What's That Got To Do With Marketing?

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What's That Got To Do With Marketing?

Victoria Vickery

17 episodes

2 weeks ago

Send us a text If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision. Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure ent...

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Entrepreneurship,

All content for What's That Got To Do With Marketing? is the property of Victoria Vickery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision. Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure ent...

Show more...

Entrepreneurship,

Episodes (17/17)

What's That Got To Do With Marketing?

The Heart of Sales & Marketing

Send us a text If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision. Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure ent...

2 weeks ago

1 hour 30 minutes

What's That Got To Do With Marketing?

Send us a text If you’ve ever struggled to articulate why your product, programme or service truly matters to your ideal customer, this episode is for you. Victoria unpacks the psychology of why people buy, through nostalgia-driven concert tickets, emotional anticipation, and effortless decision-making. Just like those instant purchases you make without hesitation, great marketing must answer the one question your buyer is always asking: Why should I? In this episode, you’ll discover: ...

3 weeks ago

22 minutes

What's That Got To Do With Marketing?

Freedom Marketing

Send us a text If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you. In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole. Together they unpack the gap between the dream of flexibility and the reality of exhaustion, and how to rebuild your business model s...

1 month ago

41 minutes

What's That Got To Do With Marketing?

Fluency Marketing (Creating a Marketing Campaign)

Send us a text If you've ever felt like marketing is a foreign language, this episode is for you! Join Victoria as she draws parallels between learning Spanish and mastering marketing, highlighting the importance of structure, repetition, and progression. Just like language fluency, marketing (specifically campaigns) requires a strategic approach to truly resonate with your audience. In this episode, you’ll discover: Why a structured marketing campaign is essential for successThe role o...

1 month ago

20 minutes

What's That Got To Do With Marketing?

1990's Marketing

Send us a text If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you! In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best. Today, however? It’s a different game. And you...

1 month ago

20 minutes

What's That Got To Do With Marketing?

Stayin' Alive Marketing

Send us a text What happens when the tribute act doesn’t live up to the hype? In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right. You’ll learn: Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketingThe simple fundamentals that actually build credibility and trustHow to spot when your high-ticket offer isn’t ...

1 month ago

19 minutes

What's That Got To Do With Marketing?

Black Run Marketing

What happens when you think you’re ready to conquer the black runs… but can barely master the chairlift? In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck. You’ll learn: Why comfy routines kill progress (and what to do instead)How to spot and swap old habits for smart experimentsThe truth about overthinking, excuses, and “planning without doing”How to build momentum that ...

2 months ago

17 minutes

What's That Got To Do With Marketing?

Super Fan Marketing

What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...

2 months ago

22 minutes

What's That Got To Do With Marketing?

Bottomless Brunch Marketing

A bunch of girls, a two-hour window, and a bottomless brunch. What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet. In this episode, you’ll learn: The surprising link between cocktails, chaos, and buyer psychologyWhy urgency changes how people behave and how to use it ethically in your marketingThe simple psychological triggers that turn hesitation into “I’m in”How to build irresistible offers that sell ...

2 months ago

14 minutes

What's That Got To Do With Marketing?

Capture The Moment Marketing

Ever looked back and realised you missed a moment you can’t get back? That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around. In this episode, you’ll learn: Why “waiting until it’s perfect” can quietly kill your marketing momentumHow to capture everyday stories and turn them into brand-building goldThe power of planning so you stop losing valuable moments and opportuni...

2 months ago

17 minutes

What's That Got To Do With Marketing?

Pick 'n' Mix Marketing (Win in LinkedIn)

Send us a text Ever walked into a room and realised you’re in the wrong crowd? That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth. In this episode, you’ll learn: What to do if your LinkedIn feed feels full of the wrong peopleHow to quickly spot who’s worth connecting with (and who’s not)Why the right crowd means more leads, referrals, and real conversationsA simple daily habit to start b...

2 months ago

22 minutes

What's That Got To Do With Marketing?

Marrakesh Marketing

Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners. Victoria uses her M...

3 months ago

16 minutes

What's That Got To Do With Marketing?

Pop To The Shop Marketing

Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business. Ever found yourself popping into a shop for a few bits, only to come home with a bag full of snacks and nothing for dinner? In this episode, Victoria shares a candid story from her own kitchen to reveal a trap that many small B2B expert-led business owners fall into: unplanned, scattergun marketing. Victoria uses her “Pop to the Shop” adventure as a metaphor for what happens when you approach your marketing ...

3 months ago

18 minutes

What's That Got To Do With Marketing?

'Dad Said Yes' Marketing

How to Turn “No” into “Yes” in Your Small Business Sales Ever feel like your marketing hits a wall or your sales go nowhere after the first try? In this episode, Victoria brings a truly relatable story from her own home. The classic “Mum said no, Dad said yes” saga around a 13-year-old’s desperate attempt to get to a football match. But what does this have to do with marketing? Everything! Victoria unpacks how her son’s persistence and creativity mirror the most effective sales and marketing ...

3 months ago

14 minutes

What's That Got To Do With Marketing?

Antimacassar Marketing (How to Upsell)

Think Upgrades! The Small Change That Transforms Your Marketing & Revenue Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business. In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make your existing offers work harder – without creating anything new from scratch. You’ll learn pract...

3 months ago

12 minutes

What's That Got To Do With Marketing?

Raw Chicken Marketing

Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. Key Takeaways: Outsourcing traps: Why handing off your marketing without strategy or direction never works.STAR Customer ...

4 months ago

16 minutes

What's That Got To Do With Marketing?

[Trailer] Introducing "What's That Got To Do With Marketing?"

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, w...

4 months ago

1 minute