#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fundraisers, subscriptions, private label, email, and press. Along the way we share pricing rules, calendar timing, and systems that turn interest into daily sales. • separating home and work to avoid burnout • setting up Shopify with strong photos and pop-ups • offering meaningful welcome discounts tied to margins • building email flows for welc...
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