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Wellness Marketing 101
Boryana Dimitrova
41 episodes
3 days ago
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Marketing
Business
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All content for Wellness Marketing 101 is the property of Boryana Dimitrova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Episodes (20/41)
Wellness Marketing 101
Episode 41: How Small Businesses Can Use Pinterest, SEO, and AI to Get Found Online With SEO & Pinterest Expert Julia Renee
In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.   We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-driven world. Julia also shares practical advice for solopreneurs and mompreneurs who are balancing content creation, client work, and family life.   If you’re creating content but struggling to turn visibility into website traffic and leads, this episode is a must-listen.   What You’ll Learn   Why Pinterest works more like Google than Instagram How wellness and service-based businesses can use Pinterest to drive website traffic Pinterest keyword research basics (titles, descriptions, boards, and images) How Pinterest content can support your overall SEO strategy Best practices for profile and board optimization How often you need to pin—and how to do it without burnout Website strategies to convert Pinterest traffic into leads How SEO is evolving in an AI + ChatGPT search world How to increase the chances of your business being recommended by AI tools Honest insights on running a business while working from home with kids   Key Takeaways   Pinterest is a long-term, evergreen traffic source, not a trend-based platform You don’t need to show up daily—scheduling + templates make it manageable Keywords matter across Pinterest, Google, and AI tools Driving traffic from Pinterest can actually support your Google rankings Informational content builds trust and moves people into your funnel AI tools reward clear website copy, brand mentions, and authority signals   Who This Episode Is For   Wellness practitioners and coaches Service-based business owners Podcasters and content creators Solopreneurs and mompreneurs Anyone tired of relying solely on Instagram for growth   Connect with Julia   Website: https://juliareneeconsulting.com/ IG and Pinterest: @juliareneeconsulting LinkedIn: https://www.linkedin.com/in/julia-bocchese/
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4 days ago
34 minutes

Wellness Marketing 101
Episode 40: A Fighter’s Mindset: How UFC Athlete Bassil “The Habibi” Hafez Built Discipline, Resilience, and Purpose Through Pain and Challenges
In one of the most powerful episodes of Wellness Marketing 101, I sit down with UFC fighter and Brazilian jiu-jitsu black belt Bassil “The Habibi” Hafez to explore the realities behind a life built on grit, trauma, discipline, and second chances. Bassil’s journey is far more than a highlight reel. It’s a story of extreme weight cuts, last-minute UFC opportunities, devastating injuries, personal loss, and the mental battles that happen long before an athlete ever steps into the octagon. Whether you’re an entrepreneur, a wellness practitioner, or someone rebuilding your life, this episode offers a rare behind-the-scenes look at how elite performers stay grounded, focused, and resilient—even when life hits harder than any opponent.   The Call That Changed Everything Bassil’s entry into the UFC was anything but traditional.He got the call on a Monday and was fighting that Saturday. He was out of shape.He was overweight.He was coming off an injury. And still, he said yes. Because sometimes the opportunity you’ve been waiting for doesn’t arrive when you feel “ready”—it arrives to test whether you’ve been preparing without knowing it.   The Brutal Reality of Weight Cutting One of the most gripping parts of our conversation was Bassil’s detailed walk-through of his extreme weight cut: Starting at 200 lbs and needing to reach 171 lbs in a few days Spending hours in a sauna, pushing himself to the edge Nearly losing consciousness mid-cut Breaking not physically, but mentally—the true fight of weight cutting Missing weight by 0.6 lbs, and what happened immediately after Bassil explained that weight cutting isn’t just dehydration or hunger—it’s a “spiritual battle” against your own limits. This part of the story is a masterclass in endurance, mindset, and the psychology of pressure.   Fear, Nerves, and the Fighter’s Mindset Contrary to what people believe, professional fighters don’t walk out fearless.They walk out prepared.   Bassil shared: Why the mental game is harder than any physical training How fighters deal with nerves—especially in a main event The difference between athletes who “want a way out” and those who push until the end Why every fighter hits a breaking point, and how champions move past it Entrepreneurs and wellness leaders face similar battles:imposter syndrome, self-doubt, public pressure, and the temptation to quit when things get hard.   Injuries, Setbacks, and the Quiet Work of Resilience Bassil’s career has been shaped by injuries that could have—and often almost did—end everything: Three knee surgeries before getting into the UFC Two more in the past year A motorcycle accident just before getting signed Mental health struggles during long recovery windows The stress of only getting paid when you fight Yet he kept going. His strategies for staying mentally locked in are powerful and practical: Let yourself feel the emotions, but don’t live in them Visualize your comeback Create structure even when your body can’t work Rewatch stories of resilience (“Go watch Rocky 1–5 again”) Focus on what you can control This is a blueprint for anyone navigating a setback.   Grief, Loss, and the Turning Points That Built Him Bassil’s emotional story of losing both parents is one of the most impactful parts of the episode.   Losing His Mother at 18 He wasn’t fighting professionally yet—just drifting, street fighting, and acting out.Her passing broke him.It sent him spiraling into anger, rebellion, and eventually an arrest after a fight. Seeing his father in court—disappointed, stressed, and hurting—snapped him awake.He didn’t want to waste his life.He didn’t want to break the people who loved him. That moment was a pivot toward discipline, purpose, and martial arts.   The Cigarette Story At 265 lbs, smoking heavily, eating fast food, and living recklessly, a quiet moment in the car with his father changed everything. His dad lit a cigarette.Instead of lecturing him, he simply handed him the lighter. That silenc
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1 week ago
1 hour 14 minutes

Wellness Marketing 101
Episode 39: Parenting and Entrepreneurship: How to Run a Business with Grace and Adaptability
In this solo episode of Wellness Marketing 101, I share a behind-the-scenes look at the juggling act of being a mom, entrepreneur, and professor during a particularly chaotic week. From last-minute schedule changes to the challenge of working with kids at home, this episode is a candid reminder that success isn’t about perfection, it’s about adaptability, asking for help, and giving yourself grace. Whether you’re a parent, a business owner, or simply navigating a busy season, this episode will encourage you to pause, breathe, and trust the process.   What You’ll Learn in This Episode: Why adaptability is one of the most valuable skills as an entrepreneur and parent How to shift your mindset when plans fall apart The importance of asking for help and leaning on your support system Why self-care time is non-negotiable during busy seasons How to embrace “good enough” weeks without guilt   Connect with me: Follow me on Instagram: @blackseaams Email me: Boryana@blackseaams.com   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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2 weeks ago
9 minutes

Wellness Marketing 101
Episode 38: Why You Must Set Your Own Limits (and Not Let Others Decide for You)
In this solo episode of Wellness Marketing 101, I share important life and business lessons inspired by a simple event: watching my kids and their friends take swim tests at the community pool. What started as a summer memory turned into a reminder that other people’s opinions, judgments, and imposed limits don’t define what we’re capable of. I also reflect on my own experiences as a young basketball player, a first-generation entrepreneur, and a mom building a business while raising a family. This episode is a heartfelt call to trust yourself, find the right mentors, and keep pushing toward your goals, even when others doubt you.   What You’ll Learn in This Episode:   How children’s determination and resilience can inspire adults Why we should be mindful of how authority figures shape confidence How to stay focused when others doubt your abilities or vision The importance of finding mentors and coaches who truly get you Why investing in yourself early can help you build a rock-solid foundation for your business   Connect with me: Follow me on Instagram: @blackseaams Email me: Boryana@blackseaams.com   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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3 weeks ago
17 minutes

Wellness Marketing 101
Episode 37: The Power of Storytelling in Leadership: How Andrés Oliveros Helps Teams Communicate with Clarity and Purpose
In this episode of Wellness Marketing 101, I sit down with Andrés Oliveros, co-founder of Astrolab, a professional development training firm that helps leaders and teams become more clear, memorable, and inspiring through the power of storytelling.   Originally from Mexico and now based in Philadelphia, Andrés shares his journey from corporate lawyer to behavioral science expert and storytelling strategist. He opens up about the challenges and opportunities of growing a business in a new country, why communication is much more complex than most leaders realize, and how storytelling can bridge organizational gaps, rom the C-suite to the front lines.   If you’ve ever struggled to make your message resonate, align your team, or build trust in your brand, this conversation is packed with insights you won’t want to miss.   What We Cover: The origin story of Astrolab – How Andrés turned a corporate communication problem into a thriving business. Why storytelling matters in leadership – Moving beyond facts and figures to connect with people on an emotional level. Bridging the communication gap – Aligning executives, middle managers, and frontline teams to deliver consistent customer experiences. The immigrant entrepreneur experience – Navigating challenges, building community, and raising a family in a new country. Behavioral science meets communication – How biases, trust, and storytelling shape how ideas are received and acted on. AI vs. human connection – Why technology can’t replace storytelling, relationships, and meaning in communication. The future of leadership communication – How influence, clarity, and authenticity remain key in the age of automation.   Connect with Andrés   LinkedIn: https://www.linkedin.com/in/andres-oliveros/ Instagram: https://www.instagram.com/andresoliverosg/ Website: astrolab.us Blog: https://mondoli.substack.com/
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1 month ago
36 minutes

Wellness Marketing 101
Episode 36: How Inclusive Product Design Drives Innovation with Grace Ambroze
In this episode of Wellness Marketing 101, host I welcome back Grace Ambroze (first featured in Episode 25) for a deeper dive into accessibility, this time focusing on physical product design. Grace shares powerful insights from her work with Lululemon and the Canadian Paralympic Team during the 2024 Paris Olympics, where inclusive innovation shaped everything from uniforms to user experience. Together, we explore how thoughtful design choices not only empower people with disabilities but also create better, more user-friendly products for everyone.   You will find out: How Lululemon co-created adaptive apparel with Paralympic athletes — from higher waistlines and magnetic zippers to catheter-friendly designs and reimagined pocket placement. Why “nothing about us without us” is the golden rule of accessibility and how to apply it to your product development process. The importance of designing beyond the product,  including accessible changing spaces, pathways, and brand experiences. Real-world examples of inclusive design innovations - from baby clothes with magnetic closures to ergonomic beauty packaging and chemo-friendly apparel. Practical, low-cost ways entrepreneurs can start designing more inclusively, even without big-company resources. The role of ergonomics in product design and how simple tweaks can make everyday products more intuitive and accessible. Connect with Grace: LinkedIn: https://www.linkedin.com/in/graceambroze/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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1 month ago
31 minutes

Wellness Marketing 101
Episode 35: From Teacher to Jiu-Jitsu Entrepreneur: How Renee Plyler Built a Thriving Family Business with Purpose
In this inspiring episode of Wellness Marketing 101, I sit down with Renee Plyler, co-owner of Elevated Studios, a jiu-jitsu school in Wilmington, Delaware that she runs with her husband. Renee’s journey is a powerful reminder that entrepreneurship often starts with passion, pivots, and a willingness to grow beyond your comfort zone. Once an elementary school teacher with no athletic background, Renee never imagined herself owning a martial arts studio. But driven by her husband’s vision, her own creativity, and a desire for more freedom, she transitioned from education to entrepreneurship, building a thriving family business along the way. Renee shares openly about the realities of running a business with your spouse, why they chose to homeschool their kids, and how the entrepreneurial path transformed not just their careers but their entire lifestyle.   In This Episode, We Discuss: How Renee left teaching and embraced entrepreneurship How Renee in love with jiu-jitsu, even when it felt “weird” at first Running a family business and managing both marriage and entrepreneurship Why Renee and her husband chose homeschooling and how it shapes their family values The difference between “have to” learning and “want to” learning Hitting a business growth ceiling and how they broke through it The power of mentorship, community, and surrounding yourself with like-minded business owners Navigating social media for business without getting stuck in the scroll cycle   Connect with Renee: 📸 Instagram: @elevatedstudios🌐 Website: https://elevatedstudiosmartialarts.com/   If you enjoyed this episode, share it with another entrepreneur building a purpose-driven business and don’t forget to leave a quick review to help more wellness businesses find the show!
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1 month ago
32 minutes

Wellness Marketing 101
Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera
In this episode of Wellness Marketing 101, I sit down with Natalie Contrera, Creative Director and co-founder of Mango Marketing Co., to talk about the power of intention, storytelling, and community in branding.   Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically. We dive into: Why going back to the basics is the key to strong brand storytelling How to uncover your true brand story (even if you think you already know it) Balancing creativity and deadlines without sacrificing quality Why SEO is still worth your time (and how to adapt to AI changes) Common pitfalls to avoid when working with a creative team The role of brand communities like Mango Members and Mango Mixers in creating impact   If you’ve been struggling to stand out, chasing trends, or unsure how to connect your brand’s mission to your marketing, this conversation will inspire you to simplify and get back to your “why.”   Connect with Natalie:   Mango Marketing Co. website: https://www.mangomarketingco.com/ Instagram/TikTok: @mangomarketingco LinkedIn: https://www.linkedin.com/company/mango-marketing-co/posts/?feedView=all   If you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review—it helps more small businesses find us!
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1 month ago
29 minutes

Wellness Marketing 101
Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights
In this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer. Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona should go beyond basic demographics, and how even small businesses can use simple data and conversations to understand their audience better.   You’ll also learn:   Why revisiting your customer persona regularly is crucial The difference between demographics and psychographics Practical ways small businesses can gather customer insights without a big budget How to combine data with real conversations for deeper understanding An inspiring example of QVC’s “Age of Possibility” campaign   Whether you’re just starting your wellness business or looking to refine your marketing strategy, this episode will give you actionable steps to clarify who your ideal customer really is and how to connect with them authentically.   Connect with Alison:   LinkedIN: https://www.linkedin.com/in/alison-wehr/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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2 months ago
35 minutes

Wellness Marketing 101
Episode 32: Strategic Business Communication and AI for Business with Terence Milstead
In this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections.   Terence shares insights from his work improving government websites in Pennsylvania and training teams to use generative AI to enhance their creative voice. I reflect on my own experiences in teaching and business, highlighting the balance between using AI tools and maintaining strong critical thinking skills.   Whether you’re a student, entrepreneur, or communication professional, this episode will help you rethink how you approach outreach, networking, and technology in your business communication.   Key Topics Discussed During the Podcast:   The importance of strategy in business communication Effective techniques for cold calling and outreach How to make networking requests that get responses Balancing AI tools with critical thinking in education Custom GPTs for communication and creativity Best practices in prompt engineering and AI collaboration   Connect with Terence:   LinkedIn: https://www.linkedin.com/in/terence-milstead-phd-61b4807a/ Email: terencemilstead@gmail.com   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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2 months ago
39 minutes

Wellness Marketing 101
Episode 31: Behavioral Science for Entrepreneurs: Boost Website & App UX with Kathryn Ambroze
In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business. Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics effectively, and “dogfood” your own products to spot pain points from a customer perspective.   What You’ll Learn in This Episode:   How to use behavioral science to understand and influence customer decisions Why some friction points are actually helpful for guiding users Low-cost ways to conduct user research for your website or app How analytics and qualitative research work together to improve UX Tips for using your own experiences as a customer to improve your business   Resources Mentioned in the Episode:   Podcasts: User Research Strategist: https://open.spotify.com/show/53eOVirTLtGydqOvicHDyD Behavioral Grooves: https://behavioralgrooves.com/ No Stupid Questions: https://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899   Newsletters & Tools: Habit Weekly: https://www.habitweekly.com/ Fun Fact: Kathryn loves baking and even made her own wedding cake! She enjoys observing people’s reactions, combining her professional skills and personal passion. Connect with Kathryn: LinkedIn: linkedin.com/in/kathrynambroze Share this episode with a fellow entrepreneur and leave a review! It helps more small business owners discover the podcast.
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2 months ago
30 minutes

Wellness Marketing 101
Episode 30: Following Your Own Path, Entrepreneurship, Marketing Strategies, and Mindset: Insights from Michael Golkow
In this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow.   We discuss:   Building a business with resilience and adaptability Practical marketing and growth strategies that work The role of mindset in achieving long-term success Emerging industry trends and future opportunities Actionable advice you can start using today Why we should follow our own path and not stick to societal norms   Whether you’re an aspiring entrepreneur, a business owner, or just curious about what it takes to succeed, this episode is packed with inspiration and practical takeaways.   Connect with Michael: https://linktr.ee/Mikeydelph?utm_source=linktree_profile_share&ltsid=36191ba8-0f02-4de4-9789-e4ec713c9f2c   Artists mentioned during the episode: Illia Ihatenko (Pokemon rugs artist): @ig.rugs Jake Colito (glass artist) @jake_c_glass Website: https://illadelphglass.com/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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2 months ago
36 minutes

Wellness Marketing 101
Episode 29: Fighting Fake Reviews, SEO Myths & Future-Proof Marketing with Shane Barker
In this episode of Wellness Marketing 101, I sit down with Shane Barker, a digital marketing strategist and founder of TraceFuse, a platform dedicated to helping brands detect and remove fake and harmful Amazon reviews. Shane brings over two decades of experience working with e-commerce businesses, influencers, and Fortune 500 companies, and shares practical insights every entrepreneur selling online needs to hear. Together, we discuss how fake reviews damage visibility, revenue, and customer trust and what you can do to fight back. Shane also shares his perspective on the real future of SEO in the age of AI, how to approach cold outreach effectively, and why owning your audience (via your website and email list) is more crucial than ever.   In This Episode, You’ll Learn: How fake reviews hurt your business — from lost visibility and lower rankings to damaged credibility and declining sales. How TraceFuse works and the process of identifying and removing reviews that violate Amazon’s policies. The right way to do cold outreach without being spammy and while building real relationships. SEO isn’t dead - why it’s evolving, how AI is changing the game, and what strategies still matter most. Why you need to own your traffic and how building your website, email list, and content ecosystem protects your business long-term.   Connect with Shane:   LinkedIn: https://www.linkedin.com/in/shanebarker/ Website: https://shanebarker.com/ Tracefuse: https://tracefuse.ai/ Email: Shane@shanebarker.com Tracefuse Email: Shane@tracefuse.si
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2 months ago
36 minutes

Wellness Marketing 101
Episode 28: From Pharmacy to Functional Medicine: Grit, Growth, Prevention & the Benefits of Homeschooling with Adrian Accay
Adrian’s journey is all about grit, resilience, and the courage to change course. Growing up in an immigrant family in Philadelphia taught him the value of hard work and delayed gratification—skills that carried him through a career in the pharmaceutical industry. But after a personal health scare, he walked away from his pharmaceutical business and straight into functional medicine. His mission is to help people prevent illness instead of reacting to it. We also explore the immense benefits of homeschooling—from fostering curiosity and independence to creating a lifestyle  for you and your kids that supports both physical and mental health.   In this episode, you’ll learn:   How the immigrant mindset can build resilience in business and life The power of delayed gratification as a growth strategy What jiu-jitsu teaches about adaptability and persistence The pivotal moment that inspired Adrian to move into integrative health How holistic homeschooling can set kids up for healthier, happier lives Why functional medicine is the future of healthcare   Whether you’re a parent, entrepreneur, health professional, or someone seeking a better lifestyle, this episode offers practical insights into living intentionally, staying healthy, and teaching the next generation to thrive.   Mentioned in this episode: Rener and Ryron Gracie (and Victoria Gracie, Ryron’s wife), who are two of the most well-known members of the Gracie family - the family that helped bring Brazilian jiujitsu to global prominence. Rener and Ryron are the sons of Rorion Gracie (one of the founders of the UFC) and grandsons of Helio Gracie (one of the original creators of Gracie Jiu-Jitsu, which focuses on self-defense). Both Rener and Ryron are black belts and co-head instructors at the Gracie University headquarters in Torrance, California.   Learn more here: https://www.gracieuniversity.com/   Connect with Adrian: Website: https://www.apexfunctionalhealth.com/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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3 months ago
1 hour 1 minute

Wellness Marketing 101
Episode 27: From Competitive Swimming to Entrepreneurship: Lessons in Mindset and Mentorship
In this solo episode, I share a personal story from my early college days that shaped the way I think about growth, mentorship, and resilience in business.   I wasn’t a competitive swimmer when I moved from Bulgaria to attend Saint Peter’s University, but somehow, I ended up on the Division 1 swim team. What followed was a four-year journey of learning, failing, overtraining, adjusting, and ultimately finding my stride.   The lessons I learned in the pool apply to entrepreneurship more than I ever expected. From self-sabotage to breakthroughs, this episode is a reminder that no one succeeds alone! The right coach, the right fit, and the right mindset can change everything!   In This Episode, You’ll Learn:   Why doing more isn’t always the answer How self-doubt can sabotage your performance The importance of finding the right coach or mentor, not just any coach Why personalized strategies outperform one-size-fits-all every time How to move forward even if your past results weren’t great   Key Takeaways:   Your past doesn’t define your future but you have to let go off what went wrong before!   The right strategy, mindset, and support system can lead to your breakthrough, just like it did for me.   Connect with Me: Instagram: @blackseams Website: blackseams.com Email: Boryana@blackseaams.com   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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3 months ago
28 minutes

Wellness Marketing 101
Episode 26: From Communist Poland to Capturing Yoga’s Beauty — An Inspiring Conversation with Yoga Photographer Wanda Bogata Plucinska
When you look at a stunning yoga photo, you might think it’s all about the pose. But in this conversation with photographer Wanda, we learn it’s about so much more — the journey, the story, and the emotion behind the shot.   Wanda’s path started far from the yoga studio. Growing up in communist Poland, she and her family escaped to Austria and eventually immigrated to the United States with the sponsorship of the Catholic Church. Starting with no English, no connections, and no safety net, she rebuilt her life and eventually discovered two passions that would shape her career: yoga and photography. In this episode, we talk about:   Wanda’s escape from communist Poland and how her family started over in America Why yoga became her sanctuary for physical, mental, and emotional healing How photographing her first yoga teacher set Wanda on a new career path The unique challenges and rewards of yoga photography, and why it’s “tough love” in the best way Why headshots are often harder than yoga poses (and how she gets authenticity in every frame) The importance of being prepared for opportunities before they arrive Behind-the-scenes of our own photo shoot — complete with kids, building blocks, and plenty of patience!   If you’ve ever wondered what it’s like to blend personal passion with creative business, or why a professional photo can be a turning point in your brand, this episode will inspire you.   Connect with Wanda 📸 Instagram: @wanda.photography🌐 Website: https://www.wandaphotography.com/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!  
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3 months ago
33 minutes

Wellness Marketing 101
Episode 25: Designing for Everyone: Accessibility, Inclusion, and Why It’s Smart Business with Grace Ambroze
What if you’re unintentionally excluding potential customers, just because of your store layout or how your website is designed or your social media posts aren’t considering people with disabilities?   In this episode of Wellness Marketing 101, I’m joined by Grace Ambroze, a certified occupational therapist and accessibility specialist, who shares how accessibility goes far beyond ramps and elevators. Grace walks us through how small changes—from social media alt text to the way a store entrance is designed—can create a more inclusive world and a more profitable business.   We discuss:   The 3 types of disability: permanent, temporary, and situational What “inclusive design” really means (and why it’s not just about regulatory compliance) How businesses unintentionally push customers away with poor accessibility Free, simple ways entrepreneurs can make their digital and physical spaces more welcoming as well as things to consider for communication touchpoints, whether this it is their social media, blog, podcast, etc. The global differences in how we define disability What situational disability is and why it affects all of us Real-life examples from store design to website design and communication touchpoints Grace’s message is clear: when you design for disability, everyone benefits. Connect with Grace on LinkedIn: https://www.linkedin.com/in/graceambroze/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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3 months ago
36 minutes

Wellness Marketing 101
Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy
Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy   In this episode of Wellness Marketing 101, I reconnect with my longtime yoga friend, Francesca Zampaglione, a former CPA who made a bold pivot from the accounting world into entrepreneurship. From crunching numbers at Deloitte and the CPA Association to launching Dressed Smart and becoming a professional speaker and empowerment coach, Francesca shares her incredible journey of reinvention.   We dive into:   How immigrant roots and childhood experiences shaped her love for accounting Why she founded Dressed Smart to teach young professionals how to show up with confidenceThe connection between personal presentation (how you dress) and mindset How she overcame a childhood speech impediment to become a sought-after speaker What small businesses need to know about cash flow, accounting basics, and getting help before it's too late The real cost of uncomfortable shoes (yes, we went there!) How she now supports remote teams with coaching that keeps employees feeling seen, heard, and cared for Why your tribe is just as important as your product when you’re starting out The business lesson that changed everything: “Do what you do best and outsource the rest” Why taking on the wrong client can hurt more than help How to approach hiring and team-building: “Hire slow, fire fast” Whether you're an entrepreneur trying to make sense of your numbers, a founder struggling to support your remote team, or someone thinking about making a career shift, Francesca’s story will inspire you to trust your instincts, invest in your growth, and never underestimate the power of being seen.   Connect with Francesca: LinkedIn: https://www.linkedin.com/in/tofrancesca/Website: https://francescazampaglione.com/ Website: https://dressedsmart.com/ Instagram: @_francesca_zampaglione Podcast: Office Flip Flops — 115 evergreen episodes of empowerment, leadership, and real-world insight   Quote to Remember: "Time is money and money is time. Don’t take on a client who drains your energy. You won’t have anything left for the ones who deserve it."    If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
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4 months ago
35 minutes

Wellness Marketing 101
Episode 23: Leave Your Ego at the Door: Lessons from Jiu-Jitsu, Yoga & Business
In this solo episode, I share honest reflections on how ego can get in the way of growth—whether in jiu-jitsu, yoga, or business. Drawing from personal stories as a martial artist, mom of three, entrepreneur, and marketing professor, I explore how letting go of pride and embracing feedback can open the door to real progress. This is a vulnerable, practical reminder to slow down, listen to your body, and stay open to learning from anyone—students, peers, or mentors. In this episode, you’ll hear: How my ego led to two avoidable jiu-jitsu injuries A humbling hot yoga experience and the power of resting when needed Why feedback, especially uncomfortable feedback, is essential for growth Lessons from teaching and learning with students and PhD colleagues How ego can sabotage your business, and how to stay coachable Key Quote: "When our ego gets in the way, progress stops, or significantly slows down." Love the show? Please rate, review, and share Wellness Marketing 101 with someone who needs to hear this message. Have feedback or want to say "Hi"? DM @blackseaams on Instagram or reach out via email - blackseaams2023@gmail.com.
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4 months ago
22 minutes

Wellness Marketing 101
Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel Syrawan
In this inspiring episode, I sit down with Basel Syrawan, a Gracie University–certified instructor and founder of Gracie Jiu-Jitsu Boca Raton, to talk about his journey from Damascus to Philadelphia to South Florida, both as an immigrant and an entrepreneur.   Basel shares how losing his father to deportation at a young age forced him into adulthood early, shaped his mindset, and instilled the work ethic that now powers his business. We talk about how his love for jiu-jitsu became more than a passion—it became a tool for empowerment and healing, especially for children.   Whether you’re a wellness business owner, aspiring entrepreneur, or someone who believes in the power of movement and mindset, this episode is for you.   We talk about: Growing up in Philly after immigrating from Syria The role of mentors, mindset, and mission in staying the course How his school stands out in a saturated market full of world champions What made Basel realize he had to build something of his own Why he walked away from other industries (restaurants, film, architecture) How jiu-jitsu taught him how to breathe under pressure—on the mat and in life
Building a business rooted in purpose, not just profit Working with Gracie University and starting a Certified Training Center as a purple belt in jiu-jitsu Why kids are at the heart of his teaching philosophy What entrepreneurship looks like when you lead with intention, patience, and faith
Advice for anyone scared to take the leap into business Mentioned in this episode: Rener and Ryron Gracie (and Victoria Gracie, Ryron’s wife), who are two of the most well-known members of the Gracie family - the family that helped bring Brazilian jiujitsu to global prominence. Rener and Ryron are the sons of Rorion Gracie (one of the founders of the UFC) and grandsons of Helio Gracie (one of the original creators of Gracie Jiu-Jitsu, which focuses on self-defense). Both Rener and Ryron are black belts and co-head instructors at the Gracie University headquarters in Torrance, California. Learn more here: https://www.gracieuniversity.com/ Connect with Basel: Website: https://graciejiujitsubocaraton.com/ IG: @graciejiujitsubocaraton  
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4 months ago
54 minutes 17 seconds

Wellness Marketing 101