In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.
I draw a clear distinction between scaling and traditional growth and outline a strategic pathway comprising three essential stages: foundation building, optimization, and exponential expansion. By stabilizing the business and refining offers in the foundation stage, entrepreneurs can transition to increasing efficiency in sales and marketing during the optimization phase, ultimately leading to expansive growth through replicable processes.
Listen to learn four key levers for effective scaling: implementing systems and automation, developing leveraged products, enhancing marketing visibility, and strategic team building. Each lever provides concrete action steps for entrepreneurs at any stage, empowering you to take immediate, actionable measures toward your scaling goals.
If you want to transform your understanding of business growth and unlock the potential for smarter scaling, all while avoiding burnout, then don't miss this episode!
Chapters:
0:20: Introduction to Scaling
0:46: Understanding the Right Mindset
3:51: Defining Scaling
7:38: Examples of Strategic Scaling
9:28: The Three Stages of Scaling
10:42: Building the Foundation
12:01: The Optimization Stage
13:38: Exponential Expansion
14:53: Transitioning Between Stages
16:09: Four Levers to Scale Your Business
16:30: Systems and Automation
21:07: Leveraged Products
24:21: Marketing and Visibility
26:43: The Role of Your Team
29:11: The Scaling Action Plan
41:46: Q&A Session
FREE Resources to Grow Your Online Business:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
Work with Gillian Perkins:
In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.
Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.
She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.
Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.
Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.
Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.
Key takeaways from this episode include:
Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!
Chapters:
0:00: Introduction to a New Launch Strategy
1:16: The Shift Away from Fancy Funnels
5:10: Embracing Instagram Stories for Engagement
9:24: Building Exclusivity with Close Friends
14:58: Innovative Ways to Opt-In
19:59: The Close Friends List Strategy
25:59: Adapting to Changing Marketing Strategies
27:14: Content Structure for Instagram Stories
30:48: Educational Challenges and Takeaways
38:48: Call to Action and Conversion Strategies
46:55: Planning and Prep for Launch Series
52:21: Wrapping Up and Resources Available
Email Brittany: brittany@thesocialbritify.com
She can be found on socials @thesocialbritify
The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172
Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration
FREE Resources to Grow Your Online Business:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
Work with Gillian Perkins:
In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.
Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s selling in your niche by analyzing popular marketplaces like Amazon, Etsy, and Kickstarter for sales data, reviews, and trends.
I outline a straightforward testing strategy to evaluate profit potential, utilizing tools like Google Trends and market size assessments to ensure demand and consumer willingness to pay. Using a practical example of launching an online course, I guide you through idea conception, validation, and beta launches.
Throughout the episode, I encourage embracing uncertainty, experimenting, and taking incremental steps toward your entrepreneurial goals. Join me to discover how to brainstorm, validate, and act on product ideas, all while reshaping your approach to work-life balance.
Don't miss this episode if you're ready to embrace innovation and reshape your entrepreneurial narrative!
Chapters:
0:03; Finding Profitable Product Ideas
0:46: The Freedom of Entrepreneurship
2:08: Generating Product Ideas
3:30: Listening to Online Conversations
5:40: Studying What Sells
6:37: Testing Your Product Idea
12:53: Validating Your Idea
18:16: Action Steps to Take
20:33: Resources for Your Journey
24:22: Engaging with Your Audience
Grab our FREE course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
More FREE Resources to Grow Your Online Business:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
Work with Gillian Perkins:
In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead.
I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of platforms used. By narrowing your focus to fewer platforms, you can achieve deeper engagement and better results.
I next discuss content frequency and promote a balanced approach, advocating for quality over quantity. I get into the strategic benefits and potential pitfalls of content repurposing, emphasizing the importance of leveraging successful materials without diluting their impact.
I also address the common misconception that more products bring broader appeal. I advocate selecting a few high-quality offerings to enhance effectiveness and sales potential. By identifying a singular target market, entrepreneurs can tailor their marketing messages for optimal conversions.
I wrap up by highlighting the importance of automation, discussing how to create systems that recycle effective marketing assets, thus saving time and effort.
This episode is packed with practical strategies for entrepreneurs looking to reduce complexity in their marketing efforts. Tune in to learn how to simplify your approach and enhance your business success while avoiding burnout!
Chapters:
0:00: Simplifying Marketing Strategies
2:34: The Pursuit of Entrepreneurial Freedom
3:15: Reducing Platform Complexity
13:31: Streamlining Content Output
20:05: The Art of Content Repurposing
25:22: Managing Product Offers
33:19: Targeting the Right Customers
37:32: Automating Successful Marketing
41:02: Conclusion and Next Steps
Would you like to build a strategic, yet SIMPLE sales system to scale your digital product to $100K/year? Sign up now for a free discovery call to find out how we can work with you to reach this goal: https://gillianperkins.com/100K
FREE Resources to Grow Your Online Business:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
Work with Gillian Perkins:
In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment.
I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the power of batching related tasks to maximize time, using my effective video production strategy as a guide.
I also share my "building block method" for content planning, offering a streamlined approach that allows entrepreneurs to outline their entire year's content in just 15-25 minutes.
Additionally, I discuss the value of flexibility in content strategies, encouraging adaptability while maintaining a cohesive brand narrative.
I also highlight the role of AI tools like ChatGPT in enhancing creativity and organization within content generation and share my insights on converting visibility from successful content marketing into tangible leads, a key aspect for business growth.
This episode is a must-listen if you are an entrepreneur who is eager to optimize your business practices, innovate your content creation, and cultivate a more rewarding lifestyle.
Tune in to gain valuable insights on boosting efficiency and transforming visibility into sales success!
Chapters:
0:20: Introduction to Efficient Entrepreneurship
2:18: Planning Content for the Year
3:21: Choosing Your Main Platform
5:43: Identifying Content Formats
7:45: Defining Content Topics
9:31: The Power of YouTube
11:20: Generating Specific Content Ideas
13:49: Scheduling Content on the Calendar
16:49: Creating a Repurposing Strategy
19:13: Recap of Content Planning Steps
20:34: Turning Visibility into Sales
22:33: The $100K Method
Want to use YouTube as your main platform? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration
FREE Resources to Grow Your Online Business:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
Work with Gillian Perkins:
In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist.
Key highlights include:
- Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that reshaped my approach to content.
- Learning from Experience: I discuss the importance of quality content and strategic planning in overcoming early setbacks.
- Shifting to Education: Discover how my channel led me to educate others on online marketing strategies.
- Power of Video: I emphasize the value of YouTube for all professionals wanting to boost their business.
- Content Strategy Tips: Actionable advice on niche identification and planning effective content.
- Building Confidence: The significance of authenticity in video creation and developing a personal style.
- Monetization Insights: Various revenue streams for creators and the importance of providing value.
- Consistency for Growth: Tips on maintaining an engaging posting schedule.
This episode offers practical strategies for entrepreneurs looking to harness YouTube for growth. Tune in for insights on using video to enhance your business visibility and success!
Chapters:
0:20: Introduction to Entrepreneurship
0:26: The Power of YouTube Strategy
0:59: Gillian's Journey Begins
2:52: Struggles with YouTube Growth
6:24: Shifting Perspectives on Quality
10:00: Transition from Music School
14:39: Building Confidence in Content Creation
16:34: The Importance of Consistency
18:08: Early Success on YouTube
19:46: Lessons Learned from Growth
22:54: YouTube's Evolution Over Time
27:32: The Case for Every Business
30:05: The Balance of Content Creation
33:23: Going All-In on YouTube
36:16: The First Nine Months
38:22: Transition to Education and Coaching
46:38: Service vs. Information Business
51:10: Final Thoughts on YouTube Strategy
Want to use YouTube to grow your online business? Listen in to my free masterclass, 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.
While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases.
I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures.
This episode is a must-listen for anyone looking to boost their sales performance effectively.
Tune in to explore:
- How shifts in digital marketing affect sales funnels
- The benefits of the Fast Track Funnel for instant webinar access
- Techniques to improve conversions through strategic funnel design
- The significance of consumer control over content viewing
- Proven methods to elevate your sales funnels
If you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need!
Chapters:
0:00: Introduction to Fast Track Funnel
0:43: The Changing Landscape of Digital Marketing
4:00: Overview of the Fast Track Funnel
6:39: Key Features of the Fast Track Funnel
8:25: The 72-Hour Open Cart Strategy
10:31: Automated Sales Sequences Explained
13:14: Results from the Fast Track Funnel
16:06: Webinar to Sale Conversion Rates
18:07: Teaching the New Funnel Strategy
18:44: Getting Help with Your Sales Funnel
19:28: Conclusion and Next Steps
Need some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100K
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry.
With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing in certain tools and software allows tech VAs to earn significantly more than general VAs, with common pay rates ranging from $50 to $75 per hour.
Today, I want to give you valuable insights into establishing a tech VA career, including practical tips for specialization and advice on navigating the entrepreneurial landscape.
Tune in to discover:
- The realities of the laptop lifestyle vs. the myths
- How to become a successful tech virtual assistant without advanced skills
- Strategies for elevating your earnings through specialization
- Essential steps for launching your own online business
If you're ready to redefine your work-life balance and explore opportunities for financial independence, this episode is packed with motivation and actionable advice!
Chapters:
0:14: The Laptop Lifestyle Illusion
1:16: The Freedom of Entrepreneurship
2:19: Entering the Tech VA World
3:25: Specialization Pays Off
4:36: The Demand for Tech VAs
7:27: How to Get Started
9:06: Free Resources for Beginners
10:21: Wrapping Up the Journey
Sign up for the FREE Small Business 101 course: https://www.gillianperkins.com/small-business-101-free-opt-in
Want even more help building your online business? Join Startup Society at https://startupsociety.com for our complete online business training program.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
More FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.
Key highlights include:
This episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business!
Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOP
Chapters:
0:07: Introduction to Team Growth
1:38: The Freedom of Entrepreneurship
1:58: The Journey of Sarah Noked
4:30: Criteria for Hiring an OBM
8:55: Understanding the OBM Role
10:27: The Visionary vs. Integrator Dynamic
16:06: First Steps in Hiring
31:44: Hiring Before Reaching $10k
50:41: Embracing Growing Pains
54:11: Tools for Successful Team Growth
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.
I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!
I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.
If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.
This episode will provide you with practical insights like:
- Effective strategies for launching a membership program tailored to member needs
- Key decisions surrounding content creation and ongoing development
- Tips for balancing content production with member engagement to avoid burnout
- Ways to create lasting value in a membership beyond just new tutorials or courses
If you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.
Chapters:
0:00: What should your membership actually include?
1:31: The Freedom of Entrepreneurship
5:19: Phases of Content Development
10:01: Shifting to Guest Experts
13:03: Creating Sustainable Membership Models
18:59: Listener Questions and Wrap-Up
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.
Key highlights include:
This episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!
FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmore
Shay's Website: https://bucketlistbombshells.com
Shay's Instagram: https://instagram.com/bucketlistbombshells
Shay's Programs: https://bucketlistbombshells.com/programs
Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register
Chapters:
0:02: Growing Your Business with Less Time
1:28: Freedom and Balance in Entrepreneurship
2:14: Shea Brown's Journey to Success
4:06: Balancing Roles in a Business Partnership
7:01: Effective Client Coaching Strategies
9:17: Marketing Strategies for Online Businesses
17:56; Nurturing Leads After Initial Contact
23:27: Expanding Audience Beyond Workshops
26:49: Understanding Product Offerings and Sales
29:32: Revenue Streams and Financial Insights
31:07: The Origin Story of Bucket List Bombshells
39:17: Adapting to Changes in the Online Space
39:46: Connecting with Shay Brown Online
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I'm joined by success coach Gabe Cox to talk about the upcoming Start-Scale-Succeed virtual conference, scheduled for October 21-23, 2025. Designed for entrepreneurs aiming to break the $100,000 revenue milestone, the conference promises actionable strategies for a sustainable work-life balance.
Gabe shares insights into the diverse agenda featuring 18 expert speakers focused on the critical stages of business: starting, scaling, and succeeding. Each day is dedicated to specific themes—foundational skills for beginners, advanced scaling techniques, and mindset strategies for success.
Key highlights include:
- A hybrid format allowing live interaction and on-demand access
- Networking events and Q&A panels to foster community engagement
- An option to upgrade to a Scale Pass for exclusive content and ongoing support
We hope you'll join us for this enriching experience designed to empower entrepreneurs!
Register now for your FREE ticket to Start-Scale-Succeed 2025:
https://gillianperkins.com/sss-register
Chapters:
0:03: Introduction to Start, Scale, Succeed
1:43: Conference Details Unveiled
3:07: Conference Dates and Format
4:53: Day One: Getting Started
5:50: Day Two: Scaling Your Business
12:03: Day Three: Succeeding in Business
13:19: Daily Schedule and Kickoff
14:17; Gillian's Talks Overview
20:42: Scale Pass and Live Events
26:32: How to Register for the Conference
28:24: Closing Thoughts and Invitation
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.
First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.
Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.
Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.
Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.
Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.
If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!
Chapters:
0:06: Introduction to YouTube Channel Decisions
1:13: The Intersection Method
4:53: The Strategy First Method
10:45: The Backwards Engineered Business Method
14:45: The Lab Method
18:47: Conclusion and Next Steps
Want to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.
Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.
Key takeaways include:
This episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!
Chapters:
0:04: Introduction to Email Marketing Strategies
4:38: The Impact of AI on Email Marketing
9:35: The Importance of Unique Messaging
15:32: Effective Newsletter Strategies
19:38: Promoting the Start, Scale, Succeed Conference
24:49: Sharing Personal Stories for Connection
31:01: Modern Launch Strategies
41:07: The Content Bistro Rebrand
43:32: Conclusion and Resources for Listeners
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.
Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.
Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.
Key takeaways include:
- The importance of authentic content in the age of AI
- Navigating Pinterest's algorithm updates
- Effective pinning strategies and board optimization tips
Tune in for actionable advice to boost your Pinterest marketing efforts!
Chapters:
0:15: Introduction to Pinterest
1:50: The AI Impact on Pinterest
2:56: Navigating AI Content Challenges
6:37: Pinterest Algorithm Updates
11:06: Effective Pinterest Strategies
19:49: Repurposing Content for Pinterest
23:27: The Start, Scale, Succeed Virtual Conference
26:41: B2B and Informational Content on Pinterest
38:04: Simplifying Your Pinterest Workflow
39:24: Tools and Resources for Pinterest Marketing
41:46: Services Offered by Heather Farris
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.
Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.
Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!
I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.
Tune in to hear:
If you're eager to grow your online business without compromising family time, this episode is a must-listen!
Chapters:
0:00: Introduction to My Journey
1:56: Understanding My Business Model
8:29: My First Customers
12:23: Scaling My Business
18:38: Tools and Software I Use
26:42: Balancing Business and Motherhood
30:34: Mistakes to Avoid
34:35: Closing Thoughts and Next Steps
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.
In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.
Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.
If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.
In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out.
We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you’re selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?
When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.
That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.
If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.
We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself.
If you’ve been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins: