Forecasts only matter when they help you make better moves. We lay out a clear-eyed view of the 2026 pool season: modest 2–3% industry growth, a slowdown in new builds, and a steady shift toward service demand—especially across apartments, HOAs, and townhome communities where shared pools are now standard amenities. If you’ve wondered whether to raise rates, chase commercial accounts, or lean into software, this conversation connects the dots with straightforward guidance you can use. We unp...