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MAPPED OUT

Lauren Loreto & Aurrie Hicks

177 episodes

2 weeks ago

Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is bac...

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Entrepreneurship,

All content for MAPPED OUT is the property of Lauren Loreto & Aurrie Hicks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is bac...

Show more...

Entrepreneurship,

Episodes (20/177)

MAPPED OUT

Stop #20: How to Build a Founder-Led Newsletter People Actually Read (and Share)

Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is bac...

2 weeks ago

28 minutes

MAPPED OUT

Stop #19: Ari Murray on Building Go-To-Millions, Making Media Human Again, and the Power of Personality in Marketing

Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...

3 weeks ago

55 minutes

MAPPED OUT

Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are

Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will sh...

1 month ago

45 minutes

MAPPED OUT

Stop #17 | How Ashley Chang Bootstrapped Sundays Into a Million-Dollar Mission

Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to build a future where no one has to choose between work and home. The result: Sundays—a company helping parents “scale their lives, not just their work.” ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, Ashley shares how she: Personally intervi...

1 month ago

50 minutes

MAPPED OUT

Season 3 Trailer: MAPPED OUT™

We are SOOOOO back!! Aurrie and Lauren sit down for a few mins to share what's to come for Season 3. We are SO EXCITED and cannot wait to share more about who is joining us, very soon. → Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Meet Your Hosts Lauren Loreto Founder of Brand Good TimeExpert in content marketing and web designWebsite: brandgoodtime.comInstagram: @brandgoodt...

2 months ago

2 minutes

MAPPED OUT

Stop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming Next

Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't know you needed. If you've been wondering whether your goals still align with where you're headed (or if you're crushing them so hard you need to level up), this episode is your permission slip to realign and refocus. → Visit mappedoutpod.com/newsletter...

3 months ago

22 minutes

MAPPED OUT

Stop #15: The Safety Net Your Client Onboarding is Missing with Sarah Still

Welcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their churn rate, this episode breaks down exactly how to nail the handoff from "yes" to delivery—and why this phase is actually your most important marketing. → Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper in...

4 months ago

1 hour 4 minutes

MAPPED OUT

Stop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda Hofman

This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic approach that actually builds your brand instead of ending up in landfills. --> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Episode Highli...

4 months ago

48 minutes

MAPPED OUT

Stop #13: Why You’re Not Showing Up in AI Search (And How to Fix It) w/ Meg Clarke

Welcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode breaks down why traditional SEO tactics are failing and how to position your brand for the new era of AI-powered search. --> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Episode Highligh...

5 months ago

45 minutes

MAPPED OUT

Stop #12: How to Make Money with Your Email List w/ Gabriella Rezex

GET ON OUR FLIGHT DECK EMAIL LIST: https://mappedoutpod.com/#/ Welcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the funnel. Joined by email marketing strategist Gabriella Rezex, this episode breaks down why most brands are doing email wrong and how to fix it with three simple pillars: design, data, and deliverability. Episode Highlights [00:01:00] Why your email subscribers are skimming, not studying your content[00:0...

5 months ago

59 minutes

MAPPED OUT

Stop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly Godfrey

Lauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the platform. If LinkedIn has ever felt like a chore or a weird networking event, this episode will completely change your approach. Episode Highlights [00:00:37] Why LinkedIn feels like a chore and how to change that energy[01:16] The shift toward humanizing brands through founder prese...

5 months ago

43 minutes

MAPPED OUT

Stop #10: MAPPING OUT Copy That Sells with Lucy Bedewi

Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or wondered why your beautiful words get compliments but don't drive sales, this episode breaks down exactly how to create messaging that triggers decisive "hell yes" or "hell no" responses. Episode Highlights [00:01:17] Why handpicked experts matter and t...

6 months ago

44 minutes

MAPPED OUT

Stop #9: MAPPING OUT Your Paid Ads Strategy with David Nipps

Welcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt overwhelmed by the idea of running paid ads or wondered if they're worth the investment, this episode breaks down a VERYYYY practical, approachable framework for success. Episode Highlights [00:00:33] Welcome back to Season 2 with a brand new format[00:02:12] Introduction to the voice memo guest f...

6 months ago

40 minutes

MAPPED OUT

The Flight Deck #8 | What's to come for Season 2 [Don't miss this!]

In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you don't miss a beat!: www.mappedoutpod.com (in the footer!) Connect With Us: @mappedoutpod | mappedoutpod.com Meet Your Hosts: 👩‍💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise wit...

7 months ago

11 minutes

MAPPED OUT

Stop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR Terms

In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into the power of niching, lead-gen strategies, and redefining what success looks like for you as a founder beyond traditional growth metrics. Episode Highlights [00:07:52] Melissa's perspective on redefining growth beyond traditional agency models [00:09:36] The founder'...

7 months ago

58 minutes

MAPPED OUT

Flight Deck #7 | AI Simplification Strategies for Busy Marketers

Ready for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity. Key Insights: Think smarter, not harder – use AI for tasks you're already doing while multitaskingVoice notes to AI can capture fleeting ideas that would otherwise be lostFocus on what's working now before chasing every new AI developmentSimplifying processes and messaging has been key to scaling businesse...

7 months ago

12 minutes

MAPPED OUT

Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact

Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating unnecessary approval steps, you'll learn about practical frameworks for simplifying your operations without sacrificing quality or personal touch. Whether you're running a small business or managing a department in a larger organization, these strategies ...

7 months ago

47 minutes

MAPPED OUT

Stop #6: What we'd do with a $0 marketing budget

Feeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging, Existing Presence, Relationships) that prioritizes high-impact strategies over expensive campaigns. Whether you're bootstrapping a startup or managing a lean team, you'll learn actionable ways to optimize what you already have before investing in paid marketing. Episode Highli...

8 months ago

46 minutes

MAPPED OUT

Flight Deck #5: Positioning Yourself as YOUR Most Valuable Marketing Asset

Ready for a quick flight? This week, Lauren and Aurrie dive into personal branding and why becoming your own marketing asset is crucial whether you're a founder, business owner, or marketing team member. Connect With Us: @mappedoutpod | mappedoutpod.com Meet Your Hosts: 👩‍💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing. Website: brandgoodtime.comInstagram: @brandgoodtimeLinkedIn:...

8 months ago

15 minutes

MAPPED OUT

Stop #5: MAPPING OUT Your Path to Becoming the Most Valuable Asset

Whether you're a business owner, marketer, or part of a team, your long-term success comes from positioning yourself as an invaluable asset. In this episode, Lauren and Aurrie break down how to move beyond simply completing tasks to creating genuine value that makes you irreplaceable. Discover the frameworks, mindsets, and practical strategies that transform you from a vendor into a success partner – without burning yourself out in the process. Episode Highlights [00:03:14] Hot take: Align...

8 months ago

45 minutes