There’s a moment in every OBM’s journey when you look at your calendar, your inbox, your Slack notifications… and realize the business you built is running your life instead of supporting it. That was exactly where I found myself one Friday night in the early days of my agency. Slack pinging nonstop. A 3-hour client debrief still looping in my mind. My shoulders tight, my wine untouched. And the quiet truth settling in: something had to change. In this episode of “The ...

There’s a moment in every service provider’s journey when you realize you’re doing everything you can… and still not getting the momentum you expected. You’re learning. You’re trying. You’re showing up. But nothing is quite landing. You’re supposed to be building a business that gives you freedom, but instead you’re juggling every detail, working late nights, saying yes to everything, and quietly wondering if you’re cut out for this at all. That was exactly where I found myself in the ear...

There’s a moment in every service provider’s journey when the business starts growing faster than you can keep up with… and the weight of it becomes impossible to ignore. You started out supporting clients. Then suddenly, you’re managing launches. You’re coordinating contractors. You’re solving operational problems before anyone else notices them. You’re carrying the entire backend of the business on your shoulders. But the structure? The systems? The support you need? Nowhere to be found. In...

There’s a moment in every service provider’s journey when the work you’re doing no longer matches the title you’ve been using. You’re being hired as a VA… but you’re planning launches. You’re coordinating teams. You’re spotting system gaps before anyone else sees them. You’re leading… quietly, strategically, instinctively. But you’re still being paid like a task-doer. In this episode of “The OBM Show,” I’m sitting down with Accredited OBM Milani Lau, who knows that feeling all too well. Befor...

You started your business for freedom. Freedom to choose your clients, your schedule, and your lifestyle. But somewhere along the way, that freedom started to feel more like a full calendar than a full life. In this episode of “The OBM Show”, I’m sitting down with Accredited OBM Amy Crowe, who shares how she rebuilt her business to finally work for her, not against her. Amy started out as a successful VA, supporting small business owners with everything from email marketing to customer suppor...

You’re managing launches. You’re leading teams. You’re building the systems that make your clients’ businesses run like clockwork. And yet… you still catch yourself thinking, “Who am I to be doing this?” That’s not proof you’re a fraud… it’s proof you’re growing. In this episode of “The OBM Show”, I’m breaking down how to overcome imposter syndrome and finally own your OBM expertise with confidence and clarity. Because the truth is, every high-achieving OBM feels it at some point… the differe...

You’ve just had an incredible discovery call with a potential client. You see their vision, you know exactly how you can help them, and your proposal is practically writing itself until you reach that one section that makes your stomach drop: The Investment. Suddenly, your excitement turns into second-guessing. What’s my hourly rate again? How many hours will this take? What if they think it’s too much? Maybe I should lower it… just in case. Sound familiar? In this episode of “The OBM Show”, ...

You started your business for freedom. To work on your own terms, serve clients you love, and build something that actually lights you up. But somewhere along the way, that freedom started to feel a lot like… busyness. Every client question still lands on your plate. Every decision still needs your approval. And if you stop working, even for a few days, everything stalls. Here’s the truth: if your business still depends entirely on you, you don’t own a business, you have a job. In this episod...

You’ve put in the hours. You’ve delivered the work. But every interaction with that client leaves you drained. Here’s the truth: keeping every client is self-sabotage. Real leadership is knowing when it’s time to say “no.” In this episode of The OBM Show, I’m breaking down the five undeniable signs it’s time to walk away from a client, and giving you the exact step-by-step process to offboard with clarity, confidence, and professionalism. Here’s what we cover: • Why fear, scarcity, and ...

You’re answering emails. You’re checking tasks off the list. You’re keeping the wheels turning. But here’s the truth: if you’re still stuck in “helper mode,” you’re holding yourself back. In this episode of The OBM Show, I’m breaking down how to stop playing the VA game and step fully into your OBM leadership. Because leadership isn’t about having a big team or a fancy title, it’s about how you show up every single day. Here’s what we cover: • The difference between “helpers” and true l...

You’ve landed a discovery call with your dream client. You’re prepared, excited, and ready to show them the value you bring. But then… the call takes a turn. Instead of a collaborative conversation, you’re hit with rapid-fire questions: "How many launches have you managed? What tools do you know? What are your rates?” Suddenly, it feels less like a partnership in the making, and more like an interrogation. Here’s the problem: when you let clients lead these conversations, you end up sou...

Your systems are solid. Your team is prepped. The project plan is ready to roll. But then your client goes quiet. Approvals stall, decisions get delayed, and suddenly they become the bottleneck. In this episode of The OBM Show, I’m diving into what to do when clients stall and how you, as the OBM, can lead with clarity, and confidence. Because here’s the truth: bottlenecks are just opportunities for leading differently. Here’s what we cover: • Why bottlenecks happen (and what they reve...

Your business is growing, but so is the chaos behind the scenes. You’re juggling projects, contractors, and clients, while trying to keep everything running smoothly… and it feels like if you step away, the whole thing might fall apart. Sound familiar? These are the warning signs you’re about to max out. And they’re also the signs it’s time to bring in an Online Business Manager (OBM) to help you scale with structure, strategy, and support. Join Sarah Noked in this episode of The OBM Show as ...

You’ve been tweaking your offers, polishing your ClickUp boards, and obsessing over SOPs, convinced that this is what high-level clients want. But what if I told you… that might be the very thing holding you back? In this episode of The OBM Show, I’m pulling back the curtain on what premium clients actually care about when hiring an Online Business Manager. Spoiler: it’s not perfection it’s partnership and true leadership. But what does that look like? High-level clients aren’t looking for fl...

Do you ever feel pressure to be the “unicorn” OBM, equally brilliant at tech integration, launch strategy, client care, financial forecasting, and everything in between? That impossible standard is the fastest road to burnout and imposter syndrome. In this episode of The OBM Show, Sarah Noked introduces a brand-new framework designed to help you stop chasing perfection and start leaning into your natural strengths: the OBM Archetypes. Instead of trying to master every skill, you’ll discover h...

You’re booked out, delivering results, and working harder than ever… so why does your income keep stalling at $5K months? In this episode of “The OBM Show”, I’m pulling back the curtain on one of the most common plateaus OBMs face: the dreaded $5K ceiling. If you’ve hit that wall where every month feels maxed out, but your bank account doesn’t reflect your effort, you’re not alone and you’re not doing anything “wrong.” The truth is, $5K months don’t mean you’ve made it. They mean your current...

Your client meetings should showcase your leadership—not just your note-taking skills. Join Sarah Noked in this episode of The OBM Show as she reveals a simple, repeatable framework to turn every meeting into a strategic, value-packed session that builds trust, strengthens your authority as an operational professional and leader, and supports premium pricing. Here’s what we cover: The pre-meeting power play that builds unshakable confidence before you even join the call.How to craft a strateg...

What does it really look like to go from overworked and underfulfilled to confidently running a fully booked OBM business on your own terms? In this episode of The OBM Show, I’m joined by Andrea Ventim, an Accredited OBM and OBM School alumni who shares her inspiring (and refreshingly honest) journey from burnout to building a thriving business supporting top coaches as their business partner. Before launching her OBM business, Andrea spent nearly two decades behind the scenes of one of the b...

Do you find yourself answering client emails at 10 PM or easily saying "yes" to out-of-scope requests just to be helpful, only to feel drained and resentful later on? "Boundary Burnout" is all too common among online service professionals and it only holds your businesses back (and makes you feel a bit crazy!). In this episode of The OBM Show, Sarah Noked dismantles the myth that setting boundaries makes you seem “unhelpful”. Instead, she reveals why professional boundaries are the foun...

What does it really look like to build a successful OBM business around your values, lifestyle, and family? In this behind-the-scenes episode of The OBM Show, I’m joined by Desiree Silveira—OBM School grad, Accredited OBM, and a vital strategic partner inside our internal team. From juggling launches to managing client strategy and raising her daughter, Dez has intentionally designed a business that supports her life, not the other way around. We’re unpacking what it means to step into strate...