Want to downsell a lead without accidentally talking them out of working with you at all?
On this episode of Why You Hate Sales, we’re diving into one of the most misunderstood (and misused) sales skills: downselling.
We're also walking through how to do it in a way that builds trust, clarity, and long-term client loyalty.
Here’s what you’ll learn:
If you’ve ever rushed to a smaller offer in panic or felt worried you were either pushing too hard or giving up too fast…this episode will fix all that.
It's time to sharpen your sales skills so you can sell like a true advocate with authority, confidence, and no remorse.
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Want to stop feeling like sales are harder than they should be—even when you’re giving it everything you’ve got?
On this episode of Why You Hate Sales, I’m breaking down one of the most overlooked reasons selling feels exhausting, frustrating, and impossible.
And how all those “sales problems” you thought you had are actually something much simpler (and more fixable) than you’ve been led to believe.
Here’s what you’ll learn:
Why sales feel heavy and how to lighten the load
How to make sure your actions fit your actual goals
How to instantly make sales more natural, not forced
Have you been showing up consistently, doing “all the right things”?
This episode will help you pinpoint exactly why it's not paying off bigger, and how to adjust quickly for faster growth.
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Want to add a guarantee to your offer without over-promising, resenting your clients, or setting yourself up for refunds you dread?
On this episode of Why You Hate Sales, we’re breaking down why most guarantees backfire and how to create ones that build trust, speed up decisions, and make selling less risky.
Here’s what you’ll learn after tuning into this episode:
What kinds of guarantees are authority moves, not hype tactics
How to stand behind what you sell with confidence and integrity
A simple 3-step formula to create powerful guarantees that stick
If you’ve been afraid to add a guarantee—or want to make yours a slam dunk—this episode is for you.
Get ready to make your offers feel safer to buy, easier to sell, and aligned with the expert you actually are.
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Want to rank higher in search, and turn those searches into paying clients without gambling on algorithms or posting 24/7?
On this episode of Why You Hate Sales, I’m joined by someone who has mastered the skill of becoming discoverable online.
Corey Daigle, founder of WanderWeb, is a globe-trotting foodie and the SEO strategist behind local businesses hitting 20–30% higher organic reach than the national average.
You’ll love how she breaks down SEO, from how AI is changing search behavior to tried and true ways customers choose who to buy from and what it actually takes to stand out online.
Here’s what you’ll walk away having learned from her:
How AI is transforming search (& how to leverage it for more sales)
How online service providers can adapt to be algorithm-proof
The biggest misconceptions about SEO & what to do instead
The #1 thing you must do to leverage SEO for rapid growth
Get ready to finally understand how to make SEO work for you, so more of the right people find you with ease.
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More about Corey:
Corey Daigle is the founder of WanderWeb, a web design and SEO agency that specializes in helping local businesses not just get found on Google but rank first with rave reviews (and a website people actually want to click on).
She splits her time between Canada and the US, helping her clients consistently achieve 20-30% higher organic reach than the national average.
She’s a foodie, a world traveler, and loves diving deep into strategy, messaging, and strategically optimizing what works on one platform to work on every platform.
You can learn more about Corey and the work she does at wanderweb.com.
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Want to stop turning down “not-quite-right” clients—and start getting easy yeses from perfect fit ones?
On this episode of Why You Hate Sales, we challenge the trendy advice to turn away buyers with red flags.
You’ll love how we talk about frequent no’s as a red flag for you, not them, and exactly how to fix it so your marketing pre-sell for you.
Here’s what you’ll walk away having learned:
How to build marketing that attracts & repels so buyers self-select
3 creative ways to radically position yourself to close more sales
A quick “5 whys” diagnosis to turn engagement into demand
If you’ve been celebrating saying no as empowerment while secretly wishing for more sales, this episode will help you diagnose what’s really broken and build a sales process that delivers fast, confident yeses from all the right people.
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You’ve heard the promises of “just take these 3 steps to close every sale,” and you may have even tried a few.
But very rarely, if ever, do they work...why?
In this episode of Why You Hate Sales, I’m breaking down what makes most “quick fix” advice fail, and what actually does work when you want faster, easier, more consistent sales without selling your soul (or your sanity).
Shortcuts aren’t the problem.
It’s taking shortcuts that weren’t made for you that’s holding you back.
Here’s what you’ll learn here today:
One-size-fits-all formulas aren't helping, they're hurting.
If you’ve been craving more ease, more speed, and more sales that feel like you, this episode will show you how to take the right shortcuts and still sell with integrity.
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If you’ve ever caught yourself saying, “I don’t know where to find leads,” this episode will change how you market and sell forever.
On this episode of Why You Hate Sales, we’re flipping the script on one of the biggest lies entrepreneurs believe, which is that you have to hunt for clients.
You don't.
You just need to make it easier for the right ones to find you, which is exactly what this episode teaches you to do, step-by-step.
Here’s what you’ll learn on this episode:
If you're ready to stop chasing attention and start attracting aligned clients who come to you, this episode is for you.
Because you don’t need more places to look - you need more reasons to be found.
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If you’re following up more than once after a sales call, the fortune’s not in the follow-up, it’s in fixing your process.
In this episode of Why You Hate Sales, I’m breaking down why endless follow-ups is not the expectation you want to set.
When you’re chasing buyers, resending links, or “checking in” every few days, you're not leading anymore. You're recovering a sale that likely could have closed already.
If you want to sell faster (and feel better doing it), you need to build a process that makes same-day yeses your norm.
Here’s what you’ll learn on today's episode:
The 3 biggest process gaps that force you into follow-up purgatory
How to qualify buyers so they come ready to decide
How to build genuine trust in 20 seconds (or less)
How to close fast without pressure or chasing
If you’ve ever felt stuck in the “just checking in” cycle, this episode will help you break it for good.
Let's make fulfillment is the new follow-up!
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We’ve been conditioned to believe slow sales are thoughtful, noble, and “how business works.”
That trust takes time.That objections are a given.That long nurture cycles prove you're doing it right.
But what if the opposite were true?
In this episode of Why You Hate Sales, we’re redefining sales entirely by replacing pressure, chasing, and endless follow-ups with alignment, clarity, and same-day decisions from ready buyers who want to say yes.
Fast sales aren't forceful or manipulative. They're a reflection of clarity, confidence, and fit.
Here's what you’ll learn in this episode:
The outdated sales beliefs keeping entrepreneurs stuck in slow sales cycles
Why “fast = pushy” is a myth (and what speed really signals in the buying process)
How to design your offer, qualification, and buyer journey for fast, aligned decisions
When your message is clear, your process is friction-free, and your buyers are qualified, sales happen faster and feel lighter.
And you deserve to get paid the moment someone realizes you're exactly who they’ve been looking for.
If you're ready to stop romanticizing slow sales and start normalizing same-day yeses, payments, and results, this episode will show you how.
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Ever scroll past someone in your industry and think, “Why is it working for them and not for me?”
That tiny thought—quick, quiet, easy to ignore—is one of the biggest hidden sales blocks in business.
In this episode of Why You Hate Sales, we’re talking about comparison.
Not the obvious kind, but the subtle kind that sneaks in undetected. The kind that makes you tweak your message for no reason, question your offers, underprice your expertise, and slowly disconnect from your power.
Here's what you’ll learn in this episode:
The psychology behind “compare and despair” and how it alters your behavior without you noticing
A 3-step process to turn envy into data—and use it to grow instead of shrink
How to build unshakable self-trust so you can sell with calm, quiet confidence
If success feels slower than you want it to, this episode is your reminder: you’re not behind, and when you can transform comparison into clarity, you become magnetic.
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You’re vibing on a sales call until…it’s time to talk about your offer.
Suddenly the energy shifts. What felt natural a second ago feels awkward AF now.
In this episode of Why You Hate Sales, I’ll show you how to make this transition smooth, natural, and dare I say enjoyable for you AND your soon-to-be client.
Here’s what we’ll be chatting about in this episode:
How to avoid switching into “sales mode” and forcing a sale (yuck!)
3 simple techniques to keep the flow alive on sales calls
How to spot objections as use them strategically to close
If you want your pitch to feel like an easy, flowing conversation not a hard right turn, this is for you.
Once you master these skills, selling stops feeling like a performance and starts feeling like a genuine conversation. And that’s when clients say yes with ease.
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They’re interrupting you to ask, “can you just tell me, how much is it?”
Your stomach drops, and suddenly you freeze.
After you return from your minor blackout moment, you realize you’re over-explaining, justifying, and spiraling.
In this episode of Why You Hate Sales, we fix all that, from preventing these kinds of interruptions to responding more gracefully.
Here’s what you’ll walk away from this episode knowing:
3 mistakes that invite premature questions (+ how to avoid them)
Proven ways to redirect questions without seeming defensive
A sales framework to help you close with confidence
If you’ve ever felt thrown off by “just tell me what it costs,” this episode will give you the skills and the calm to turn those moments into trust-building opportunities instead of lost sales.
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Ever felt invisible as an entrepreneur?
You’re posting, engaging, sending DMs, and all you get back is…silence.
No good leads. No new sales. Nothing.
There’s a simple explanation for this.
One that can stop you from feeling the need to chase, shrink, and exhaust yourself just to “get by.”
On this episode of Why You Hate Sales, you’ll learn:
The real cost of chasing leads or accepting less than you deserve
What buyers are really looking for that doesn’t require more of you
4 practical ways to own your difference and call in clients naturally
If finding clients has felt impossible lately, this episode will help you reset, rise, and remember you already have the foundation you need to succeed—you just have to accept it.
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You’ve probably heard “Don’t sell features, sell benefits” hundreds of times.
The problem is, if you only sell benefits, you sound vague and miss opportunities to qualify buyers.
If you only sell features, you sound like everyone else and end up competing more on price than the true value of your offer.
That’s why selling often feels harder than it needs to be (and why you’re only taught half the skills you need to sell effectively).
In this episode of Why You Hate Sales, you’ll learn:
Why selling just features (or benefits) makes you forgettable
A 3-step formula that makes people feel compelled to buy
How to know what matters most to your ideal buyers now
By the end, you’ll know how to sell your offer in ways that connect instantly with your most qualified buyers and close more sales in natural, feel-good ways.
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Ever been told to “just be yourself” when selling?
This may feel empowering, but it’s also very likely (and secretly) one of the reasons you hate sales!
In this episode of Why You Hate Sales, we break down why being yourself alone isn’t enough—and what actually makes you an effective salesperson.
Here’s what you’ll walk away knowing:
Why most pitches fail even when they’re authentic
Signs how you sell is or isn’t working (and how to adjust it)
The tiny tweaks that turn head nods into genuine interest + sales
If you’re looking for better ways to connect, compel, and convert leads into clients without losing your personality in the process, this is for you.
Let’s make you more memorable, understandable, and irresistible starting today!
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On this special episode of Why You Hate Sales, I pulled out all the moments coach Lindsay Dotzlaf and I talked through pricing offers from her full episode this week.
This is a good resource to turn to when you want to feel good about your pricing choices.
It's also one to help you get unstuck with pricing questions quicker, while feeling totally normal even if you're spinning out with fear or uncertainty in the pricing process.
More about Lindsay:
Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.
Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.
You can learn more about Lindsay and the work she does at lindsaydotzlafcoaching.com or on Instagram at @lindsaydotzlaf.
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Changing things up in business can feel exciting!
And sometimes, it feels like you’re burning the ships and wondering if you made the wrong call.
In this week’s episode of Why You Hate Sales, I sat down with my friend and fellow coach Lindsay Dotzlaf.
She’s smack dab in the middle of a major reinvention of her multi-six-figure business and doesn’t hold back on how the experience has been for her along the way.
Here’s what you’ll learn from Lindsay this week:
Her trick to instantly spot “mind drama” versus real issues
How to price new offers when you don’t know where to start
Ways you can experiment without blowing up your business
If you’ve ever wondered, how do I know when it’s time to change things up? And how do I do it so my sales don’t suffer in the process? this one’s for you.
More about Lindsay:
Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.
Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.
You can learn more about Lindsay and the work she does at lindsaydotzlafcoaching.com or on Instagram at @lindsaydotzlaf.
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Think you need a million-dollar business to feel successful?
Think again.
On this episode of Why You Hate Sales, we’re diving deep into what running a seven-figure business really takes—so you can decide if this particular milestone is the right move for you.
Because just like six packs, million-dollar businesses can look amazing and be tempting, but the level of discipline, sacrifice, and pressure it takes to build and sustain them isn’t for everyone.
And that’s not failure—that’s wisdom.
Here’s what you’ll learn:
The real trade-offs behind million-dollar businesses
Why you don’t need a million-dollar business to live a rich life
3 questions to help you decide what kind of business fits you best
If you’ve ever felt pressured to chase “7 figures,” this episode will give you the plan and the permission to build the exact business that feels right to you.
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Think people will buy when you tell them what to do but not how to do it?
Think again.
On this episode of Why You Hate Sales, we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales.
Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it.
What actually gets them to hire you is something different. Something only you can offer and no one else (which is great news!).
Here’s what you’ll learn:
Why giving away the “what” without the “how” kills trust (and sales)
How to uncover your unique shortcut so buyers choose you every time
A simple filter to apply to your next post, email, and call so it converts
If you’ve ever felt frustrated that your audience loves your free content but won’t buy, this episode will flip your approach completely.
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Do you really need more visibility to close sales? Or is that just another myth keeping you stuck?
In this episode of Why You Hate Sales, I’m breaking down the truth about visibility so you can stop exhausting yourself trying to “be everywhere” online.
Because visibility alone won’t make you sales. It’s not about how many people see you—it’s about what they see and the actions they take when they do.
Here’s what you’ll learn:
Why visibility matters and how you can do it effectively
The real reason marketing feels draining (+ what to do instead)
2 simple shifts that make every post count in a big way
How to feel natural, even if you’re private or introverted
If you’ve felt like you want to get out there in a bigger way, this episode is the guide to do it well. No overwhelm, just big ROI on every action you take to be seen by more of your best clients.
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