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Hustle Over Everything
Alex Whitfield
217 episodes
1 week ago
Hustle Over Everything Is an entrepreneurship podcast focused on sharing stories tips and tactics from entrepreneurs who have done it. It's exciting & challenging taking an idea, a goal, and bringing it to fruition. We interview entrepreneurs, who have built a business. We discuss the ups & downs of the path towards becoming successful. Our mission with this podcast is to inspire you to get you closer to your goals and become a better human. You can find out more by following us on Instagram @247hustler.
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Entrepreneurship
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All content for Hustle Over Everything is the property of Alex Whitfield and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hustle Over Everything Is an entrepreneurship podcast focused on sharing stories tips and tactics from entrepreneurs who have done it. It's exciting & challenging taking an idea, a goal, and bringing it to fruition. We interview entrepreneurs, who have built a business. We discuss the ups & downs of the path towards becoming successful. Our mission with this podcast is to inspire you to get you closer to your goals and become a better human. You can find out more by following us on Instagram @247hustler.
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Entrepreneurship
Business
Episodes (20/217)
Hustle Over Everything
230: Mov: Let's Have an Honest Conversation About Mental Health

Donate to Movember here: https://movember.com/m/15368227?mc=1


Welcome Back! I'm so happy to share this episode with y'all!

As you know Whitmedia partnered with Movember to share conversations on men's health and mental health with other men.


You remember Dre from the last episode.

I was a guest on the BackYard Bants Podcast discussing how I deal with my mental health and so much more. Honestly it was a great conversation. I'd love to know what you think about it in the comments below.


You can find Backyard Bants on Youtube here: https://www.youtube.com/@thetalkativex


Chapters


00:00 Welcome to the Backyard Band's Comedy Podcast

01:55 Mental Health Check-In and Movember

12:22 The Importance of Vulnerability and Emotional Processing

22:54 Recharging and Coping Mechanisms

30:02 Art as a Form of Emotional Expression

37:49 Conversations on Vulnerability and Manhood

39:34 The Impact of Account Transparency

42:20 Remote Work and Its Challenges

45:33 Sports and National Pride

46:53 The Grammy Nominations and African Music

49:34 The Evolution of Music and Artist Identity

51:51 The Weekend's Unique Approach to Fame

53:44 The Importance of Male Friendships

01:00:14 Upcoming Events and Community Engagement

01:06:34 Personal Achievements and Reflections

01:12:59 Goals for the Future


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2 weeks ago
1 hour 19 minutes 53 seconds

Hustle Over Everything
229: How Mistah Dre Became One of Toronto's Top Comedians

Make sure to donate to Movember here: https://movember.com/mv/15v368227?mc=1Hey everyone, it's Alex here, and welcome back to Hustle! In this episode, I sit down with Mr. Dre, one of the biggest African comedians, to chat about his comedy tour, the challenges of monetizing comedy, and his experiences performing across Canada. We dive into some hilarious audience interactions, discuss the importance of having a strong support system, and share our top five comedians. Plus, get an inside look at Mr. Dre's podcast, Backyard Bants. Don't miss out on this insightful and entertaining conversation! 0:03 - Welcome back to Hustle0:32 - Discussing the comedy tour1:34 - Sunday performance details2:15 - Audience interactions during shows5:45 - Challenges of being an African comedian10:39 - Best and worst moments on tour12:27 - Celebrating a birthday on tour15:18- Introduction to Backyard Bats podcast24:49- Top five comedians49:26 - Monetization strategies

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3 weeks ago
58 minutes 1 second

Hustle Over Everything
Ep. 228: Diddy Doc, The Marketing Trick companies use to make you feel like you earned the right to pay them

Hey Hustlers! In this episode, I'm diving into the jaw-dropping revelations from the Diddy documentary. We'll explore the manipulative tactics and eye-opening moments businesses use to create aspiration within us. Plus, I'm sharing some business tips to streamline your communication to make your life easier. Tap in!00:00:00 - Introduction and Pop Culture00:01:00 - Diddy Documentary Revelations00:03:00 - Business Tips of the Week00:05:00 - The Power of Moments in Business

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3 weeks ago
11 minutes 31 seconds

Hustle Over Everything
227: Wildcard: The Social Experiment taking over the internet

Today on the show, we have a wildcard episode with TikTok Sensation Zulf.Wildcards are where we shoot the shit about trending topics and pop culture. We talk about a gang of topics, including:

  • Viral Church social experiment
  • Zulf's internet origin story
  • Alex's First Highschool Suspension
  • Huda vs. Olandria from Love Island

And so much more. Let us know in the comments what you think of the episode.You can find Zulf here: https://www.tiktok.com/@zulllfff?_r=1...

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3 weeks ago
42 minutes 13 seconds

Hustle Over Everything
Ep. 226: His Step Mother DELETED by his Step Mother

Donate to Movember here: https://movember.com/m/15368227?mc=1Welcome back to Hustle! I'm Alex, and today we're diving deep into a conversation about mental health and personal growth. In this episode, I reconnect with Nelson, a life coach and author of "Change is Coming," who shares his incredible journey from darkness to creativity. We discuss the importance of therapy, the impact of mental health on families, and how music and writing have been therapeutic outlets for us. Nelson opens up about his personal experiences, including a tragic family event, and how it has shaped his mission to inspire others. Join us as we explore the power of resilience and the importance of mentorship in overcoming life's challenges. Don't forget to check out the resources linked below for mental health support. If you find value in our conversation, please hit that subscribe button and join our community!00:00:00 - Introduction to Hustle and Nelson00:03:00 - Nelson's Journey and Book00:09:00 - The Tragic Family Event00:15:00 - Therapy and Mental Health00:21:00 - Creative Outlets as Therapy00:27:00 - Resilience and Mentorship

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3 weeks ago
30 minutes 30 seconds

Hustle Over Everything
225: Midweight Champion Shares The Mindset Of A Champion

Sign up here - https://forms.gle/5hs51UioNWxyvagJ6

Donate to Movember here: https://movember.com/m/15368227?mc=1


In this episode, I speak to JM John Michael, the middleweight boxing champion of Canada. Let me know what you think of the episode in the comments.


00:00 Welcome Back to Hustle Over Everything
00:30 Meet JM Jean Michael, Pro Boxer and Knockout Artist
01:53 Discovering Boxing and Starting at 18
02:09 Knowing He Was Built for This
02:15 Locking In and the Amateur Years
02:48 Olympic Dreams and Qualifying for Team Canada
03:45 How Amateur Boxing and the Olympic Path Works
05:17 COVID Shuts the Door on the Olympics
06:07 Turning Pro and Boxing Rule Changes
07:05 Boxing, Brands, and Olympic Sponsorships
08:15 Working With Brands as a Boxer
09:38 Fight Mentality and Switching Into Kill Mode
10:44 Finding Your Why in Boxing and Life
11:17 Confidence, Ego, and Believing You Are the Best
12:25 Humility in the Ring
12:46 First Pro Loss and Getting Humbled
14:30 Public Wins vs Public Losses
15:37 Fatherhood, Perspective, and Personal Growth
17:09 Slowing Down Without Losing the Edge
17:55 A Day in Training Camp
18:01 4AM Mornings, Work, and Double Training Days
20:16 Strength Training Breakdown
21:07 The Ghost Workout Explained
23:00 Evening Boxing Sessions and Sparring
23:56 Meditation, Visualization, and Mental Prep
25:30 Why He Visualizes Winning Instead of the Fight
26:49 Boxing Is 80 Percent Mental
27:15 Life Lessons Boxing Teaches
28:01 What Separates His Mindset From Other Fighters
29:06 Turning Adversity Into an Advantage
29:23 Live Boxing Technique and Coaching Moment
30:21 Boxing as a Chess Match
31:09 Reading Opponents and Fight IQ
33:19 Best Chess Minds in Boxing
33:26 Why Terence Crawford Is Different
34:52 Learning Who Someone Is in the Ring
35:58 Future Goals and World Title Aspirations
36:29 Winning a Canadian Title Fast
37:21 Same-Day Weigh-Ins and the Dangers
38:24 Canadian Title Fight Day Chaos
39:18 Almost Missing the Weigh-In

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4 weeks ago
51 minutes 21 seconds

Hustle Over Everything
224: Jordon Manswell: The unknown genius behind classic RnB hits

Sign up here - https://forms.gle/5hs51UioNWxyvagJ6

We all have men in our lives we care about whether it be our dads, brothers, sons, and friends. Too many of them are gone too soon from things that could’ve been prevented if we acted sooner. I’m honored to share that this November Whitmedia and Hustle Over Everything are partnering with Movember to offer free space at Whitmedia Studios to discuss Men’s Health. On average, a man commits suicide every 60 seconds.


So we’re coming together to offer a space for guys to talk about: Mental healthFighting cancerSuicide prevention And more. Now, we’re only opening a select amount of hours, so to access this you have to register and be selected.- https://forms.gle/5hs51UioNWxyvagJ6


In this episode, I sit down with the talented music producer and entrepreneur Jordon Manswell to dive into the world of music production, personal growth, and the influence of cultural icons like Drake, James Fauntleroy, and Darkchild. We explore Jordon's journey, from producing hits for Mariah Carey and Chris Brown to navigating life as an Adventist in a secular community.


Tap in with us as we discuss the challenges and triumphs of staying grounded amidst success and the power of community. This conversation is filled with stories of resilience and creativity.

Don't miss out!

00:00 The Impact of Influential Artists

05:54 Balancing Faith and Secular Success

11:52 The Evolution of Gospel Music

5:12 The Role of Executive Producers

17:59 Building Relationships in the Music Business

20:51 The Debate on Music Quality and Accessibility

23:46 The Asset Mindset in Music Production40:03 Navigating the Music Industry Landscape

41:55 The Mount Rushmore of Producers

43:55 The Canadian Music Scene: Opportunities and Challenge

46:57 Building Your Musical Team48:51 The Journey to Success: Personal Stories

53:54 In-Studio Moments: Creating Magic

56:08 The Comparison Game: Finding Your Worth

01:00:53 The Impact of Success on Relationships

01:05:12 Staying Grounded Amidst Fame

01:10:51 The Role of Producers in the Spotlight

01:12:42 The Cost of Fame: Privacy vs. Public Life

01:14:03 Experiences Over Materialism

01:16:10 Reflections on the Journey

01:16:37 The Transformative Power of Marriage

01:19:16 The Importance of Love in Relationships

01:20:45 Shared Wins and Losses: The Essence of Partnership

01:21:10 Cultural Impact of 'Smart Guy' and Representation

01:24:42 The Loneliness of the Creative Journey

01:27:31 The Balancing Act of Creativity and Business

01:30:06 Faith and Trust in the Entrepreneurial Journey

01:32:20 Navigating Adulthood and Family Responsibilities

01:39:03 Building a Legacy for Future Generations

01:40:17 Starstruck Moments and Celebrity Encounters

01:42:16 The Reality of Celebrity Interactions

01:44:20 Drake's Impact on Toronto and Beyond

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2 months ago
1 hour 53 minutes 50 seconds

Hustle Over Everything
222: #1 Speaking Expert: If you want to speak better this is for you.

Sign up for Whitmedia Labs: Speaking with impact Workshop: https://stan.store/whitmediaIn this conversation, Clem Dwyer shares his journey from struggling with a speech impediment to becoming a district champion in public speaking. He emphasizes the importance of

  • Storytelling
  • knowing your audience and
  • crafting relatable and memorable narratives.

The discussion also touches on cultural identity, the challenges of public speaking, and effective preparation techniques. Dwyer provides insights into engaging an audience, the significance of pauses, and personal experiences that shaped his speaking abilities. In this conversation, the speakers delve into the journey of overcoming personal fears, particularly in public speaking and storytelling. We discuss the importance of vulnerability, the power of sharing one's story, and the necessity of betting on oneself to achieve success. The dialogue emphasizes that every individual has a unique story worth telling, and that overcoming obstacles can lead to personal growth and the ability to inspire others. The speakers also provide practical tips for improving public speaking skills and the importance of mentorship in this journey.Chapters00:00 The Journey of Communication and Storytelling02:56 Crafting a Compelling Story06:10 Cultural Identity and Belonging08:57 Overcoming Speech Impediments11:55 The Art of Public Speaking14:51 Preparation Techniques for Effective Presentations17:49 Engaging Your Audience20:48 The Power of Pausing24:05 Personal Experiences in Public Speaking29:40 Overcoming Fear and Stuttering31:28 The Journey to Public Speaking35:20 The Power of Storytelling46:08 Betting on Yourself49:51 Finding Purpose in Pain53:14 Just Do It: Overcoming Public Speaking Anxiety

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2 months ago
1 hour 59 seconds

Hustle Over Everything
221: How She Made Her Dad’s Kitchen Famous Online | Flaws Of Couture

Ladies and gentlemen! We're back. In this episode, I'm speaking with Sasha aka "Flaws Of Couture" Ruddock Kwakofi about her journey building deddys kitchen a youtube empire with her family. Now what started off as a conventional conversation around building on YouTube blossomed into a conversation about working with family. That messy stage as a kid when your deciding whether to drop out of school or not and the cultural differences between African and Caribbean cultures. This is a great conversation i'm proud to have. I hope you guys enjoy. Do me a favour, if your enjoy it and only if you enjoy it share it with someone you think it'll resonate with. Connect with me here: https://www.instagram.com/247hustler/You can check out her channel here:Deddys Kitchen: https://www.youtube.com/ ⁨@deddyskitchenINC⁩

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3 months ago
56 minutes 50 seconds

Hustle Over Everything
220: Cabbie on his legendary lessons with Kobe, Mike Tyson, and Michael Jordan

Cabbie Richards is one of the most iconic sports broadcasters in Canada, known for his unique interviews with some of the biggest athletes in the world. In this episode, we get into his legendary moments with Kobe Bryant, Mike Tyson, and Michael Jordan. He shares what he learned from each of them and how those moments shaped his career and mindset.This one is full of stories you’ve never heard and lessons that hit deep. Whether you're chasing greatness or just love good conversation, this one’s a must-watch.🎙️ Filmed at whitmedia.caSubscribe for more interviews with the voices shaping culture

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5 months ago
57 minutes 40 seconds

Hustle Over Everything
219: How He Got The Government To Pay Him $13,000,000

Book your next podcast at Whitmedia Studios (whitmedia.ca).We're Back! We took a break to recoup and close some amazing guests for you. In this podcast episode we're joined by Graham Wong the CEO of LAUFT. LAUFT connects remote workers and organizations to the spaces, tools, and services they need to boost productivity and collaboration—conveniently, consistently, and professionally.We have a conversation around closing a landmark $13 million dollar deal with the government. Building a team and dealing with the wins and losses of entrepreneurship. Don't forget to like the video. Let us know what you think about the episode in comments below.

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6 months ago
48 minutes 49 seconds

Hustle Over Everything
218: Solo Wildcard: Event Recap and BET Awards recap

Visit Whitmedia.ca to book your next podcast.


In this quick solo episode, Alex discusses his studio launch party as well as the BET Awards.


Let us know what you think of the episode in the comments below.




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6 months ago
22 minutes 14 seconds

Hustle Over Everything
217: This Startup Got Acquired for $13M (And You’ve Never Heard of It)

In this episode, the Alex discusses the journey of building and selling NodeApp an influencer marketing platform with Armin and Mackenzie. They explore the evolution of influencer marketing, user acquisition strategies, and the complexities of the acquisition process. The conversation also touches on the financial implications of acquisitions, the importance of investor relationships, and the impact of DEI programs in entrepreneurship. Additionally, they reflect on the current fundraising landscape and the effects of tariffs on business. The conversation delves into the intricate relationship between US monetary policy and its effects on the Canadian economy, exploring the implications of quantitative easing and tariffs. The speakers discuss the geopolitical dynamics between China and America, particularly in the context of AI competition and the influence of propaganda on public perception. They also touch on the luxury market's production transparency and the complexities of international trade logistics. In this conversation, the speakers explore the transformative impact of AI on society, work, and intellectual property. They discuss the emergence of agentic AI, which will take over various tasks, leading to a significant shift in the workforce. The conversation also touches on the global implications of AI development, particularly in relation to China and the U.S., and the evolving nature of intellectual property in an AI-driven world. Finally, they share practical AI tools and prompts that can enhance productivity and creativity in everyday tasks.Chapters:00:00 The Journey from Inception to Acquisition02:52 The Evolution of Influencer Marketing05:59 Building Node: The Early Days09:05 User Acquisition Strategies and Growth12:00 Navigating the Acquisition Process14:47 Financial Implications of Acquisition17:47 Investor Relationships and Their Impact20:53 The Role of DEI Programs in Entrepreneurship23:56 Fundraising in Today's Market27:03 The Impact of Tariffs on Business30:11 Reflections on Future Acquisitions40:21 Impact of US Monetary Policy on Canada43:06 Understanding Quantitative Easing46:02 The Role of Tariffs in Economic Strategy47:30 Geopolitical Dynamics: China vs. America49:25 AI and Technological Competition51:40 The Influence of Propaganda on Perception01:06:28 Luxury Market and Production Transparency01:11:29 The Rise of Agentic AI01:14:55 The Future of Work and AI01:17:13 AI and the Global Landscape01:21:08 Intellectual Property in the Age of AI01:30:18 Practical AI Tools for Everyday Use

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7 months ago
1 hour 42 minutes 26 seconds

Hustle Over Everything
216: Most Men Have No Idea What Happens in Divorce Court Until It’s Too Late

In this candid conversation, Alex Whitfield sits down with Ontario divorce lawyer Justin Lee to unpack the realities of marriage, divorce, and what entrepreneurs often overlook when it comes to love and legacy. From legal strategies to cultural taboos, this episode dives deep into the personal and professional consequences of modern relationships.

Topics covered include:

  • How divorce courts really work in Ontario

  • Common mistakes entrepreneurs make before marriage

  • The truth about prenups — who they protect and who they don’t

  • Why men often lose in court and how to prepare

  • Real stories of million-dollar divorces in Toronto

  • How to protect your business and assets before it’s too late

  • Cultural taboos in the Black community around marriage and divorce

  • Advice for young entrepreneurs who want love and legacy

Chapters:
00:00 Intro
03:08 Understanding Divorce Law and Its Impact
05:54 The Importance of Prioritizing Relationships
08:55 Cultural Perspectives on Marriage
11:49 Men's Roles and Expectations in Relationships
14:51 The Subtle Signs of Relationship Decline
18:11 Personal Experiences with Divorce
21:13 Reconciliation: Is It Possible?
24:03 The Nature of Love and Marriage
27:06 Prenuptial Agreements: A Necessary Discussion
30:05 Financial Considerations in Marriage
33:06 Long-Term Projections in Relationships
41:16 The Emotional Disconnect in Professional Advice
44:07 The Irrationality of Divorce Decisions
46:14 Understanding Legal Strategies in Divorce
49:40 The Cost of Legal Representation
52:28 The Underlying Reasons for Divorce
56:36 The Role of Love Languages in Relationships
01:00:51 The Impact of Financial Disparities on Relationships
01:05:09 Navigating Business Partnerships in Marriage
01:09:11 Accountability and Faults in Relationships
01:14:16 Cultural Influences on Divorce Perspectives

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7 months ago
1 hour 20 minutes 28 seconds

Hustle Over Everything
215: Draymond Green | Wildcard Ft. Clyde Smith

In this engaging conversation, Alex Whitfield and Clyde from Relentless Diaries explore the evolving landscape of podcasting, the cultural significance of artists like Drake and Kendrick, and the dynamics of community support in the industry. Clyde shares his journey in podcasting, the birth of Relentless Diaries, and the importance of authenticity and chemistry in creating impactful content. The discussion also touches on the influence of marketing strategies in politics, particularly regarding Trump and his approach to appealing to audiences. In this conversation, Alex Whitfield discusses various topics, including Canadian exports, the implications of becoming the 51st state, the DEI debate, cultural relevance in politics, the future of cryptocurrency, and the podcasting landscape in Canada. He emphasizes the need for better communication and understanding between Canada and the US, critiques the current state of DEI initiatives, and explores the impact of celebrity politics on cultural narratives. Additionally, he shares insights on the cryptocurrency market and the potential for growth in the Canadian podcasting industry.Chapters00:00 Introduction to Clyde and Podcasting Culture02:56 The Impact of Joe Budden and Podcasting Success06:03 Clyde's Journey and the Birth of Relentless Diaries08:59 The Dynamics of Podcasting and Community Support12:12 Drake vs. Kendrick: The Cultural Divide15:03 The Role of Authenticity in Music and Podcasting18:05 The Evolution of Relentless Diaries20:59 Podcasting as a Passion vs. Business24:06 The Importance of Chemistry in Podcasting26:50 Basketball Analogies in Podcasting Dynamics30:03 Trump's Influence on Canada and Marketing Strategies35:35 Canadian Exports and Economic Realities42:26 The DEI Debate: Perspectives and Misconceptions46:49 Cultural Relevance and the Impact of Celebrity Politics58:00 Cryptocurrency: The Future of Finance?01:05:47 The Future of Podcasting in Canada

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9 months ago
1 hour 10 minutes 45 seconds

Hustle Over Everything
214: Why Podcasts keep breaking up

Book a podcast recording at Whitmedia.ca


In this episode, I explore the common phenomenon of podcast breakups, diving into the key reasons behind them—money, creative differences, unequal workloads, and personal life changes. I emphasize the importance of clear roles, open communication, and mutual respect to maintain a healthy working relationship with podcast partners. I also share actionable steps to help prevent breakups and ensure a successful podcasting journey.Timestamps:00:00 -The Podcast Breakup Phenomenon02:48 -Understanding Roles and Responsibilities06:11 - Creative Differences and Communication09:08 - Unequal Workload and Commitment Issues11:51 - Ego and Personality Clashes14:46 - Life Changes and Their Impact18:08 - The Slow Fade: How Breakups Happen21:02 - Actionable Steps to Prevent BreakupsFollow us to stay updated for more content  / 247hustler  

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9 months ago
29 minutes

Hustle Over Everything
213: Economics Prof Reveals the Truth About Tariffs & Canada’s Future

In this conversation, Alex Whitfield and Frank Lazer discuss the implications of tariffs on the Canadian economy, the challenges faced by the auto industry, and the need for a stronger startup culture in Canada. They emphasize the importance of common sense in political leadership and the impact of retaliatory tariffs on consumers. The discussion also touches on the brain drain phenomenon, indigenous rights in resource management, and the future opportunities for young entrepreneurs in Canada, particularly in the northern regions.00:00 - Intro: The State of Canadian Politics and Common Sense01:11 - Understanding Tariffs: Basics and Implications04:17 - Impact of U.S. Tariffs on Canadian Economy10:37 - Challenges in the Canadian Auto Industry12:31 - The Need for a Startup Culture in Canada15:46 - Retaliatory Tariffs: A Misguided Approach19:51 - The Brain Drain and Talent Retention22:47 - Indigenous Rights and Resource Management25:17 - Negotiation Strategies and Missed Opportunities30:40 - The Future of Young Entrepreneurs in Canada39:43 - Opportunities in Northern Canada and Indigenous CollaborationFollow us here: https://www.instagram.com/247hustler/

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10 months ago
44 minutes 10 seconds

Hustle Over Everything
212: Drake Suing UMG, Leaving Toronto To Get Success, Keeping your Brother accountable and more.

In this episode of Hustle Over Everything, we sit down with Troy Crossfield to break down the realities of the entertainment industry, from navigating music deals to the tough choices artists face in chasing success. We dive into why many creatives have to leave their hometowns to level up, the implications of Drake’s lawsuit against Universal Music, and the crucial role accountability plays in business.Alex Whitfield and Troy also explore the mindset within Toronto’s creative community—how collaboration and support can change the game. Troy opens up about his journey in theater, including the creation of White Lie, and the fulfillment that storytelling has brought him. He shares wisdom on navigating relationships, dealing with loss, and avoiding the wrong ‘doors’ in life—To have a better life as a man.Beyond that, we get into the art of managing talent, upcoming projects, and what it takes to build a lasting legacy in the industry. This conversation is a masterclass for creatives looking to make an impact.00:00 The Journey to Success: Leaving Home for Opportunity07:02 Navigating the Music Industry: Deals and Dynamics12:08 Drake vs. Universal: The Implications of a Lawsuit17:58 Accountability and Strategy: Navigating Industry Politics21:58 The Impact of Hometown Support on Artists33:58 Balancing Family and Career: The Dilemma of Growth38:45 The Toronto Mindset and Community Support41:12 The Importance of Contracts and Accountability43:40 The Journey of Creating "White Lie"49:01 Navigating Relationships and Loss54:30 Life Lessons: Doors to Avoid01:07:19 Managing Artists and Upcoming ProjectsYou can find out more about Troy here: https://www.instagram.com/troycrossfield/You can find us on Instagram here: https://www.instagram.com/247hustler/

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10 months ago
1 hour 4 minutes 35 seconds

Hustle Over Everything
211 | The Harsh Truth About Event Sponsorships In 2025. Ft. Jackie Clarke

This week on the podcast, we’ve got an episode for creators! We’re diving deep into event sponsorships and brand deals with none other than Jackie Jackie has partnered with some of the biggest brands, from Nike to Coca-Cola, and she’s sharing her expertise with us. Here’s what we cover: - How to provide real value for brands - A live media kit audit with Jackie - The surprising ways Donald Trump’s influence could impact brand deals for Black creators … and so much more! The episode drops soon—don’t miss it! Subscribe to Hustle Over Everything on YouTube today. Filmed at Whitmedia Studios in Oshawa

Timestamps:


00:00 Impact of Politics on Brand Deals

02:48 The Role of DEI in Sponsorships

06:04 Creating Value in Sponsorships

08:51 Return on Engagement vs. Return on Investment

11:45 Profitability of Events

15:08 Sponsorships as Partnerships

18:02 Crafting Effective Media Kits

20:56 Common Mistakes in Sponsorship Decks

23:51 Customizing Sponsorship Experiences

28:35 Event Planning Essentials

30:28 The Importance of Early Budgeting

33:22 Maximizing Sponsorship Opportunities

37:13 Navigating Challenges in Event Sponsorship

40:07 Understanding the Value of Sponsorships

44:42 The Economics of Event Planning

47:03 Perception vs. Reality in the Event Industry

50:18 Negotiating Brand Collaborations


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11 months ago
56 minutes 6 seconds

Hustle Over Everything
210 | Radio Host: Why I dislike Kendricks Music, Toronto Tempo, PostPartum and more

Happy New Year and Welcome Back! Today on the show we've got Alicia Ace West. Host of Flow 98.7, Toronto Argonauts, and Extra Gravy podcast. Extra Gravy is one of my favorite podcasts so make sure you subscribe to them on YouTube. In this episode, we discuss: - The truth behind Toronto media - Reviewing the Toronto tempo name - Why Alicia Dislikes Kendrick Lamar & - Alicia reveals what’s really going on with her. Make sure you check out our sponsor Scotthill Cuisine. For the next month, we're doing a promotion where you get a free appetizer when you dine in. Simply take a screenshot of the episode and show it to the waiter.

You can find Alicia here: https://www.instagram.com/aliciaacewest/Her podcast: https://www.youtube.com/@WaitImaMomPodcast Extra Gravy: https://www.youtube.com/@ExtraGravy


You can find us here: https://www.instagram.com/247hustler/

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12 months ago
1 minute 51 seconds

Hustle Over Everything
Hustle Over Everything Is an entrepreneurship podcast focused on sharing stories tips and tactics from entrepreneurs who have done it. It's exciting & challenging taking an idea, a goal, and bringing it to fruition. We interview entrepreneurs, who have built a business. We discuss the ups & downs of the path towards becoming successful. Our mission with this podcast is to inspire you to get you closer to your goals and become a better human. You can find out more by following us on Instagram @247hustler.