The Profit Builder Unscripted

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The Profit Builder Unscripted

Vicki Suiter

68 episodes

2 weeks ago

Let us know what you think? Send me a note! Ever look at your numbers and feel unsure where to start? You’re not alone. Most contractors I talk with want to understand their financials better—they just haven’t had someone walk them through what really matters. In this episode, you’ll hear how my client Joe went from feeling stressed about his numbers to feeling clear and in control. Once he saw what his profit and loss statement was actually telling him, everything shifted. His decisions got ...

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Let us know what you think? Send me a note! Ever look at your numbers and feel unsure where to start? You’re not alone. Most contractors I talk with want to understand their financials better—they just haven’t had someone walk them through what really matters. In this episode, you’ll hear how my client Joe went from feeling stressed about his numbers to feeling clear and in control. Once he saw what his profit and loss statement was actually telling him, everything shifted. His decisions got ...

Show more...

Episodes (20/68)

The Profit Builder Unscripted

Stop Guessing: Read Your Numbers

Let us know what you think? Send me a note! Ever look at your numbers and feel unsure where to start? You’re not alone. Most contractors I talk with want to understand their financials better—they just haven’t had someone walk them through what really matters. In this episode, you’ll hear how my client Joe went from feeling stressed about his numbers to feeling clear and in control. Once he saw what his profit and loss statement was actually telling him, everything shifted. His decisions got ...

2 weeks ago

7 minutes

The Profit Builder Unscripted

Get paid what you’re worth

Let us know what you think? Send me a note! Most contractors I meet don’t struggle with the work — they struggle with the numbers behind it. When those numbers aren’t clear, pricing gets off track and profits start slipping fast. Undercharging not only eats into profits, it can drain your energy, keep you overworked, and make you feel like success is just out of reach. In this episode, I share the story of two painting contractors, Alex and Joe, who thought closing the doors might be their on...

3 weeks ago

14 minutes

The Profit Builder Unscripted

Clarity Starts With Your Numbers

Let us know what you think? Send me a note! Many contractors stay away from their numbers because they’re afraid of what they’ll uncover. If that sounds familiar, you’re not alone. In this episode, you’ll hear the story of a remodeler who found himself in that exact spot — worried about his profit, unsure what was working, and guessing his way through decisions. The turning point came when he finally looked at the data. What he found wasn’t scary… it was freeing. You’ll discover: The real rea...

1 month ago

7 minutes

The Profit Builder Unscripted

Why More Sales Won’t Save You

Let us know what you think? Send me a note! Many contractors believe that selling more jobs at a lower price will lead to higher profits. On the surface, it seems like a smart move—more work coming in, more money out the door. But that strategy can quietly destroy a business. In this episode, I share a story about a contractor whose revenue exploded from $2 million to $12 million… yet profits disappeared. The lesson? Volume doesn’t equal success if your margins are shrinking. Tune in to learn...

1 month ago

8 minutes

The Profit Builder Unscripted

How Challenges Shape Great Leaders

Let us know what you think? Send me a note! Owning a business can feel like you're carrying the whole load by yourself. Most of us never had formal training in leadership — we learned it while doing the work, making mistakes, and figuring things out as we go. And when things get tough, it's easy to fall into the comparison trap and believe that everyone else must be doing it better. That realization allowed me to start something new. I began talking with other business owners about the moment...

1 month ago

3 minutes

The Profit Builder Unscripted

The Power of Building With Intention

Let us know what you think? Send me a note! Ever feel like your business is just growing on its own — without a real plan behind it? That was Benjamin’s story. His remodeling business was doing “fine,” but he was running on autopilot — taking what came, working hard, and hoping it would all pay off someday. Then one simple shift changed everything. When he started treating his business like one of his projects — with a clear goal, a plan, and a budget — things took off. His profits, his confi...

2 months ago

10 minutes

The Profit Builder Unscripted

How Data Brings Peace of Mind

Let us know what you think? Send me a note! Ever found yourself stuck in that anxious loop — wondering if you should keep a team member or cut costs. Or maybe its that your worried about where the next job will come from, and unsure which move is the right one? In this episode, I share a real story about a contractor who found himself in that exact spot — overwhelmed, uncertain, and on the edge of making a big decision. The breakthrough came when he stopped guessing and started looking at the...

2 months ago

10 minutes

The Profit Builder Unscripted

Where Profit Leaks—and How to Plug It

Let us know what you think? Send me a note! The four ways to affect your bottom line—and why “just sell more” isn’t a strategy. Story: Frank was busy, clients were happy, but profit lagged. The audit showed pricing and billable capacity—not volume—were the culprits. Key Takeaways There are only two ways to affect profit: increase revenue or decrease cost. Each has two paths → 4 total levers.If staff are “billable,” set clear billable targetsShift non-revenue tasks off billable staff—or right-...

2 months ago

9 minutes

The Profit Builder Unscripted

The One Question Behind Every Task

Let us know what you think? Send me a note! When we tell people what to do but skip the why, good practices feel like busywork. That’s when consistency slips and results suffer. This episode reconnects work to purpose so your team sees the value—and brings ownership, creativity, and follow-through. We use job cost reports as a live example: move beyond data-for-data’s-sake to decisions that protect schedule, budget, and change orders. You’ll take away: The one question that gives any task mea...

3 months ago

8 minutes

The Profit Builder Unscripted

Why your team isn’t leading (and how to fix it)

Let us know what you think? Send me a note! Ever feel like you’re saying the same things over and over to your team, but nothing changes? A client was ready to fire a long-time employee for this very reason. It looked like poor performance. Once we slowed down, the real cause came into focus—and everything shifted. In this episode, I share the breakthrough that turned frustration into opportunity, the key reasons people fail in their roles, and how small shifts in leadership can unlock the tr...

3 months ago

12 minutes

The Profit Builder Unscripted

The Power of Saying No | Contractor Time Management Tips

Let us know what you think? Send me a note! Ever had a small schedule slip snowball into awkward calls and late nights? A simple roofing contractor’s delay at a friend’s home sparked this episode and a hard look at why so many of us overcommit. In this episode, I unpack that story and the simple shift that turned “sure, I can do it” moments into clear, doable commitments. You’ll hear… The quick questions I run through before agreeing to anythingHow to reset expectations mid-stream without dra...

3 months ago

9 minutes

The Profit Builder Unscripted

Why Employees Fail—and How to Fix It

Let us know what you think? Send me a note! An employee not meeting expectations despite repeated conversations? In this episode I unpack the four main causes of job underperformance. I share a real story from one of my clients about a long-time employee who’s skilled and capable, but suddenly causing friction with the team. Whether you’re promoting someone into leadership or trying to get a struggling employee back on track, this episode offers practical insights you can put into action imme...

4 months ago

14 minutes

The Profit Builder Unscripted

Consistent Profits in Contracting: What Really Works

Let us know what you think? Send me a note! Ever feel like your profits swing wildly from one job to the next—even when sales are up? You’re not alone. I recently talked with a contractor, Steve, who’s facing that exact challenge. On paper, everything looks fine. But when we dig in, the real issue shows up: without clear profit targets, every project’s results are left to chance. In this week’s episode of The Profit Builder Unscripted, I share the key insights from that conversation—and how y...

4 months ago

11 minutes

The Profit Builder Unscripted

Contractors, Why Your Bank Balance Lies to You

Let us know what you think? Send me a note! Ever looked at your bank balance and thought, “We’re doing great” — only to be scrambling for payroll a few weeks later? You’re not alone. Many contractors mistake the number in their bank account for a sign of profitability, when in reality it can be hiding serious cash flow problems. In this episode of The Profit Builder Unscripted, I share a real conversation with a contractor facing that exact challenge. His profit and loss statement said he was...

4 months ago

5 minutes

The Profit Builder Unscripted

Good customer service: why communication wins

Let us know what you think? Send me a note! Ever wonder why some customers rave about your work, while others seem disappointed—even though you did a great job? Good customer service isn’t just about delivering quality work or giving extra perks. It’s often about something simpler, yet frequently overlooked. I recently had an eye-opening experience at my car service center that changed how I think about customer satisfaction. The work was solid, yet something critical was missing—and it made ...

5 months ago

9 minutes

The Profit Builder Unscripted

Construction org charts that actually work

Let us know what you think? Send me a note! When my client Steve’s business jumped from $2M to $5M, what should’ve felt like success quickly turned into overwhelm. Too many jobs, too many people needing him, and not enough clarity on how to get out of the weeds. At first, he thought he just needed more help. But what we uncovered was something deeper—and surprisingly easy to fix. In this episode of The Profit Builder Unscripted, I share the simple but powerful shift that helped Steve reclaim ...

5 months ago

14 minutes

The Profit Builder Unscripted

Is hiring worth the cost?

Let us know what you think? Send me a note! “I’m slammed with work, drowning in paperwork, and stretched way too thin… but hiring help feels impossible. I just can’t afford it right now.” But what if you’re wrong? In this episode, I dive into a common but costly belief contractors hold onto—one that keeps them stuck, overwhelmed, and ultimately costs them far more money than they realize. If you’ve ever thought: “It’s faster if I just do it myself.”“Hiring someone will just add more stress.”“...

5 months ago

7 minutes

The Profit Builder Unscripted

What You Don’t Want to See Might Be Exactly What You Need

Let us know what you think? Send me a note! When profits dip or things feel off track, it’s tempting to just power through and hope things get better. But what if the very numbers you’ve been avoiding hold the key to turning it all around? In this episode of Profit Builder Unscripted, I share a powerful story of a contractor who’d been avoiding his numbers. Not because he didn’t care — but because he already assumed the story they’d tell. But once we looked at them together, everything change...

5 months ago

7 minutes

The Profit Builder Unscripted

Leading vs. Reacting — A Hard Lesson from This Week

Let us know what you think? Send me a note! If you’ve ever felt like your day is hijacked by whatever pops up in front of you: email, phone calls, job site fires — you’re not alone. I found myself in that exact place recently. And if I’m being real, it made me question: am I teaching leadership or just improving their reflexes? In this episode of Profit Builder Unscripted, I share a breakthrough moment with my team that reminded me how powerful it can be to pause and look further out. You’ll ...

5 months ago

4 minutes

The Profit Builder Unscripted

When to Trust Your Gut as a Leader

Let us know what you think? Send me a note! Have you ever had that gut feeling something isn’t right on a job or with someone on your team? In this episode of The Profit Builder Unscripted, I share a real story about a contractor who ignored those instincts—and what happened when the truth finally came out. Learn how trusting your gut can save your business from costly mistakes, how to spot warning signs early, and why having those tough conversations sooner can protect your team and your pro...

6 months ago

14 minutes