As we take a short break for the holidays, we’re switching things up with a rewind of one of our most-downloaded, most-talked-about episodes ever.
In this replay from the UCA Conference in Dallas, Michael Ray walks through one of the most overlooked, high-impact growth opportunities in urgent care: your front desk. Spoiler alert—this session struck such a chord, it’s now evolving into a full training offering for urgent care teams.
If you’re ready to turn your front desk into your secret sales team, improve patient conversion, and stop leaking marketing dollars, this episode is packed with practical insights, scripts, and strategy.
We’ll be back with fresh episodes in the new year—but in the meantime, this one’s well worth a second listen. Happy holidays, and we’ll see you in 2026!
💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week, we’re handing the mic to the woman who keeps the PCMP machine moving: Hannah Green.
In this behind-the-scenes, end-of-year episode, Michael sits down with Hannah, our Marketing Director and the strategic engine behind Walk-Ins Welcome and Patient Care Marketing Pros, for an off-the-cuff chat about her journey, her passions, and what really goes into building connection in the urgent care space.
From reading goals and Riverside quirks to serious moves in urgent care advocacy, Hannah opens up about what made 2025 such a pivotal year for both her and the PCMP brand.
Here’s what’s inside:
🧠 How a solo trip to Experity Connect boosted Hannah’s confidence and shaped our strategy
📣 Why urgent care advocacy is part of our future
📚 A cult memoir, a Hunger Games prequel, and Hannah’s top book of 2025
🎙️ Why this team runs on “Toddlers and Tiaras” energy—and what that actually means
📈 What made our webinars and Facebook ads finally click in 2025
💌 The email open rate secret—and why Hannah really wants to hear from you
💡 A preview of our 2026 Mastermind (psst... join the waitlist!)
👋 Meet Hannah GreenWith experience in graphic design and digital marketing, Hannah brings both creative vision and strategic insight to everything she touches. As the Marketing Coordinator for Patient Care Marketing Pros, she leads all in-house marketing initiatives, ensuring our brand voice stays cohesive, human, and powerfully positioned across every platform.
At the heart of Hannah’s work is a passion for creating content that builds trust and genuine connection. From social media strategy and brand messaging to podcast production and event marketing, she crafts content that speaks clearly and resonates deeply. She also oversees our digital presence on platforms like Facebook, LinkedIn, YouTube, and TikTok, driving content strategy in close collaboration with our SEO and Paid Ads teams to maximize both organic and paid performance.
When she’s not creating content, you’ll find her hanging out with her cat, Mews, snapping photos of hot dogs (just for the bit), and finding creative ways to reduce her screentime. Usually that means reading, cooking, making art, or spending quality time with friends.
🔗 Resources & Mentions:
🤝 Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannahlgreen/
📥 Join the 2026 Mastermind Waitlist: A no-pitch, in-person gathering of urgent care leaders committed to growth.
https://clinicgrowthmastermind.com/
📺 Subscribe on YouTube: Every episode is available in full video format.
https://www.youtube.com/@patientcaremarketingpros9205
📧 Contact Hannah: Want to say hey, ask a question, or just let her know you’re reading the emails?
hello@patientcaremarketingpros.com
🎧 Subscribe to the Podcast: Walk-Ins Welcome is available on Spotify, Apple Podcasts, and wherever you listen.
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week, Nick and Michael are cracking open the stats—and the gratitude—as they reflect on the year you helped build.
In this upbeat, data-packed, end-of-year episode, the guys pull back the curtain on what 2025 looked like for the Walk-Ins Welcome podcast, from wild growth metrics to the one episode that absolutely crushed it (hint: it’s all about the front desk).
You’ll hear the full behind-the-scenes scoop, from Spotify Wrapped insights to stories from the road and what’s coming for 2026. Spoiler: there’s a mastermind. And yes, we’re finally redoing the studio.
Here’s what’s inside:
📈 71% increase in listening time—and what that means
👥 999% growth in new audience (yes, seriously)
📹 Why video content is part of the next evolution
🏆 Episode 189 (with Ava Winslow of Flip AI) and why it resonated
🎧 How you helped land Walk-Ins Welcome in the top 15% of videos on Spotify
💌 Why being one of the most shared podcasts on Spotify means more than you know
💡 A sneak peek at the 2026 PCMP Mastermind—and how to join the waitlist
Nick and Michael also get real about what makes this community of urgent care pros so special—and why your loyalty, shares, and feedback keep this whole thing going.
🔗 Resources & Mentions:
2026 Clinic Growth Mastermind: An upcoming in-person gathering for urgent care leaders to share what's working, what's not, and how to grow together—no vendors, no pitches, just real collaboration.
📥 Join the waitlist: https://clinicgrowthmastermind.com/
Episode 189: Ava Winslow from Flip AI: The most popular episode of 2025, diving into how AI is reshaping the front desk and improving patient experience.
▶️ https://open.spotify.com/episode/2YCHjJDTWmT70t49Ok3xyJ?si=zhHkuKGOR-y6DTvIpi-iqg
Flip CX: A trusted AI voice solution that PCMP recommends for front desk automation.
🔗 https://flipcx.com/
YouTube Channel: Every episode is available in full video format. If you haven’t watched the podcast yet, now’s the time.📺 https://www.youtube.com/@patientcaremarketingpros9205
Contact PCMP: Got a question, comment, or just want to send Nick a little love after he joked about not being popular enough? 😂
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week’s episode features a clip from our recent webinar, "Value vs. Vanity Metrics," a candid conversation about which numbers actually matter in urgent care marketing.
Too many clinics are still chasing clicks instead of patients, and it’s costing them big.
We’re cutting through the noise and focusing on what really drives growth.
We cover:📊 The difference between branding metrics and growth metrics💸 Why impressions, likes, and clicks can mislead your budget📞 What “real” conversions look like (and how to track them)📉 How to calculate your true cost per lead and cost per patient🔁 Why repeat visits matter more than you think📍 What local search visibility actually means — and how to improve it
If you’re planning for a more profitable 2026, this episode will help you define success with metrics that matter — and finally hold your marketing accountable for real results.
🔗 Resources & Mentions:Access the webinar: https://webinars.patientcaremarketingpros.com/value-vs-vanity
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael are diving into one of the strangest, most unexpected trends affecting urgent care patient volume in 2025.
What do Google search trends, flu season, and a total lack of hurricanes have in common? More than you think.
In this data-backed (but totally human) episode, the guys break down a theory that’s been stirring in real client conversations, Google Trends graphs, and a surprising comment from Alabama’s favorite weatherman.
Here’s what they unpack:
🌡️ Why urgent care search demand is down 20–30% compared to last year
💻 How real-time Google Trends can reveal hidden shifts in patient behavior
💰 Why fewer people are “sick enough” to justify a copay right now
🌪️ What hurricane pressure systems have to do with sinus drainage and clinic visits
🧠 The mindset behind skipped visits—and what it means for your marketing
📉 What clinic owners can (and can’t) control when volume dips
This episode is part insight, part weather report, and 100% focused on helping you understand what’s really happening with patient behavior right now so you can lead with clarity and prepare for what’s next.
🔗 Resources & Mentions:
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When it comes to urgent care, Dr. Josh Russell is the real deal. Chief Medical Officer at UCP Merchant Medicine, editor of UC Max and CorePendium, AI advisor, board-certified medical editor, and now host of the new podcast The Focused Exam—Dr. Russell brings the rare mix of clinical excellence, tech-savvy, and straight-up curiosity that today’s medical landscape desperately needs.
In this episode, Nick and Michael sit down with Dr. Russell to explore the real-world impact of AI in urgent care and how tools like Intellivisit are redefining patient flow, documentation, and burnout. From automating charting and streamlining care delivery to teaching clinicians how to embrace a growth mindset, Josh unpacks how AI—when done right—can help bring humanity back to medicine.
And yes, we also talk DJ names, Jeopardy dreams, and the one thing patients really want (but rarely ask for) in a visit.
🔍 In This Episode, You’ll Learn:
🧑🏫 Why “doctor” still means “teacher”—and how patient education drives retention💻 How Intellivisit is reshaping workflow, documentation, and decision support⏳ What AI can (and can’t) do to fix burnout and reclaim time with patients🩺 Why the biggest shift clinicians need to make isn’t technical—it’s mental🎧 How Dr. Russell is using DJing, podcasting, and entrepreneurship to beat burnout and expand what it means to be a modern physician
🧠 About Our Guest:Dr. Josh Russell is the Chief Medical Officer at UCP Merchant Medicine, a board-certified emergency physician, medical editor, and host of the upcoming podcast The Focused Exam. With deep experience in clinical care, AI-powered workflow design, health tech strategy, and physician coaching, Dr. Russell is on a mission to rewire what success looks like for modern clinicians. He’s also a trivia enthusiast, aspiring Jeopardy contestant, and hobbyist DJ under the name Ultra Sound. No, really.
🔗 Resources & Mentions:
Learn more about Intellivisit → intellivisit.com
Explore Josh’s work and podcast → thefocusedexam.com
Connect with Dr. Josh Russell on LinkedIn → linkedin.com/in/joshua-russell-md
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week’s episode features a clip from our recent webinar, The Cost of Digital Marketing — a deep dive into what urgent care owners and operators really need to know about marketing budgets in 2026.
We’re breaking down the dollars, data, and decisions that drive real growth — not just clicks.
We cover:
💰 Why marketing costs are rising even with AI on the scene
📈 How to budget smarter for awareness, conversion, and retention
🌐 Why your website is your digital brick-and-mortar — and what it should actually cost
🔍 How to find your ad spend “sweet spot” without wasting dollars
⚙️ The systems that separate sustainable growth from guesswork
💡 Common mistakes clinics make (and how to fix them before next year)
If you’re setting your marketing budget for 2026, this episode will help you make confident, informed decisions — and understand exactly where your money should be going.
🎙️ Don’t miss what’s next: Join our upcoming live webinar on Thursday, November 20, where we’ll dig into Value vs. Vanity Metrics — how to stop chasing empty numbers
Register here: https://webinars.patientcaremarketingpros.com/value-vs-vanity
🔗 Resources & Mentions:
Access the webinar: https://webinars.patientcaremarketingpros.com/cost-of-marketing
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When most people talk about AI in healthcare, the conversation gets crowded fast—hype, fear, jargon, and yet another “innovative solution.” But for Justin Mardjuki, CEO of Sayvant, the focus is simple: help urgent care teams deliver better care, faster, with less stress—and actually connect with patients again.
In this episode, Michael and Nick sit down with Justin to explore how Savant is putting a truly human spin on clinical AI. From reducing documentation burdens and improving chart quality to making EMR integration less painful, Savant is doing more than just talk about outcomes—they’re proving them, chart by chart, shift by shift.
You’ll hear how AI can empower clinicians, boost billing accuracy, and improve the patient experience—without taking over the exam room. We also talk about real adoption barriers, AI fatigue, and what it actually takes to change behavior in a system built on routine.
This one’s packed with smart takes, real examples, and a grounded perspective on the future of AI in urgent care.
🔍 In This Episode, You’ll Learn:
🧾 Why AI-powered documentation is more than just a “nice to have”📉 How to reduce late charts and missed billing opportunities without EMR overhauls🧠 What it really takes to get clinicians to trust and adopt new tech👁️ How AI is helping bring back eye contact and real conversation at the point of care🚀 Why seeing is believing—and how 100 charts can change your workflow for good
🧠 About Our Guest:
Justin Mardjuki is the Co-Founder and CEO of Sayvant, a clinical AI platform purpose-built for acute care. With a background in healthcare tech and leadership roles at companies like Box and Lifeline, Justin brings both the innovation mindset of Silicon Valley and the practical understanding of frontline medical challenges. Together with his team (including a co-founder who’s an emergency doc), he’s helping urgent care clinics chart faster, bill better, and bring humanity back to medicine.
🔗 Resources & Mentions:
Visit Sayvant → sayvant.com
Connect with Justin → https://www.linkedin.com/in/justin-mardjuki/
Learn more about the company → https://www.linkedin.com/company/sayvant/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When most people talk urgent care, they talk speed, efficiency, and volume. But for Megan Bell—Director of Enterprise Performance Excellence at FastMed—leading 44 clinics across North Carolina means something deeper.
In this episode, Michael and Nick sit down with Megan to explore what it really takes to build strong culture, foster true team connection, and lead with intentionality in today’s high-pressure healthcare landscape. With a background that spans creative agencies, corporate mentoring, higher education, and healthcare operations, Megan brings a one-of-a-kind leadership perspective to the urgent care space. She champions what she calls “Graceful Leadership”—a powerful blend of communication, empathy, and confident presence—and shares how that mindset is transforming culture and performance across FastMed.
From scaling team energy across dozens of locations to the underrated value of fun, productive meetings, this episode is packed with insights for urgent care leaders, operators, and rising healthcare professionals looking to create real impact from the inside out.
We talk about the power of creative thinking, what happens when you prioritize people over processes, and why leading with joy isn’t a gimmick—it’s a strategy.
🔍 In This Episode, You’ll Learn:
🏥 What it takes to build and protect clinic culture across 44 urgent care locations🎯 Why clear, consistent communication is the foundation of strong leadership🧠 How creative energy and storytelling skills transfer into healthcare operations🤝 Why empathy, vulnerability, and fun matter more than job titles🚀 What “Graceful Leadership” really means—and how it can empower your team
🧠 About Our Guest:
Megan Bell is the Director of Enterprise Performance Excellence at FastMed, where she leads strategic initiatives across 44 North Carolina-based urgent care clinics. A versatile leader with a background in higher education, creative agencies, and corporate training, Megan thrives at the intersection of project management, communication, and culture. Her signature leadership approach—Graceful Leadership—emphasizes empathy, confidence, self-awareness, and inclusion. She’s passionate about helping people grow and believes trust, respect, and fun are non-negotiables in successful teams.
🔗 Resources & Mentions:
Connect with Megan → https://www.linkedin.com/in/meganrbell/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael are breaking down one of the most misunderstood dynamics in urgent care growth: the difference between brand-driven growth and service-driven growth — and why playing in the wrong lane can quietly drain your clinic's potential.
Whether you're running a multi-location chain or a single-location startup, this episode will help you diagnose what's really driving (or stalling) your patient volume.
Drawing from real conversations, discovery calls, and lessons from 200+ episodes, Nick and Michael unpack:
🏢 The two urgent care growth models — and why each demands a different strategy
💸 Why small clinics shouldn't try to “look big” (and what to focus on instead)
📉 What happens when big clinics forget about patient experience
🚦 The critical lever that separates a slow bleed from sustainable growth
👥 How reputation, reviews, and real service can outpace brand dollars
⚙️ Systemizing care, scaling operations, and when your culture starts to crack
This one is packed with real talk, real stats, and real strategy — delivered in classic Nick and Michael style. It’s a must-listen for clinic owners asking the hard questions about scale, service, and staying power in a saturated market.
🔗 Resources & Mentions:
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When most clinics talk growth, they talk volume. But at Denver Health’s Peña Urgent Care, leadership means something deeper. In this episode, Michael and Nick sit down with Dr. Lindsey Fish—Medical Director, educator, researcher, and community leader—to explore what it really means to deliver care where it’s needed most.
With over a decade of hands-on experience serving underserved populations, Dr. Fish shares how her clinic, embedded within a safety-net system, balances high acuity care with compassion, equity, and resilience. From federally qualified funding structures to a radically human-first approach to leadership, this conversation pulls back the curtain on a side of urgent care that’s often unseen—but incredibly impactful.
We talk about the growing importance of primary care, how urgent care and academic medicine intersect, and why true healthcare transformation starts by listening—to both patients and providers.
This episode is full of insight for healthcare leaders, clinicians, and operators who believe in building something bigger than business.
🔍 In This Episode, You’ll Learn🏥 What it’s like to run one of the nation’s largest FQHC-affiliated urgent cares❤️ Why emotional burdens—not clinical challenges—are often the hardest part of patient care📊 How federally funded clinics balance reporting, quality, and access for underserved patients🤝 Why leadership in healthcare must prioritize team support, culture, and burnout prevention🎒 How grassroots community outreach—like backpack drives and trunk-or-treats—becomes real marketing
🧠 About Our GuestDr. Lindsey Fish is the Medical Director of Peña Urgent Care Clinic at Denver Health and an Associate Professor of Medicine at the University of Colorado School of Medicine. With over 10 years of experience running a high-acuity FQHC urgent care that sees 27,000+ visits annually, Dr. Fish is a respected leader in clinical operations, underserved care, and medical education.
She’s also a published researcher, national speaker, Editor-In-Chief of the Journal of Urgent Care Medicine, and board member for both the College of Urgent Care Medicine and the Urgent Care College of Physicians.
When she’s not leading teams or training the next generation of clinicians, you’ll find her skiing, hiking, or exploring the Colorado mountains with her family.
🔗 Resources & MentionsConnect with Dr. Fish → LinkedIn
💬 Stay Connected
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week’s episode features a clip from our recent webinar, From Summer Slump to Seasonal Surge: Marketing Strategies that Drive Patient Volume from Fallto Spring, on navigating urgent care seasonality and paid ad strategy — and it’s all about helping your clinic stay ahead during the busiest months of the year.
We break down:
🍂 Why patient volume spikes from fall through early spring
🎣 The “fisherman” analogy — why this is the time to cast a bigger net, not pull back
👥 How to prepare your team for the busy season and keep morale high
💻 Why Google Ads remain the lifeblood of patient acquisition
🎯 How to target the right patients with timely, relevant messages
📅 Matching your campaigns to the season — from flu shots to holiday hours
If your clinic is heading into peak season, this episode will help you make the most of every opportunity — not just by staying busy, but by building long-term patient growth.
🔗 Resources & Mentions:
Access the webinar: https://offer.patientcaremarketingpros.com/diy-toolkit
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
🎉 200 Episodes of Walk-Ins Welcome: From Startup Struggles to Industry Impact
Nick and Michael are in the studio for a special milestone: 200 episodes of Walk-Ins Welcome. What started with a Yeti mic and GarageBand has become a go-to podcast in the urgent care space — and today, they’re reflecting on what’s changed, what’s working, and what’s next.
This isn’t just a look back — it’s a masterclass in how consistent content, real conversations, and industry advocacy can fuel clinic growth and marketing clarity.
In this celebratory (and surprisingly actionable) episode, Nick and Michael unpack:
🎧 The origin story: Why they launched the podcast in 2021 (and almost quit)📈 What the data says: Top episodes, engagement trends, and listener insights🏥 How the podcast sparked client growth, urgent care connections, and real change📞 The Front Desk Evolution: From throwaway role to business-critical function💡 Why the future of urgent care is collaboration, not competition📹 Behind the scenes: studio upgrades, lessons learned, and awkward early episodes
Plus, they reveal what’s coming in 2026 — and it might just change how urgent cares across the country support each other.
This episode is packed with honest reflections, hilarious throwbacks, and forward-thinking strategy — all wrapped in gratitude for the listeners, clients, and community that made 200 episodes possible.
If you’ve ever felt like your work isn’t being seen, this is proof that showing up consistently does create impact. Thanks for being on the journey.
🔗 Resources & Mentions:
Episode 3: https://youtu.be/4YNhuyWEba4
Episode 98: https://youtu.be/7lkaOLj7bss
Episode 197: https://youtu.be/UN6IrRknKgg
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
When it comes to clinic marketing, most talk digital. But the smart ones don’t forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care’s 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable.
From a single social media campaign that brought in 92 patients in one day, to school partnerships, giant checks, and strategic giveaways—Rachel shows how blending grassroots marketing with digital execution isn’t just effective, it’s essential. Plus, we explore how she’s using AI to lead with empathy, boost team morale, and uncover performance insights that actually matter.
This one is packed with real-world strategies, leadership lessons, and bold ideas urgent care marketers and operators can use right now.
🔍 In This Episode, You’ll Learn:📈 How one back-to-school campaign reached every elementary school within a 5-mile radius🤝 Why blending community outreach with digital tactics creates deeper trust and stronger results💡 How AI can help leaders support teams, celebrate wins, and reduce burnout💬 The one big mindset shift that turns patient experience into patient retention🎯 Why “Local First, Digital Always” is more than a tagline—it’s a growth strategy🎁 Plus: Trunk-or-Treat tips, brand-aid giveaways, handwritten notes, and cotton candy
🧠 About Our Guest
Rachel Davis is the Marketing Director for DX Management, the franchisee of AFC Urgent Care operating 25 clinics across TN, GA, and NC—with more on the way. She brings over 10 years of hands-on marketing leadership in urgent care and a career that spans healthcare, franchise management, media, QSR, and education. Rachel is also a part-time professor and full-time champion of community-first marketing strategies that drive real results.
Outside of work, she’s a proud mom of two and a non-stop chauffeur to soccer, dance, piano, and more.
🔗 Resources & Mentions
Connect with Rachel → LinkedIn
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael are back, and this time, they're pulling no punches. In this candid and timely episode, they tackle one of the most sensitive but critical issues in urgent care marketing: knowing when your internal marketer has become a blocker, not a builder.
Whether you’re dealing with a family-hired marketer, an emotionally tied team member, or someone simply out of their depth, this conversation is for you.
Drawing from real stories and recent client experiences, Nick and Michael unpack:
🚩 The red flags of marketing bottlenecks💔 Why emotional loyalty can quietly sabotage your growth🎭📊 How to separate drama from data when making hard decisions🤝✨ What a true growth partner looks like — and how to find one📋🛠️ A clear, step-by-step framework for auditing, documenting, and (if needed) letting someone go
This episode isn’t about blame — it’s about clarity, accountability, and protecting your clinic’s future. Because if your internal marketing isn’t aligned with your goals, you’re not just stuck — you’re bleeding potential.
Nick and Michael also lay out how to avoid chaos before it starts: ownership of digital assets, documenting deliverables, and when to seek outside help.
If you're a clinic owner who's been feeling stuck, exhausted, or just unsure whether your marketing team is truly moving the needle, this episode is for you.
🔗 Resources & Mentions:
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This episode features a powerful clip from our recent webinar, Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market—and it's packed with practical insights for urgent care leaders looking to stand out.
We dive deep into the StoryBrand framework, walking through the 7 core questions that help you clarify your message, position your clinic as the trusted guide, and make your patients the true hero of your brand story.
We break down:
🦸♂️ How to identify your ideal patient as the hero of the story
🧠 Why it’s critical to frame the problem from the customer’s perspective
🧭 How to position your clinic as the trusted guide (not the main character)
🗺️ The importance of giving your patients a clear, simple plan
📣 What makes a call to action actually work
🏆 How to paint a picture of success—and highlight what’s at stake
🤝 Practical ways to build trust, stand out, and become the go-to choice in your market
Whether you're opening your first location or scaling a multi-site operation, this episode will help you rethink how you show up in a crowded healthcare market—and why your message may be the missing link between being seen and being chosen.
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💥 When Patients Bleed, Do You Send Them Away—or Suture in More Revenue?
Every urgent care says they manage lacerations. But if your team isn’t trained—or confident—those walk-ins are walking out. And that’s revenue, reputation, and repeat visits you’re losing every single time.
In this episode, Michael and Nick sit down with Dr. Patrick O’Malley, a board-certified emergency physician and creator of The Laceration Course, an 8-hour CME training built specifically for urgent care teams. His mission? Help clinics stop referring out simple laceration cases—and start owning them, confidently and compliantly.
This conversation dives into the practical, clinical, and business impact of leveling up your team’s suturing skills. From preventing negative Google reviews to creating a repeatable, scalable service line, Patrick shares how urgent cares can stop bleeding patients (and dollars) to the ER.
Whether you're a clinic owner, medical director, or a provider looking to build confidence with procedures, this episode is your roadmap to making laceration management a true growth lever for your practice.
🔍 In This Episode, You’ll Learn:
🧵 Why most urgent cares say they handle lacerations—but many aren’t actually prepared🧑⚕️ How training APPs in suturing boosts patient retention, clinic revenue, and team morale📈 Real-life clinic results: from "sending out every laceration" to closing cases in-house🎓 What's inside The Laceration Course (and why it’s more than just how to suture)💬 The legal, billing, and charting tips that protect your practice and boost reimbursement📦 How Patrick ships real suture kits + video training directly to your team🌐 The future of remote procedural workshops, wearable tech, and virtual proctoring💡 And why investing in clinician education leads to better care—and better business
🧠 About Our Guest
Dr. Patrick O’Malley is a board-certified emergency physician with 18+ years of clinical experience and a deep commitment to improving procedural confidence in urgent care settings. As the creator of The Laceration Course with EB Medicine, he helps clinicians go beyond basic suturing and truly master the science, technique, and decision-making of laceration repair. Now working full-time in medical education and clinician training, Patrick brings both clinical credibility and entrepreneurial passion to the future of acute care.
🔗 Resources & Mentions
🧠 Explore The Laceration Course → www.ebmedicine.net📧 Contact Patrick → LinkedIn | Instagram
💸 Check out the $1 Trial of EB Medicine’s CME Library → includes urgent care-specific content
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
This week’s episode features a special clip from our Clinic Launch: The 90 Day Game Plan webinar we hosted back in March and it’s packed with practical, proven steps to open strong.
We break down:
📆 Why your marketing must start before day one💰 How to budget $6K–$10K over your first 90 days🏥 What really matters in your website (hint: it’s not spending $20K)📍 How to verify and set up your Google Business Profile the right way🔁 The exact 3-phase timeline every new clinic should follow🗣️ Why community outreach and digital ads should start before your grand opening📈 How to make your day 91 fully predictable—with data, not hope
Whether you're about to open or advising someone who is, this is the 90-day roadmap we’ve tested with real urgent care clinics, and it works.
🔗 Resources & Mentions:Access the webinar: https://offer.patientcaremarketingpros.com/diy-toolkit💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Nick and Michael crack open one of the most controversial healthcare shifts in years, the One Big Beautiful Bill Act (OB-BBA), and what it could mean for urgent care clinics across the country.
📅 This episode was recorded on July 24, 2025. As with anything in healthcare policy, things may have shifted since then, but the strategies we cover are designed to hold strong no matter what unfolds.
With massive Medicaid changes, potential coverage losses, and growing financial pressure on rural and community-based care, this episode breaks down both sides of the OB-BBA debate — then gets straight to strategy.
Nick and Michael discuss practical moves you can make now to stay ahead, stay profitable, and stay available to the people who need you most. Because while some clinics will wait and hope for the best, the best clinics will adapt, adjust, and keep leading their communities.
🔗 Resources & Mentions:
Webinar from McDermott+ "Navigating the healthcare provisions of the One Big Beautiful Bill Act":
Reconciliation Roadmap Resource Center: https://www.mcdermottplus.com/resource/reconciliation-roadmap-resource-center/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Most urgent care CEOs stay far from the weeds of marketing. But what happens when a leader decides to master it—and uses that knowledge to drive clinic growth, improve patient access, and lower acquisition costs?
In this episode, Michael and Nick sit down with Brent Kell, CEO of Valley Immediate Care, a nine-location urgent care group in Southern Oregon. For over two decades, Brent has not only led operations but rolled up his sleeves to run and refine his own marketing—blending geofencing, Google Ads, and innovative patient communication strategies to deliver measurable ROI.
From targeting sports tournaments and tourist hubs with hyper-local ads, to integrating AI voice and SMS systems that answer calls, book appointments, and reduce no-shows, Brent shares exactly how he’s using data to guide every marketing dollar. He also opens up about the KPIs that matter most, how to calculate your true cost per patient acquisition, and why the human touch still matters in a digital-first strategy.
Whether you’re an urgent care operator, a healthcare marketer, or a leader looking to better connect operations and patient growth, this conversation delivers proven, actionable tactics you can adapt right now.
🔍 In This Episode, You’ll Learn:
📍 How to use geofencing to target visiting sports teams, hotels, and RV parks for urgent care growth
💻 Why Google Ads remains the backbone of digital marketing—and how to maximize ROI
💬 How AI voice and text tools like Flip and Podium are cutting unanswered calls and booking more visits
📊 The KPI Brent tracks above all others to guide marketing investment decisions
🧠 Why top-of-mind brand awareness still matters in the era of digital attribution
🎥 How to repurpose evergreen seasonal content to boost reach year after year
🤝 Why CEOs should understand digital marketing—even if they don’t run the campaigns themselves
🧠 About Our Guest
Brent A. Kell, R.T. (R), is the Chief Executive Officer of Valley Immediate Care in Medford, Oregon, where he has led the growth from a single clinic to nine facilities since 2002. With over 30 years of healthcare management experience, he also serves as Limited License X-Ray Instructor and Program Director with the Oregon Board of Medical Imaging, among other leadership roles. An active volunteer in search and rescue and ski patrol, Brent brings both operational excellence and a passion for service to everything he does. Outside of work, he’s an avid hiker, skier, runner, and climber.
🔗 Resources & Mentions
Connect with Valley Immediate Care:
Website: valley-ic.com
Facebook: https://www.facebook.com/Valley.IC
YouTube: https://www.youtube.com/@valleyimmediatecare7659
Connect with Brent: https://www.linkedin.com/in/brent-kell-87a94919/
💬 Stay Connected:
Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ