🔍 INSIGHTS & ANALYSIS Algae, Ahiflower & Fermentation Are Rewiring Omega-3 Sourcing Pet parents want climate-positive nutrition, and suppliers are answering with plant- and microbe-derived DHA/EPA to reduce pressure on fisheries. Highlights include algae-based DHA produced via precision fermentation (35% DHA in biomass powder; see page 5) and ahiflower’s high ALA/SDA profile plus strong conversion data; one algal oil claims each ton replaces 66 tons of wild-caught fish (page 6), buffe...

🔍 INSIGHTS & ANALYSIS Zoomers drive ingredient scrutiny and eco-minded choices: Nearly 6 in 10 pet parents say they always research their pets’ food, with interest spiking among higher-income households. Gen Z also brings a sustainability lens: 60% say they usually consider eco-friendly options, and a third of younger owners are cooking gourmet snacks at home. 🧠 Takeaway: Position formulas and messaging around clear ingredients and verifiable sustainability benefits. So...

Brand⚡️Spotlight Canivora: ⁠https://www.canivora.com/⁠ 🔍 INSIGHTS & ANALYSIS Wet vs. Dry Divide Signals Gut-Health Goldmine New survey data shows 57% of wet-food cat parents and 63% of wet-food dog owners actively seek probiotic formulas. Source: ⁠Dry vs. wet: Examining consumer preferences⁠ Dry Feeders Balk at Bug Protein 64% of dry-food dog shoppers would avoid diets listing black soldier fly larvae first. Source: ⁠Dry vs. wet: Examining consumer preferences⁠ ‘Allergy Relief’ Labels Com...

Brand⚡️Spotlight Brand: Thanh Phu Packaging Website: ⁠https://www.thanhphupack.com/⁠ 🔍 INSIGHTS & ANALYSIS Shelter Surge Spurs Corporate Partnerships With surrender rates rising as pet food prices remain ≈23% above pre-pandemic levels, rescues need help. Brands run “Buy a Bag, Donate a Meal” . Source: ⁠Pet food companies step up as animal surrender rates spike⁠ Personalization & Proof Push the Wellness Market Forward ADM’s 2025 insights show 78 % of owners view nutri...

Brand⚡️Spotlight: Brand's Best Friend Website: ⁠https://brandsbestfriend.io/⁠ Why we love them. Brand's Best Friend are an e-commerce marketplace management agency helping pet food brands grow on platforms like Amazon, Chewy, and Walmart. They are passionate pet people, here to support the success of other pet lovers – just like you. They make it easy for you, so you can focus your time on your business (and your pets). 🔍 INSIGHTS & ANALYSIS 📈 The Rise of the “Cat Dad” is Reshaping t...

Brand⚡Spotlight Brand: Foodynamics Website: https://foodynamics.com Why We Love Them Foodynamics is a family-owned freeze-drying company based in Wales, Wisconsin, dedicated to producing freeze-dried, human-grade whole foods for pets. Their philosophy is simple: pets deserve the same quality of nutrition as humans. They use only human-edible products and maintain food safety standards that exceed most human facilities. With minimal processing—avoiding excessive dicing or grinding—Foodynami...

🔍 INSIGHTS & ANALYSIS 🏥 Chewy’s Vet Clinics Power Growth and Loyalty Chewy’s veterinary services strategy is outperforming expectations. Its 8 vet clinics are exceeding projections—and over 50% of new clinic visitors shop Chewy retail within 30 days. While expansion is coming, 2025 is capped at 20 new locations due to operational constraints. 🧠 Takeaway: Health services drive high retention. Adjacent service models can deepen ecosystem loyalty and recurring revenue. 🌍 Consumers Are Conf...

🔍 INSIGHTS & ANALYSIS 💡 Pet Owners Want Purpose — and Personalization Wisdom Panel’s 5 million DNA test milestone shows 81% of pet parents see their pet as a child, and 97% talk to them like a person. Today’s consumers expect personalized care—not one-size-fits-all solutions. 🧠 Takeaway: Tailored nutrition, DNA-based plans, and breed-specific benefits build deeper trust with modern pet parents. 🧬 Functional Ingredients Move Beyond Basics Pet parents want more from functional ingredient...

🔍 INSIGHTS & ANALYSIS 🧬 Cultivated Meat: Who Will Be the Next Meatly? UK-based Meatly debuted the first lab-grown pet treats earlier this year, but competition is heating up. BioCraft Pet Nutrition and Prefera Pet Food are advancing with a 99% cell-cultured cat food mousse, while U.S.-based Noochies! is betting on regulatory tailwinds to reach market faster. 🧠 Takeaway: Cultivated protein is nearing scale. Monitor regulatory shifts and early adopter signals to shape your entry strategy....

🔍 INSIGHTS & ANALYSIS 📦 Amazon Pet Day: High-ROI Channel Activation With lower competition and focused traffic, Amazon Pet Day (May 14–15) offers a better-performing alternative to Prime Day for pet brands. Experts suggest prioritizing Subscribe & Save offers, reorder coupons, and high-margin SKUs to boost visibility, discoverability, and long-term customer value. 🧠 Takeaway: Pet Day isn’t just about volume — it’s a springboard for lasting profit through smarter promotions and retenti...

🔍 INSIGHTS & ANALYSIS 📉 Pet Ownership Plateau — But Cats Climb New data from Packaged Facts shows U.S. pet ownership has leveled at 50% of households. Dog ownership slipped, while cat ownership ticked up from 23% to 24%, driven by housing affordability and a rise in low-maintenance, cat-friendly living. 🧠 Takeaway: Dog-centric brands should recalibrate. Feline-forward strategy is now a growth priority. ⚠️ Obesity Continues to Undermine Pet Health Despite growth in weight-control diets ...

🔍 INSIGHTS & ANALYSIS 🌍 Global Pet Food Production Rises 4.5% Pet food production reached 37.7 million tonnes in 2024, with a 4.5% global increase, outpacing all other feed sectors. Growth was strongest in Africa (+60%), Asia-Pacific (+11%), and Latin America (+2.8%), driven by pet ownership expansion and premiumization. 🧠 Takeaway: Brands seeking growth should watch emerging markets closely and invest in innovation tailored to premium nutrition and affordability. 🧠 Health > Habit: Val...

🔍 INSIGHTS & ANALYSIS 🐾 Pet Parents Rewriting the Rulebook A new Gallup study reveals that 52% of U.S. pet parents have skipped or declined vet care—mostly due to cost. This affordability crisis is reshaping how pet parents choose food, treats, and brands. 🧠 Takeaway: Transparent value, health-focused formulas, and cost-sensitive offerings will build long-term trust. 🏷️ Label Literacy & Consumer Trust According to Yummypets and Pets International, 88% of pet parents want accurate, ...

🔍 INSIGHTS & ANALYSIS 🦠 Biotics Driving Digestive Health Purchases A 2025 survey by Nextin Research found that more than 60% of dog owners are influenced by probiotic content in pet food, with 27% willing to pay more for it. Prebiotics and postbiotics are also gaining traction - a signal that biotic formulations are quickly becoming mainstream in the gut health conversation. 🧠 Takeaway: Brands incorporating and clearly communicating biotic ingredients can leverage high consumer trust to...

🔍 INSIGHTS & ANALYSIS 🛍️ Omnichannel or Bust: The “All of the Above” Shopper Is Here According to Packaged Facts and MRI-Simmons, 56% of U.S. pet owners shop across multiple channels—rising to 68% for Millennials. From Walmart to Chewy, shoppers mix platforms for value, service, and convenience. 🧠 Takeaway: The omnichannel shopper is now the norm. Brands must build visibility and loyalty across multiple platforms—not just one. 🌍 Sustainability Messaging Needs a Makeover 77% of global ...

🔍 INSIGHTS & ANALYSIS 🌾 Fiber’s Big Rebrand: From Filler to Functional Fiber is shedding its “filler” label and gaining traction as a premium, functional ingredient. It now supports immunity, digestion, and nutrient absorption. 75% of U.S. pet parents view fiber positively, with 17% actively researching prebiotics in the past year. 🧠 Takeaway: Blends with inulin, chicory, or tapioca present a clear win — promoting transparency and real digestive benefits. 🐾 Functional Treats Go Mainstre...

🔍 INSIGHTS & ANALYSIS 🧠 “More Truth, Less Marketing” Becomes a Consumer Mandate At the 2025 Pet Food Conference, BSM Partners revealed that 93% of consumers want greater transparency in pet food manufacturing, and 79% feel ads are misleading. Most don’t understand terms like “microbiome” or “postbiotics,” but 82% support stricter labeling regulations. 🧠 Takeaway: Simpler language, clearer branding, and value-driven storytelling will drive trust in 2025. 🐱 The Cat Opportunity Is Getting ...

🔍 INSIGHTS & ANALYSIS 🧬 Precision Nutrition & the Rise of Pet Tech 2025 is the year pet tech shifts from novelty to necessity. Wearables, smart collars, and diagnostics are enabling hyper-personalized nutrition—from breed-specific enzyme blends to real-time health tracking. Pet parents want control. 🧠 Takeaway: Consumers expect personalized food experiences integrated with health-monitoring tools. Source: Technologies in the pet space, 2025 🧪 Customization, Functionality, Premi...