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Be Authentic or GTFO!
Eric Oberembt
142 episodes
4 days ago
Send us a text You do not need a perfect plan. You need to stop bullsh*tting yourself. Trevor Baxter, owner of CrossFit Elkhorn, sits down with Eric to talk about what actually gets people healthy again. Not hype. Not hacks. Just the truth. Starting is the hardest part, and most people never start because they keep hiding behind “I don’t have time.” They get into why community matters, why coaching matters, and why some gyms feel like a family while others kick you out the second class ends. ...
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Entrepreneurship
Business
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Send us a text You do not need a perfect plan. You need to stop bullsh*tting yourself. Trevor Baxter, owner of CrossFit Elkhorn, sits down with Eric to talk about what actually gets people healthy again. Not hype. Not hacks. Just the truth. Starting is the hardest part, and most people never start because they keep hiding behind “I don’t have time.” They get into why community matters, why coaching matters, and why some gyms feel like a family while others kick you out the second class ends. ...
Show more...
Entrepreneurship
Business
Episodes (20/142)
Be Authentic or GTFO!
How to Stop Negotiating With Yourself and Just Show Up
Send us a text You do not need a perfect plan. You need to stop bullsh*tting yourself. Trevor Baxter, owner of CrossFit Elkhorn, sits down with Eric to talk about what actually gets people healthy again. Not hype. Not hacks. Just the truth. Starting is the hardest part, and most people never start because they keep hiding behind “I don’t have time.” They get into why community matters, why coaching matters, and why some gyms feel like a family while others kick you out the second class ends. ...
Show more...
4 days ago
1 hour 7 minutes

Be Authentic or GTFO!
Calm in the Chaos with Adam Patterson
Send us a text This episode wasn’t recorded in a studio, it was recorded in the mountains of the Philippines after a sketchy journey, no sleep, and zero room for panic. Eric sits down with Adam Patterson from SMA Support Services during a live, in-person crossover with F&S Words to talk about stress. Not the motivational poster kind, but the kind that leaks into your team, poisons culture, and quietly wrecks performance. They break down why stress is contagious, how leaders unknowingly sp...
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2 weeks ago
18 minutes

Be Authentic or GTFO!
Sushi in the Middle of Nowhere with Tony Gentile
Send us a text Tony Gentile went from a Houston Gulf Coast kid who loved cooking and fishing to the chef behind Blue Sushi and Flagship Restaurant Group’s 48‑restaurant machine. He and I break down how he engineered stupid‑level consistency across the country, why prime cost and supply chain are life or death, and how systems can either free your team or choke the soul out of your business. We get into culture, vulnerability, owning your screw‑ups, the Tony Gentile System for Success, and how...
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1 month ago
58 minutes

Be Authentic or GTFO!
Stop Holding Your Business Back
Send us a text This episode is a gut-punch for every contractor who swears they’re “too busy” but still burns half their week on bullshit tasks that should’ve been offloaded years ago. Chris Diroll breaks down how he sold $4M in roofs without paid ads, why Facebook/Nextdoor groups are a goldmine, and how owners sabotage their own businesses by making sales reps do everything except sell. We dig into efficiency, leadership, VA leverage, five-star review systems, and the ugly truth about why mo...
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1 month ago
1 hour 18 minutes

Be Authentic or GTFO!
When Failure Became the Fuel with Chuck Thokey
Send us a text Chuck Thokey’s story doesn’t start in success — it starts in a freezer at $10 an hour, lying just to get the job. He went from “learning disabled” classes to aerospace engineering, lost everything after 9/11, and rebuilt his life one sale at a time. This episode isn’t about scripts or systems — it’s about hunger, humility, and the kind of pain that makes you dangerous. Listen to this episode on other podcast platforms: Spotify: https://tinyurl.com/BeAuthenticSpotify Google P...
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2 months ago
1 hour 22 minutes

Be Authentic or GTFO!
Life Pulled the Trigger with Travis Harvego
Send us a text Travis Harvego has lived through more pain than most could imagine. Shot by his own father. Abandoned by his mom. Blindsided when his wife came out. But he didn’t fold. He built a multimillion-dollar company and found a way to forgive the people who broke him. This one isn’t about business. It’s about survival, healing, and the kind of truth you can’t unhear. Listen to this episode on other podcast platforms: Spotify: https://tinyurl.com/BeAuthenticSpotify Google Podcast: http...
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2 months ago
47 minutes

Be Authentic or GTFO!
Drama, Truth, and Consequences: Inside the Mind of Dmitry Lipinskiy
Send us a text He’s one of the most polarizing voices in the roofing industry — depending on who you ask, he’s either the watchdog this business desperately needs or a drama magnet who won’t shut up. But love him or hate him, Dmitry Lipinskiy has made damn sure nobody ignores him. From building and selling his own roofing company to launching Roofing Insights and Directorii, Dmitry’s mission has been clear: expose the fakes, hold people accountable, and clean up an industry that’s gotten too ...
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2 months ago
56 minutes

Be Authentic or GTFO!
From Death to Laughter: Colleen Quinn and the Legacy of the Omaha Funny Bone
Send us a text What happens when a woman who once counseled the dying decides to spend her life making people laugh? Colleen Quinn’s story is raw, wild, and unforgettable. From losing her fiancé just weeks before their wedding, to building the Omaha Funny Bone into one of the Midwest’s most iconic comedy clubs, Colleen has lived at the intersection of grief and joy for over 30 years. In this conversation, Eric and Colleen dive into death, reinvention, addiction in comedy, raising kids in the ...
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3 months ago
1 hour 4 minutes

Be Authentic or GTFO!
Rich at Work, Broke at Home — Why It’s Time to Recalibrate with Daniel Ferguson
What happens when you hit every benchmark of success… but still feel like something’s missing? In this raw and powerful episode, Daniel Ferguson joins Eric to unpack what it means to stop living on autopilot and start showing up with intention. From fatherhood guilt and broken priorities to setting rock-solid boundaries, Daniel shares how writing Life Recalibrated helped him shift from being “the guy crushing it at work” to a man fully present for his family—and himself. The conversation hits...
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7 months ago
57 minutes

Be Authentic or GTFO!
Built to Lead: From Breakdown to Breakthrough
Jim Johnson built the kind of success most contractors chase… until it nearly broke him. From uncovering fraud in his own company to watching his identity crumble under the weight of growth without purpose, Jim opens up about the brutal lessons that forced him to rebuild — not just his business, but his life. We dive into intentional leadership, the danger of skipping foundational work, and the personal cost of chasing scale without soul. This episode doesn’t just talk shop — it gets real abo...
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8 months ago
1 hour 31 minutes

Be Authentic or GTFO!
The Roofing Godfather
From slinging shingles to shaping industry standards, Greg Bloom has seen it all—and stayed loyal through it. In this raw and energized episode, Eric sits down with the man who helped shape one of the biggest names in distribution, and who still writes 5,000 birthday cards a year to stay human in a corporate world. Greg opens up about his 43-year journey in roofing, the Beacon/Allied merger, and how authenticity, relationships, and courage have fueled his success. We dive deep into what it me...
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8 months ago
53 minutes

Be Authentic or GTFO!
Burn the Ships: Leading When There’s No Way Back
From hustling out of survival to leading with purpose—David Rosenwasser’s story is raw, real, and a masterclass in growth through adversity. We get into what happens when the trades force you to grow the hell up. From early mistakes that almost cost him everything to learning how to lead teams the right way—David doesn’t sugarcoat a damn thing. We talk about breaking cycles, earning respect, and how vulnerability became his superpower in a business world full of fake bravado. If you’ve ever s...
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9 months ago
1 hour 5 minutes

Be Authentic or GTFO!
From Strip Clubs to Roofing Empire
From hustling valet shifts outside a strip club to building and selling a multi-location roofing powerhouse—Martin Pettigrew has lived it all. In this raw and unfiltered conversation, Eric sits down with the founder of Monarch Roofing to unpack the real behind the rise. Martin shares how golf got him to the U.S., what it took to build a culture-first company from scratch, and why he chose to sell to private equity. He dives deep into what it means to transition from operator to leader, the da...
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9 months ago
47 minutes

Be Authentic or GTFO!
Built Not Bought: Earning Respect and Leading with Backbone – Jim Ziminsk
When your name carries weight in the trades, it's not because someone handed you a title — it's because you earned it. Jim Ziminski brings that kind of legacy to the table. In this raw and honest episode, we unpack how to command respect without ever raising your voice, how to lead without the ego, and what it really takes to build something worth a damn. From grinding it out in the field to leading global teams, Jim drops hard-earned wisdom on dealing with entitlement, raising the bar, and k...
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9 months ago
52 minutes

Be Authentic or GTFO!
Question Everything, Even Yourself
From corporate cancel culture to billion-dollar government waste, this episode rips the mask off the bullshit we’re all being force-fed—and Becca Switzer holds nothing back. We dive deep into what it really means to be uncancelable in a world where free speech is dying, government overreach is the norm, and speaking your truth can cost you everything. Becca opens up about why she started calling out the system, how she built a business that made her untouchable, and what happens when you stop...
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9 months ago
1 hour 56 minutes

Be Authentic or GTFO!
From the NFL to Overcoming Life’s Hardest Hits – Buck Rasmussen’s Epic Journey
From the grind of the NFL to life’s most brutal curveballs, Buck Rasmussen has been through it all. A former New England Patriot, Buck opens up about his football career, devastating injuries, and the battle off the field that truly tested him—his wife’s cancer diagnosis while pregnant, his daughter’s type 1 diabetes, and his own spiral into a dark place. We go deep into resilience, rebuilding, and finding purpose beyond the game. From selling real estate to dominating the roofing industry an...
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9 months ago
1 hour 7 minutes

Be Authentic or GTFO!
From $100K to $300M: How Collin Schwartz Built an Empire & Avoided the Traps That Kill Businesses
Most people dream about making money work for them. Collin Schwartz actually did it—turning $100K in home equity into a $300 million real estate empire. But it wasn’t easy. It took grit, discipline, and a refusal to stay trapped in a system designed to keep you stuck. In this episode, we go deep into: The brutal truth about real estate investing (and why most people fail)How Collin leveraged debt, discipline, and the right partnerships to scale fastThe red flags in business deals that almost ...
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10 months ago
1 hour 8 minutes

Be Authentic or GTFO!
The Power of Belief & Quantum Healing
From submarine piloting on Paul Allen’s yacht to decoding the mysteries of energy medicine, Dr. Gary Montemayor has lived a wild, unconventional life. In this episode, we dive deep into quantum medicine, heart rate variability, cold plunges, belief systems, and the science behind authenticity—and why it’s the most powerful force in the universe. We challenge the skepticism, unpack the mind’s ability to heal itself, and explore entanglement theory—because let’s be real, we’ve all had those mom...
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10 months ago
59 minutes

Be Authentic or GTFO!
No Shortcuts, No Bullshit
This episode is all about building something real. Chris Zimmerman went from running a roofing company in Ohio to reshaping the way contractors approach claims, leadership, and company culture. Eric and Chris dive into what it actually takes to build a brand that lasts, why turning down the wrong people is just as important as finding the right ones, and how real leadership starts with mission—not just money. They break down the bullshit of fake gurus, the power of authentic business growth,...
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10 months ago
44 minutes

Be Authentic or GTFO!
Burnout, Betrayal & A Sausage Explosion
From explosive sausage mishaps to a DNA test that changed everything, this episode with Adam Patterson is a wild ride of humor, hard truths, and practical wisdom. We dive into the unexpected ways our past shapes us, how to break the cycle of resentment, and why most people waste time on the wrong things. Adam shares his personal journey—one that includes a shocking family discovery, escaping burnout, and ultimately creating a business that helps others reclaim their time and freedom. Oh, and...
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10 months ago
40 minutes

Be Authentic or GTFO!
Send us a text You do not need a perfect plan. You need to stop bullsh*tting yourself. Trevor Baxter, owner of CrossFit Elkhorn, sits down with Eric to talk about what actually gets people healthy again. Not hype. Not hacks. Just the truth. Starting is the hardest part, and most people never start because they keep hiding behind “I don’t have time.” They get into why community matters, why coaching matters, and why some gyms feel like a family while others kick you out the second class ends. ...