Where is the line between influence and manipulation?

In today’s world of marketing noise and manufactured consent, brands face a new challenge: how to connect with integrity while still driving impact.

In this upcoming WinsDay episode, Jessie sits down with Amira K.S. Barger, MBA,CVA,CFRE, Executive Vice President at Edelman, and Katherine Tuominen, Founder of Catalyst Brand Strategy.

Amira brings over 18 years of experience at the intersection of communications, equity, and social impact.

At Edelman, she helps global organizations navigate complex public issues and lead with purpose, using storytelling and strategy to mobilize communities and inspire real change.

Katherine brings her expertise as a brand strategist and storyteller helping conscious brands turn purpose into presence.

With a background spanning global partnerships and wellness brands, she focuses on blending creativity with strategy to build campaigns that connect, convert, and create lasting trust.

Together, they’ll explore what it takes to build ethical brands in a time when influence often crosses into persuasion.

Topics include:

1. When Marketing Becomes Propaganda: The Hidden Architecture Behind a Brand’s Message

2. Simple steps to measure meaningful ROI.

3. From ‘Me’ to ‘We’: Building Belonging in a World of Manufactured Consent

4. Ethical Marketing Is Not An Oxymoron

This conversation will challenge how you think about marketing, purpose, and the power of truth in storytelling.

Revenue teams are under more pressure than ever. More tools, more activity, more noise, yet the same question keeps coming up: what actually drives pipeline and growth?

This WinsDay, we are joined by two leaders who know how to cut through the noise and build teams that perform.

Colleen Goepfert, Growth and Demand Generation Executive and host of Build Without Chaos, has led global GTM programs across B2B SaaS, cybersecurity, and enterprise tech. She focuses on clear positioning, aligned leadership, and integrated demand engines that actually move pipeline instead of creating chaos. Her approach is built on clarity, structure, and execution that earns trust from both buyers and teams.

Dr. Christopher Croner, Ph.D., psychologist and author of Never Hire a Bad Salesperson Again, has spent years studying what makes elite sales performers different. He developed the SalesDrive, LLC assessment, used by hundreds of companies to hire reps with the three unteachable traits that predict long-term sales success. His research explains why many companies keep mis-hiring and how to fix it.

Together, we will break down:

1. Pipeline Growth: Activity vs. Real Impact in GTM

2. Three unteachable traits define sales success

3. Structured Leadership: Why Clarity Beats Urgency Culture

4. Screening for skill causes sales mis-hires

If you want GTM teams that operate with clarity, hire with confidence, and produce consistent revenue outcomes, you will want to be in this conversation.

Everyone has a story, but not everyone knows how to sell it.

And not everyone knows how to sell without ads, either.

This WinsDay, we’re bringing two guests who live and breathe the future of storytelling and sales.

First up, Mellissa Tong, Chief StorySeller at DuckPunk Productions, Inc. After decades in journalism, Hollywood, and brand marketing, she’s helped companies like McDonald's, Wells Fargo, and Verizon turn human stories into real business growth. Mellissa knows how to make people feel something, and how that emotion turns into action.

Joining her is Michael Busby, a sales strategist who has helped generate more than $15M in client revenue without paid ads. Mike teaches founders and small businesses how to replace outdated funnels with human-first selling, community-driven connection, and trust-building systems that scale.

Together, we’re diving into the strategies that are shaping modern growth:

1. StorySelling for Business Growth: Turning Stories Into Sales

2. Why Traditional Sales Funnels Are Dead And What’s Replacing Them

3. The Power of Storytelling in Branding and Marketing

4. How to Drive Big Revenue Growth Without Spending a Dime on Ads

If your brand feels stuck between “trying to stand out” and “trying to stay relevant,” this conversation will show you what actually cuts through today, emotion, trust, clarity, and the kind of storytelling and sales strategy people remember.

Funnels are out. Feeling is in.

This WinsDay, we’re diving into how emotion, authenticity, and creativity are redefining modern marketing and sales.

Joining Jessie Lizak are two guests who know how to build trust and revenue, without relying on massive ad budgets or gimmicks.

Susan Miles, who is a mindset coach for women in sales.

Mauricio SG, our GTM expert!

Topics:

1. Importance of mindset in sales, especially before calls.

2. Organic Reach Isn’t Dead, You’re Just Copying the Wrong People.

3. Key to affirmations actually being impactful for the long run.

4. Secret Reveal

If you care about growth, connection, and building a brand that lasts, this conversation is for you.

The way brands grow is shifting fast. Between evolving trade landscapes, smarter tech, and changing content habits, the playbook for standing out looks nothing like it did a few years ago.

This WinsDay, we’re joined by two innovators who are shaping what modern growth really means:

Ricky Ho, CEO and Co-Founder of SourceReady, brings deep insight into how global trade and sourcing are evolving post-pandemic and how technology is helping brands choose better suppliers, move faster, and scale smarter.

Jesse Wroblewski, CEO and “Supervillain” of Decommoditized.com, helps brands break free from sameness. He challenges the traditional marketing playbook with bold differentiation that builds loyalty and long-term visibility.

We’ll be diving into:

1. Standing Out in a Crowded Market

2. Global Trade Trends: Post-Pandemic Sourcing Strategies

3. The Future of Content Consumption

4. Choosing the Right Suppliers with Tech

If you’re thinking about how to future-proof your brand, whether through smarter sourcing, stronger storytelling, or sharper strategy, this conversation is one you’ll want to catch.

In this episode of WinsDay, we’re exploring what it really takes to build brands that last, without the megaphone, the paid ads, or the shortcuts.

Joining Jessie Lizak are two amazing women who’ve built brands rooted in trust, connection, and strategy:

Dylan Jahraus, CEO and Founder of The Ultimate Etsy Course and etSEO, has helped over 2,000 Etsy sellers grow from side hustles into multi-six-figure businesses, all without relying on paid ads. With deep expertise in e-commerce, pricing, and product development, Dylan shares what it takes to scale organically and sustainably.

Jaymi Helen Cook, CMP, Founder and Chief Strategist of Leadout Communications, LLC, helps small businesses and nonprofits build brands that work as hard as they do. She brings a strategic approach to brand storytelling and communication, showing how trust and clarity become the foundation of every lasting brand.

Together, they’ll uncover how purpose-driven marketing, authentic connection, and smart systems lead to growth that actually sticks.

Topics include:

1. Scaling Without Ads: How to Build a Multi-Million Dollar Brand Organically

2. Trust is the Real Marketing Currency: Why brand trust

3. Marketing Without the Megaphone: Making Connection Your Strategy

4. Turning Expertise into a Scalable Offer: The Framework Behind a $10M Coaching Brand

If you’re focused on scaling authentically, strengthening your brand foundation, and building trust that converts, this conversation is your roadmap to long-term growth.

The search landscape is changing faster than ever, rewriting the rules for visibility, trust, and growth.

This WinsDay episode, we’re diving into what AI-powered search and local visibility really mean for brands trying to stand out.

From Google’s AI Overviews to the new ways customers discover businesses, the conversation will unpack how companies can adapt, stay visible, and build smarter growth strategies in this new era.

Joining us:

Dane Saville, Director of Brand Experience at SearchLab Digital, brings years of hands-on SEO and brand expertise across industries. Known for his work helping auto dealers and local businesses navigate the ever-evolving search ecosystem, Dane has spoken on global stages like Pubcon, Digital Dealer Conference & Expo, and NADA, sharing actionable insights on how brands can stay relevant in a world driven by AI discovery.

Jimmy Newson, CEO and Founder of Moving Forward Small Business, is on a mission to help one million small businesses succeed through innovation and strategy. With over 20 years in business growth consulting, he’s known for bridging marketing, technology, and entrepreneurship, empowering founders to leverage AI, partnerships, and data for smarter, sustainable success.

Together, they’ll break down:

1. AI Search for Auto Dealers: How Google’s Overviews Shape Visibility

2. Preparing Your Brand for the Age of AI Search

3. How Generative Ai Is Changing Local Search

4. Strategic Partnerships for Growth

If you want to future-proof your marketing and stay discoverable in a no-click, AI-first world, this WinsDay is for you.

As technology and AI reshape the way we work, sell, and communicate, the gap between marketing, enablement, and education is closing fast. This WinsDay, Jessie Lizak is joined by two leaders shaping how teams adapt, grow, and stay visible in a world built on smarter systems and evolving search.

Elizabeth MacEwan, often called the “Swiss Army Knife of Enablement,” is known for bridging strategy and execution through smart platform choices and AI integration. As a 2024 Channel Focus Rising Star and one of SalesIntel’s 300 Women Making an Impact in SaaS, she brings fresh insight into empowering teams, scaling operations, and leading the shift from education to corporate enablement.

Ishaan Shakunt, Founder of Spear Growth and Chosenly.com, has trained over 2,500 marketers and helped leading B2B SaaS companies generate measurable growth through SEO and AI-driven content strategy. His frameworks redefine how businesses think about visibility, search, and sustainable demand in the AI era.

Together, they’ll explore:

1. Choosing the Right Platforms

2. SEO for LLM Search (GEO/AEO/AI SEO)

3. From Education to Corporate

4. The Future of Content Marketing

If you want to future-proof your brand, refine your platform strategy, and understand how AI is changing visibility, this conversation is for you.

AI search is changing the rules of visibility. Links still matter, but brand mentions, reputation signals, and personal authority are quickly becoming the new ranking factors.

If you want to be discovered in AI-driven answers and not just traditional search results, you need more than keywords. You need presence.

This WinsDay, we are joined by two guests who understand brand building from completely different arenas, one from digital visibility and one from legacy brand creation:

Anthony May, CMO at Need An Attorney, with 20+ years leading SEO, content strategy, and AI-powered search initiatives responsible for generating millions of monthly views and high-intent traffic. Anthony specializes in building scalable search strategies that turn digital visibility into revenue.

James Espey, OBE, a career brand builder behind global icons like , Malibu Drinks, and Johnnie Walker Blue Label. With 50 years of brand strategy experience, a Queen’s Honour, and a lifetime dedicated to mentoring future leaders, James understands how brands create lasting loyalty well beyond clicks.

We will dig into:

→ Links Still Matter, But Mentions Make You Discoverable in AI

→ Personal Brand Early: Start Building Young

→ Beyond Clicks in 2026: Building Durable Demand in a Post-Cookie, AI-First World

→ Who Is The Real Boss of Your Business

If you want your brand or your name to show up in AI results, not just Google listings, this is your playbook.

This WinsDay at 8PM EST, we’re diving into how AI is changing the way we do content, SEO, and sales, not in theory, but in practice.Our guests are two operators who don’t just talk strategy, they build systems that drive results.Tyler Lubben engineers custom AI tools and intelligence systems that mine audience behavior, automate sales processes, and surface insights most teams never see. His approach goes beyond optimization, he builds what’s missing.Zachary Rischitelli, Managing Director of Real FIG Advertising + Marketing, has spent years helping businesses scale through real inbound lead generation and SEO strategies that actually convert. He bridges classic marketing fundamentals with AI-driven visibility.Together, we’ll break down:→ Weaponizing Audience Intelligence For Content Marketing→ AI and SEO: Navigating the No-Click Web→ AI Automation: Advanced Segmentation for Sales Growth→ Sales and AI: Human-First Automation StrategyIf you care about showing up in AI search, building smarter funnels, and making your marketing actually convert, this is one you don’t want to miss.

Business growth is shifting, and the brands winning today are not just selling products or services.

They are building trust, creating community, and turning their best customers into their most powerful marketing engine.

This WinsDay, we are diving into what it takes to grow smarter, beyond the funnel and past one-off sales, with two leaders who know how to build businesses that last.

AndrewPaul (AP) McIntosh is a two-time degree holder in Communication and Psychology, entrepreneur, and creator passionate about helping professionals and founders level up. Known for his fresh take on growth, mindset, and meaningful connection, AP blends strategy with human insight to help businesses and individuals scale with purpose.

Dan Drucker spent 35 years leading national B2B sales and marketing teams before founding Philanthropy Fuel, where he helps nonprofits and purpose-driven organizations rethink fundraising, build stronger donor relationships, and create partnerships that last.

Together, we will explore:

→ Beyond the Funnel: Customer-Driven Growth Strategies

→ The Trust Delta: What So Many Get Wrong

→ Reverse Marketing: Let Your Best Customers Sell for You

→ Stop Selling Solutions; Start Building Ecosystems

If you are a marketer, founder, or business leader looking to grow through trust, loyalty, and customer-driven impact, this is a conversation you will not want to miss.

Growing a business and scaling one are not the same thing. This WinsDay, we’re digging into what separates the two and how to know where your focus should be.

Katie Nelson, CEO of Sales UpRising, has spent years helping solopreneurs move from hustle to steady six-figure revenue. She knows what it takes to attract clients, build real relationships, and create a sales system that works.

Daren F., author of apex8 and founder of Apex Advisory, brings a different lens. He’s known for simplifying complex sales strategies and showing leaders how to use AI and his Apex8 framework to generate revenue, improve pipelines, and build confidence around growth.

Together, they’ll walk us through:

→ Growth vs. Scaling: Key Business Strategy Differences

→ Apex8 Framework: 8 Steps to Prototyping Success

→ Niche Market Networking: Build Connections That Drive Growth

→ RevOps Strategy: Align Sales, Marketing, and Revenue Growth

If you’re building momentum, rethinking your growth strategy, or just trying to make your revenue more predictable, this is the conversation you’ll want in your week.

Brand strategy goes far beyond a logo or tagline, it’s the foundation for trust, loyalty, and long-term growth.

On this WinsDay, join Reilly Newman, Founder & Brand Strategist at Motif Brands™, and Victor Kimble, CMO at Preston Spire, for an in-depth conversation on how brands can thrive in a shifting marketplace.

With decades of combined experience helping companies define their identity, connect with customers, and deliver measurable results, Reilly and Victor will unpack the strategies that separate lasting brands from forgettable ones.

We’ll cover:

→ Brand-Led Marketing: Why starting with strategy drives stronger campaigns

→ Brand Promise Evolution: The trends reshaping loyalty and consumer trust

→ Brand Clarity to Confidence: How clarity fuels sales, marketing, and growth

→ Rebuilding Marketing Trust: Delivering real emotional and economic value

If you want to understand how to align brand purpose with performance, adapt to changing consumer behavior, and create marketing that truly resonates, this conversation will deliver actionable insights you can use right now.

We’re going live with two marketing experts who know how to turn creative ideas into measurable results.

Whitney Duenas Richardson is the CEO and Founder of Global Sprouts, where she helps brands create campaigns that connect.

With experience leading CRM and marketing for brands like Ferguson, ADT, and Builders FirstSource, Whitney blends creativity and data to design personalized customer journeys and automated campaigns that boost engagement and sales.

Garus Booth, ECD and Founder of The Booth, has spent over a decade producing animated marketing and sales videos for brands like Uber, Shopify, Coke, and Meta.

His strategic approach, listening, defining, engaging, and making, ensures every video delivers on its goals, from concept to distribution.

We’ll be digging into:

→ Email Marketing – Strategies to boost engagement and sales

→ Video Production Alignment – From brief to team buy-in success

→ Social Media Retargeting – Campaign strategies to drive conversions

→ Video Marketing Strategy – Maximizing ROI beyond just view counts

If you want actionable ways to boost brand visibility, connect with your audience, and turn attention into results, this conversation is for you.

On this episode, we’re diving into the strategies that make B2B marketing actually work, bringing together brand building, sales alignment, and measurable ROI.

Joining Jessie Lizak are two leaders with deep expertise in making marketing drive real business outcomes:

Laurie "Trumpet" Williams - Founder of Trumpet Marketing Group, Laurie has helped brands launch, scale, and stand out since 2002.

With decades of experience in branding, PR, and go-to-market strategy, she specializes in helping tech startups and professional services position themselves for funding, visibility, and sustainable growth.

Ricky Abbott - President of Transmission, Ricky works with global technology brands to connect inbound, outbound, and marketing technology for unified campaigns that generate revenue.

With a background in both sales and marketing, he brings a practical, results-first approach to B2B strategy.

We’ll be unpacking:

→ Brand Equity in AI Marketing: Build Recognition and Long-Term Trust

→ Audience Behavior Trends: Adapting Marketing to Shifting Consumer Habits

→ SEO in 2025: How to Get Found in Evolving Search

→ AI Content Strategy: Leveraging Artificial Intelligence for Smarter Marketing

If you want to sharpen your brand positioning, connect marketing with sales, and create strategies that delivers growth, this is the conversation you need.

On this WinsDay episode, we’re talking about how AI is reshaping SEO and what it means for your content, visibility, and marketing results.

Sara Jensen, Principal at Brighter Messaging LLC, helps small businesses strengthen their online presence with clear messaging, smarter content strategies, and SEO built for long-term growth.

Johnny Hughes, CMO and AI Council Chair at Avenue Z, has led digital marketing innovation for nearly two decades. He brings expertise in AI search, SEO strategy, and driving measurable results for mission-driven brands.

We’ll cover:

→ SEO in the Age of AI: Stand Out with Smarter Content Strategies

→ AI Search Optimization: Boost Brand Visibility and Awareness

→ Imposter Syndrome in Content Marketing: Build Confidence and Authority

→ AI Search ROI: Track and Measure Marketing Impact

Join us live on WinsDay, September 3rd at 8PM EST

Scaling a brand today takes more than tactics; it requires a smarter strategy and the right partners.

Andrew Barrow, Founder of Revenue Arc, has built a career helping brands and agencies cut through complexity in digital advertising.

His work focuses on unlocking ROI, optimizing campaigns, and scaling visibility across platforms without wasted spend. With experience generating nearly half a billion in revenue and investment for clients, he brings a data-driven yet practical approach to growth.

David Reid, Vice President of Global Growth at Transmission, brings a global B2B marketing perspective. With a background in executive counsel and agency leadership, he helps brands evolve by connecting marketing and sales, adapting to buyer behavior shifts, and driving performance with creativity and innovation.

Together, they’ll dive into the strategies shaping modern marketing, including:

1. Scaling Success: Atypical Business Growth Strategies

2. Brand Storytelling: Create Emotional Connections That Drive Growth

3. Digital Advertising: Strategies to Maximise Online Visibility

4. The New B2B Buyer: Trends Shaping Modern Purchasing Decisions

If you’re leading growth, building brand equity, or navigating the evolving B2B landscape, this WinsDay conversation will equip you with actionable insights you can apply now.

When your health is in survival mode, how do you show up for your business?

On this episode, we’re having a bold conversation about healing, hustle, and sustainable growth, inside and out.

Marissa Banks is a Christian LSR Coach helping high-performing individuals recover from brain fog, food sensitivities, and chronic exhaustion using limbic system rewiring and faith-based mindset tools.

Her work transforms the nervous system so people can return to joy, energy, and purpose, in business and life.

Dave Gulas, President and Co-Founder of EZDC 3PL, brings nearly 20 years of logistics expertise and is the host of the Beyond Fulfillment Podcast.

He helps ecommerce brands scale faster with smarter fulfillment, better operations, and stronger customer satisfaction.

Together, we’ll talk about:

→ Problem-Aware Marketing: Reaching people who don’t know they need you

→ Warm Lead Conversion: How to win ready-to-buy customers

→ Personal Branding Strategy: Building trust and visibility online

→ Action Over Perfection: Why done is better than perfect

Whether you’re building a personal brand, recovering your health, or scaling your ecommerce business, this is the conversation you didn’t know you needed.

Struggling to stand out or scale? You’re not alone.

On this WinsDay episode, joining Jessie Lizak are two guests bringing decades worth of insights:

Lyndsay Dowd, Chief Heartbeat Officer at Heartbeat for Hire, is a leadership strategist, keynote speaker, author, and host of the award-winning Heartbeat for Hire podcast.

With nearly 30 years in sales and executive leadership (including 23 years at IBM), Lyndsay helps leaders show up with confidence and a culture that actually retains top talent.

Blake Baxendell, CEO of Wahha Design, has spent nearly two decades building SEO-strong websites, standout brand strategy, and digital campaigns that deliver, from local storefronts to national brands.

We’ll break down:

→ Leadership Mistakes: When Top Performers Fail as Managers

→ AI and Marketing: Reshaping Content, SEO, and Client Needs

→ Modern Sales Strategy: Building Relationships That Convert

→ Marketing Strategy: Local and National Brand Mindsets

Whether you're running a team or building a brand, this one's for you.

Register and join the party!

This WinsDay, we’re spotlighting two leaders who know how to combine strategy with heart to grow brands that truly stand out.

Joining the conversation are...

Alesha Henley, CEO of a Dose of Insight, a seasoned marketing strategist with a track record in both B2B and B2C.

She’s a brand builder, revenue accelerator, and transformational leader who turns data and creativity into marketing that converts.

Alesha has led performance and brand marketing initiatives across digital, social, CRM, and more, always focused on impact and innovation.

Matt Fogarty Founder & President of Cherry Willow Apparel, blends sales with social mission.

He’s not just helping businesses grow, he’s changing how people see beauty and homelessness through mission-driven merchandise and a platform designed to create real change.

His approach to sales is rooted in empathy and impact, with years of experience in digital marketing, community engagement, and nonprofit advocacy.

Together, we’ll be diving into:

→ Marketing Strategy: Why Every Business Needs One

→ Collaborative Growth: Boost Business Through Partnerships

→ Sales vs. Marketing: Key Differences Explained

→ Mission-Driven Merch: Boost Brand and Purpose

Whether you’re a founder, marketer, nonprofit leader, or entrepreneur, this conversation will give you both the clarity and inspiration to lead with purpose and results.