The Undercover Economist by Tim Harford — Hidden Economic Forces That Shape Our World - A Business Book Club Series
In this episode, we explore The Undercover Economist by Tim Harford — a witty, insightful, and accessible guide to the hidden economic principles that influence everything from your morning coffee to global trade. Harford, known as the “Undercover Economist,” reveals the unseen patterns of supply, demand, scarcity, and incentives that quietly shape our choices, markets, and societies.
The Undercover Economist breaks down complex economic theories into everyday examples, showing how supermarket pricing, traffic jams, housing markets, and even your local café are all driven by powerful economic forces. Harford blends storytelling with sharp analysis, helping readers and listeners alike understand how the invisible hand of economics affects daily life.
✅ What you’ll learn in this summary:
-How scarcity and supply drive prices in surprising ways
-Why incentives shape human behaviour, often with unintended consequences
-How global trade and markets impact local decisions
-Why coffee shops, supermarkets, and even car parks illustrate big economic ideas
-Practical tools to think like an economist in everyday life
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