🎙️ Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.

🧠 What You’ll Learn:

• How AI-driven interview platforms help SMBs move beyond resumes

• Why generative search, AEO, and GEO are changing SEO strategy

• How Truffle uses AI to rank and match candidates by fit and culture

• Lessons from scaling SimpleTexting from $1M to $40M ARR with SEO

• Practical ways small teams can adopt enterprise-level hiring intelligence

• Why custom GPTs are becoming a core business advantage

  
  

👤 Featured Guest:

Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.

Connect with Sean:https://www.linkedin.com/in/griffithsean/

⭐ Episode Highlights:

• Why resumes are losing relevance in modern hiring

• How one-way video interviews save time without removing the human element

• Using AI to detect AI-generated interview fraud

• Early wins and challenges with generative search discovery

• Product-led growth pricing strategies for SaaS

• The future of hiring intelligence beyond first-round interviews

• How teams are using custom GPTs to stay aligned and move faster

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

• Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/

• 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

👍 Like this video if you found it useful

💬 Share your thoughts or questions in the comments

🔔 Subscribe for more conversations on AI, marketing, and practical growth strategies

#MarketingInTheAgeOfAI #AIHiring #HiringTech #SaaS #AIRecruiting #SmallBusinessGrowth #SEO #AEO #GenerativeSearch #TruffleAI #AIinBusiness #ProductLedGrowth #CustomGPTs #B2BMarketing #FutureOfWork

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Brian Searle, founder of Insider Perks and Modern Campground, to explore how AI, automation, and smart tools are revolutionizing marketing and guest experiences in outdoor hospitality. Learn how campgrounds are using AI chatbots, custom automations, and innovative strategies to work smarter, save time, and delight customers.

What You'll Learn:

• How AI chatbots and voice assistants improve the guest experience and operational efficiency.

• Strategies for leveraging automation to save time and increase revenue.

• Insights on the future of outdoor hospitality and marketing in the AI era.

• Practical examples of integrating AI with reservations, upsells, and personalized guest services.

• The balance between automation and human touch in creating meaningful customer interactions.

Featured Guest:

Brian Searle – Founder & CEO of Insider Perks and Modern Campground. With nearly 20 years of experience at the intersection of technology and marketing, Brian is a pioneer in applying AI to enhance marketing effectiveness and guest experience in outdoor hospitality.

Episode Highlights:

• Brian’s journey from video blogging to building AI-driven solutions for campgrounds.

• How AI can replace repetitive tasks while maintaining personalized guest engagement.

• Insights into generative AI, SEO, and customer-centric marketing strategies.

• The three guiding principles for AI implementations: save time, make money, and enhance the guest experience.

• Predictions for the future of consulting, custom integrations, and in-person community building in the age of AI.

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Official Website: https://emanuelrose.com/

  AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Connect with Brian Searle:LinkedIn: https://www.linkedin.com/in/insiderperks/

Further Reading or Resources:

• Full blog post on AI in campgrounds: https://emanuelrose.com/ai-campgrounds-and-the-new-rules-of-customer-centric-marketing/

If you enjoyed this episode, subscribe to the channel, hit the like button, and leave a comment sharing your thoughts on how AI could transform your business. Stay ahead of the curve and join our growing community of marketers embracing the AI revolution!

#AIPodcast #MarketingInTheAgeOfAI #DigitalMarketing #BusinessGrowth #AIInsights #OutdoorHospitality #CampgroundMarketing #Automation #AIChatbots #GuestExperience #MarketingStrategy #FutureOfMarketing #EmanuelRose #BrianSearle #CustomAutomation

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with SEO strategist Daniel Horowitz to explore how AI-powered search and “answer engines” are changing the rules of visibility online. Learn why shaping your narrative across all digital channels is more important than ever and how businesses can stay discoverable in an AI-driven world.

What You'll Learn:

• How AI search differs from traditional SEO and why narrative matters

• The concept of “Search Everywhere Optimization” (SEO, GEO, AEO)

• Practical tactics for optimizing content across websites, social media, and PR

• The role of topical authority and narrative drivers in AI discoverability

• Tools and strategies to monitor AI visibility and improve search performance

Featured Guest:

Daniel Horowitz is a seasoned SEO strategist with experience leading AI-integrated search strategies at Informatica. He has successfully scaled SEO systems for top brands like Shopify and E*Trade, and brings a unique perspective as both a published writer and comic creator.

Episode Highlights:

• Understanding the evolution from SEO to AI-driven search

• Why narrative drivers are key to controlling how your brand shows up

• Practical tips for updating old content, leveraging FAQs, and structuring pages for both humans and AI

• Using AI SEO toolkits to monitor brand visibility and product discoverability

• Insights on cross-functional collaboration between marketing, product, and sales teams

• Real-world examples from Informatica’s journey to cloud solutions

Connect and Explore More:

• Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Daniel Horowitz:

• LinkedIn: https://www.linkedin.com/in/danielhorowitzseo/

Further Reading or Resources:

• Blog post on this episode’s topic: https://emanuelrose.com/search-everywhere-optimization-turning-ai-engines-into-narrative-allies/

• Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Emanuel’s website: https://emanuelrose.com/

Subscribe to Marketing in the Age of AI for more actionable insights on AI, marketing, and digital visibility. Like, comment, and share this video to help others navigate the AI-powered search revolution!

#MarketingInTheAgeOfAI #AISEO #AEO #GEO #SearchEverywhereOptimization #ContentStrategy #DigitalMarketing #SEOTips #AIForBusiness #NarrativeDrivers #TopicalAuthority #AIVisibility #EmanuelRose #DanielHorowitz

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with John Corcoran, cofounder of Rise25, to explore how podcasting can fuel real B2B growth. From authentic conversations to strategic prospecting and the mindset shifts required for success, discover why podcasts are more than just content—they’re powerful tools for connection, influence, and ROI.

What You'll Learn:

• How to use podcasts as a multidimensional marketing tool beyond content marketing.

• Effective strategies for prospecting, client engagement, and strategic partnerships through podcasting.

• Tips for overcoming perfectionism and building confidence on audio and video platforms.

• The Dream 200 approach for identifying your ideal clients and key industry influencers.

• How AI and automation can streamline podcast workflows without sacrificing the human touch.

• Ways to repurpose podcast content into blogs, emails, social posts, and even books.

  
  

Featured Guest:

John Corcoran – A recovering attorney, accomplished author, and former Clinton White House speechwriter. John co-founded Rise25, a firm helping B2B businesses maximize ROI through podcasting. Featured in Forbes, Entrepreneur, and Business Insider, John has conducted over a thousand interviews across industries, providing deep insights on marketing, strategy, and content creation.

Episode Highlights:

• The pre-interview process: setting up guests for authentic, engaging conversations.

• Using podcasts to understand your ICP (ideal client profile) and refine your outreach strategy.

• Overcoming fear, perfectionism, and impostor syndrome when starting a podcast.

• Leveraging AI for research, scheduling, and content repurposing while keeping the conversation human.

• The strategic benefits of interviewing referral partners, industry leaders, and current clients.

• Multichannel content strategy: turning one episode into multiple marketing assets.

  
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Website: https://emanuelrose.com/

• Connect with John Corcoran:

  LinkedIn: https://www.linkedin.com/in/corcoran/

  Website & Contact: https://rise25.com/ | john@rise25.com

Further Reading or Resources:

• Read the companion blog post: https://emanuelrose.com/turn-your-b2b-podcast-into-a-revenue-engine-not-a-content-hobby/

• Explore Emanuel’s book on AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found value in this episode, subscribe to our channel, like the video, and share your thoughts in the comments below. Don’t forget to check out the blog post for deeper insights and practical takeaways!

#MarketingInTheAgeOfAI #B2BMarketing #PodcastGrowth #Rise25 #EmanuelRose #JohnCorcoran #PodcastMarketing #B2BLeadGeneration #ContentMarketing #AIinMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #PodcastTips #Dream200

📌 Episode Overview:

Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.

🧠 What You’ll Learn:

• The difference between SEO, GEO, and AEO—and why it matters now

• How LLMs like ChatGPT, Perplexity, and Gemini are changing search behavior

• What technical fundamentals still matter for AI-era visibility

• Why authentic content beats machine-generated fluff

• How AI agents are being developed for real marketing workflows

• Predictions on where AI search and advertising are headed next

• Practical tools and metrics marketers should track during this transition

  
  

👤 Featured Guest:

Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.

Connect with Peter: LinkedIn: https://www.linkedin.com/in/peter-kalanda/

✨ Episode Highlights:

• What do we call it now? SEO? GEO? AEO?

• How LLMs are evolving faster than marketers expected

• Building custom AI agents for analytics & reporting

• Why technical fundamentals still matter for AI search

• Writing content that humans and LLMs trust

• Using Google Search Console & FAQs strategically

• Reddit, reviews & the rise of authentic UGC

• Will LLMs introduce advertising?

• Why the human-in-the-loop still matters

• Differences between ChatGPT, Perplexity & others

• AI-generated images & creative tools

• Key metrics marketers should focus on

• The growing power of video in AI-era discovery
  

🔗 Connect & Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

Blog Post on This Episode: https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/

Emanuel’s Book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Learn more about Emanuel’s work, speaking, and resources: https://emanuelrose.com/

If you’re navigating the future of AI-driven marketing, hit LIKE, SUBSCRIBE, and drop a comment below sharing what you think about the shift from SEO to GEO. Your insights help fuel future episodes!

#AIinMarketing #SEO #GEO #DigitalStrategy #MarketingPodcast #MarketingInTheAgeOfAI #AITrends #DigitalMarketing #SearchOptimization #ContentStrategy #AEO #GenerativeAI #LLMSearch #Perplexity #ChatGPT #BrandVisibility #EmanuelRose #PeterKalanda

📌 Episode Overview

AI is reshaping every industry—but are businesses truly ready? In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jason Michael Perry, Founder & Chief AI Officer of Perry Labs, to explore the real work behind effective AI adoption. They dig into AI governance, executive education, agentic workflows, and the future of creativity—especially how musicians and technologists can ethically harness AI-generated music. 🎶🤖

📘 What You’ll Learn

• Why most organizations fail at early AI adoption

• The critical role of governance, education, and clear strategy

• What a Chief AI Officer does—and why companies need one

• The truth about AI-generated music (and why it often “sounds close but not quite human”)

• How to avoid shadow IT and build an ethical AI culture

• How AI will shape creativity, work, and innovation in the coming decade

🎤 Featured Guest:

Jason Michael Perry is the Founder & Chief AI Officer of Perry Labs, author of The AI Evolution, and a leading voice in AI strategy, intelligent systems, and innovation.

With 20+ years of tech experience, Jason:

• Led the award-winning AI in a Minor project with AWS & the Baltimore Symphony Orchestra

• Serves on the board of the Baltimore Symphony Orchestra

• Writes the weekly newsletter Thoughts on Tech and Things

• Acts as Entrepreneur in Residence at the University of Baltimore

His perspective bridges enterprise strategy, creative applications of AI, and the human side of emerging technology.

✨ Episode Highlights

• “Adapt or die”: Why AI adoption requires more than tools—it requires cultural change

• The problem with rolling out ChatGPT or Gemini without training

• Why many businesses unintentionally create shadow IT

• What separates a CIO, CTO, and Chief AI Officer

• AI-generated classical music vs. human-composed music

• The uncanny valley in sound—why AI music feels ‘almost’ right

• How Gen Z is driving a return to authenticity and live experiences

• Realistic adoption rates—why 26% is not the real number

• How anyone can begin using AI today (starting with what’s in your pantry!)
  

🔗 Connect & Explore More

Connect with Host — Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/

Emanuel’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with Guest — Jason Michael Perry: LinkedIn: https://www.linkedin.com/in/jasonmperry/

📚 Further Reading & Resources

• The AI Evolution by Jason Michael Perry

• Blog post recap & deeper insights: https://emanuelrose.com/leading-ai-with-intention-strategy-governance-and-human-creativity/

• Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If you're exploring AI, leading transformation, or curious about the future of human creativity—this episode is for you. 👉 Subscribe, like, and comment to join the conversation and never miss an episode!

#MarketingInTheAgeOfAI #AIEthics #DigitalTransformation #AIMarketing #FutureOfWork #AILeadership #AIAdoption #ChiefAIOfficer #AIinMusic #ArtificialIntelligence #BusinessStrategy #TechInnovation #EmanuelRose #JasonMichaelPerry #PerryLabs #AIEvolution #AIInsights #AIforBusiness

📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Bradford Carlton, founder of Automate Business AI, to explore how AI-driven automation, agents, and smart workflows are transforming small business operations. From outbound systems to social content engines, we break down real-world automation strategies helping entrepreneurs gain back time and accelerate growth.

💡 What You’ll Learn:

• How small businesses are using AI to connect marketing + operational activities

• Real examples of automated outreach, prospecting, and content workflows

• What “service as software” means—and why it matters in 2025

• How to build no-code automations (even if you “aren’t a tech person”)

• The future of AI agents, Vibe coding, and human-in-the-loop systems

• Tools and tech stacks used by professionals accelerating productivity with AI
  

🎙️ Featured Guest:

Founder of Automate Business AI, Bradford empowers solo entrepreneurs and small business owners by simplifying advanced AI workflows. A former attorney turned business consultant, he has collaborated with companies in 50+ countries and supported $6B+ in funding needs. His expertise combines legal sharpness, business acumen, and deep practical AI knowledge—making complex automation feel accessible and actionable.

Connect with Bradford:

LinkedIn: https://www.linkedin.com/in/bradfordcarlton

🔥 Episode Highlights:

• How AI tools like ChatGPT help non-technical founders build full workflows

• Automation examples: scraping, enrichment, lead warming, email sequencing

• Breaking down Bradford’s recent end-to-end outreach system project

• Using long-form → short-form workflows to generate weeks of content

• The push toward AI-driven meeting summaries, reports, and proposals

• Personal philosophies on AI boundaries, trust, and “human in the loop”

• Which tools work best for logic-heavy flow building (n8n, Claude MCP, Replit, etc.)
  

🌐 Connect & Explore More:

Connect with Host Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Bradford Carlton: LinkedIn: https://www.linkedin.com/in/bradfordcarlton

📚 Further Reading or Resources:

📝 Blog Post (Full Episode Breakdown): https://emanuelrose.com/ai-first-automation-how-small-firms-buy-back-time-and-scale/

🌐 Visit Emanuel’s Website: https://emanuelrose.com/

📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you’re ready to streamline your business, save hours every week, and build smarter workflows using AI, hit LIKE, SUBSCRIBE, and drop a comment below sharing which automation you want to build next! 

#MarketingInTheAgeOfAI #AIAutomation #SmallBusinessGrowth #AIForBusiness #EntrepreneurLife #AIWorkflow #AutomationTools #ChatGPT #BusinessProductivity #DigitalMarketing #AITransformation #NoCode #n8n #Replit #MarketingPodcast

📘 Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with PR strategist Barrie Cohen to unpack how artificial intelligence is reshaping public relations—from storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.

🔍 What You’ll Learn

• How AI is changing PR workflows (and what it can’t replace)

• Why storytelling—not contacts—is the new PR differentiator

• How earned media impacts visibility in the age of GEO

• Practical PR strategies small businesses can start using right now

• How to build trust, craft a compelling brand narrative, and understand your true audience

• What KPIs actually matter in modern PR

• The evolving interplay between PR, SEO, and Generative Engine Optimization
  

🎤 Featured Guest:

Barrie Cohen, Founder & CEO of Barrie Cohen Public Relations, brings nearly a decade of experience helping brands elevate their visibility through strategic communication. She has secured high-profile media placements across major outlets and mentors the next generation of PR pros. Her relationship-driven, story-first approach sets her apart in a shifting media landscape.

Connect with Barrie: LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/

⭐ Episode Highlights

• Why PR has changed more in the past year than in the past decade

• Why relationships alone aren't enough in PR anymore

• How AI supports (but never replaces) human storytelling

• Using AI for framing, formatting, and trend research

• How small businesses can run PR strategies like the pros

• Why your “story” is the most powerful PR asset

• How to think about audiences, ICPs, and content channels

• What meaningful PR ROI actually looks like

• The rise of GEO and why earned media matters more than ever
  

🌐 Connect & Explore More

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest – Barrie Cohen:

LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/

📚 Further Reading & Resources

Related Blog Post: Human-First PR Strategy in the Age of AI Search https://emanuelrose.com/human-first-pr-strategy-in-the-age-of-ai-search/

Emanuel’s Book: Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

More from Emanuel: https://emanuelrose.com/

If you found this episode valuable, don’t forget to:

✅ Like

✅ Comment

✅ Subscribe

…for more deep dives on AI, marketing strategy, and growing your business in a changing digital world.

#MarketingInTheAgeOfAI #PublicRelations #AIinMarketing #SmallBusinessGrowth #EarnedMedia #Storytelling #DigitalMarketing #PRStrategy #GEO #GenerativeEngineOptimization #MediaRelations #AIForBusiness #MarketingPodcast #BrandNarrative #EntrepreneurMarketing

🌟 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with tech veteran and startup builder Vidar Hokstad—a consultant who transformed decades of hands-on engineering, DevOps leadership, and startup grit into an AI-powered approach to modern business. From navigating the rapid evolution of AI tools to building marketing systems as a self-described “non-marketer,” Vidar breaks down what it actually takes to compete and grow in today’s AI-driven era.

This episode is a must-watch for technical founders, consultants, startup leaders, and anyone curious about how AI is reshaping execution, productivity, and go-to-market strategy.

📘 What You’ll Learn:

• How technical leaders can turn AI + agents into real business value

• Practical ways non-marketers can build pipelines using LLMs

• Why fast-moving AI innovation requires constant experimentation

• How Vidar tests and refines marketing messaging using AI

• The difference between structured (Codex-style) models and exploratory models like Claude

• How to build personal AI workflows, agents, and automated systems

• Common pitfalls when integrating AI into operations and consulting workflows
  

👤 Featured Guest:

Vidar Hokstad is a UK-based consultant with 30+ years in startups, from cofounding his first company at 19 to leading engineering, DevOps, and AI initiatives across multiple venture-backed organizations. Known for his ability to blend deep technical skills with real-world business execution, Vidar now helps teams adopt AI, automate workflows, and scale operations with modern agents and LLMs.

Connect with Vidar: LinkedIn: https://www.linkedin.com/in/vhokstad/

Episode Highlights:

• Vidar’s journey from introverted coder to consultant supporting global startups

• Why many technical founders struggle with marketing—and how AI fills the gaps

• How he built a fully AI-generated website and automated lead workflows

• Real examples of Vidar testing messaging with LLMs to find the right niche

• A behind-the-curtain look at how Vidar uses coding-centric LLM interfaces

• How agents can autonomously execute tasks (and why that’s both powerful and risky)

• The importance of documenting workflows, examples, and instructions for AI

• How Vidar builds repositories of instructions to train agents for recurring work

• Security considerations every non-technical user must understand before using agents

• Why specialized tools often get replaced by more capable agents
  

🔗 Connect & Explore More:

Host – Emanuel Rose

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/

Guest – Vidar Hokstad LinkedIn: https://www.linkedin.com/in/vhokstad/

📚 Further Reading & Resources:

Blog Post: How Technical Leaders Turn AI and Agents Into Real Business Value https://emanuelrose.com/how-technical-leaders-turn-ai-and-agents-into-real-business-value/

Emanuel’s Book – Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Host Website: https://emanuelrose.com/

If you enjoyed this episode, don’t forget to like, comment, and subscribe for more interviews, insights, and strategies on navigating marketing in the age of AI. Drop your questions in the comments—we’d love to hear how you’re using AI in your business!

#MarketingInTheAgeOfAI #AIForBusiness #AIMarketing #StartupLife #TechLeadership #AIConsulting #AIWorkflow #LLMTools #Agents #BusinessAutomation #MarketingPodcast #VidarHokstad #EmanuelRose #AIProductivity #CustomGPTs #DevOps #StartupFounder #AIInnovation #FutureOfWork #ArtificialIntelligence #PodcastEpisode #BusinessGrowth #TechConsultant #AIImplementation #OpenAI #Claude #GPT

🎥 Episode Overview

In this episode of Marketing in the Age of AI, we dig into one of the most urgent shifts happening in digital marketing: how AI is quietly rewriting the rules of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization). Emanuel Rose returns with technical SEO expert Matthew Edgar to break down what marketers must focus on NOW to stay relevant as AI-driven search engines replace traditional search behavior.

This conversation goes deep—covering bot access, content restructuring, emerging agentic commerce, and the evolving expectations around blog content in an AI-first world.

💡 What You’ll Learn

• Why adapting your SEO strategy for AI engines is now a survival skill, not an option

• How SEO, GEO, and AEO overlap—and where the priorities shift

• Why your content must now teach bots as much as it teaches humans

• The critical role of structure, updates, and hyper-specific content

• How to monitor AI bot activity on your site

• Why “freshness” of content now means updating every 3–6 months

• What brands should prioritize in the next 3–6 months as AI-driven search expands

  
  

🎙 Featured Guest:

Matthew Edgar is a partner at Elementive, a Colorado-based consulting firm specializing in technical SEO, AI search optimization, and website performance. With 20+ years in the industry, he’s helped startups, enterprise brands, and Fortune 500 companies overcome complex technical challenges.

He is also the author of multiple guides from Apress Media, including:

• Speed Metrics Guide

• Tech SEO Guide (Third Edition)
  

Matthew has spoken at high-profile industry events including MozCon and SMX.

Connect with him at: 🔗 LinkedIn: https://www.linkedin.com/in/matthewedgar/ 🔗 Website: https://matthewedgar.ne

🔥 Episode Highlights

• Emanuel introduces Matthew and recaps his extensive background

• How speed metrics influence AI-driven search performance

• Why bot behavior changes the entire content strategy

• How hyper-specific content influences LLMs

• Why blog traffic is no longer the primary goal

• The return of qualitative research in marketing

• Mining competitor reviews for content insights

• How to structure single posts to serve both humans and bots

• Why monitoring AI bot access is step one

• What to watch in emerging agentic commerce

• The new measurement challenge without accurate referral data
  

🌐 Connect & Explore More

Connect with Host Emanuel Rose:

🔗 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

🔗 Instagram: https://www.instagram.com/emanuelroseauthor/

🔗 Facebook: https://www.facebook.com/EmanuelRoseAuthor

🔗 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

🌍 Website: https://emanuelrose.com/

📘 Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with Guest Matthew Edgar:

🔗 LinkedIn: https://www.linkedin.com/in/matthewedgar/

📚 Further Reading & Resources

Explore the full blog post that complements this episode: 🔗 https://emanuelrose.com/how-ai-is-quietly-rewriting-the-rules-of-seo-and-content/

Learn more about Emanuel’s work at: https://emanuelrose.com/

If this episode helped you rethink your SEO approach for an AI-driven world, don’t forget to:

👉 Like the video

👉 Subscribe to the channel

👉 Comment with your biggest insight or question about SEO/GEO/AEO

Your engagement helps more marketers stay ahead of the curve 🚀

#MarketingInTheAgeOfAI #SEO #GEO #AEO #AISEO #AIAutomation #DigitalMarketing #ContentStrategy #SearchOptimization #TechnicalSEO #MarketingPodcast #EmanuelRose #MatthewEdgar #AIforBusiness #AnswerEngineOptimization #GenerativeEngineOptimization #MarketingStrategy #AIContent #SearchTrends #BotsAndAgents

📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with healthcare marketing strategist Diane Hammons to break down how AI, answer engine optimization (AEO), and human-centered content are reshaping visibility, credibility, and patient trust in the era of Generative Search. Diane brings decades of experience across hospital systems, national insurers, and cloud tech—offering practical insights you can apply today.

💡 What You’ll Learn:

• How AI is transforming healthcare marketing and content development

• Why AEO (Answer Engine Optimization) is now essential for search visibility

• Practical ways to structure content for humans and AI

• How to build trust with medically-reviewed content and E-E-A-T principles

• Why organizations must accelerate AI adoption—or risk falling behind

• How to build internal "AI Pathfinder" teams to drive strategic transformation

• Governance, compliance, and protecting PHI in an AI-driven environment
  

🎙️ Featured Guest: Diane Hammons

Diane leads AI Pathfinders at WG Content and has extensive experience across healthcare systems, national insurers, and cloud technology firms. She specializes in translating complex AI concepts into clear strategies for regulated industries. Her expertise in digital transformation and compliance brings unmatched clarity to one of the fastest-changing areas in marketing.

Connect with Diane: LinkedIn: https://www.linkedin.com/in/dianehammons/

✨ Episode Highlights:

• Why businesses must adopt AI or fall behind

• The rise of AI in healthcare content

• How patient search habits are shifting to generative engines

• What’s working now in AEO: key takeaways, FAQs, clarity

• How legacy businesses can avoid being leapfrogged

• Compliance concerns, PHI risks & governance essentials

• Creating content that appeals to humans and AI

• Treating AI as a new target persona

• Using AI tools to validate content quality before publishing

• Why more healthcare leaders are turning to podcasting
  

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/

Guest Links: Diane Hammons (LinkedIn): https://www.linkedin.com/in/dianehammons/

📚 Further Reading & Resources:

Blog Post (Full Episode Breakdown): ➡️ https://emanuelrose.com/embracing-ai-for-strategic-transformation-in-healthcare-marketing/

Host’s Book – Authentic Marketing in the Age of AI: ➡️ https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found this episode insightful, don’t forget to LIKE, SUBSCRIBE, and COMMENT below. Tell us: 💬 How is AI reshaping your marketing strategy? Your input helps us shape future episodes!

#AI #AEO #HealthcareMarketing #GenerativeAI #ContentMarketing #DigitalTransformation #MarketingPodcast #AnswerEngineOptimization #HealthcareInnovation #SEO #MarketingStrategy #EmanuelRose #WGContent #AIinHealthcare #AuthenticMarketing #MarketingInTheAgeOfAI

📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jon Morris, founder and CEO of Fiscal Advocate and former CEO of Rise Interactive. Together, they explore how adopting an AI-first mindset can transform business growth, marketing strategy, and financial decision-making. From leveraging AI for smarter operations to scaling revenue through automation and insight, this conversation is packed with practical wisdom for today’s leaders.

💡 What You’ll Learn:

• How to build a business strategy that scales intelligently using AI.

• The importance of AI-first thinking in finance, marketing, and operations.

• Why every company should budget time for AI research and experimentation.

• How Jon Morris’s new AI CFO copilot “Luca” helps organizations optimize spending.

• The frameworks both Emanuel and Jon use to evaluate and prioritize automation tools.
  

🎙️ Featured Guest:

Jon Morris Jon Morris is the visionary founder of Fiscal Advocate, where he helps service-based companies leverage financial insights to drive growth. Previously, he founded and scaled Rise Interactive into one of the largest independent marketing agencies worldwide. His latest project, Luca, is an AI CFO copilot designed to simplify financial intelligence and empower smarter business decisions.

👉 Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations/

✨ Episode Highlights:

• Jon’s entrepreneurial journey from Rise Interactive to Fiscal Advocate.

• How AI is reshaping financial strategy and decision-making.

• Building an AI-first organization: tools, processes, and team mindset.

• How to prioritize automation for the biggest impact.

• Channel marketing, AI BDRs, and scaling client acquisition.

• Developing Luca: an AI CFO copilot for smarter finance.

🔗 Connect and Explore More:

🌐 Host Website: https://emanuelrose.com/

📖 Emanuel’s Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

💼 Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

🧠 Further Reading or Resources:

📚 Learn more about authentic, human-centered marketing with Emanuel’s book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🌍 Explore more episodes and resources at https://emanuelrose.com/

If you enjoyed this episode, don’t forget to like 👍, comment 💬, and subscribe 🔔 for more conversations about AI, marketing, and business innovation. Share your thoughts below — how are you using AI to scale smarter?

#MarketingInTheAgeOfAI #AIPodcast #AIInnovation #Automation #BusinessGrowth #Entrepreneurship #MarketingStrategy #ArtificialIntelligence #EmanuelRose #JonMorris #AIinFinance #AIinMarketing #SmartScaling #AutomationTools #Leadership #AITransformation

Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Nichole Gunn, CMO at Xtou, to explore how generative and predictive AI are transforming content marketing. Discover how AI not only saves time but also drives revenue, empowers brands, and helps marketing teams connect more effectively with audiences. Whether you're a marketer, business leader, or AI enthusiast, this episode is packed with actionable insights.

What You'll Learn:

• How generative AI enhances content creation while maintaining brand authenticity ✍️

• The power of predictive AI in optimizing ROI and guiding strategic marketing decisions 📊

• Tips for co-branded marketing and leveraging partner ecosystems 🤝

• How podcasts and video can boost brand recognition and audience engagement 🎙️🎥

• Real-world examples of AI-driven campaigns that increase sales and streamline operations 💡
  

Featured Guest:

Nichole Gunn is the Global Chief Marketing Officer at Xtou with over 20 years of experience in B2B marketing. She has led content marketing programs that consistently increase sales by 30%, working with clients like Adobe, Dell, and Toyota Tires. Nichole shares her expertise on using AI to enhance content marketing, optimize spend, and improve full-funnel attribution.

Episode Highlights:

• How AI saves time and boosts marketing efficiency ⏱️

• Using generative AI for content creation and co-branded campaigns

• Predictive AI as a “golden ticket” for ROI and sales optimization

•  Benefits of podcasts and video for brand recognition

• Upcoming innovations with the Partner Experience Platform and agentic AI
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Nichole Gunn: https://www.linkedin.com/in/nichole-gunn/

• Visit Emanuel Rose’s site: https://emanuelrose.com/

• Get Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  
  

  
  

If you enjoyed this episode, subscribe to our channel, give us a 👍, and comment below with your thoughts on AI in marketing. Don’t forget to hit the notification bell to stay updated on future episodes!

#MarketingInTheAgeOfAI #AIinMarketing #ContentMarketing #DigitalMarketing #BrandStrategy #ROI #GenerativeAI #PredictiveAI #PodcastMarketing #AIContent #MarketingInnovation #EmanuelRose #NicholeGunn

Episode Overview

Authenticity beats automation. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Bruce Silverman, CEO of Purple Buffalo, to explore how genuine storytelling, trust, and human connection continue to shape marketing success—even as AI reshapes the industry. From his 35+ years in broadcasting to leading a creative studio, Bruce shares how “real stories” remain the heartbeat of impactful content.

What You’ll Learn

✅ How to balance AI tools with genuine human storytelling.

✅ Why trust and transparency drive stronger brand loyalty.

✅ The structure behind great stories that convert.

✅ How to create content that feels real, not robotic.

✅ Actionable ways to humanize your marketing strategy in 2025.

Featured Guest

Bruce Silverman — CEO of Purple Buffalo, veteran broadcaster, and master storyteller. Bruce helps businesses craft compelling narratives through video and podcasting, empowering them to educate and connect authentically with their audiences.

Connect with Bruce:

🔗 LinkedIn: https://www.linkedin.com/in/bruce-silverman-1777a971/

🌐 Website: https://www.purplebuffalo.studio

Episode Highlights

🎧 Bruce shares his journey from broadcast anchor to creative agency founder.

💡 Insights on the “trust economy” and why people buy from brands they like, know, and trust.

🧠 Real-world examples of clients using storytelling to close more deals.

📹 The power of video and long-form user-generated content (UGC).

🚀 Why education-driven content builds credibility and engagement.

Connect & Explore More

Connect with Host Emanuel Rose:

🌐 Website: https://emanuelrose.com/

📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

🎥 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Further Reading & Resources

📖 Blog Post: https://emanuelrose.com/leveraging-ai-and-authentic-storytelling-transform-your-marketing-strategy/ 📘 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🧭 Explore more insights at: https://emanuelrose.com/

If this conversation resonated with you, subscribe to the channel, like the video, and share it with fellow marketers who believe authenticity still wins in the age of AI. Comment below with your favorite insight from Bruce! 👇

#MarketingPodcast #AIinMarketing #AuthenticMarketing #Storytelling #HumanConnection #ContentStrategy #DigitalMarketing #MarketingInTheAgeOfAI #EmanuelRose #PurpleBuffalo

Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Z, a physician-turned-YouTube coach who transformed burnout into purpose. Learn how he helps coaches, authors, and experts over 50 harness the power of YouTube + AI to share their wisdom, grow authentic audiences, and reclaim their confidence on camera.

What You’ll Learn

• 🎯 How to overcome fear of visibility and start creating authentic video content

• 🧠 Why YouTube is the ultimate long-term platform for authority and discovery

• 🎬 Dr. Z’s framework for crafting hooks, titles, and video structure that keep viewers engaged

• 🤖 The role of AI tools (ChatGPT, OpusClip, Canva AI) in scripting and editing

• 🔁 How consistency trains YouTube’s algorithm to recognize and promote your niche

  
  

Featured Guest: Dr. Zynul Khan (Dr. Z)

Dr. Z is a physician and digital educator who helps mid-career coaches and experts build thriving YouTube channels. After years in medicine, he discovered that storytelling through video could heal burnout—and empower others to amplify their voices. Through his programs, Dr. Z teaches creators to find confidence on camera, simplify production, and transform wisdom into impact.

🔗 Connect with Dr. Z: LinkedIn: https://www.linkedin.com/in/drzynuldkhan/

YouTube Channels: Healthy Reset | Caribbean Sports Gallery | Talk Fluence

Episode Highlights

• Dr. Z’s journey from hospital life to content creation

• Facing the fear of posting your first video

• Why YouTube beats short-lived social feeds

• Empowering coaches 50+ to share their expertise

• The 2.6-second rule for grabbing attention

• How to train the YouTube algorithm through consistency

• Top AI and editing tools every creator should try

• Why human connection still beats AI-generated influencers

  
  

Connect and Explore More

🌐 Host Website: https://emanuelrose.com/

📘 Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📝 Blog Post Recap: https://emanuelrose.com/transforming-expertise-into-engagement-leveraging-youtube-for-impact/

Connect with Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Further Reading & Resources

• Dr. Z’s YouTube Channels for Inspiration

• Authentic Marketing in the Age of AI – by Emanuel Rose (https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/)

• Blog Recap of this Episode → https://emanuelrose.com/transforming-expertise-into-engagement-leveraging-youtube-for-impact/
  

🎥 Start your YouTube journey today! Record one video this week, share your story, and build your voice online. 👍 Like this episode, 💬 comment your biggest takeaway, and 🔔 subscribe for weekly AI-powered marketing insights from Emanuel Rose.

#MarketingInTheAgeOfAI #YouTubeMarketing #AIMarketing #ContentStrategy #CoachGrowth #EmanuelRose #VideoMarketing #AuthenticBranding #DrZ #CreatorMindset

Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose chats with Jason Barnard, founder and CEO of Kalicube, widely known as The Brand SERP Guy. Together they explore how AI, search engines, and generative systems are reshaping branding, and how executives can proactively educate algorithms to take control of their digital narratives.

Learn why building trust with machines is now just as important as building trust with people—and how mastering AI Assistive Engine Optimization is the next evolution beyond SEO.

What You’ll Learn

• How “Generative Engine Optimization (GEO)” and AI-driven branding can amplify authority in your market

• The power of Claim, Frame, Prove for teaching algorithms who you are

• Why LinkedIn is crucial but not enough—how to build a wide, consistent, and authoritative digital footprint

• How to bring your offline credibility online so AI can “see” your authority

• The mindset shift from search engines to assistive engines

Featured Guest:

Jason Barnard is an award-winning digital branding consultant and the founder of Kalicube, a data-driven marketing consultancy focused on brand SERPs and Knowledge Panels. Known as The Brand SERP Guy, Jason has worked with global brands including Disney, Ahrefs, and SEMrush, and leads the movement toward AI Assistive Engine Optimization (AIEO).

🔗 Learn more about Jason:

LinkedIn: https://www.linkedin.com/in/jasonmbarnard/

Website: https://jasonbarnard.com

Kalicube Guides: https://kalicube.com/guides

Episode Highlights

• 00:00 – Jason’s journey into AI Assistive Engines and digital branding

• 02:30 – Why LinkedIn is critical but insufficient for controlling your digital footprint

• 05:00 – Why Generative Engine Optimization is short-lived—and what comes next

• 07:30 – The Claim, Frame, Prove model for algorithmic trust

• 10:15 – Using Gemini assistants to build a $10M business plan by 2030

• 12:50 – Kalicube’s free tools and AI report for brand visibility

• 14:30 – The launch of KaliNexus, Kalicube’s next-gen AI brand-translation interface

Connect and Explore More

🌐 Host Website: https://emanuelrose.com/

📘 Authentic Marketing in the Age of AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🔗 Blog Post: https://emanuelrose.com/harnessing-ai-for-marketing-success-strategies-from-jason-barnard/

Connect with Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Further Reading or Resources

• Jason Barnard’s Free Guides → https://kalicube.com/guides

• Kalicube Tools → https://kalicube.pro/tools

• Emanuel’s Book → https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If you’re ready to future-proof your brand in the age of algorithms, subscribe to Marketing in the Age of AI, give this video a thumbs-up 👍, and share your biggest takeaway in the comments!

🎧 Subscribe and explore more at https://emanuelrose.com/

#MarketingInTheAgeOfAI #AI #Branding #SEO #DigitalMarketing #Entrepreneurship #BusinessGrowth #GenerativeAI #JasonBarnard #EmanuelRose #Kalicube #PersonalBranding #GEO #AIEO

🎧 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Alan Gregerman, author of The Wisdom of Ignorance, to explore how curiosity and humility drive creativity and innovation in an AI-powered world. From rethinking how we engage customers to understanding the balance between human ingenuity and machine intelligence, this conversation dives deep into the mindset needed to thrive in times of rapid change.

📚 What You’ll Learn:

• How “embracing ignorance” can spark breakthrough ideas 💥

• The role of curiosity and humility in modern innovation 🌍

• Practical ways to engage customers in the creative process

• How to combine AI tools with human creativity for smarter solutions

• Real-world examples of how innovation emerges from observation and connection

  
  

👤 Featured Guest:

Alan Gregerman — acclaimed consultant, author, and speaker — has helped organizations around the world discover the hidden genius in their teams. His latest book, The Wisdom of Ignorance, offers a transformative approach to reimagining innovation through curiosity, openness, and humility. With over 250 media features and decades of consulting experience, Alan brings a refreshing, human-centered take on creativity in the digital age.

🎯 Episode Highlights:

Emanuel introduces the episode and Alan’s unique perspective– How AI enhances creativity without replacing human thought– The 99% Rule: Why most innovation builds on what already exists – Why customer collaboration drives better innovation outcomes – The six key elements of staying relevant in a fast-changing world – The importance of humility and continuous curiosity

🌐 Connect & Explore More:

Connect with Host Emanuel Rose:

🔗 Website: https://emanuelrose.com/

📘 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📺 YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📖 Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with Guest Alan Gregerman: 💼

LinkedIn: https://www.linkedin.com/in/alan-gregerman-a33b236/

📖 Further Reading or Resources:

Want to dive deeper into the conversation? Read the full blog post on Unlocking Innovation: Insights on Embracing Ignorance and Fostering Creativity here 👉 https://emanuelrose.com/unlocking-innovation-insights-on-embracing-ignorance-and-fostering-creativity/

Check out Alan’s book The Wisdom of Ignorance for more on how to rethink innovation in the modern world.

If this episode sparked your curiosity, hit LIKE, SUBSCRIBE, and COMMENT below with your favorite insight 💬. Don’t forget to share this video with someone who needs a dose of creative inspiration!

#MarketingInTheAgeOfAI #EmanuelRose #AlanGregerman #AIInnovation #BusinessGrowth #Creativity #MarketingPodcast #Leadership #AuthenticMarketing #CuriosityDrivenInnovation #TheWisdomOfIgnorance #ArtificialIntelligence #InnovationStrategy #CustomerExperience #FutureOfWork

Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Wes Towers, founder of Uplift 360, to explore Search Everywhere Optimization—the next evolution of visibility in a world where AI tools, search engines, and social platforms all compete for attention. Together, they discuss how to stay authentic, keep your message consistent, and show up where it matters most.

What You’ll Learn:

• What “Search Everywhere Optimization” (SEO + GEO + AEO) really means for modern marketers

• How to stay visible across AI-driven platforms, search engines, and social media

• Why niche positioning and authentic messaging are key in an AI-saturated market

• How trades and construction businesses can leverage AI and visibility strategies

• Simple ways to repurpose and syndicate your message across multiple channels

  
  

Featured Guest:

Wes Towers — Founder of Uplift 360, a digital agency based in Australia specializing in AI-powered marketing, web development, and search optimization. With over two decades of experience helping brands stand out online, Wes brings practical insights into building trust and authenticity in a world dominated by automation and AI.

Episode Highlights:

• Wes’s journey from graphic design to digital marketing pioneer

• From print ads to online metrics: how marketing measurement evolved

• The rise of Search Everywhere Optimization and the challenge of attribution

• Why you need to show up across LLMs, social, and search engines

• A 3-part strategy: ICP clarity, FAQ-based content, and structured LLM text files

• Why niching down matters more than ever in the AI age

• The power of podcasting for authentic voice and brand connection

• Final takeaways: be everywhere, stay authentic, and syndicate smart
  

Connect and Explore More:

• Host website: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Explore enterprise-grade AI privacy protection: https://priivacy.ai/

  
  

Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  
  

Connect with Wes Towers:

• LinkedIn: https://www.linkedin.com/in/westower/

• Website: https://uplift360.com.au
  

Further Reading or Resources:

• Leveraging AI and Search Everywhere Optimization for Marketing Success: https://emanuelrose.com/leveraging-ai-and-search-everywhere-optimization-for-marketing-success/

• NIST AI Risk Management Framework: https://www.nist.gov/itl/ai-risk-management-framework

• Learn more about AI privacy and compliance: https://priivacy.ai/
  

If this episode sparked new ideas about how to expand your brand visibility in the age of AI, subscribe, like, and comment below 💬. Share this with a marketer or business owner ready to take their visibility strategy to the next level!

#AIMarketing #DigitalStrategy #SEO #SearchEverywhereOptimization #AIVisibility #AuthenticMarketing #LLM #ArtificialIntelligence #Uplift360 #PriivacyAI #MarketingInTheAgeOfAI #WesTowers #EmanuelRose #ContentStrategy #EthicalAI

Episode Overview:

Emanuel Rose sits down with software executive Robert Douglass to explore “vibe coding” and the creation of Secure AI—a tool designed to protect sensitive data while still harnessing the power of large language models (LLMs). Together, they discuss how privacy-first architectures, client-side anonymization, and ethical AI design can revolutionize the way we build intelligent tools.

What You’ll Learn:

• How “vibe coding” accelerates real-world software prototyping

• The mechanics of client-side (in-browser) document processing to prevent data leaks

• Secure anonymization and re-identification workflows for LLM interactions

• Legal and ethical frameworks (HIPAA, GDPR, SOC 2) in AI product design

• How non-coders and AI-enabled developers can co-create next-generation tools

  
  

Featured Guest:

Robert Douglass — a seasoned software executive and startup veteran who has scaled companies from seed to enterprise. In this episode, he demos a working prototype of Secure AI, discusses in-browser cryptography, and explains how he uses multi-agent coding (Claude Code) to build faster and safer.

Episode Highlights:

• Defining vibe coding for non-coders

• Why privacy and compliance must come first

• Inside the Secure AI concept: anonymize → encrypt → query safely

• Live demo: how in-browser anonymization protects user data

• Multi-agent “Claude Code” swarms in action

• What’s next for Secure AI: enterprise-grade detection and shared responsibility
  

Connect & Explore More:

• Host site: https://emanuelrose.com/

• Book — Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Blog version of this episode: https://emanuelrose.com/harnessing-ai-for-ethical-marketing-insights-from-software-innovator-robert-douglass/

• Explore enterprise-grade privacy protection tools at https://priivacy.ai/ 🔒
  

Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with Robert Douglass:

• LinkedIn: https://www.linkedin.com/in/roberttdouglass/

Further Reading or Resources:

• NIST AI Risk Management Framework — https://www.nist.gov/itl/ai-risk-management-framework

• OWASP Top Ten Privacy & Security — https://owasp.org/www-project-top-ten/

• Tools mentioned: Claude Code, FastAPI, Alpine JS, Priivacy AI

If this episode inspired you to think differently about secure AI and privacy-first design, subscribe, like, and share it with your team. 💬 Comment below with how you’d apply Secure AI or visit https://priivacy.ai/ to see privacy-driven AI in action.

#VibeCoding #SecureAI #PriivacyAI #DataSecurity #AIInnovation #LLM #EthicalAI #PIIProtection #HIPAA #GDPR #MarketingInTheAgeOfAI #PrivacyTech #FutureOfWork

Episode Overview:

AI in marketing isn’t just about shiny tools—it’s about context, strategy, and real conversations. In this Marketing in the Age of AI episode, Emanuel Rose and Thad Barnes break down how AI-driven SMS reactivation can win back past customers, why context supercharges AI chat quality, and what’s coming for AI-powered ad creation and GEO (Generative Engine Optimization).

What You’ll Learn:

• 💬 How to build AI SMS conversations that feel natural (not rigid scripts)

• 🧩 The role of context (business model, value props, “why now”) in AI prompts and custom GPTs

• 🔁 Reactivation playbooks for dormant leads and past clients

• 🧠 GEO basics: making your brand “answerable” by AI search engines

• 🧪 Vibe-coding & rapid prototyping: Emergent and similar platforms for faster testing

• 🎯 Ad tech preview: using AI to create ads, images, and video in minutes—and when to stay model-agnostic

• 💸 Budget talk: falling base-model costs, rising platform credit pricing—and how to plan around it

• 🖤 Seasonal prep: Black Friday planning with AI workflows
  

Featured Guest:

Thad Barnes — Data-driven marketer focused on integrated communications, lead gen, and AI deployments for agencies and brands. Host of the “Ready Fire Aim” podcast (launch → iterate → improve). Shares practical wins using AI + SMS to re-engage lapsed customers and boost pipeline.

Episode Highlights:

• “Context or bust”: why FAQs, use-cases, and customer intents make AI SMS smarter

• Building custom GPTs for clients to centralize knowledge and learn from real Q&A

• GEO in the wild: testing ChatGPT local results to reveal brand visibility gaps

• Ad Signals by Dipesh Mandalia: condensing years of FB ad expertise into an AI tool (with video/image gen coming)

• Vibe coding with platforms like Emergent for all-in-one build, test, and deploy (fewer hallucinations via built-in testing)

• Platform-agnostic strategy: swap models (GPT/Claude/Gemini) while keeping your implementation intact
  

Connect and Explore More: Host — Emanuel Rose

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  

Guest — Thad Barnes

• LinkedIn: https://www.linkedin.com/in/thadbarnes/

• Website: https://epicdm.com/

• Email: hello@epicdm.com

• Podcast “Ready Fire Aim”: (search on YouTube, Spotify, Apple)
  

Further Reading or Resources:

• Blog recap of this episode: https://emanuelrose.com/harnessing-ai-for-effective-lead-generation-and-brand-engagement-in-marketing/

• Host site: https://emanuelrose.com/

• Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Explore Ad Signals (mentioned by Thad): search “Ad Signals Dipesh Mandalia” for site and free trial

• Learn more about Emergent: search “Emergent AI app builder” for platform details
  

What’s the one reactivation list you’ll pilot with AI SMS this week? Drop your pick below. If this helped, like, subscribe, and comment with your biggest win—or question—about AI-powered conversations. 🔔

#AIinMarketing #SMSMarketing #LeadGeneration #BusinessGrowth #MarketingStrategy #AItools #GEO #GenerativeEngineOptimization #AIMessaging #AdTech #VibeCoding #CustomGPT #ReadyFireAim #MarketingPodcast #EmanuelRose