
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AVVO
Connect with Darren Wurz:
*
Schedule a Call with Darren
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The Lawyer Millionaire Website
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The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz
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LinkedIn: Darren P. Wurz
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Join The Lawyer Millionaire Founders Network and Book Club for Free
Connect with Tanner Jones:
Linkedin:
Tanner Jones
Website:
Consultwebs
About Tanner Jones
VP of Business Development and
Co-host of the
LAWsome podcast
As our Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals.
Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.
He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.
