Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

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Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Sas Petherick

186 episodes

2 weeks ago

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will s...

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Entrepreneurship

Self-Improvement

All content for Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week is the property of Sas Petherick and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will s...

Show more...

Entrepreneurship

Self-Improvement

Episodes (20/186)

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

BONUS: The Body Stories 5 - Am I the Biggest Loser?

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will s...

2 weeks ago

1 hour 1 minute

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Five Decisions I’m Making Right Now for an Abundant + Satisfying 2026 (steal these!)

I've decided that 2026 is going to be my most abundant + satisfying year yet! As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you. Resources for you: 🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do about it) a FREE private, 5-episode podcast packed with immediately actionable idea...

3 weeks ago

27 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Creating a Post-capitalist Future with Stephanie Mackinnon

This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times. If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatism. We explore what it means to navigate (and gently resist) capitalism as coaches, creative...

1 month ago

56 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

5 ways Planet Coach will change in 2026 (and how to flex towards them!)

If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone. In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are reshaping what coaching is, how it works, and what clients genuinely want from us. If y...

1 month ago

28 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Brave Action & Delulu Thinking (please don't wait for Self-doubt to evaporate)

If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you. I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients. This episode is a little pep talk! I share: ✨ Why waiting for confidence is a trap ✨ The messy, awkward identity shift from “I trained as...

1 month ago

23 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

How to be more Consistent (without forcing it) and finally experience the Payoff

Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive. In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful. We’ll explore the real payoff of showing up regularly, and I’ll walk you through my simple Five A’s model — a way to underst...

1 month ago

58 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Why NOW is the perfect time to visible (even when you have Self-doubt)

If visibility feels tender — like ‘I want to share, but oof, my nervous system!’ — this one’s for you. In this episode, I offer compassion-led approaches for being seen and practical ways to help you feel more comfortable: a compassionate reframe for the fear of judgment so you stop bracing and start belonging to yourself, practices that build real capacity (not performative grit), and a simple, steady approach to visibility that can come from the clients you already have.We’l...

2 months ago

27 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Coach of the Month: Carly from The Midas Coach + The Fulfillionare Collective

I'm starting a new series where once a month I chat to a fellow coach to get behind the scenes (and screens!) of their business to see what's driving them, how they've set their work up for success, their thoughts on the industry and what they are looking forward to. I can't think of a more apt coach than Carly to kick us off! Carly is an ex-therapist turned coach who runs two businesses: The Midas Coach + The Fulfillionare Collective. We chat about how to stop helping clients so ...

2 months ago

58 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

The Quiet Curriculum of Leadership: Responsibility, Receiving, and Rejection

Leadership in your coaching business isn’t about confidence hacks or bigger goals - it’s about growing your embodied capacity to hold more. In this episode, I’m unpacking the Quiet Curriculum of Leadership - learning to feel safe with Responsibility, Receiving, and Rejection. We’ll look at how each one shows up in your business, the subconscious beliefs that can make them feel uncomfortable, and how to start expanding your capacity to lead from grounded self-belief. If success on your t...

2 months ago

26 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

The Myth of The One Thing

In this episode - my last as a 51-year-old! - I’m reflecting on a big year of change, clarity, and calm, and busting the biggest myth in the coaching industry: the idea that there’s one thing that will make your coaching business succeed. Spoiler: there isn’t. Instead, I share the five elements that truly create a sustainable, meaningful, and abundant coaching practice: Self-belief, Strategy, Sales, Service, and Scale - and why your business grows at the pace that you do. If you’r...

2 months ago

23 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

BONUS: Becoming high maintenance - The Body Stories 4 with Ali Shapiro

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in wi...

3 months ago

1 hour 9 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

The 4 Self-Doubt Patterns Holding Coaches Back (and how to shift them!)

In this episode, I’m exploring the four ways self-doubt tends to show up for thoughtful coaches and how to interrupt these protective patterns with practical compassion. You’ll learn a simple reflection process from my ICF-accredited Self-belief Coaching Methodology to help you understand why you feel stuck and how to shift into a whole new energy in your coaching business. BOOM. PLUS: If you want to use this approach anytime, meet Betty the BeliefBot - my FREE custom GPT designed to help coa...

3 months ago

30 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

5 Things You Need to Sell Your Coaching Offer

This was FUN to create! We're getting super dooper pragmatic with the five things that are essential to selling your coaching offer, including the one thing that makes everything else possible (spoiler: it's Self-belief). I'm also sharing how I have applied the 5 Things and already sold four spots in Ripen (a programme that does not yet have an active sales page). Resources for you: If you want to chat more about Ripen apply here. And if you want a gentle nudge out of self-doubt, m...

3 months ago

28 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Does Coaching even matter when the world is burning?

The short answer is ABSOFUCKINGLUTELY YES! And in this episode, we explore why when the world feels increasingly dark, heavy, overwhelming and sad, our collective coaching work really really matters - not in spite of the heaviness, but because of it. You’ll hear why our work is part of building the new world that’s trying to come through. Plus I have five non-typical approaches for supporting yourself. And if you’d like to feel replenished and supported as you do this work, come join us...

3 months ago

28 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

5 Business Lessons from 100 Workouts

Two years ago I couldn't put my coat on without help (frozen shoulder). Yesterday I completed my 100th strength training workout this year. I KNOW! The last six months of getting stronger have had this huge ripple effect on how I am approaching the rebuild of my coaching practice. These five business lessons have come straight from the weight room: committing (when you don't quite trust the process), where the biggest gains have actually come from, what happens when you keep showing up, leani...

3 months ago

28 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

BONUS: Energetic Forecast with Sarah Vermunt from Psychic Normies

What happens when we ask the spirit world for guidance on the season ahead for coaches? In this conversation, my lovely pal Sarah Vermunt - a fellow coach and psychic - shares a collective reading for us! Sarah's guides help us to explore the energetic “weather forecast” for the coming months. Think of this as soulful guidance you can ground into your coaching practice: part mystical, part practical, all designed to help you feel resourced and ready for what’s next. Resources for you: B...

3 months ago

32 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

How to AI-proof your Coaching Practice

In this episode, I'm sharing five things to consider when it comes to the rise of artificial intelligence. Including what it actually is, what it can never do and why we should stop doing some things and lean heavily into others! If you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). And if you want a gentle nudge out of self-doubt, and to play with AI - meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck w...

4 months ago

27 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

The Core Four: the foundations for a thriving coaching practice

This week, I’m diving into the Core Four - the four simple, powerful foundations every coach needs to build a thriving practice. I’ll share how I’m applying them in my own business (from rewriting the Ripen sales page for the eleventy-seventh time, to jumping back on Instagram with my “how I got here” story), and why clarity on your core client, offer, nurture strategy, and sharing platforms makes everything easier. 🔗 Links: Procrastinating? InstallBetty the BeliefBot for FREE a...

4 months ago

26 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Welcome to Courage & Spice for Coaches: How to get started

Welcome to Courage and Spice for Coaches! In this episode, I share the changes I'm making to focus my work (and the podcast) on holistic support for coaches, what I’m working on right now, and how I’m essentially “starting again” with 13 years of experience behind me. If you’re fresh out of coach training, stuck in procrastination, or feeling disheartened because clients aren’t signing yet — this episode is for you. I’ll give you one simple, doable takeaway to get moving, an...

4 months ago

26 minutes

Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week

Emotions, Embodiment & Protein Popcorn - The Body Stories 3 with Ali Shapiro

Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing. This episode is part of a podcast series called The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening...

7 months ago

56 minutes