Your biggest sales enemy isn’t pricing or objections. It’s admin. AI tools like Copilot and Gong are giving top sellers back 10–20 hours a week — without hiring anyone new. This is how sales teams take control of revenue again. #AI4SalesEdge #AIinSales #SalesLeadership #RevenueExecution

Sales teams don’t fail because they can’t sell. They fail because their time is misused. In this episode of AI4Sales Edge, Jelena breaks down how AI is quietly changing sales execution by eliminating admin work that drains top performers. Drawing on real enterprise experience and regional case studies, this episode covers: Why sales admin is a hidden revenue killerHow AI tools like Microsoft Copilot, Gong, and Salesforce Einstein remove low-value workHow organisations like DEWA and PwC ...

Optimization improves performance. Transformation changes direction. The real edge comes when AI becomes your decision-maker partner — guiding what matters most, not just how fast you move. 🎙️ From my conversation with @Walid Elsayed, “Agent of Change.” And Partner @PwC, on AI4Sales Edge.

This episode reframes AI from a tech upgrade into a complete sales strategy shift. You’ll hear how organisations are using AI to create cleaner pipelines, more accurate forecasts, and revenue processes that run with precision — not guesswork. We explore how AI changes the way leaders operate: from identifying deals earlier, to improving execution across sales, RevOps, and customer-facing teams. What you’ll learn: How AI transforms forecasting and pipeline accuracyWhy leaders are building AI-...

Most websites generate traffic. Very few surface buyers. This episode breaks down why sales teams waste time on low-intent leads — and how AI helps identify real buying signals before deals are missed. Less noise. Better focus. Cleaner execution. Real stories. Real results. No fluff.

Most sales organisations don’t fail because they lack leads. They fail because they can’t see who is ready to buy. In this AI4Sales Edge episode, we unpack a real B2B case study where AI-driven lead scoring and enrichment reduced low-quality leads and increased close rates — without hiring more SDRs or increasing marketing spend. By analysing real buyer behaviour — pricing page visits, repeat sessions, and deep product engagement — AI surfaced high-intent prospects in real time and filtered o...

A short insight from Case Study 1. This clip breaks down how one UAE home-services company lifted conversions by 30% without hiring a single new rep — simply by redesigning the workflow and letting an AI agent take over execution. A fast, clear look at why consistent AI-driven follow-up beats manual effort, and how sales teams unlock revenue without adding headcount. A quick hit of the thinking behind the full case study. Real stories. Real results. No fluff.

Most sales leaders look at AI as a way to automate tasks or save time. This case study shows what happens when AI is used as an operational engine, not as a side tool. In this episode, I break down how a leading UAE home-services company increased conversions by 30% without adding new headcount, without restructuring the sales team, and without changing the product. The only change? A single workflow was redesigned, and an AI agent took full ownership of execution — follow-ups, qualif...

A short insight from Case Study 2. Most leaders try to optimize cost centers. The smarter move is to flip the workflow entirely — let AI own it, not just assist it. This bonus clip breaks down why a repetitive operational cost can become a revenue contributor when execution shifts from manual effort to AI-driven logic. A quick hit of the thinking behind the full episode. Real stories. Real results. No fluff.

Most companies still treat AI as an efficiency project. This story shows what happens when AI actually rewrites how revenue is created. In this case study, I walk you through a workflow traditionally viewed as a cost center — manual, repetitive, expensive — and how AI transformed it into a profit driver without new hires, without a systems overhaul, and without adding operational complexity. This episode breaks down: How AI shifts a workflow from “operational expense” to “revenue contri...

Transformation doesn’t start with technology — it starts with leadership. In this episode of AI4Sales Edge, Jelena Pepic sits down with Walid Elsayed, Partner at PwC, to unpack what real transformation looks like when AI, sales, and strategy finally align. They explore how to move from optimization to transformation — treating AI as a decision-making partner that drives measurable ROI and long-term business growth. Walid shares how leadership, culture, and ownership shape success, and why ali...

Transformation doesn’t start with technology — it starts with leadership. In this exclusive preview, Jelena Pepic and Walid Elsayed, Partner at PwC, open the conversation on what separates optimization from true transformation. They challenge how most leaders use AI — as a tool for efficiency instead of a partner for decision-making. What does it take to make AI drive measurable growth, not just productivity gains? 🎧 Hear a glimpse of tomorrow’s full episode on AI4Sales Edge — real stories, r...

Welcome to AI4Sales Edge — the AI B2B podcast on real AI sales results, strategy, and growth. Hosted by Jelena Pepic, this show reveals how AI is transforming sales performance and revenue growth — with real stories from founders, sales leaders, and innovators. Discover how top companies use AI to: Build smarter sales pipelinesAccelerate revenueScale customer successTurn cost centers into profit drivers🎙️ No noise. No theory. Just results. AI4Sales Edge delivers clarity and proof for leaders ...