In this episode of the Cattle Innovation Station podcast, host Baxter Whitworth interviews Brandon and Rachel Cutrer, owners of BRC Ranch, about strategies for running a profitable cattle operation. They discuss the importance of record-keeping, selecting quality cattle, and effective marketing techniques.

cattle industry, profitability, record-keeping, cattle marketing, BRC Ranch, cattle breeding, Angus, Hereford, Brahman, cattle genetics

• Cost-effectiveness is crucial for cow-calf producers.
• Pedigree and production records are key in selecting cattle.
• Average prices help determine cattle investment returns.
• Some cattle take longer to pay off than others.
• Diversifying breeds can enhance market opportunities.
• Honesty in marketing builds long-term customer relationships.
• High-quality photography is essential for cattle marketing.
• Social media is a cost-effective marketing tool.
• Face-to-face networking is valuable for low-budget marketing.
• Reinvesting a percentage of sales into marketing is recommended.

• Maximizing Profit in Cattle Operations
• The Role of Record-Keeping in Cattle Success
• Finding Hidden Gems in Cattle Breeding
• Marketing Strategies for Cattle Ranchers
• The Importance of Pedigree in Cattle Selection
• Diversifying Breeds for Market Advantage
• Honesty: The Best Policy in Cattle Marketing
• Using Social Media to Boost Cattle Sales
• Networking Tips for Cattle Producers
• Investing in Cattle: What You Need to Know

• "Cost-effectiveness is key for profitability."
• "Pedigree matters in cattle selection."
• "Honesty builds customer loyalty."
• "High-quality photos boost sales."
• "Social media is a powerful tool."
• "Networking opens new opportunities."
• "Reinvest in marketing for growth."
• "Diversify breeds for market advantage."
• "Record-keeping drives success."
• "Invest wisely in cattle operations."

• 00:00:00 Introduction and Guest Introduction
• 00:01:00 Cost-Effectiveness in Cattle Operations
• 00:02:00 Selecting Quality Cattle
• 00:03:00 Marketing and Honesty
• 00:04:00 Photography and Social Media
• 00:05:00 Networking and Budget Marketing
• 00:06:00 Conclusion and Pro Tip

In this episode of the Cattle Innovation Station podcast, host Baxter Whitworth is joined by Brandon and Rachel Cutrer to discuss innovative strategies in the cattle industry. They explore topics such as record-keeping, financial management, and breeding techniques to enhance profitability and sustainability.

cattle industry, innovation, record-keeping, financial management, breeding techniques, profitability, sustainability

• Ranching and raising cattle require significant time and effort.
• Rachel and Brandon Cutrer enjoy dining out together, especially at steakhouses.
• Brandon prefers leaner cuts of steak, like flat iron, cooked medium rare.
• The Cutrer's emphasize the importance of foundational traits in cattle breeding.
• Maintaining breed standards is crucial for the Cutrers' Brahmin cattle.
• The Cutrers also focus on Angus and Hereford breed standards.
• Financial and production metrics are essential for cattle profitability.
• Every animal in the Cutrers' operation is tracked for efficiency.
• Land is a fixed asset, so maximizing cattle productivity is key.
• The Cutrers use detailed financial tracking to identify wasteful spending.

• Innovating Cattle Breeding for Profitability
• Mastering Record-Keeping in Cattle Ranching
• Sustainable Practices in the Cattle Industry
• Enhancing Cattle Productivity and Profit
• The Cutrer's Approach to Cattle Innovation
• Financial Strategies for Cattle Ranchers
• Breeding Techniques for Better Cattle
• Maximizing Land Use in Cattle Ranching
• Tracking Efficiency in Cattle Operations
• The Future of Cattle Industry Innovation

• "Ranching takes a lot of time."
• "We love dining out at steakhouses."
• "Flat iron steak, medium rare."
• "Foundational traits are key in breeding."
• "Breed standards are non-negotiable."
• "Every animal is tracked for efficiency."
• "Maximize productivity on limited land."
• "Financial tracking reveals wasteful spending."
• "Innovation drives cattle industry success."
• "Efficiency is crucial for profitability."

• 00:00:00 Introduction and Guest Introduction
• 00:01:00 Favorite Activities Outside Ranching
• 00:02:00 Steak Preferences and Dining
• 00:03:00 Cattle Breeding Foundations
• 00:04:00 Breed Standards and Innovations
• 00:05:00 Financial and Production Metrics
• 00:06:00 Tracking and Efficiency in Operations
• 00:07:00 Pro Tips and Financial Management

In this episode of the Cattle Innovation Station podcast, host Baxter Whitworth and guest Dr. John DeClerk explore the benefits of crossbreeding in the cattle industry, the versatility of Simmental cattle, and the importance of data collaboration through the International Genetic Solutions (IGS). They discuss strategies for improving herd profitability and adapting to diverse environments.

Keywords
crossbreeding, Simmental cattle, IGS, cattle industry, herd profitability
Takeaways

• Crossbreeding increases cow productivity by 23%.
• Simmental cattle offer versatility in growth and maternal traits.
• IGS collaboration enhances data accuracy for the beef industry.
• Muscle development is more feed-efficient than fat.
• Risk management is crucial for market volatility.
• Select cattle breeds that match environmental conditions.
• Innovation requires reevaluating traditional practices.
• Integrity is key to long-term success in cattle business.
• Engage with industry publications for valuable insights.
• Strategic crossbreeding creates robust, marketable cattle.

• Unlocking the Power of Crossbreeding
• Simmental Cattle: Versatility Unleashed
• Data Collaboration in the Beef Industry
• Feed Efficiency: Muscle vs. Fat
• Navigating Market Volatility with Risk Management
• Adapting Cattle Breeds to Environments
• Innovating Tradition in the Cattle Business
• Integrity in the Cattle Industry
• Educational Resources for Cattle Producers
• Creating Marketable Cattle through Crossbreeding

• 00:00:00 Introduction to Crossbreeding Benefits
• 00:00:00 Versatility of Simmental Cattle
• 00:00:00 Data Collaboration with IGS
• 00:00:00 Feed Efficiency Insights
• 00:00:01 Risk Management Strategies
• 00:00:01 Adapting Breeds to Environments
• 00:00:01 Innovating Traditional Practices
• 00:00:02 Integrity in Cattle Business
• 00:00:02 Educational Resources for Producers
• 00:00:02 Strategic Crossbreeding for Marketability

In this episode of the Cattle Innovation Station podcast, we delve into the complexities of feed efficiency and its impact on cattle health. Join host Baxter Whitworth and guest Dr. Jon DeClerck, Executive Vice President of the American Semantall Association, as they explore the balance between breeding for efficiency and maintaining robust cattle health. Discover insights into the global beef market dynamics, including the role of imports and exports in meeting consumer demand. Learn how economic resilience is maintained despite rising beef prices, and understand the challenges faced by the cattle industry, such as limited harvest capacity and the need for new packing plants. This episode answers commonly searched questions like "How does feed efficiency affect cattle health?" and "What are the current trends in the beef market?"

• Summary

In this conversation, Jon DeClerck discusses the current state of the beef industry, focusing on demand and supply dynamics, the impact of plant closures, inflation's effect on beef prices, and the political climate's influence on market trends. He emphasizes the importance of building a resilient cattle market that benefits all stakeholders, including producers and packers.

• Takeaways

If I only breed for feed efficiency alone, I'm going to end up with cattle with really small organs.

We've got the highest consumer demand for beef.

We can harvest all the cattle we need in the United States in 32 hours a week.

I doubt we ever get back to 32 million beef cows.

It's extremely expensive to build a packing plant.

Beef prices aren't out of control as you would think.

The big jumps in the market in terms of the incline are probably done.

The Packers made a lot of money when there was more cattle than harvest capacity.

We want to make sure that everybody makes money.

We have to feed more people on less land.

• Titles

The Future of Beef: Demand and Supply Insights

Navigating Plant Closures in the Beef Industry

• Keywords

beef demand, cattle industry, inflation, market trends, packing plants, supply chain, cattle prices, political impact, beef production, consumer behaviorFeed efficiency, cattle health, beef market dynamics, economic resilience, cattle industry challenges

• Sound Bites

"We need to build a resilient cattle market."

"We need somebody to harvest our cattle."

"We have to feed more people on less land."

• Key Phrases

Breeding for efficiency, global beef market, consumer demand, economic resilience, harvest capacity

• Commonly Searched Questions

How does feed efficiency affect cattle health? What are the current trends in the beef market

• Chapters

00:00 Introduction to Cattle Innovation Station Podcast

03:22 Improving Feed Efficiency in Cattle

07:24 Breeding for Organ Size and Health

10:23 Challenges in Breeding and Nutrition

11:53 Understanding Beef Imports and Market Dynamics

15:04 Consumer Preferences and Beef Pricing Trends

17:54 The Impact of Supply and Demand on Cattle Prices

20:52 Long-term Projections for the Cattle Industry

25:03 Political Influences on Beef Pricing

28:25 The Role of Packers in the Cattle Market

32:22 Building a Resilient Beef Industry

35:55 null (1).mp3

36:55 Feed back.mp3

37:31 riverside_paul_& baxter — take 19 _ jun 1, 2025 001_cattle_innovation s.wav

Maximizing Profitability Through Feed Efficiency in Cattle

Join hosts Baxter Whitworth and Paul Hayes as they dive into the world of cattle innovation with Dr. Jon DeClerck, Executive Vice President of the American Simmental Association. Discover how feed efficiency impacts profitability in the beef industry and learn about the traits that drive success in cattle breeding.

From genetic evaluations to practical breeding strategies, this episode is packed with insights for ranchers and cattle enthusiasts alike. Tune in to explore the future of cattle innovation and how it can help feed more people on less land.

🔑 Key Takeaways

• Feed efficiency is crucial for profitability in cattle farming
• Breeding for efficiency requires balancing traits and practicality
• Genetic evaluations guide smarter breeding decisions
• Smaller organs may improve efficiency but pose health risks
• Reproduction remains the most economically important trait
• Environmental factors influence feed efficiency outcomes
• Mentorship and experience are vital in the cattle industry

🏷️ Keywords

feed efficiency, cattle profitability, breeding traits, cattle industry, Dr. Jon DeClerck, genetic evaluations cattle, breeding efficiency vs health, cattle farming strategies

📊 Chapters

00:00 Introduction to Feed Efficiency03:15 Breeding for Efficiency08:40 Genetic Evaluations14:20 Balancing Health and Efficiency20:05 Practical Breeding Strategies27:30 Conclusion and Insights💬 Sound Bites

• “Feed efficiency is crucial for profitability.”
• “Balance traits for effective breeding.”
• “Genetic evaluations are essential.”
• “Efficiency and health must be balanced.”
• “Reproduction drives economic success.”

• How does feed efficiency affect cattle profitability?
  Feed efficiency directly impacts feed costs, which make up 60–70% of cattle operation expenses. More efficient cattle reduce costs and increase margins.

• What traits make cattle more feed efficient?
  Traits include smaller organ size, better structure, and reproductive efficiency, though health risks must be balanced.

• How do genetic evaluations measure feed efficiency?
  Tools like residual feed intake (RFI) help identify cattle that consume less feed while maintaining growth and reproduction.
• What management practices improve feed efficiency?
  High-quality forage, balanced rations, herd health programs, and environmental management all contribute.

Traits include smaller organ size, better structure, and reproductive efficiency, though health risks must be balanced.

• How do genetic evaluations measure feed efficiency?
  Tools like residual feed intake (RFI) help identify cattle that consume less feed while maintaining growth and reproduction.
• What management practices improve feed efficiency?
  High-quality forage, balanced rations, herd health programs, and environmental management all contribute.

How do genetic evaluations measure feed efficiency?
Tools like residual feed intake (RFI) help identify cattle that consume less feed while maintaining growth and reproduction. What management practices improve feed efficiency?
High-quality forage, balanced rations, herd health programs, and environmental management all contribute.

.

Tucker Browns 3rd Episode

In the second episode with Tucker Brown, we talk about the current state of the Beef Industry. It is important to understand what is going on in our industry. This episode will help you do that.

Welcome back to another episode on the Cattle Innovation Station Podcast. In this episode we will be coming to you from the 2025 Texas A&M Beef Cattle Short Course and will be talking to one of the biggest agriculture advocates in the social media world Tucker Brown and our main topic for this episode is advocating for agriculture through the use of social media. We will also be talking about some of the best advice on how to make you the most profitable in your ranch. Thank you and we hope you will choose to tune into this power pack episode.

Check us out on YouTube, Facebook, and Instagram. Don't forget to look into Infinity Cattle Services, 79 Cattle, and Elgin Breeding Services. Thank You!

Welcome back to another episode on the Cattle Innovation Station Podcast. In this episode we will continue our talk with Mr. Mullinix but switch from talking about evaluating cattle to talking about the importance of Innovation in the cattle industry, will we also talk about continuing your education and how that can benefit you and your herd long term. Thank you and hope you will choose to tune into to this power pack episode. Check us out on Youtube, Facebook, and Instagram. Don't forget to look into Infinity Cattle Services, 79 Cattle, and Elgin Breeding Services. Thank You!

Welcome back to another episode on the Cattle Innovation Station Podcast. In this episode we will continue our talk with Mr. Mullinix about evaluation cattle but change into talking about raising show cattle verse raising production cattle and what traits to look for when raising them. Thank you and hope you will choose to tune into to this power pack episode. Check us out on Youtube, Facebook, and Instagram. Don't forget to look into Infinity Cattle Services, 79 Cattle, and Elgin Breeding Services. Welcome back to another episode on the Cattle Innovation Station Podcast.

Welcome back to another episode on the Cattle Innovation Station Podcast. In this episode, we will dig deep into how to sort and correctly evaluate cattle with a person who is no stranger to evaluating large amounts of cattle Mr. Chris Mullinix. Join us in this super exciting packed episode with Mr. Mullinix over cattle evaluations. Thank you and hope you will choose to tune into this power-packed episode. Check us out on YouTube Don't forget to look into Infinity Cattle Services, 79 Cattle, and Elgin Breeding Services.

Join us on the last episode with Dr. Cleere as we discuss the Beef Cattle Short Course. In this episode we take a deep dive into the history and purpose of the Beef Cattle Short Course.

Make sure to check out Elgin Breeding Service, 79 Cattle Co, and Infinity Cattle Services.

In this episode we are continuing our conversation with Dr. Cleere but switching gears into talking about Texas A&M AgriLife and digging deep into the three aspects of it. Enjoy!

Make sure to check ⁠79 Cattle Co⁠, ⁠Infinity Cattle Services⁠, and ⁠Elgin Breeding Service⁠.

We are coming to you again with another episode featuring Dr. Jason Cleere. In this episode we dive even deeper into making your operation as profitable as possible. Enjoy!

Make sure to check 79 Cattle Co, Infinity Cattle Services, and Elgin Breeding Service.

We are back, and we are starting off strong! Our guest is Dr. Jason Cleere. In this episode we discuss how to cut costs in your operation and where you should be focusing your expenses. Remember that we are realizing two thirty-minute episodes a month. We will be back with another episode with Dr. Jason Cleere on June 15. Enjoy the episode.

Make sure to check out Elgin Breeding Service, 79 Cattle Company, and Infinity Cattle Service.

It has been a momentous year since June 1st, 2024. On that day, the Cattle Innovation Station Podcast released its first episode. This year has been filled with learning, laughing, and progress. Join us as we analyze interviews from the Fort Worth Stock Show and Rodeo, recap the year, and look ahead. This is the last episode of the season "Season 1 Finale". Thank you for helping us achieve a progressive first season.

Join our email list here.

Make sure to check out Elgin Breeding Services, 79 Cattle Company, and Infinity Cattle Services.

This month's episode is the second part of the interview with Dr. Russell Carrell. We thoroughly enjoyed this interview. We learned a lot! If you enjoyed the first episode with Dr. Carrell, you will love this one. In this episode we will dive further into topics that we discussed in the last episode, as well as talking about minerals. This episode is loaded with information. It is truly an episode that is too good to name. You can contact Dr. Carrell at ⁠russell_carrell@cargill.com⁠.

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Make Sure to check out Elgin Breeding Service, 79 Cattle Company, and Infinity Cattle Service.

Oh man do we have a treat for you this month. Our guest is Dr. Russell Carrell. In this episode we talk about nutrition, feed efficiency, cost management, methane emissions, and more. This is truly a knowledge filled episode.

Contact Dr. Carrell russell_carrell@cargill.com

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