This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything.
From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared?
We also touch on:
Short & sharp insights - perfect for your tea break ☕
Welcome to our 2025 Christmas Wrap-Up!
A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.
In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our guests dropped throughout the year.
We also cover what “Built for Shopify” really means, how authenticity beats staged influencer content every time, and why customer feedback (especially the unhappy ones!) might be your most valuable gift this season. Plus, TaxCloud joins us to break down the essentials of sales tax, Nexus, and how to keep compliant as you scale into the new year.
Whether you're wrapping gifts or wrapping up Q4, this episode brings you the standout insights you’ll want to carry into 2026.
EXCLUSIVE WWS OFFERS:
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
KEY TAKEAWAYS:
0:00 How to Win With Shopify
0:37 Selling Out Using Email & Tiktok
6:34 Purpose Meets Profit
13:29 How To Find The Best Shopify Apps
19:29 Dropshipping That Works
25:39 A Quote To Reflect On
27:15 A Multi Million $ Growth Story
34:56 AI in Ecommerce
40:09 The First Thing To Think About With Sales Tax
Consumer shopping habits are evolving faster than ever, and brands that adapt early win.
In this episode, we dive into the trends shaping ecommerce today:
- How AI is powering hyper-personalisation, content creation, and shoppable video
- Why authenticity (reviews, unboxing videos, real customer content) still matters
- The smart comeback of subscriptions, from warranties to replenishment plans
- Key timing tips for Shopify freezes and the Boxing Day rush
Whether you’re running an ecommerce brand or just curious about the future of retail, this episode gives actionable insights to stay ahead of the curve.
Tune in and discover how to turn these trends into opportunity.
Ever wondered how an established retail brand suddenly becomes 80% digital?
In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.
We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.
If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.
Hit play. Let’s get into it.
Get in touch with Matt here: https://www.linkedin.com/in/matthew-burgess-2a65331b3/
EXCLUSIVE WWS OFFERS:
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
KEY TAKEAWAYS:
00:00 – How Shopify’s 50,000 Reviews Help You Win
03:53 – How to Tell Brand Stories That Sell
07:20 – How to Target and Convert a Broad Audience
10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy
12:10 – AI in Shopify: What’s Worth Using
15:34 – How to Build a One-Click Customer Experience
21:55 – Why Being Customer-Obsessed Actually Pays Off
28:55 – How to Build a Digital Business with Shopify
34:53 – Green People: The Hidden B2B Challenges
38:23 – Why People Leave an Agency
40:34 – How to Get Your Ad Copy Approved
44:54 – Green People: The Internationalisation Process
50:14 – How to Launch a Shopify Store the Right Way
Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December!Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve.What’s Inside This EpisodeShopify NewsBFCM Insights:A new Shopify report shared the 96-hour litmus test of Black Friday, and Nick shares the biggest lessons.Partner Spotlight:Is your inventory keeping up with peak season demand?What’s selling out, what’s not, and what are customers browsing vs. buying?PPC Wins:The three big PPC tips that proved most effective over BFCMSEO Learnings:Three key SEO strategies that worked over BFCMQuivia:According to Forbes and Adobe, online shoppers spent 12.5 million dollars every minute between 10 AM and 2 PM on Black Friday.Short, sharp, and packed with insights you can put to work right away, all during your tea break.
Most Shopify brands switch everything off after Black Friday.In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward.He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setting up future Black Friday success early. Plus real insights on Shopify email automation with Seguno, sales tax compliance with TaxCloud, and how not to waste the surge of traffic you just paid for.Practical, straight-talking and packed with actionable takeaways for Shopify store owners navigating BFCM and beyond.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey Takeaways00:00 – Intro02:16 – Seguno (Shopify App Spotlight)05:21 – Shopify & Yotpo: Switch to Seguno11:17 – Sales Tax: How To Manage It for Shopify12:56 – Black Friday Marketing: 5 Tips for Success18:20 – Black Friday Going Viral
In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.
We cover:
Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork
The new Shopify Support update that gets you to a human faster
How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search
A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)
Performance Max PPC tips, including why testing tCPA is outperforming tROAS
Why email marketing still drives more Black Friday revenue than social media
The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday
The rise of mobile-first BFCM shopping and what brands must prepare for
Also inside:
January webinar details
A major announcement coming 1st January 2026
A big September launch reveal coming later in 2026
This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.
In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉https://keapcandles.com/If you’re building something meaningful and trying to balance growth with wellbeing, this episode is packed with insight, honesty, and inspiration.EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyKey Takeaways:00:00 • Where Everything Clicks: Winning With Shopify01:56 • How Do You Spell Keap? The Story Behind the Name05:08 • Keap’s Candle Innovation08:09 • Yoast SEO & AI Brand Insights16:37 • Flowers by Candle: A Personal Choice19:30 • The Second Part of the Sales Process23:17 • Sales Tax Compliance26:32 • How to Build a Long-Term Feedback Loop32:02 • Mental Health in Your Day-to-Day Work Environment35:38 • What to Do When Things Start Feeling Overwhelming37:17 • How to Survive a Stressful Work Week
This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep.
Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕What’s Inside This EpisodeAI Visibility Essentials:Learn 20 actionable ways to increase your discoverability in AI-powered search.Shopify Updates:We have updates on ApplePay, ShopPay, Shopify's mobile app, an exciting Sidekick roll out, and Meta tax reporting!Agency Insights:Updated ad creatives lifted CTR across campaigns and Nick also dives into early prep strategies ahead of the expected ChatGPT Search launch.Partner Spotlight:Yoast’s last-minute Black Friday SEO guide — perfect for ecommerce stores needing quick wins:https://yoast.com/last-minute-black-friday-seo-prepping-for-ecommerce-stores/Retail Trends:A breakdown of YouGov’s Top 10 Retail Brands in Q3 2025 and what US merchants can learn from their strategies:https://yougov.co.uk/ratings/consumer/popularity/retail-brands/allQuivia:Quick tips to strengthen your AI visibility today.This episode is short, sharp, and packed with takeaways to keep you ahead of the curve.
In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, the Co-Founder of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn
Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.
In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!
Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce.
We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.
We had a lot of fun recording this episode - let us know what you think!
Reach out to Jonnie here: https://toast-d.co.uk
EXCLUSIVE WWS OFFERS:
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/
Key Takeaways:
00:00 Welcome to Winning With Shopify
03:11 Black Friday vs. Advertising — Finding the Right Balance
09:26 Planning Ahead: Fire Pit Kit Sales for January
11:43 Launch Strategies for Black Friday and Valentine’s Day
13:17 The Power of Gift Cards in Boosting Sales
18:25 Navigating Product Scenarios and Customer Needs
20:38 Will Lowe Explore Wholesale Opportunities?
22:41 Inside Shopify: The Wholesale Journey
27:36 Managing Seasonal Trends and Consumer Demand
32:15 Growing 40% in One Year — What Drove Success
34:56 Why the Customer Should Be Central to Your Business
36:31 Expanding Internationally: Taking the Brand Beyond the UK
39:11 Top 5 Lessons Learned from Building Toasted
From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.
We’re diving into:
- How your post-purchase flow can make or break your repeat sales
- The surprising health benefits of Blue Pomegranate Tea
- Why gift sets and accurate recommendations boost ROI
- Shopify’s cross-border selling secrets
- SEO timing, product visibility, and how to prep for a winning launch
- PLUS, a surprising stat on business failures (and how to avoid being one)
Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.
Watch, learn, and level up your eCommerce game, one tea break at a time.
What does Built For Shopify (BFS) really mean - and why is everyone talking about it?
In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:
- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are
- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick
- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!
Check out more about BFS here: www.shopify.com/built-for-shopify
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Grab your mug - it’s time for another Tea Break Talk!
This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat.
In this episode:
🤝 Partner News:
🏢 Agency Learnings:
We’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.
So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!
This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.
We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!
In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.
Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.
Snaffling Pig: https://www.snafflingpig.co.uk/
Reach out to George here: https://www.bigme.uk/
Key takeaways:
0:00 Introduction to Shopify Growth Strategies
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come
EXCLUSIVE WWS OFFERS:
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
The holidays are coming and we’re getting you peak-season ready!
To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVug
This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy.
We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.
Tune in, take notes, and get ready to turn peak season pressure into peak performance!
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
Reach out to Nick, Rob and the team here - https://spec.digital/
EXCLUSIVE WWS OFFERS:
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!
From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.
You’ll learn:
If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgw
EXCLUSIVE WWS OFFERS:
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration- The new and exciting advertising opportunity with Bing.- A reflection on last week’s Ecommerce Expo 2025 – the big takeaways and what they mean for your business.- The upcoming UK Government Budget (yikes!) and its potential impact on ecommerce.- Shopify news you need to know this week.Plenty to unpack this week – let’s get into it!Tips to get better at inventory management here: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subsequent to that date, certain interviewees are no longer affiliated with the companies referenced.Key takeaways:0:00 Introduction0:28 Chloe Thomas, Ecommerce Masterplan5:59 Janis Thomas, Look Fabulous Forever11:12 Bobbie Ttooulis, Global Freight Solutions13:25 James Kearns, Rapanui17:20 Hamish Stacy, Oreo20:45 Adam Clarke, S36021:10 Amy Wisniewski, Lucky Saint21:29 Vogue Williams, Entrepreneur & Media Personality22:46 Gavin Smith, Pizza Pilgrims26:30 Swagat Choudhury, Mars WrigleyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/