The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
Lisa Villani
101 episodes
6 hours ago
In this year-end reflection, I’m sharing the doula-truths I didn’t want to admit, but couldn’t ignore anymore. This episode is about slowing down, exercising restraint, and making changes that feel uncomfortable but necessary to grow a sustainable doula business. I talk candidly about hiding in momentum, receiving hard feedback from my coach, and realizing that doing more was actually diluting my impact. You’ll hear why I’m creating less content, launching less, narrowing my focus, offering d...
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In this year-end reflection, I’m sharing the doula-truths I didn’t want to admit, but couldn’t ignore anymore. This episode is about slowing down, exercising restraint, and making changes that feel uncomfortable but necessary to grow a sustainable doula business. I talk candidly about hiding in momentum, receiving hard feedback from my coach, and realizing that doing more was actually diluting my impact. You’ll hear why I’m creating less content, launching less, narrowing my focus, offering d...
In this year-end reflection, I’m sharing the doula-truths I didn’t want to admit, but couldn’t ignore anymore. This episode is about slowing down, exercising restraint, and making changes that feel uncomfortable but necessary to grow a sustainable doula business. I talk candidly about hiding in momentum, receiving hard feedback from my coach, and realizing that doing more was actually diluting my impact. You’ll hear why I’m creating less content, launching less, narrowing my focus, offering d...
This episode is for women building something meaningful… and quietly wondering why it feels so hard. Building a mission-driven business isn’t just about strategy or growth. It’s emotional. It’s heavy at times. And it often asks more of you than anyone prepares you for. In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most. But ...
If your doula business feels like you’re pushing a boulder uphill- showing up, posting, trying everything- and still barely moving… this episode is going to land hard. I’m breaking down a concept I’ve never taught publicly before. A way to understand why the beginning feels so damn heavy, why momentum is inconsistent, and why some doulas suddenly take off while others stay stuck doing “all the right things” with no traction. This isn’t about effort. It’s about structure. And...
Sales conversations feel vulnerable. Raw. Exposed. It’s not your certifications or your follower count or the fact that you don’t have the “perfect” line to say. It’s that somewhere along the way, you started performing. Polishing yourself. Shrinking your edges. Trying to sound like the “ideal doula” instead of the real you. And polished? Polished doesn’t convert. In this episode, we’re throwing out the performative BS and getting back to what actually books clients: ✨ You...
In this episode, I’m pulling back the curtain on something I’ve never really said out loud: for a long time, I felt like a complete imposter teaching anything related to social media. I didn’t have a huge following. I wasn’t “aesthetically perfect.” I didn’t look like the typical content coach. And yet… my clients were getting results. Big results. Sales. Confidence. Clarity. Freedom. This episode walks you through the exact moment I realized my approach to visibility wasn’t actua...
🌟 BLACK FRIDAY FLASH SALE IS NOW LIVE 🌟 Most doulas think they have a marketing problem… but what they really have is a clarity problem. In this episode, I’m breaking down why your Instagram isn’t converting the way you want it to, and spoiler alert: it has nothing to do with the algorithm. I’ll show you how branding goes way deeper than colors and Canva, why your story is the heartbeat of your messaging, and how clients actually decide whether you’re the doula they want in their birth spac...
No more niche-nonsense! I’m getting real about the season I tried to talk to everyone...and ended up connecting with no one. You’ll hear how stepping away from my doula niche almost wrecked my clarity (and my peace), and why coming back home to my people doubled my income and reignited my purpose. I'm unpacking: ✨ Why niching down is the key to a booked-out doula business ✨ How clarity in your message becomes clarity in yourself ✨ The biggest myths about narrowing your audience (and why...
Let me guess...reels are not your favorite..? What if I told you that you’re not scared of the camera, but you might be scared of being seen. And that fear? It’s not weakness. It’s protection. It’s your nervous system whispering, “It’s not safe to be fully me in front of the entire dang internet.” But here’s something I believe in my heart: your presence is the strategy. Not your trending audios. Not your color palette. You. In this episode, I’m pulling back the curtain on what’s reall...
Your doula Instagram bio is the front lawn of your online home. And right now? A lot of birth workers are wondering why no one’s knocking when the lawn’s looking a little… patchy. In this episode, I'm diving into how to transform that tiny little square of text at the top of your profile into a full-blown client magnet. I’ll walk you through the 5 simple steps to turn your bio from “meh” to magnetic, so that when a mama is scrolling at 2AM searching for support, you’re the one she finds. You’...
If you’ve ever felt like you had to quiet your voice, shrink your personality, or follow the “rules” of birth work just to be taken seriously, this conversation with HeHe of Tranquility By Hehe, The Birth Lounge, is your permission slip to do the opposite. HeHe and I go deep on what it really means to build a career rooted in authenticity, not approval. From her early days navigating the birth world to creating a movement centered around autonomy, education, and alignment, HeHe’s story is a m...
Motherhood and entrepreneurship have more in common than anyone admits. In this unfiltered episode, I’m opening up about the messy “newborn stage” of both- the exhaustion, the identity crisis, and the constant pressure to get it right. I’ll share how I went from trying to control everything to learning to trust my own rhythm, and why real confidence isn’t about perfection, it’s about presence. If you’ve ever felt like you’re doing it all wrong, this episode will remind you t...
If your Google Drive looks like a museum of certifications: spinning babies, lactation, hypnobirthing, trauma-informed care...you’re my people. But here’s the truth: more trainings don’t equal more clients. In this episode, I’m calling out the “certification collector” era and helping you step into your CEO one. You’ll learn how to stop hiding behind courses, find your core philosophy, and turn your pile of credentials into one clear, booked-out offer that sells itself. Because cl...
Raising your doula rates...oh my! When you decide to charge more, you’re declaring: I believe in my value. I trust my impact. I’m ready to lead with confidence. And that shift is just as important as the numbers in your birth business bank account. In this episode of Loudmouth Lisa, I interview Kaely Harrod, and we dive deep into the money mindset that keeps doulas undercharging and overworking, and the transformation that happens when you finally own your worth. You’ll learn: Why prici...
The doors to SELL TO SERVE are OPEN! I’m breaking down the three things every doula needs to build a sustainable business that actually pays you back: ✨ Sales skills that feel like advocacy, not pressure ✨ A mapped-out client journey that creates repeat income and referrals ✨ Simple, repeatable messaging that books clients on autopilot The doulas you see crushing it—booking dream clients, stacking their income with virtual offers, and still having energy left for their famil...
I’m recapping the last 30 days of strategy—messaging, consults, objections, visibility, and follow-up—and showing you the thread that ties it all together: standing out by owning your voice and your story. Because mamas don’t hire the most “professional” doula. They hire the one who feels like home. You’ll hear: The mindset shifts doulas need to actually book clients (without guilt or pressure).Why time and money objections are keeping you stuck—and how to flip them.Real wins from doulas insi...
Most doulas are treating consults like job interviews...asking surface-level questions that check boxes but don’t build trust. The result? Ghosting, awkward goodbyes, and “we went with someone else” messages that sting. In this episode, I’m breaking down the swaps that change everything: the exact questions that turn consults from polite to powerful. You’ll hear how to shift from logistics to emotion, from proving yourself to actually being chosen, and from uncertainty to confident clos...
🚨 Doula Success Roadmap: Book 3 Dream Clients in 30 Days 🚨 Are you posting your heart out on Instagram, only to hear crickets when it comes to actual inquiries? You’re not alone. In this episode of Loudmouth Lisa, I’m breaking down why so many doulas get stuck in the hamster wheel of “show up daily or disappear” — and why that doesn’t book you clients. You’ll learn the exact reframe that shifted everything for me, the 3 C’s of sales-driven content that actually move moms from scrollin...
Are you a birth worker who's pouring your hearts into consults—only to hear crickets after? You show up, connect, listen, and feel that deep spark of this is why I became a doula… but then silence. Or worse, a polite “we went with another doula.” In this episode of Loudmouth Lisa, I’m breaking down exactly why ghosting doesn’t start after the consult—it starts before. You’ll learn how to set the tone before a consultation, how to lead (not linger) during the call, and how to keep ...
Money objections come up in every business—especially birth work. But here’s the truth doula: objections are not the end of the conversation. They’re invitations to lead. In this episode, I share a breakthrough coaching moment with one of my postpartum doulas that reframed how she responds to “It’s not in the budget right now.” You’ll walk away with: A fresh perspective on what’s really happening when pregnant and postpartum mothers hesitate.Emotional insight into the fears, guilt, and shame ...
Are you tired of posting doula content that only gets likes from other birth workers instead of inquiries from pregnant and postpartum clients? You’re showing up, posting, and trying to stay consistent—but the only people hyping you up in the comments are other doulas. And let’s be real: doulas don’t pay your bills. In this episode, I’m breaking down how to create doula content that actually converts followers into clients. We’ll talk about why posting carousels on the stages of l...
The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
In this year-end reflection, I’m sharing the doula-truths I didn’t want to admit, but couldn’t ignore anymore. This episode is about slowing down, exercising restraint, and making changes that feel uncomfortable but necessary to grow a sustainable doula business. I talk candidly about hiding in momentum, receiving hard feedback from my coach, and realizing that doing more was actually diluting my impact. You’ll hear why I’m creating less content, launching less, narrowing my focus, offering d...
