Short-form video isn’t “nice to have” anymore — in 2026, it becomes the single most important proof signal AI uses to decide whether your business is real, trustworthy, and worth recommending.
In this episode, Adam and Josh break down why AI search engines like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are shifting away from written content and relying heavily on authentic video evidence — known as proof clips — to verify the legitimacy of local businesses.
You’ll learn:
🎥 Why AI will downgrade businesses with little or no video content
🤳 What “authenticity scoring” means — and why AI trusts video over text
⚡ The 10 types of proof clips every local business needs in 2026
📱 How to record high-impact short-form videos using just your phone
🚀 How video now influences GBP rankings, AI Overviews, and LLM recommendations
🔍 Why video has become a ranking factor, not a marketing add-on
Whether you’re a plumber, café owner, gym instructor, landscaper, dentist, carpenter, florist, or cleaning company — this episode shows you how to stay visible in the AI-driven economy.
And the best part?
You don’t need a studio. You don’t need an editor. You need 10 seconds per clip and a system that works every week.
By the end of this episode, you’ll know exactly how to keep your business ranking in Google and AI search… while your competitors slowly disappear.
____________________
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Keywords
short form video for local businesses, AI search 2026, AI Overviews Google, ChatGPT local businesses, Gemini search optimisation, video proof clips, authenticity scoring AI, local SEO 2026, Google Business Profile ranking, video marketing UK businesses, AI trust signals, AI-powered search visibility, how to rank in AI search, local business marketing 2026, proof-based SEO, video-first SEO strategy.
If you’re still selling one-off services or products, you might be missing out on a business model that’s taking over: subscriptions.
In this episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) dig deep into why subscriptions are dominating the market — and more importantly, how local service-based businesses in the UK can successfully adopt them without over-complicating things.
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Expanded Keywords for Search:
subscription business model UK, recurring revenue for local service businesses, how to turn services into subscriptions, subscription vs one-off sales, local business growth strategies 2026, retain customers with membership model, subscription model challenges churn, service-based business subscription examples UK, subscription marketing tips for small business, predictable income model for local businesses.
It’s 2026. Many customers find local businesses through TikTok, ChatGPT or map-search – so does your business really need a website anymore?
In this insightful episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) explore the changing role of the website.
They break down the case for and against having one, explain how it’s evolved from centre-stage to credibility hub, and give you practical advice on how to make it work (or decide if you can lean more on socials and AI presence instead).
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Expanded Keywords for Search:
do local businesses need a website 2026, website vs social media for small business UK, role of website in AI search era, website still important local business, social media shop vs traditional website, how AI search impacts business website, credibility hub website strategy, website design trends 2026 UK, local service business website necessity, building website for trust and conversions.
Staring at your content calendar wondering what to post?
You’re not alone — and you’re probably wasting hours writing content that doesn’t move the needle in Google or AI search.
In this episode, Adam and Josh reveal the 15–20 essential content types that Google, ChatGPT, Gemini, and Perplexity are prioritising in 2026.
This is your SEO & AI Content Menu — the exact pages every local business needs to rank, build trust, and appear inside AI-generated recommendations.
You’ll discover:
🍽️ The Core Business Pages your site must have (service pages, locations, niche pages, refreshed foundational pages)
🏆 Authority Builders that AI loves — case studies, “Best Of” lists, “How To” guides, “Alternative To…” pages
🔐 Trust Builders that remove customer objections and boost conversions
♻️ Freshness & Brand Pages that tell Google your business is alive and active
❤️ Emotion & Story Content that AI uses to measure authenticity and reputation
🤖 Why diverse content massively increases your chances of being selected as the top AI answer
Whether you're a local service provider, e-commerce shop, tradesperson, clinic, or agency — this framework shows you exactly what to publish to dominate both Google and AI’s new search ecosystem.
By the end of the episode, you’ll walk away with a complete, structured content plan that doesn’t just rank — it sells.
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Adam (Web Design)
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📩 hello@improvemysearchranking.com
🌐 www.improvemysearchranking.com
______________
🔑 Keywords
SEO content strategy 2026, AI search optimisation, ChatGPT SEO, local SEO content types, Google ranking factors, Gemini AI search, Perplexity for business, content menu for SEO, service pages SEO, authority content examples, trust-building content, E-E-A-T optimisation, how to rank in AI search, local business marketing UK, content ideas for small businesses, SEO content blueprint 2026.
It’s the most profitable time of the year… if you know how to use it.
In this Christmas Special, Adam and Josh unwrap 12 proven festive marketing strategies that local businesses can implement immediately to boost bookings, sales, footfall, and customer loyalty throughout December.
From the evergreen Christmas Tree Strategy, to capitalising on gift-intent searches, festive homepage upgrades, irresistible upsells, PR hooks, and even pre-selling January — this episode gives you the complete blueprint for a thriving Christmas trading season.
Whether you’re running a café, salon, car wash, gym, trades business, shop, or online service — these tactics will help you stand out during the busiest (and noisiest) shopping month of the year.
🎁 In this episode you’ll learn:
Why seasonal URLs should live forever — and the SEO power they build each year
How to target “last-minute gift” shoppers in your town
The simple homepage festive banner that instantly boosts conversions
How to remove friction in the holiday buyer journey (and increase impulse purchases)
How to run a “12 Days of Deals” campaign that customers come back for daily
Why emotional festive branding works ridiculously well in December
How to collect more reviews this month than you did all year
The strategy for selling out January before New Year’s Day arrives
If you want to finish the year strong - this is the episode to play before doing anything else.
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🔍 Keywords:
Christmas marketing tips, festive marketing ideas, small business Christmas strategies, local business marketing December, holiday marketing UK, Christmas SEO tips, local SEO Christmas, gift voucher marketing, seasonal SEO strategy, Christmas sales ideas, 12 days of Christmas marketing, small business growth December, marketing for cafés salons gyms, local business podcast UK, Improve My Search Ranking, Website Designers London.
🎧 Hit Follow so you never miss an episode — and share this with a business owner who could use a little Christmas marketing magic. 🎅🏻✨
🔥 Running a small business can feel like juggling with one hand while the other’s on fire.
One week you’ve got customers lined up, the next, you’re chasing invoices or wondering where the leads went.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the 10 biggest reasons small businesses fail, and the practical fixes you can start applying today.
Here’s what you’ll learn 👇
📉 1. Not Enough Leads: why word-of-mouth alone isn’t enough and how to use SEO, Google Maps, and reviews to generate consistent enquiries.
📊 2. Not Tracking Data: the Peter Drucker principle: “what’s measured gets managed.” Learn how CRMs and analytics turn chaos into clarity.
🎯 3. No Clear Marketing Strategy: how to set goals, track leads, and reverse-engineer your growth targets.
🧢 4. Wearing Too Many Hats: how to delegate, automate, and reclaim your time (yes, AI can help).
💸 5. Inconsistent Cash Flow: why 61% of small UK businesses struggle with late payments — and how to build financial breathing room.
🌐 6. Poor Online Visibility: easy fixes to get your business found on Google Maps, reviews, and local directories.
🎨 7. Weak Branding : how consistency builds instant trust and authority, without a big budget.
👥 8. Hiring & Retaining Great Staff: why culture beats pay and how to keep your best people.
🤖 9. Struggling With Technology: tools and automations that actually save time (without overwhelming you).
💌 10. Poor Customer Retention: why keeping customers is 5–7x cheaper than finding new ones, and how to turn buyers into loyal fans.
💡 Packed with stats, stories, and real examples from UK businesses, this episode is your crash course in fixing what’s really holding your business back.
🎯 Because success isn’t about avoiding problems, it’s about solving them faster than your competitors.
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Keywords: small business growth UK, top reasons businesses fail, SME marketing strategy, cash flow management, Google Business Profile, branding consistency, customer retention, automation tools for small business, marketing podcast UK, local business tips.
ChatGPT is growing fast — but Google still handles 17 billion searches a day. Here’s what that really means for your business.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit break down the real data behind the AI vs Google debate — and what it means for your business in 2026 and beyond.
Here’s what you’ll learn 👇
🔍 AI Search vs Google Search — ChatGPT handles around 2.5 billion daily prompts, but Google still dominates with 17 billion searches every day, and 46% of those have local intent.
💰 Why Google Still Matters — 76% of people who search locally visit a business within 24 hours. Google remains the #1 place where customers make buying decisions.
🤖 How AI Is Changing the Edges (Not the Core) — Tools like ChatGPT, Gemini & Perplexity are reshaping research, but Google still owns the buying moment.
🧭 How to Dominate Google in the AI Era:
1️⃣ Optimise your Google Business Profile — real photos, weekly posts, keyword-rich descriptions.
2️⃣ Get more (and better) reviews — they’re the strongest trust signal for humans and algorithms.
3️⃣ Optimise for “near me” searches — embed maps, list service areas, and create hyperlocal pages.
4️⃣ Use AI to enhance SEO — generate ideas, content outlines, and insights, but keep the human touch.
5️⃣ Build backlinks & local authority — directories, suppliers, press mentions, and partnerships all count.
6️⃣ Create local content that sells — target each service + area combination to dominate regional results.
💡 The Future: It’s not Google or AI — it’s Google + AI. As Gemini integrates directly into Google Search, the businesses ranking well today will be the first AI recommends tomorrow.
🎯 If you run a local business, this episode is your roadmap for staying visible — now and in the next wave of AI-powered search.
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Keywords: Google SEO 2026, AI search optimisation, ChatGPT vs Google, local SEO UK, Google Business Profile tips, Gemini AI search, Perplexity AI, near-me optimisation, reviews for SEO, small-business marketing podcast UK.
💡 Ever launched something thinking customers would flood in, only to realise no one’s watching?
That was Adam when he launched Start Smarter, a side project that began with a uni friend, nearly failed, and later sold for five figures.
In this behind-the-scenes episode of The Marketing Podcast for Local Businesses, Josh flips the script and interviews Adam about the full journey, from £50 shares to a five-figure sale.
🎙️ They unpack:
🚀 The Early Days: launching Start Smarter at university, juggling studies, and learning the hard way that “build it and they will come” is a myth.
📉 The Struggle Years: long nights, failed plans, and the brutal gap between a business plan and reality.
🤝 The Split: buying out a 50% stake for £50 when we all thought it was over.
💡 The Turning Point: how content, systems, and persistence quietly turned the business profitable.
💰 The Exit: selling for five figures and what that moment taught Adam about patience, purpose, and value.
🎯 This episode isn’t about overnight success, it’s about the long game.Persistence, small wins, and knowing when to hold your nerve.
If you’ve ever built something that didn’t go as planned, this one will hit home.
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Keywords: business journey, startup lessons, side hustle to sale, selling a business UK, university startup story, small business exit, Start Smarter case study, entrepreneurship lessons, local business podcast, UK marketing podcast.
👁️🗨️ What do God and getting found in AI have in common?
Both decide who gets seen and who stays invisible.
In this thought-provoking episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack the new reality of AI search, where algorithm, not humans, decide which products, services, and businesses are “chosen.”
When someone asks ChatGPT, “What’s the best protein powder under £30?” it won’t show ten blue links. It’ll give one answer. The question is: will it be your product, or your competitor’s?
Adam and Josh reveal how Generative Engine Optimization (GEO), also called AI Optimization or Generative SEO, is becoming the new frontier of visibility.
Here’s what you’ll learn:
🧠 What GEO really is; how ChatGPT, Gemini, and Perplexity are reshaping how customers discover products.
⚙️ How to make AI choose you;
• Structure your data with schema and clean product attributes.
• Pair listings with buyer guides, FAQs, and context-rich content.
• Strengthen authority through verified reviews and credible mentions.
• Go omnichannel; AI pulls from Shopify, TikTok Shop, Amazon, and beyond.
🌍 Why local businesses can win early; smart structure and trust signals can help small brands outrank global giants in AI-generated answers.
🎯 This episode will make you rethink everything you know about SEO.
The future of search isn’t about ranking on Google; it’s about being chosen by AI.
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Keywords: generative engine optimization, AI search visibility, ChatGPT SEO, Google Gemini, Perplexity AI search, ecommerce SEO, structured data schema, omnichannel optimization, AI for small business, AIO vs GEO, marketing podcast UK.
📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off.
In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and mindset into motion.
Here’s what you’ll learn:
💪 The Obstacle Is the Way – Ryan Holiday: Turn challenges into opportunities with stoic mindset principles.
🤝 The Five Dysfunctions of a Team – Patrick Lencioni: Build trust and alignment inside your business team.
🏗️ The E-Myth Revisited – Michael E. Gerber: Stop working in your business and start working on it.
📈 High Output Management – Andy Grove: Boost efficiency through systems, leverage, and performance tracking.
🎯 The 22 Immutable Laws of Marketing – Al Ries & Jack Trout: Position your business to win by focusing on what truly matters.
🏆 Outliers – Malcolm Gladwell: Understand the real drivers of success — opportunity, timing, and persistence.
📘 BONUS: Becoming A Strategic Business Leader: The Ultimate All-In-One Guide - Adam Niazi – A strategic guide written from real-world experience helping hundreds of UK businesses scale.
🎯 Adam and Josh connect each book to real examples from cafés, agencies, and service firms, showing exactly how to apply these principles for measurable growth. Together, Parts 1 & 2 form a complete roadmap — from building habits and offers to mastering mindset, leadership, and marketing.
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Expanded Keywords for search: business books for entrepreneurs 2025, small business growth UK, E-Myth systems, marketing positioning strategy, team leadership, stoic mindset entrepreneurs, High Output Management productivity, Outliers success factors, Patrick Lencioni teamwork, Ryan Holiday business mindset, UK entrepreneur podcast, Adam Niazi Becoming a Strategic Business Leader
📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants. The right book at the right time can completely change the way you grow, lead, and market your business.
In part one of this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit share some of the 10 must-read books that have shaped how they run their own companies and helped clients generate millions in sales. Each title comes with a practical takeaway you can apply right away.
Here’s what you’ll learn:
💡 Atomic Habits – James Clear: Build small, repeatable habits that compound into massive business growth.
💰 $100M Offers – Alex Hormozi: Create irresistible offers that make customers feel silly saying no.
🌍 The 4-Hour Work Week – Tim Ferriss: Simplify, automate, and outsource to reclaim time and focus on what matters.
🧠 Influence – Robert Cialdini: Master the six psychological triggers of persuasion that drive more sales.
📖 Think of this as your entrepreneur’s reading list — ten books that can sharpen your strategy, boost productivity, and build long-term growth.
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Expanded Keywords for search: best business books for entrepreneurs 2025, must-read business books UK, local business growth tips, marketing psychology books, leadership and management reading list, small business strategy books, productivity books for entrepreneurs, marketing mindset, Alex Hormozi $100M Offers, James Clear Atomic Habits, Tim Ferriss 4-Hour Work Week, Robert Cialdini Influence entrepreneur reading recommendations.
🧠 Ever wondered why some websites make you instantly want to click “Buy Now” — while others make you want to leave?
It’s not design. It’s psychology.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 7 psychological website tactics that use the power of social proof to turn visitors into customers — backed by proven marketing science and real-world results.
Here’s what you’ll learn:
😀 Happy customer images – Why showing real people triggers the “if they did it, I can too” effect.
⭐ Testimonials & reviews – How to make reviews more persuasive with names, faces, and live Trustpilot or Google embeds.
👀 Human faces & eye direction – Why photos of people looking toward your call-to-action buttons boost clicks.
💷 Pricing psychology – Anchoring, loss aversion, and value framing — simple tweaks that make your pricing more persuasive.
🟢 Call-to-actions (CTAs) – How to make them consistent, clear, and action-driven so people actually click.
⏳ Scarcity & urgency – How to ethically use “only a few left” or “offer ends Friday” to increase conversions without damaging trust.
🔒 Trust signals – From security badges to “As Seen In” logos, discover what instantly reassures customers that your business is credible.
🎯 You’ll walk away with a clear checklist of 7 website psychology hacks you can apply today — all easy, ethical, and proven to drive more sales.
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Expanded Keywords for search: social proof marketing, website psychology tips, conversion rate optimisation UK, how to increase website sales, psychological triggers for buying, pricing psychology, loss aversion marketing, anchoring strategy, ethical urgency marketing, trust signals website, testimonials that convert, website call-to-action optimisation, UK local business marketing, behavioural marketing principles, small business website tips, proven CRO strategies.
⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology.
In this episode of The Marketing Podcast for Local Businesses, Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small business.
Here’s what you’ll learn:
📉 Scarcity (Limited Stock) – Why people value what feels rare, and how cafés, shops, and service providers can use limited runs, seasonal exclusives, or “only 10 spots left” offers.
⏳ Urgency (Deadlines) – How to push action with flash sales, early-bird booking cut-offs, and “only available this month” promotions.
🔥 FOMO (Fear of Missing Out) – How to leverage social proof and exclusivity by showcasing customer numbers, sold-out products, and real user-generated content.
📚 We’ll also share three powerful books every business owner should read to master these tactics:
Influence by Robert Cialdini
How to Price Your Platypus by David Abbott
$100m Offers by Alex Hormozi
👉 If you’ve ever struggled to get customers off the fence, this episode gives you a practical playbook for turning hesitation into sales — without feeling manipulative.
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Expanded Keywords for search: scarcity marketing strategy, urgency marketing tactics, FOMO in small business marketing, psychological triggers to increase sales, Robert Cialdini Influence examples, Alex Hormozi $100m Offers, David Abbott pricing strategies, local business marketing psychology, how to increase conversions with scarcity, ethical urgency marketing, social proof and FOMO examples, sales psychology for small businesses, marketing strategies UK local businesses.
💡 Most local businesses panic about not having enough customers. But what if the real secret isn’t chasing more — it’s building deeper loyalty with just a small circle of true fans?
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack Kevin Kelly’s famous 1,000 True Fans model — and show you exactly how it applies to cafés, shops, trades, and service businesses across the UK.
Here’s what you’ll learn:
🔑 What a “true fan” really is – and why you don’t need thousands of customers to build a six-figure income.
📈 The maths behind the model – 1,000 fans × £100, or 100 fans × £1,000… the flexibility that makes this work for any business.
🏪 Why it works locally – predictable revenue, resilience in tough times, premium pricing potential, and word-of-mouth that scales.
🛠 Step-by-step: how to build your true fan base – from personalising experiences and creating fan-only offers, to cultivating community and rewarding advocacy.
📚 Case study: Hilltop Books & Coffee – how one small café-bookshop built a “Readers’ Circle” fan club, insider evenings, and a subscription box to turn 75 loyal customers into their strongest asset.
✅ Actionable takeaways – a 90-day roadmap to identify your top fans, set up a simple “fan club,” and run your first members-only event or offer.
⚡ The truth? Success isn’t about being everywhere for everyone — it’s about being everything to the right few. Build your 1,000 true fans, and you’ll build a business that lasts.
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Expanded Keywords for search: 1,000 true fans model, Kevin Kelly 1,000 true fans, local business marketing UK, customer loyalty strategies, how to build superfans, customer retention tips, small business recurring revenue, fan-based marketing, community building for local business, customer advocacy programs, subscription box ideas for small business, word of mouth marketing, repeat customer growth, sustainable business income strategies, local business success stories.
🤖 AI is no longer optional — it’s becoming the backbone of how small businesses compete. The good news? You don’t need a huge budget or a tech team to use it.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 9 AI tools that every small business should be using in 2025 to market smarter, save hours, and grow faster.
Here’s what you’ll learn:
🎵 Suno – www.suno.ai – Create copyright-free background tracks & jingles for ads, videos, and podcasts.
📊 Gamma – www.gamma.app – Build polished investor decks, proposals, or training slides in minutes.
🎨 Canva AI – www.canva.com/ai-tools – Instantly design ad graphics, logos, and social posts with smart templates.
💬 ChatGPT / GPT-5 – chat.openai.com – Brainstorm blogs, FAQs, email campaigns, and customer copy in seconds.
🎥 Creatify.ai – www.creatify.ai – Repurpose content into short viral-ready video clips.
📖 Scribe – www.scribehow.com – Auto-generate process docs & staff training guides from screen recordings.
📝 Fireflies.ai – www.fireflies.ai – Record, transcribe, and summarise meetings without replaying calls.
✍️ GrammarlyGO – www.grammarly.com/grammarlygo – Rewrite emails and proposals in the perfect tone instantly.
⚡ Zapier AI – www.zapier.com/ai – Connect tools and automate workflows with personalised triggers.
💡 You’ll also hear real-world examples — from plumbers writing FAQs, to cafés responding to customers, to shops creating seasonal campaigns without hiring a designer.
👉 If you’ve been waiting to try AI but didn’t know where to start, this episode gives you a ready-made toolkit to put into action today.
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Expanded Keywords for search: AI tools for small business, best AI apps 2025, Suno AI music, Gamma AI presentations, Canva AI design, ChatGPT for local businesses, GPT-5 business use cases, AI video tools, creatify.ai, AI for meeting notes Fireflies.ai, Scribe AI process docs, GrammarlyGO business writing, Zapier AI automation, AI marketing for UK small businesses, AI workflow automation, practical AI for entrepreneurs, how small businesses use AI, AI digital marketing 2025.
📱 Ding! You just got a notification. But what if that little ping was more than noise? What if it was proof your business is becoming part of your audience’s daily routine?
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal why posting every single day on social media is one of the most powerful — and affordable — ways to grow your business.
Here’s what you’ll learn:
💬 Humanise your brand & build trust – Show personality, not polish, and connect with customers like never before.
⚡ Algorithm authority – Why daily posters get pushed further, faster (without paying more for ads).
📊 Real-time market research – How daily posts reveal exactly what your audience wants.
🤝 From followers to community – Why consistency creates loyalty, not just likes.
🧠 Stay top-of-mind – Be the first brand customers think of when it’s time to buy.
🔥 With stories from Wendy’s roasting tweets to Aldi vs Lidl memes — plus examples from local barbers, tradespeople, cafés, and even MMA clubs — you’ll see how any business can turn daily posting into sales.
👉 Whether you’ve got 200 followers or 200,000, this episode will show you why consistency beats creativity — and how showing up daily makes customers show up for you.
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Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
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Expanded keywords for search: daily social media posting, social media marketing for small businesses, content marketing consistency, social media growth strategies, how to grow a business with social media, daily content creation tips, local business social media strategy, turn followers into sales, algorithm hacks for Instagram Facebook TikTok, community building on social media, brand trust through content, social media notifications and marketing psychology, posting daily for engagement, UK small business marketing podcast.
📸 Tired of blurry selfies, awkward stock photos, or AI images with six fingers? Google’s latest AI update — Gemini 2.5 ‘Banana’ — might finally change the game for small businesses.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal how Gemini Banana can save you thousands in photography costs while making your brand look sharper online.
Here’s what you’ll hear:
🔧 The photo problem in local marketing – why stock images hurt your credibility and pro photos cost too much.
🍌 What Gemini Banana actually does – background swaps, outfit changes, seasonal updates, and product placement that still look 100% real.
🏪 Real business use cases – from cafés creating seasonal lattes to plumbers generating polished headshots without a studio.
⚡ How Gemini compares to ChatGPT, Midjourney, and DALL·E – and why it’s faster, more realistic, and more “business-ready.”
⚖️ The ethical angle – how to use AI photos responsibly without misleading your customers.
👉 If you’ve ever wished you had a professional photographer on call 24/7 — this might be the closest thing to it.
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💥 Exclusive Offer for Listeners:
Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.
Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london
Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
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Expanded Keywords for search: Gemini 2.5 Banana, Google Gemini Banana, Gemini Banana AI photo editing, Gemini Banana vs ChatGPT, Gemini Banana vs Midjourney, Gemini Banana vs DALL·E, AI photo editing for business, small business marketing with AI, AI tools for local business, AI photography alternatives, AI marketing 2025, AI visual marketing, AI-generated headshots, AI content creation, Google Gemini update, realistic AI photos for marketing, AI in small business branding.
⚠️ Your competitors could already be using GPT-5 to outthink, outsell, and out-market you and you wouldn’t even know it.
This isn’t “just another ChatGPT update.” GPT-5 is the moment AI stops being a tool… and starts acting like your business partner.
In this in-depth episode, Adam Niazi & Josh Hamit reveal exactly what makes GPT-5 different from GPT-4, GPT-3.5, and every version before it and why businesses that act now will have a serious edge.
Here’s what you’ll hear:
🧠 Next-level reasoning power – How GPT-5 can take a single goal and map out every step without endless prompts.
📌 Real-world examples – From cafés to wedding venues, how GPT-5 can run entire marketing campaigns.
💾 Long-term memory & context awareness – Why it can now remember your brand, tone, and offers across sessions.
📸 Multi-modal superpowers – How it analyses images, PDFs, spreadsheets, and documents simultaneously.
📚 Massive context window – How it can process an entire website or product catalogue in one go.
💬 Human-like adaptability – How it matches your voice for customer service, sales copy, or social media.
🤖 Agent-style autonomy – How it tackles multi-step projects and improves results without your constant input.
⚡ If you want AI to work with you instead of for you, this is the must-listen episode to get ahead before your competitors do.
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💥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
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Keywords for search: GPT-5, ChatGPT, OpenAI GPT-5, GPT-4 vs GPT-5, artificial intelligence tools for business, AI for local business, AI marketing automation, AI copywriting, AI customer service, AI lead generation, AI SEO strategy, AI-powered business tools, multi-modal AI, reasoning AI, AI for small business, SEO with AI, search engine optimisation and AI, AI website optimisation, GPT-5 business applications, AI marketing strategies, advanced AI capabilities, AI digital marketing, GPT-5 use cases, AI competitive advantage
🤖 Your website could be recommended by ChatGPT, quoted by Perplexity, or summarised by Google’s AI Overviews and you might never know it happened.
No alert. No traffic report. No form submission.
In this eye-opening episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how AI is quietly shaping the future of online visibility and why traditional SEO tracking is no longer enough.
What You’ll Learn:
✅ What "AI visibility" actually means and how it differs from rankings
✅ Why AI tools like ChatGPT and Perplexity don't use backlinks, they use trust signals
✅ How to test if AI mentions your business — and what to do if it doesn’t
✅ Real-world examples of AI audits exposing visibility gaps
✅ Tools and techniques to improve your chances of being quoted, cited, or recommended by AI
You’ll also get a behind-the-scenes look at how AppearInAI.com helps UK businesses show up in AI tools without relying on ads or expensive backlink campaigns.
This episode isn’t just about SEO. It’s about surviving the shift to AI-led discovery.
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💡 Want a free AI visibility scan?
For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📩 Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
📩 Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
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🎯 Keywords (for blog/podcast SEO): AI SEO tracking, how to track AI mentions, ChatGPT visibility audit, Perplexity SEO, Google AI Overviews tracking, AI optimisation tools, structured data for AI, schema markup SEO, prompt testing for AI, how to be mentioned in ChatGPT, AI search engine optimisation, local business AI visibility UK, AppearInAI.com audit, future of SEO 2025, AI performance analytics
🚫 If your landing page is rubbish, it doesn’t matter how much traffic you’re getting — you’re not building a business, you’re building a dead end.
In this no-fluff episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the anatomy of a landing page that actually converts — turning browsers into buyers, clicks into calls, and traffic into leads.
From getting your strategy right before touching a single design element, to making your CTA impossible to miss — this episode gives you the blueprint used by high-converting websites across the UK.
What You’ll Learn:
✅ The one goal your page needs before you write a word
✅ Why your offer matters more than your logo — and how to make it irresistible
✅ Real examples of landing page offers that triple conversion rates
✅ The science of visual hierarchy, mobile-first design, and instant trust
✅ What trust signals, stats, and local cues boost enquiries
✅ How to avoid the most common landing page mistakes that destroy leads
✅ 5 bonus “conversion boosters” that work on any local business site
Whether you're a builder, a barber, or a bookkeeping firm — this episode will help you turn your website into your best-performing salesperson.
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💡 Want expert help?
For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📩 Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
📩 Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
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🎯 Keywords (for blog/podcast SEO): landing page optimisation, local business marketing UK, how to get more leads, conversion rate tips, small business website design, high converting web pages, website trust signals, CTA design tips, mobile-first design UK, how to write a landing page, local service business marketing, UK SEO podcast, Alex Hormozi value equation, landing page audit, small business CRO UK