In this episode of Prosper With Wayne, Wayne sits down with multidisciplinary Creative Director, songwriter, and founder of Culture Shock Media, Gabriel Andrews, to unpack how powerful visuals, sound, and storytelling shape the way we think, feel, and buy in 2025. Gabriel shares his journey from radio-spinning music artist to in-demand creative director working with brands like Atari, beauty and aesthetic companies, local Phoenix hotspots, and fast-growing podcasters.
You’ll hear how culture drives content consumption, why media should be the first step in your business strategy (not the last), and how to build long-term creative relationships that open doors you never saw coming. Gabriel breaks down his process for turning a rough idea into a full creative vision, balancing artistic flow with real-world KPIs, and intentionally crafting content that moves people emotionally—not just visually.
Wayne and Gabriel also dive into AI as a creative tool, how it’s changing jobs, why learning to work with AI (not fear it) will separate the winners over the next 3–5 years, and why, at the end of the day, happiness still matters more than health or wealth. If you’re a coach, creator, entrepreneur, or brand who wants your content to actually connect—not just exist—this conversation is your playbook.
What if the real secret to selling wasn’t persuasion at all—but detachment, curiosity, and helping people influence themselves?
In this episode of Prosper With Wayne, I sit down with Michael Oliver, creator of Natural Selling and author of How To ‘Sell’ The Way People Buy, to unpack a totally different approach to sales—one that feels authentic, aligned, and surprisingly effective.
We go deep into:
Why most traditional sales training still fixates on “getting the sale”—and how that energy quietly triggers resistance.
The Natural Selling mindset: shifting from “closing prospects” to genuinely discovering whether what you offer is truly a fit.
How your amygdala vs. prefrontal cortex shows up in sales conversations—and how to talk to the part of the brain that dissolves tension instead of creating it.
Why Michael focuses on discomfort (not “pain”) and how to create a natural gap between where someone is and where they want to be—without manipulation.
The power of detachment from the outcome (and why you can’t “detach” while secretly obsessing over the close).
Seven types of questions that make the sale happen in the discovery phase, long before any “presentation” or close.
Why words like prospect, disarm, and close quietly make your conversations adversarial—and what to use instead.
The difference between active listening and what Michael and I call intuitive listening—really tuning into what’s said, unsaid, and felt.
If you’re in high-ticket sales, coaching, real estate, network marketing, or you simply want to be more influential in everyday life, this conversation will completely reframe how you think about selling, influence, and human connection.
🔗 Connect with Michael Oliver & Natural Selling
🌐 Natural Selling website: https://www.naturalselling.com/ naturalselling.com
📘 eBook – Why To ‘Sell’ The Way People Buy! (mindset of Natural Selling): https://naturalselling.com/why/ naturalselling.com
🎓 Online course – How To ‘Sell’ The Way People Buy! (full Natural Selling system): https://naturalselling.com/integrity/ naturalselling.com
✅ Work With Wayne
If you want to grow your income, your impact, and your inner game of sales and persuasion, start here:
🚀 Coaching & sales training with Wayne: https://www.sellingyourcoaching.com
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Thanks for listening to Prosper With Wayne – Creating Wealth, Health & Happiness In Your Life.
Be intentional. Be authentic. And as always—make it a great day.
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