In this episode, Karen Clarkson, Marketing & BD Partner at Parker Bullen, joins us to share how intentional, people-first networking has transformed her personal brand and the firm’s visibility. From preparing for events to smart follow-ups, Karen reveals her top tips for creating meaningful connections, supporting lawyers in the field, and turning networking into a powerful marketing tool.

In this insightful episode, Anna Lake of Client Talk discusses the merger of her consultancy with Claire Raison’s and their shared mission to improve client listening and experience for law firms across the UK and beyond. Anna outlines the multifaceted services they offer, from consultancy and training to a supportive community for firms conducting their own listening exercises. A central theme is the importance of commitment at three levels – firm-wide, individual partner, and client variety...

In this episode, Sophia catches up with Jim Walton about all things brand related. Jim runs Ascend Studio, a strategy, design and digital consultancy. They work with the emerging innovators and global leaders that know that to just stand out is not enough. They want to stand up for what they believe, through powerful ideas and purposeful design that means as much to their audiences as it does to them. Big or small, old or new, we stand for brands that matter.

Donna O'Toole, founder of August Recognition and an expert in awards strategy, shared essential tips to help law firms maximise their chances of success when entering awards. Here are the key takeaways that will help you navigate the awards landscape and elevate your firm to new heights.

In this episode, Peter Grundy, CEO of The Partnership, shares his top strategies for law firm leaders looking to build lasting relationships with clients and differentiate themselves in the market. From business-driven coaching and reframing "selling" legal services to mastering meaningful conversations and developing influence, Peter’s insights offer actionable advice for leaders ready to thrive. Tune in to learn how to build trust, adapt to market changes, and set yourself apart in the lega...

Zenplans is a digital estate planning tool, designed to help you provide your clients with priceless peace of mind and create more rewarding relationships. In this episode, Sophis talks with Stephen moses, the founder of Zenplans about the importance of clear, accessible estate planning, the role of legal professionals in supporting clients, and how digital tools can enhance the process for both clients and their families.

This was an experimental podcast created by some AI software. The team at Conscious Solutions research AI and regularly experiment with softwre which could be beneficial for law firms. This week, Ben Foord showed me some new tech from Google called NotebookLM (https://notebooklm.google.com/) which turns written documents into podcasts.Hear me out... We fed it the Law Firm Marketing Club What Clients Want report (80+ pages!), and it turned the whole thing into a conversational podcas...

In this episode, Sophia and David talk all things law firm PR. David Opie is the Managing Director of Today's Media, a UK-based company focused on publications, events, and marketing services for the legal and property sectors. Under his leadership, Today’s Media oversees several well-regarded outlets, including Today’s Wills and Probate, Today’s Conveyancer, and Today’s Family Lawyer. These platforms aim to bridge gaps in the legal industry, particularly between regulated and unregulated sec...

In this episode, Joanna Gaudoin talks about how law firms can more effectively work within the framework of a hybrid model. Jonna is a consultant who specialises in helping professionals in the financial and legal sectors build strong, effective relationships that lead to business growth, client retention, and improved workplace culture.

Alex is a CSR expert and is passionate about making an impact where it's needed most. In this episode, we dive into:💡 Alex's experience at Shakespeare Martineau and her key learnings for law firms💡 Why it's critical for law firms to make a social impact, and why it should extend beyond their local communities💡 Practical steps for law firms starting their CSR journey💡 How marketing professionals can elevate their firm's social responsibility efforts.If you work in the legal sector or are simpl...

We delve into the critical role of networking for legal professionals, covering the significant impact of networking on professional growth, effective strategies for expanding your network both online and offline, the influence of digital platforms and social media on modern networking, how to build genuine relationships with peers and colleagues, and tips for overcoming networking anxiety, especially for introverts.

In this episode, Clare and Sophia delve into the findings of the 2024 Law Firm Marketing Club's Professional Services Marketing Survey, highlighting key insights and notable headlines.

In this episode, LFMC Community Manager Sophia and Haydn Wakeling discuss video content for law firms and the importance of storytelling.Haydn helps law firms to connects with audiences and expresses lawfirms/brands as a personality, as a story, as a mission or as a high-quality service. With video, this can be an emotional or straight-forward message that allows the audience to connect with.

In this episode, the host, LFMC Community Manager Sophia and guest Simon McNidder, embark on a comprehensive discussion surrounding law firm CRM. They dissect the common hurdles encountered in implementing CRM systems within law firms, brainstorm innovative methods to enhance organisational buy-in, and delve into strategies for optimising CRM usage to its fullest potential.

This podcast episode primarily focuses on the experiences and insights of Pat Coyle, who works in marketing at Rollits. The discussion covers various topics related to marketing in the legal sector, including the importance of portraying the firm's values and culture on their website, the process of redesigning the website, ongoing projects such as charity events and social media presence, and the cautious approach towards utilising AI in marketing. Listen for insights on how Rollits app...

This episode was created from a recent LFMC webinar in which trusted partner Alex Barr talks about how law firms can best approach their business development and planning in 2024.

In a recent podcast featuring Maddie from Conscious Solutions, the multifaceted nature of law firm marketing roles comes to the forefront, offering valuable insights and parallels for professionals in the legal marketing sphere.

In this engaging podcast episode, we delve into the world of client relationships with two experienced professionals, Clare Yates, interviewed by Clare Fanner. Join their candid conversation about the pivotal role of first impressions in the legal and estate agency industries.Picture this: you're excitedly arriving at a hotel for a weekend getaway, only to encounter unexpected hiccups. Clare uses this relatable scenario to highlight how initial interactions profoundly shape client experiences...

In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion. If your law firm is considering making a podcast, why not give our latest episode a listen?