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The Trusted Adviser
Rob Pyne
35 episodes
1 week ago
The Trusted Adviser podcast features in-depth conversations with leading financial planners who share their insights, experiences, and strategies for building successful businesses. Each episode dives into the challenges and triumphs of running a financial planning practice, offering listeners practical advice and inspiration from industry experts.
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Management
Business,
Investing
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All content for The Trusted Adviser is the property of Rob Pyne and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Trusted Adviser podcast features in-depth conversations with leading financial planners who share their insights, experiences, and strategies for building successful businesses. Each episode dives into the challenges and triumphs of running a financial planning practice, offering listeners practical advice and inspiration from industry experts.
Show more...
Management
Business,
Investing
Episodes (20/35)
The Trusted Adviser
New Year Reflection with Recommended Reading
As we wrap up the year, this short solo episode is part reflection and part recommended reading list. In this episode, Rob steps back to reflect on some of the key ideas that have shaped his thinking as a business owner, drawing on a selection of books that have had a lasting influence on how HPH Solutions has been built. What’s been especially striking is how consistently these same ideas have shown up in the real-world experiences shared by guests on The Trusted Adviser. From Jim Collins’ Flywheel concept and the power of disciplined, compounding progress, to the importance of transparency, execution, culture, and trust, this episode connects enduring business principles with lived experience inside advice firms. It’s a reflection on what really drives sustainable success in professional services businesses, and particularly in financial advice. Not shortcuts or breakthroughs, but clarity of purpose, disciplined execution, strong people, and a long-term mindset. We’re taking a short break over the New Year and will be back in two weeks with a new guest episode. Wishing all trusted advisers a happy and healthy New Year, and every success in 2026.
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1 week ago
4 minutes

The Trusted Adviser
FinTech Under the Hood: Xplan, Scale, and the Tyranny of Variation with Matt McGuinty
Most advice firms in Australia run on Xplan, but very few truly understand what’s happening under the hood, how to optimise it, where it breaks, and what it takes to integrate it into a modern tech stack. In this episode of The Trusted Adviser, Rob Pyne sits down with Matt McGuinty (FinTech Strategic Partners), one of the rare people who has worked inside Xplan with the developers themselves, and now helps advice firms lift capacity, consistency, and scale through better systems and smarter workflow design. Together, Rob and Matt unpack: Why “the tyranny of variation” quietly destroys efficiency in advice businesses The red flags Matt looks for in tech due diligence before a merger or acquisition How to think about dual CRMs (Xplan plus Salesforce/Dynamics), data ownership, and avoiding double entry What “online SOAs” could look like through a client portal, including digital fact finds and web-style advice presentation AI in advice: what’s useful now, what’s hype, and why data security and data quality come first If you’re wrestling with scale, consistency, or tech change (or you’re considering an acquisition), this one will give you a clearer framework for what matters and what to fix first.
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3 weeks ago
1 hour 5 minutes

The Trusted Adviser
Built to Last: Michael Goodman on Multi-Generational Ownership Without Outside Capital
In this episode of The Trusted Adviser, Rob Pyne sits down with Michael Goodman, founder of Wealthstream Advisors and now President of Greenspring Advisors, for an honest and thoughtful conversation about what it really takes to build an advice firm that outlives its founders. At a time when private equity is reshaping the advice profession, Michael chose a very different path. In 2025, he led Wealthstream into a merger with Greenspring Advisors — not for liquidity, not for scale at any cost, but to strengthen multi-generational employee ownership and build a governance structure designed for the future. In this candid discussion, Michael shares: Why remaining independent required broadening the shareholder base The personal realisations that shaped his decision to avoid outside capital How his role has evolved from founder to “bench coach” and strategic partner What it feels like to step into formal governance after years of leading a smaller firm How two culturally aligned firms blended processes, values, and people Why the next generation — not external investors — should own the decision-making power The early surprises, wins, and cultural moments that affirmed the merger His hopes for the firm he will ultimately hand over, not sell off This episode offers rare insight into succession planning, governance evolution, and leadership transition from someone who has lived through the complexity — and made deliberate, values-based decisions at every step. Whether you’re a founder thinking about succession, an adviser stepping into leadership, or simply curious about what the future of independent advice can look like, Michael’s story offers clarity, conviction, and inspiration.
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1 month ago
35 minutes

The Trusted Adviser
The Trusted Adviser — Reflections from 30 Conversations
This special reflection episode isn’t part of our numbered series. While Rob attends the FAAA Congress in Perth along with over a thousand advisers from across Australia, we’re taking a moment to look back. Rob narrates a guided recap of the first 30 conversations from The Trusted Adviser — highlighting the ideas, strategies, and insights that have shaped the profession, and this podcast. Whether you’re new to the series or revisiting a favourite conversation, this retrospective will help you navigate the episodes that matter most to you. A curated guide. A moment to reflect. A look back at the leaders shaping advice today.
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1 month ago
10 minutes

The Trusted Adviser
Inside the Numbers with Dan Heckendorf: Lessons from AZ NGA and the Power of a True CFO Function
Former AZ NGA CFO Dan Heckendorf, now founder of Astilla, joins Rob Pyne to discuss what it really takes to scale a professional services firm with strong financial discipline and intent. Dan shares lessons from overseeing 30+ advisory firms during a period of rapid growth and reveals the one mistake business owners make that can cost hundreds of thousands to fix later.
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2 months ago
41 minutes

The Trusted Adviser
Inside the HPH Client Experience: A Conversation with Zac Leeson
In this episode, Rob Pyne sits down with Zac Leeson, Senior Financial Adviser and HPH Solutions Next-Generation Leader, to explore how the client experience has evolved from being investment-centric to truly life-centred. Zac shares the practical tools, processes, and conversations that help clients connect their financial decisions to what really matters, and reflects on what makes great advice both meaningful and sustainable.
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2 months ago
38 minutes

The Trusted Adviser
The Technologists: Practical AI, Platforms & Productivity for Advice Firms
In this special roundtable episode of The Trusted Adviser Podcast, Rob Pyne is joined by four technologists who are transforming the way advice firms approach technology and AI: Pat Gardner (Collins SBA / Rubica) – on avoiding the “Salesforce plus-plus fallacy” and how Whisper Flow is changing the way advisers interact with AI. Nick Downey (Direct Wealth / Halosoft) – on building Meeting Ally and Advice Ally, the secret to managing 40+ acquisitions, and why process and accountability are the true foundations for AI adoption. Stephen Bell (Captegra) – on using process mining to cut through “workflow spaghetti” and how Zoom has become a powerful all-in-one hub for communication, documents, and automation. Glenn Elliott (Meldus) – on using Cursor to accelerate proposals, presentations, and branded content, and the one killer question firms should ask every vendor: “How has AI transformed your own business in the past three years?” Together, they unpack what’s working, where advice firms are getting stuck, and the practical steps to take when adopting new technology. From AI-powered file notes to full-scale workflow redesigns, this episode is a deep dive into the future of advice tech.
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3 months ago
1 hour

The Trusted Adviser
Profitability, Pricing & Capacity: Data-Driven Insights with Rob Jones of Peloton Partners
In this episode of The Trusted Adviser podcast, Rob Pyne speaks with Rob Jones, co-founder of Peloton Partners and a leading authority on pricing and profitability in financial advice. Rob shares why many firms leave money on the table, the limitations of traditional benchmarking surveys, and what his unique data reveals about capacity, adviser pay, and the real drivers of profitability. If you want to understand how to price advice fairly and build a more sustainable, profitable business, this conversation is packed with practical insights.
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3 months ago
1 hour 4 minutes

The Trusted Adviser
Strategic Scaling Up: How Calder Wealth Joined Forces with Coastal Advice
In this episode of The Trusted Adviser, Rob Pyne speaks with Ben Calder, Managing Director of Calder Wealth Management, about the recent merger with Coastal Advice Group. Ben shares the backstory of how years of collaboration and cultural alignment with Dan Brown led to one of Australia’s fastest-growing financial advice businesses. They discuss the role Merchant Investment Management played in bringing the deal to life, the challenges of integration, and the opportunities the merger creates for clients, staff, and the future of the business
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3 months ago
36 minutes

The Trusted Adviser
What If Your CRM Could Think? Glenn Elliott on AI in Financial Advice
In this episode of The Trusted Adviser, Rob Pyne speaks with Glenn Elliott, co-founder of Practifi and founder of Meldus, about how AI and automation are reshaping the advice profession. Glenn shares insights from his journey building Practifi, the importance of open platforms and APIs, and the practical ways agentic AI is already transforming CRM data, compliance, and client engagement. A must-listen for advice firms wanting to future-proof their technology and unlock new levels of productivity.
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4 months ago
43 minutes 47 seconds

The Trusted Adviser
The Rise of Digital Staff: Nick Perrett on AI Workflow Automation at Yarra Lane
In this episode of The Trusted Adviser, Rob Pyne sits down with Nick Perrett, CEO at Yarra Lane Group, to explore how his firm is leveraging AI agents and robotic process automation (RPA) to transform operations across financial planning, tax, and professional services. Nick shares how bots like “Henry” and “Grace” are automating everything from review prep to data entry, running 24/7 inside their Microsoft environment and freeing up valuable human time. They dig into the real numbers, implementation process, cultural impacts, and what this all means for the future of advice delivery. Whether you’re curious about getting started or wondering how far automation can go in a professional advice firm, this is a must-listen episode.
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4 months ago
51 minutes 1 second

The Trusted Adviser
Future-Ready Advice: Talent and Scale with Apt Wealth’s Andrew Dunbar & Abbie Gellatly
In this episode of The Trusted Adviser, Rob Pyne speaks with Andrew Dunbar and Abbie Gellatly from Apt Wealth Partners—an award-winning advice firm known for its strong culture and focus on talent development. They unpack how Apt is preparing for the future of financial advice through structured graduate pathways, transparent career progression, leadership development, employee ownership, and a flexible benefits program that drives engagement and retention. If you’re looking to build a future-ready advice business, this conversation is full of practical takeaways.
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5 months ago
54 minutes 22 seconds

The Trusted Adviser
Philip Palaveev on G2 Leadership and the Future of Advisory Firms
What does it take to grow a financial planning firm beyond the founder? In this episode of The Trusted Adviser, Rob Pyne speaks with Philip Palaveev, CEO of The Ensemble Practice, about what it really means to lead a team-based advice business. Philip unpacks why leadership is more burden than privilege, how to shift from founder-led to team-driven models, and what it takes to embed vision and trust into culture. 👉 Listen as Philip shares: Why the best leaders stop seeking personal validation and start coaching others How to make the leap from individual to team performance The difference between ownership, leadership and management — and why titles don’t define influence This conversation is a masterclass in next-generation leadership, succession planning, and building a firm that outlasts any one person.
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5 months ago
44 minutes 41 seconds

The Trusted Adviser
Growing Stronger Advice Practices with Terri Reid of Traxiom
In this episode of The Trusted Adviser, Rob Pyne speaks with Terri Reid—business coach, consultant, and former financial planner—about the human side of leadership in advice firms. They explore the tensions advice principals face as they grow their businesses, from stepping back as the chief problem solver to building strong team cultures. Terri shares practical tools for empowering staff, improving communication, and reframing leadership at all levels. A valuable conversation for any advice leader wanting to build a business that performs well and feels good to be part of.
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6 months ago
45 minutes 34 seconds

The Trusted Adviser
Rethinking the Backbone of Advice: Stephen Bell on Process-Driven Technology
In this episode of The Trusted Adviser, Rob Pyne speaks with Stephen Bell — former adviser, Enzumo founder, and now the driving force behind Captegra and Hivrs. They explore how financial advice firms can shift from clunky tech stacks to streamlined process-driven systems, the power of Salesforce as a source of truth, and the realistic role of AI in advice delivery. Stephen shares his vision for real-time, electronic SOA generation and how automation can free up advisers to do more of what matters — all while staying compliant. A must-listen for any firm ready to modernise their workflows.
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6 months ago
39 minutes 17 seconds

The Trusted Adviser
Advocacy, Reform & the Future of Advice – with David Sharpe of Globe Financial Planning
In this episode, Rob Pyne is joined by David Sharpe, Chair of the Financial Advice Association of Australia and Principal of Globe Financial Planning. David shares his personal journey into financial advice and offers a front-row view of the critical reform efforts shaping the profession today. From CSLR and DBFO to education pathways and red tape reduction, this is a candid and insightful conversation about professional leadership, policy advocacy, and the future of accessible, high-quality financial advice in Australia.
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7 months ago
41 minutes 37 seconds

The Trusted Adviser
Future-Proofing Advice Firms – Neil Kendall of Tupicoffs on AI, Cyber Security & Client Portals
In this episode of The Trusted Adviser, Rob Pyne sits down with Neil Kendall, Managing Director of Tupicoffs and former Chair of the FPA, to explore how forward-thinking advice firms can leverage technology to lift compliance, protect client data, and deliver a better client experience. Neil shares how his firm uses AI-powered tools like Theta Lake for full-spectrum compliance monitoring, MyProsperity for secure data aggregation, and Salesforce FSC to maintain live, daily balance sheets for every client. From reducing PI premiums to automating training insights and boosting cyber resilience, Neil’s approach is a blueprint for modernising financial advice.
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7 months ago
46 minutes 57 seconds

The Trusted Adviser
Building a Brand with Keith Barrett of Reverb Media
In this episode, Rob Pyne sits down with Keith Barrett, Managing Director of Reverb Media, to explore the power of public relations in financial services. With a background in journalism and two decades in the media industry, Keith shares how strategic storytelling and well-executed PR can help financial planning firms stand out, build trust, and engage meaningfully with both clients and industry. From thought leadership to crisis management, Keith explains how long-term brand building can drive real business outcomes.
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8 months ago
51 minutes 9 seconds

The Trusted Adviser
🎧 Start Here: The Trusted Adviser Trailer
New to The Trusted Adviser Podcast? This short trailer gives you a quick feel for the show — what it’s about, who it’s for, and why it’s worth following. Hosted by Rob Pyne, each episode features honest conversations with industry leaders in financial advice.
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8 months ago
34 seconds

The Trusted Adviser
Building Enduring Advice Practices — Insights from Anthony Warr & Bianca Musico of Warr Hunt
In this episode of The Trusted Adviser, Rob Pyne is joined by Anthony Warr and Bianca Musico from Warr Hunt — a firm renowned for its leadership in mentoring, team development and succession planning. Bianca reflects on her journey to becoming the FAAA Certified Financial Planner of the Year in 2024, while Anthony shares the foundational principles that have positioned Warr Hunt as a multiple finalist for Professional Practice of the Year. Together, they unpack the firm’s unique "diamond team" structure, their use of the Entrepreneurial Operating System (EOS), and how they’ve embraced technology to enhance client experience. Bianca also opens up about her podcast Cracking Mum Maths and her mission to empower more women in finance. Whether you’re mentoring the next generation, building your team, or rethinking your firm's direction, this is an episode filled with practical insights and inspiration.
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8 months ago
1 hour 13 minutes 16 seconds

The Trusted Adviser
The Trusted Adviser podcast features in-depth conversations with leading financial planners who share their insights, experiences, and strategies for building successful businesses. Each episode dives into the challenges and triumphs of running a financial planning practice, offering listeners practical advice and inspiration from industry experts.