If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world. I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to. Timestamps00:01 – The bridge story: different brains, different worlds04:30 – Why coaches think messaging works like a resume07:50 – How coaches start talking past their clients11:45 – Symptoms vs. root problems (the chasm forms)15:10 – Trust on discovery calls (and how it gets broken)18:20 – Giving clients a taste without pushing them off the bridge CTA:👉 Book a Connection + Direction Call to build trust without pressure: http://ravingcoaches.com/connection 

I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles. What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode. If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself. Timestamps Edit 05:30 — Alissa’s background & “entrepreneurship saves the world” 12:10 — Real estate myths, identity, and opportunity 18:01 — The “buffet line” problem in coaching 21:19 — Unschooling, human potential, and identity development 25:47 — Captain Endotype strengths in business 37:09 — Why traditional marketing fails coaches 41:47 — Strategic partnerships & community-based growth Guest BioAlissa Bickar, The Consultress, is a real estate investor and business coach who bridges personal development with tactical, strategic business building. She helps high performers become more themselves, gain clarity about what they want, and build systems that support sustainable growth using her SIMPLE Method™. With 20+ years in entrepreneurship, finance, and consulting, she supports professionals in rising above the noise by amplifying their unique strengths. Guest LinksYT/LI/IG/FB: @consultressListen to Alissa’s Podcast: https://builtforthisshow.comFacebook: https://m.facebook.com/consultressInstagram: https://instagram.com/consultress/LinkedIn: www.linkedin.com/in/alissabickarYouTube: youtube.com/@consultress Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This Listen to more episodes of Raving Coaches: Spotify → https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple Podcasts → https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

I recently interviewed Linda Eskay, a Defender Endotype, and someone who brings a refreshing level of clarity to a problem most parents are secretly wrestling with: anxious kids who feel overwhelmed, pressured, or disconnected. Linda doesn’t treat anxiety as a disorder; she treats it as information. A signal that something in the environment is misaligned. And she shows parents how to shift the patterns inside their home so that their kids can breathe again. In this conversation, we talk about belonging, nervous system regulation, internal motivation, and what actually creates emotional safety for young people. What I love about Linda’s approach is how grounded it is. She brings real stories from her own kids — letting go of grade perfectionism, raising problem-solvers instead of rule-followers, helping them trust their intuition instead of external expectations. We also get honest about the systems that label kids too quickly, the rise in self-silencing among Gen Z, and the emotional cost of growing up in a world that demands adult level clarity from children still figuring themselves out. Coaches, educators, and parents will hear themselves in this episode. Linda blends neuroscience, spirituality, and practical household tools that any parent can use. She breaks down the root causes behind anxiety, the subtle ways kids suppress themselves to belong, and how parents can create a container where their children feel safe being who they are. If you work with families — or you’re raising one — this episode gives you tools that make a real difference. Guest Bio Linda Eskay is a heart-centered advocate, speaker, and coach whose message is about true solutions and true prevention of childhood anxiety. Her soul-led mission is to help parents and young people reconnect to who they truly are beneath the layers of pressure, expectation, and fear. Guest Links Linda’s Linktree: https://linktr.ee/lindaeskay  Includes: Self-Silencing Checklist, When Story, summit interviews, and coaching info.   Resources Mentioned:  Endotype Formula Quiz → https://endotype.com

There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it. In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it. I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots.Don’t get me wrong .. I use AI. I used it to help with this podcast episode, but you will learn today the mistakes you might be making when you use it.  Hosted by Laura Hulleman of the Raving Coaches Podcast.

I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business. Lauren is a former corporate consultant who’s supported brands like Apple, Whole Foods, and Pfizer—and now she works with female and nonbinary entrepreneurs who want their time back. We talk through real client stories: the nutritionist who couldn’t let go of her 1:1s, the post-it-note CEO who hated every project management tool, and the coach who would “rather get a root canal than post on Instagram again.” Lauren walks us through how she helps clients decide what to keep, what to delegate, what to automate, and what to drop entirely. If you’ve ever tried to copy someone else’s productivity system and felt like a failure when it didn’t stick, this conversation will feel like a deep exhale. We cover boundaries, energy, verbal processing, and why some of us will always need a thought partner instead of another color-coded calendar. You’ll walk away with practical starting points for reclaiming your time—and permission to build a business that actually fits your brain and your life. Lauren Glynn is a corporate consultant turned business coach for female and nonbinary entrepreneurs who want their time back. After years consulting for brands like Apple, Whole Foods, Pfizer, and the federal government, she saw the same problem on repeat: chaotic systems, overextended leaders, and no clear path to sustainable growth. In her own online business journey (everything from lifestyle blogging to leadership coaching), she realized small business owners need better time management and systems than the big players—because we’re the ones doing it all. Today, Lauren helps digital entrepreneurs optimize their time, boundaries, and backend systems so they can stop white-knuckling their way through the week and start running a business that actually supports their life. Lauren’s Links & Resources Website: https://laurenglynn.com/ Instagram: https://www.instagram.com/laurengconsulting/ LinkedIn: https://www.linkedin.com/company/lauren-glynn-consulting/ Free resource mentioned: Hell Yes / Hard Pass Task Sorter: https://laurenglynn.com/ravingcoaches If this episode hits a nerve because you’re juggling too much and not sure what to drop, start here: Grab Lauren’s Hell Yes / Hard Pass Task Sorter to see exactly what you should delegate, automate, or stop doing altogether. Then, take the Endotype Formula Quiz at https://endotype.com/ to understand your coaching superpower and how your brain naturally wants to work in business. Ready for a thought partner to look at your branding, messaging, and marketing strategy through the lens of your Endotype? Book a Connection + Direction Call with me: https://www.ravingcoaches.com/c&d

Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025. In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season. If you’ve been running your coaching business like it’s a race, this is your invitation to stop, breathe, and ask better questions. Join me for the next Marketing Lab, where we’ll process your 2025 results and create an aligned marketing plan for 2026—together. Sign up for the Marketing Lab → https://ravingcoaches.com/lab

Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet. We explore how urgency, perceived importance, and clear problem-naming influence whether someone grabs a podcast and a workshop—or pulls out the credit card. I’ll show you how to stop selling to “everyone who feels stuck” and start speaking directly to the client you’re here to serve. Ready to get precise and practical with your message? Come to the next Marketing Lab and implement this with me: https://www.ravingcoaches.com/lab

What if your chronic pain isn’t just physical? In this episode I chat with Michelle Scott—licensed psychotherapist, Reiki master teacher, “the weird therapist” and my friend—to explore the surprising link between stuck emotions, chronic pain, and speaking your truth. Michelle shares her own journey through fibromyalgia, trigeminal neuralgia, and years of silence that left her literally without a voice. Together, she and Laura unpack how emotional energy becomes physical pain, why humor is an underrated healing tool, and how reclaiming your voice can unlock both health and business alignment. You’ll hear: How suppressed emotions create chronic tension and illness Why reclaiming your voice is essential for healing—and for your brand What alignment really means (and why it might look like a woman in a lavender power suit with a dinosaur head) How Michelle’s using the Fab Over 40 competition to model visibility as healingVote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f The first steps to freeing the energy your business has been holding Whether you’re a coach, healer, or anyone carrying pain that no doctor can explain, this episode will help you see the connection between your body, emotions, and brand. Timestamps:05:13 – How emotions get trapped in the body 09:30 – Michelle’s story: fibromyalgia, healing, and finding her voice 14:47 – Speaking truth and the metaphysical meaning of pain 17:15 – How physical symptoms communicate what we refuse to say 25:20 – Using humor, irreverence, and voice as medicine 33:55 – Turning personal healing into a healthcare movement 44:20 – Why alignment attracts clients like a magnet 49:00 – The story behind the lavender suit and dinosaur head business card   Guest InformationMichelle Scott is a licensed psychotherapist and Reiki master teacher who helps women heal from chronic illness, burnout, and emotional overwhelm by connecting with their inner wisdom and personal power. Known for her humor, heart, and holistic approach, Michelle blends science and spirituality for healing on every level—mind, body, and energy.➤ Vote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f ➤ Explore her work and writing: https://linktr.ee/healingwithmeesh Connect & Learn MoreDiscover your Endotype → https://endotype.comJoin Laura’s next Marketing Lab → https://ravingcoaches.com/lab

When a course works, it changes everything. When it doesn’t, it’s just a waste of time.In this episode, Sara Vezensek breaks down what separates high-impact courses from the digital junk pile. She and I dive into clarity, frameworks, client readiness, and why “messy action” always beats perfection. Guest Bio: Sara Vezensek is a Captain Endotype coach and course creation strategist for ambitious women entrepreneurs. She specializes in high-ticket offers, money mindset shifts, and creating frameworks that scale without burnout.   Timestamps: 13:00 – Sara’s unlikely path from yacht chef to business coach 18:00 – Why your knowledge ≠ your certifications 24:00 – Good vs bad courses and the #1 mistake creators make 30:00 – The clarity triangle: passion + problem + profit 38:00 – When coaches are actually ready to build a course 46:00 – The danger of chasing followers instead of sales 48:00 – Messy action, imposter syndrome, and growing through discomfort Connect + Learn:Free Training: Find Your Million-Dollar Course IdeaInstagram: @saravezcoachExplore More:Join Laura’s Marketing Lab → www.ravingcoaches.com/lab

 Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand. We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period.https://ravingcoaches.com/marketing-lab

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community. In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die. If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

Grief changes everything. It rearranges the body, the brain, and the spirit. In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief. We talk about what it really means to breathe, move, and live again. You’ll hear Marcia’s holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives. 💬 Key timestamps: [7:34] When “stress” is actually grief [11:59] How she helps clients reconnect with their bodies through movement [18:47] “The body keeps the score”—and why clean eating supports emotional release [30:06] Family grief rhythms and the rule that saved their peace: no hard talks after 7 p.m. [35:30] Letting go with intention and creating new life traditions [45:38] Ministry vs. business—how knowing the difference keeps your mission sustainable It’s a deeply human episode about faith, healing, and purpose—and a reminder that grief isn’t something we get over. It’s something we integrate. 💠 Connect with Marcia Earhart Website & Nonprofit: www.thesterlingrosesanctuary.us Book: Gripping Grace in the Garden of Grief: A Place for the Heart Donate or support their capital campaign to help build the Sterling Rose Sanctuary Retreat Center ✨ Listen + Learn Raving Coaches Podcast: https://ravingcoaches.podbean.com/ Take the Endotype Formula Quiz to discover your unique coaching style: https://endotype.com/

Most coaches don’t realize they’re imitating. They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building. In this episode, I’m naming what most won’t:Your coaching brilliance doesn’t live in someone else’s framework.And the longer you try to replicate what worked for another coach, the longer you delay discovering your own voice—and your own method. We’ll talk about what it really looks like to build a body of work that’s yours: How collaboration (not isolation) clarifies your coaching process Why copying—even subconsciously—keeps your business stuck What to do when your offers sound right, but don’t feel right The power of experimentation and client interaction in developing your unique message Whether you’re brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership. Are You a Copycat Coach? Workshop Discover your coaching superpower and learn how to communicate it clearly and confidently. → https://ravingcoaches.com/copycat Endotype Quiz Take the free quiz to find your marketing superpower and better understand how you’re wired to connect with clients. → https://endotype.com Stop Calling Yourself a Coach – Start Telling People What You Really Do A self-paced course designed to help you clarify your “What I Do” statement and build identity-aligned messaging. → https://ravingcoaches.com/stopcoach Small Business Owner Community (SBOC) A networking event where real-time conversations led to real clients—because relationship-building still works. → https://smallbusinesscommunity.com Episode Highlights: 03:15 — The invisible line between modeling and mimicking 08:40 — How Laura’s early offers failed (and what changed) 16:22 — Why “finding your niche” isn’t the solution—it’s a distraction 27:05 — What to do when you realize your messaging isn’t yours 34:10 — Why the Copycat Coach workshop exists (and who it’s for)

Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable middle. You’ll hear Lara’s practical lens on rejecting diet culture, using interoception and attunement as your real “data,” and why tracking feelings beats tracking macros for most humans. We also unpack program design: getting explicit buy‑in, setting agreements, and running groups where autonomy is the point—not another set of rules. Links • Lara Days — best place to connect: Instagram (she checks DMs and responds) • Programs: Annual Group Intuitive Eating Program; Nourished & Whole Collective membership: https://www.laraelizabethcoaching.com/nourished-and-whole-collective  • Raving Coaches podcast homepage (listen & subscribe): https://ravingcoaches.podbean.com/ Mentioned in the Episode • Interoception & attunement as “data you can feel” • Screening for disordered eating before prescribing food tracking • Program design: buy‑in, clear agreements, and consent in groups

What if the reason your business feels hard… isn’t you? In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you. I get into the difference between having cheerleaders at the bottom of the hill and a coach who’s actually walking it with you. Whether you're brand new or feeling stuck mid-climb, this episode is a reminder that the business you’re building doesn’t have to feel so heavy. Listen in to find out how to choose support that makes the journey lighter—and more effective. Resources mentioned: 👉 Take the Endotype Quiz: https://endotype.com👉 Book a Connection & Direction Call: www.ravingcoaches.com/c&d

What happens when your business is “successful” on the outside—but you’re exhausted, maxed out, and secretly wondering if you’ve built yourself into a corner? That’s exactly where many of Katherine Danesi’s clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, systems, and team structure to actually sustain it. In this conversation, she shares how strategy + straight talk help her clients own their value, restructure their pricing, and finally step into leading their business with confidence. And coaches—you’ll want to pay attention. The same “secret sauce” problem Katherine sees with creatives is the one I see with coaches every day: if you can’t clearly say what you uniquely do, you’re going to burn out chasing clients. That’s why I created the Are You a Copycat Coach? workshop—to help you cut the jargon, find your true message, and finally stand out. ➤ Save your spot here: https://ravingcoaches.com/copycat ➤ Connect with Katherine: katherinedanesi.com | LinkedIn + Instagram: @KatherineDanesi | Subscribe to her newsletter via her website for weekly strategy insights

Are you wasting time at events—or making the most of them? In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie. One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve. I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You’re a Coach” course now to refine your message before your next event. 📌 Details + registration: https://ravingcoaches.com/copycat 📌 Clear up your message now: https://ravingcoaches.com/stopcoach

What happens when your nervous system resets everything—your identity, your voice, your business? In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today. Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of. 🌐 Michelle’s Website: unbridledchange.org🎙 Her Podcast: Soulful Practices📦 Sacred Witness Oracle Deck & Guidebook📌 Want help aligning your own coaching message? Book a strategy session with me → endotype.com/strategy

Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story.  She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it’s the one I desperately needed in my first four companies. In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients’ future breakthroughs. Spoiler: the program you’re meant to build is often the one you once needed most. If you’re ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love. In this episode, we dig into why healing after toxicity isn’t about “finding the next one”—it’s about reconnecting to yourself, learning to trust your intuition, and forgiving yourself for what you didn’t know then. We also talk about the not-so-funny problem of being a coach with a soft brand voice that doesn’t match your bold, hilarious truth. Heather now lives full-time in a converted shuttle bus with her fiancé, running workshops from the road and building a business that aligns with her real voice—one that’s smart, sarcastic, and deeply committed to helping women stop fixing everyone else and finally choose themselves. Her background in engineering and lighting design makes her story even more compelling: this is a coach who rebuilt every part of her life—from the ground up. ➤ Learn more or work with Heather: https://healthyrelationships.info➤ Follow her workshops on Eventbrite under “Healthy Relationships”➤ Take the Endotype Quiz at https://endotype.com➤ Book a Connection and Direction call: https://ravingcoaches.com/c&d