We’re taught that great decision-making is about logic—more pros/cons, more research, more certainty. But neuroscience tells a different story: we don’t decide with logic alone. We decide with emotion. And when you’re struggling to choose, it’s often because you’re trying to avoid an uncomfortable feeling—regret, failure, judgment, disappointment, uncertainty.
In this episode, I break down why analysis paralysis happens, why waiting to feel confident is a trap, and how to make decisions from self-trust instead of fear.
You’ll walk away with a simple 3-step framework to help you decide faster, cleaner, and with way more peace.
In this episode:
If you’re craving a real reset—one that actually changes how you live (not just how you plan)—join one of my New Year's Retreats:
✨ If you’re in Kelowna and want a full embodied reset, join in-person:
Pranify Yoga on January 1, 2026, to ring in the New Year with movement, mindfulness, reflection, and visioning. Click here to save your spot (use discount code HAPPYNY50 for $50 off!)
✨ If you want time to pause and plan from home during the quieter days, join the virtual retreat:
My 2-Day Annual Planning Virtual Retreat on Monday, December 29 & Tuesday, December 30, 2025. Click here to sign up
In this episode, I’m finally sharing something that has been 13 years in the making: my brand new coaching certification program. It feels surreal to say that out loud.
I start by taking you back to the moment everything changed for me—the night I realized I wasn’t willing to settle for a job just to pay the bills. Thirteen years later, I’ve turned my annual income into my monthly income, and I can honestly say I have the most fulfilling job in the world.
In this episode, I’m walking you through the 7 steps to becoming a life coach, based on everything I’ve learned through helping hundreds of people transform their lives. Whether you’re already coaching, secretly dreaming about it, or just curious if this path is for you, this conversation will help you get clarity on what’s next.
If you’ve been feeling that tug—like there’s something more you’re meant to do, or a bigger impact waiting for you—listen closely. You’ll know if this path is calling your name.
For the first time ever, I’m bringing together everything I’ve learned—mindset, behavioural, emotional, somatic, and subconscious coaching—into one year-long program. This founding round is small, intimate, and high-touch because I want to personally mentor each coach through the process.
If you want 2026 to be the year you finally step into the work you feel called to do, you can apply to join the founding group. There are only a few spots left, and if you’ve been listening to this episode thinking “this is me”… it probably is.
👉 Apply here to join us (or reach out to me directly if you have questions).
And if you have a friend who’s been talking about becoming a coach, send this episode their way. One conversation really can change the entire trajectory of someone’s life.
In this episode, I’m sharing the full keynote speech I delivered at the Beauty & Wellness Conference — a talk that struck a deep chord with so many entrepreneurs navigating the highs and lows of growth.
If you’ve ever found yourself hustling harder, doing “all the right things,” and still wondering why it feels so hard… this episode is for you.
I take you behind the scenes of my Pleasure Project — the experiment that changed everything for me. After years of believing that success required pushing, proving, and perfecting, I decided to do the opposite. I stopped forcing. I started listening. I made pleasure my strategy.
Inside this episode, you’ll learn:
✨ Why “doing more” isn’t always the answer — and what to focus on instead
✨ The real reason we disturb our own peace (and how to stop it)
✨ How to regulate your nervous system when fear and self-doubt show up
✨ The surprising science behind getting your hopes up
✨ And the mindset shift that will help you grow your business without losing yourself in the process
Whether you’re an entrepreneur, creator, or anyone working toward big goals, this conversation will remind you that your peace, pleasure, and presence are not luxuries — they’re your power source.
So take a deep breath, tune in, and discover how to build your dream life and business without burning out.
Resources Mentioned:
If this episode resonated:
Please rate, review, and share it with someone who needs the reminder that success doesn’t have to mean stress.
In this episode, we explore why it's so hard to let go when we deeply want something, and how attachment to the outcome can quietly drain our power, joy, and presence. If you’ve ever found yourself gripping a goal, a result, or a timeline — this conversation will help you soften, breathe, and come back to yourself.
We’re breaking down the difference between caring about your desires and needing them to feel worthy, happy, or successful. You’ll learn how to shift from urgency and pressure into trust and grounded self-worth, and how to move forward with your goals in a way that feels supportive instead of stressful.
This is about staying open to what you want — without making your identity or emotional stability depend on how it turns out.
Because when you are rooted in your worthiness now… the outcome becomes a natural expression of who you’re becoming.
Detachment isn’t about wanting less.
It’s about no longer outsourcing your worth, peace, or safety to the result.
So many women are exhausted—not just from what they do, but from what they believe they have to do.
In this episode, Dana explores one of the most common patterns she sees in coaching: feeling responsible for everyone else’s emotions, reactions, and happiness.
This episode dives into:
Dana also shares a personal story about saying yes to pleasure—a lakeside getaway and a trip to New York—and the unexpected guilt that surfaced. She unpacks what it really means to be a good receiver and why true generosity comes from overflow, not obligation.
If you’ve ever felt guilty for resting, saying no, or simply wanting more… this episode will help you see that your needs do matter—and that honoring them is the key to your power, peace, and pleasure.
💖 Loved this conversation?
Share it with a friend who needs this message, or tag @DanaSkoglund on social media to spread the ripple of women reclaiming their worth.
And if you haven’t yet, please rate and review the show—it helps the message reach more women ready to rise.
In this heartfelt solo episode, Dana shares a behind-the-scenes look at what’s been unfolding in her life and business over the past year — from personal milestones and adventures to powerful new programs and big visions for what’s to come.
She reflects on turning 49, creating two transformational programs, deepening her community connections, and finding the balance between being and becoming — appreciating where you are while reaching for what’s next.
“One foot in gratitude, one foot in desire — that’s the balance. Loving your life now while loving who you’re becoming.”
What if being at your ideal weight felt easy? Imagine making nourishing food choices on autopilot, craving healthy meals, loving how you feel in your body, and having energy, confidence, and vitality every single day—without the mental drama of dieting.
In this episode of the Pleasure Project Podcast, I walk you through the six simple steps that create a lifestyle where your ideal weight becomes effortless and sustainable. These are the same practices I’ve used to maintain my weight—even through perimenopause—while feeling amazing in my body.
You’ll learn:
This isn’t about quick fixes, diets, or willpower battles. It’s about creating an identity and a lifestyle that naturally supports your body’s best health.
✨Click here to join the upcoming Sugar Detox
If this episode inspired you, please share it and leave a review—it helps more women find this work.
Episode 221: Delulu Is the Solulu — Why Radical Self-Belief Is the Real Secret to Success
Have you heard the phrase “Delulu is the solulu”? It may have started as a viral TikTok trend, but the truth behind it is anything but silly. At its core, it’s about radical self-belief, daring to dream bigger, and choosing to believe that your success is inevitable—even when it seems impossible.
In this episode of The Pleasure Project Podcast, Dana dives deep into why playing it “realistic” keeps you stuck in limitation and how adopting a little “delulu” thinking can open the door to your wildest dreams.
You’ll learn:
If you’ve ever felt like you’re meant for more but find yourself playing small or “being realistic” to avoid disappointment, this episode will give you permission—and the tools—to get your hopes up, think bigger, and go after your desires with unwavering belief.
✨ Listen now and learn why being a little delulu might just be your greatest advantage.
Have you ever noticed that right after something amazing happens — a big win at work, a loving moment with your partner, or a financial breakthrough — you suddenly feel anxious, start overthinking, or even pick a fight?
That’s not random. It’s your upper limit.
In this episode, we dive into the hidden ways we cap our own joy, success, and abundance — and how to expand your nervous system, mindset, and identity so you can receive more without sabotaging it.
You’ll learn:
This isn’t about pushing harder or doing more — it’s about rewiring your system so you can hold more of what you deeply desire with ease.
By the end of this episode, you’ll see that your ability to experience more love, success, and abundance isn’t limited by what’s possible — it’s limited by what feels familiar. And once you expand your capacity, your entire life expands with you.
What if the path to true confidence, ease, and joy isn’t about doing more or proving yourself—but about aligning with who you really are?
In this episode of The Pleasure Project Podcast, Dana Skoglund invites you into a new paradigm for living: one rooted in authenticity, clarity, and aligned action.
You’ll discover:
This isn’t the status quo. This is a bold, brave, and liberating way of being—one that allows you to show up unapologetically, take action in alignment with your deepest desires, and create a life that feels as good as it looks.
If you’re ready to stop hiding, embrace your authentic self, and experience the freedom of living in alignment, this episode is for you.
✨ Join The Pleasure Project Program to practice this new paradigm with a community of women who are redefining what’s possible together.
If you feel like certain areas of your life are stuck on repeat—same struggles, same results, same frustrations—this episode is for you.
This week, I’m sharing an excerpt from a workshop I taught over the summer where we explored why we keep recreating the past and, more importantly, how to break free from those cycles so you can create something new.
Inside this episode, you’ll learn:
This conversation dives deep into neuroscience, energetics, and the quantum field—along with practical tools you can apply right away to shift patterns, free up energy, and step into possibility.
✨ If you’re ready to stop reliving old stories and create extraordinary results, come join us in The Pleasure Project Program—now officially underway with an amazing community of women doing this work together.
Resources + Mentions
If you loved this episode, please rate, review, and share the podcast—it means the world to me. And stay tuned for Part Two!
Have you ever hesitated to invest in yourself because it felt selfish… irresponsible… or “too much”?
You’re not alone.
As women, we’ve been conditioned to spend money on our kids, our homes, or quick fixes that make us feel better for a moment — but rarely create lasting change. We’ve been taught to give to everyone else first, and to believe we should be able to do it all on our own.
But here’s the truth: it’s never really about the money.
It’s about belief.
Belief in yourself. Belief that you’ll follow through. Belief that you’re worth it.
In this episode, I’m sharing:
Because here’s the thing: not investing in yourself has the highest cost of all. Every time you say no to yourself, you’re saying yes to staying the same.
It’s time to flip the script. You are your best investment. Period.
🎧 Listen now and discover what becomes possible when you stop waiting for permission and start betting on yourself.
👉 If you loved this episode, share it with another woman who’s ready to say yes to herself. And if you’re ready to explore what investing in your growth could look like with me as your coach, Click here to join The Pleasure Project Program.
Euphoria: How to make joy your baseline, kick shame to the curb, and fall madly in love with your life
You’ll learn:
✨ How to rewire your brain, so joy becomes your new default
✨ What’s really keeping you stuck (hint: it’s not lack of time or willpower)
✨ The secret to turning fear and doubt into energy and clarity
✨ Why shame is the invisible cage — and how to kick the door wide open
✨ What’s possible when you stop abandoning yourself and start saying YES to your desires
You’ll leave not just with insight, but with a plan—and the mindset to follow through.
Sign up for EUPHORIA: How to Make Joy Your Baseline, Kick Shame to the Curb & Fall Madly in Love with Your Life
IN PERSON: 📅 Monday, August 11 | 5:30pm PT
ONLINE: 📅 Friday, August 15 | 12pm PT
I just got back from an incredible family trip to Montreal and Quebec City — complete with my kids’ first-ever concert (and my first in over 20 years!). Dancing, feeling young and free again… it reminded me exactly why I created my upcoming Euphoria masterclass — a reawakening of joy, energy, and inspiration that I can’t wait to share with you.
In this episode, you’ll hear six inspiring stories from women inside The Pleasure Project Program — real, raw journeys of what life looked like before they joined, the breakthroughs they experienced, and the transformations they created.
These stories will show you what’s possible when you have the tools, skills, and supportive community to step into your highest potential. You’ll hear from women who:
If you’ve ever felt stuck, craved real change, or wanted to feel alive again, you’ll want to hear every one of these stories.
What You’ll Learn in This Episode:
Special Invitation: Euphoria Masterclass
I’m teaching my brand-new Euphoria masterclass twice next week — live in Kelowna on Monday, August 11th and online via Zoom on Friday, August 15th. This is brand-new content I’ve never shared before — a fresh perspective and approach to life that will help you access the joy, energy, and excitement you’ve been craving.
IN PERSON: 📅 Monday, August 11 | 5:30pm PT 🎉 Save your free seat here
ONLINE: 📅 Friday, August 15 | 12pm PT 🎉 Save your free seat here
Giveaway Alert: Share Euphoria on your social media (stories or posts) and tag me, and you’ll be entered to win a free customized hypnotic track + breakthrough session — a powerful combo to clear your blocks and reprogram your mind for what you truly want.
If these stories resonated with you, now is the time to join The Pleasure Project Program — and experience your own transformation.
Click here to download the FREE Pleasure Project Hypnosis
What if changing your life didn’t require force, pressure, or willpower—but pleasure?
In this powerful episode, Dana Skoglund unpacks The Pleasure Principle—a concept rooted in psychology and rewired for high-achieving women who are ready to stop pushing and start flowing.
We’re wired to seek pleasure and avoid pain. But what if your brain currently sees the thing you want—exercise, rest, saying no, quitting sugar—as pain? And what if the thing you want to stop doing—scrolling, people-pleasing, late-night snacking—still feels like pleasure?
Here’s the truth: You don’t need more willpower. You need to shift your associations.
Dana shares personal stories, client breakthroughs, and science-backed insights to help you:
You’ll also hear a deeply personal example of Dana’s current mindset shift around slowing down—and how she’s rewiring her brain to associate ease with empowerment, not laziness.
✨ Plus: Don’t miss the free hypnosis download at the end of the episode to help you embody a life filled with pleasure, purpose, and power.
Click here to download the FREE Pleasure Project Hypnosis
What if everything you’re chasing — the money, the relationship, the body, the success — isn’t really what you want?
What if what you actually want is the feeling you believe that thing will give you?
In this episode, Dana breaks down:
✨ Why our brains are wired to recreate our internal state in our external world
✨ How the Critical Faculty acts as a gatekeeper, filtering out what doesn’t match your deeply held subconscious beliefs
✨ Why your subconscious mind is one million times more powerful than your conscious mind
✨ How hypnosis helps you bypass your mental blocks, rewire your beliefs, and align your energy with what you really want — faster and with more ease
She also shares powerful research stats on hypnosis that might blow your mind — from anxiety relief to weight loss to trauma healing.
And the best part? You don’t have to wait for the world to give you what you want. You can feel that freedom, safety, abundance, and pleasure now — and become a magnet for everything you desire.
💝 Get the Free Pleasure Project Hypnosis:
This short, powerful hypnosis helps you drop into a deep state of relaxation, bypass the Critical Faculty, and reprogram your mind for more pleasure — right now.
👉 [Download it for free here.]
✨ Episode Highlights:
Listen now, then download your free hypnosis and become the vibrational match for everything you want.
Share this episode! Send it to a friend who could use more ease, joy, and pleasure in their life.
Your pleasure is the shortcut. ✨
Join The Pleasure Project Program
Have you ever asked yourself, “Why am I here? What’s my purpose?”
You’re not alone — and you’re not behind.
In this deeply personal episode, Dana shares her real-life journey of following her curiosity — from her crushed dreams of becoming a ballerina, to dancing in New York, to discovering yoga, Ayurveda, and ultimately becoming a life coach helping others step into their true path.
You’ll learn:
✨ Why your life purpose doesn’t come with a clear map
✨ The surprising truth behind Joseph Campbell’s quote: “If you can see your path laid out in front of you step by step, you know it’s not your path.”
✨ The 2 key ingredients that will guarantee you find your purpose (yes, really)
✨ How to master the fear that keeps you stuck in your comfort zone
If you’ve ever felt lost, stuck, or secretly wondered if you’ll ever figure it out, this episode will remind you that your desires and curiosity are the map to your destiny.
Listen now and start trusting the breadcrumbs that lead to your most meaningful life.
If you loved this episode, please share it with a friend who needs it, and don’t forget to leave a review so more people can find their purpose too.
Click here to get on the waitlist for The Pleasure Project Program
Re:Alignment: A Summer Day Retreat
Saturday, July 12 | 9am–2pm | Secret Location in Kelowna
$140 | Includes a nourishing farm-to-table lunch
Click here to book a strategy session for The Pleasure Project Program
In this episode, Dana breaks down the powerful science behind why willpower alone doesn’t stick — and why community, accountability, and environment are the real keys to lasting change. You’ll learn how to protect your goals from the negativity around you, why your circle shapes your success more than you realize, and how to surround yourself with people who pull you forward into your biggest, boldest self.
If you’re tired of trying to “figure it out” alone, this is your permission slip to get the support that helps you rise.
Click here to get on the waitlist for The Pleasure Project Program
Re:Alignment: A Summer Day Retreat
Saturday, July 12 | 9am–2pm | Secret Location in Kelowna
$140 | Includes a nourishing farm-to-table lunch
Click here to book a strategy session for The Pleasure Project Program
Click here to get on the waitlist for The Pleasure Project Program
In this episode of the podcast, you're getting a powerful clip from inside The Pleasure Project Program—a guided parts work practice to help you release the grip of perfectionism and reconnect with your Worthy Self.
If you’ve ever felt like no matter how much you achieve, it’s never quite enough… or like you have to earn your worth through doing, fixing, or performing—this practice is for you.
You’ll meet the voice of your Inner Perfectionist, understand what she's been trying to protect you from, and gently invite in a new, grounded version of you: the Worthy Self—the one who leads with confidence, softness, and self-trust.
✨ This isn’t mindset work—this is soul-level reclamation. ✨
If this practice resonates with you, you’ll love what we do inside The Pleasure Project.
Join the waitlist and be the first to know when doors open again.
Click here to get on the waitlist for The Pleasure Project Program