Bev Fowler never expected her career would lead to the music industry; now, over 20 years into her tenure at PRS Guitars, she's behind some of the most iconic musician/instrument partnerships, from Orianthi to Carlos Santana to John Mayer. On the eve of her attending the 2025 Women of NAMM Summit, Bev reflects on the most rewarding aspects of building relationships over an artist's career, what makes being part of Paul Reid Smith's team so special, and the strength she cultivated to outlast as a woman in a male-dominated industry.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM and register for the Deep Dive at www.namm.org/women-of-namm.
–
Follow Us Here:
Facebook
Instagram
LinkedIn
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Women of NAMM has welcomed Morgane Devos, Director of Marketing at Shure, and Gayle Eline, Vice President at Menchey Music, to its leadership council. Morgane and Gayle join Natalie and Steph to share their stories that bring them to their current roles and their vision for this next chapter of Women of NAMM, exploring the relationship building, adaptability, and person-centered leadership skills that have defined their journeys thus far.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM and register for the Deep Dive at www.namm.org/women-of-namm.
–
Follow Us Here:
Facebook
Instagram
LinkedIn
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Six years ago, Kristina London started a small project called Amplify Her Voice to highlight the statistics around the gender disparity within the music industry. Since then, alongside her team, she has grown Amplify Her Voice into one of the leading champions of gender equity in music and creators of opportunity for women in the industry. Kristina joins Natalie and Steph to discuss the journey Amplify Her Voice has brought to her career (she’s also now the Content and Touring Project Manager at Live Nation Women), expanding grassroots opportunities for women within music, and partnering with music festivals to shape a better industry for everyone. We also dive into how building the right team and the foundation of feminine leadership play a role in their success.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM and register for the Deep Dive at www.namm.org/women-of-namm.
–
Follow Us Here:
Facebook
Instagram
LinkedIn
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
The tables have turned! This month, Natalie, Steph and Julia are celebrating five years of ReVoicing the Future with guest host Katie Kailus, editor of Music Inc. Magazine. The trio reflects on the milestone, looks to the future, and answers some listener questions.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM and register for the Deep Dive at www.namm.org/women-of-namm.
–
Follow Us Here:
Facebook
Instagram
LinkedIn
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
For Lillian Werbin, CEO and Owner of Elderly Instruments, community is key, and they excel in creating spaces that support the music and the music-makers, either with Elderly, with their production company, Sturdy Roots, or within their many advocacy and board roles with the likes of NAMM, IBMA, Bluegrass Pride, and more. Lillian shares their story working their way up through the family business into leadership, advice about how to know whether board service is for you, how they manage it all, and how they fell in love with the banjo. Through it all, Lillian is a force for connection and evolution within music.
Learn more about Bluegrass Pride & Rhapsody Project .
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM and register for the Deep Dive at www.namm.org/women-of-namm.
–
Follow Us Here:
Instagram
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Through the organization she founded to advance gender equity in music, We Make Noise (formerly Beats By Girls), and in her role as Director of the Popular Music program at Arizona State University, Erin Barra has dedicated her career to pulling back the veil on music production and welcoming those eager to learn to the table, ensuring she's giving them the best chance of success in today's entrepreneurial-focused industry. Erin shares how her path in music and education pulled her along every step of the way, why surrounding herself with a brilliant team has always been key to her success, and proves that a willingness to embrace the uncomfortable can lead us to the career paths we’re meant to have. Giving people the tools to create and share their ideas is how she makes the world a better place, and we’re grateful she’s doing the work.
Learn about We Make Noise: www.wemakenoise.org
Learn about the ASU Popular Music Program: https://musicdancetheatre.asu.edu/degree-programs/popular-music
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Instagram
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Beth Heidt, CMO at Gibson, is one of the music products industry's most warm, authentic presences and effective leaders through her emphasis on connecting with her team, the artists she works with through Gibson, and anyone lucky enough to cross her path. Natalie and Steph have a soul-filling conversation with Beth on how she developed this way of showing up in work, why the feminine aspects of her leadership have made her such an effective and beloved asset to Gibson, and why knowing who we are is foundational to our success in our work and in building meaningful careers. Take a big, deep breath with us - and let's get into it!
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Instagram
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
While attending 2024’s NAMM Next after a series of happy accidents, Spicer’s Music’s Jessie Osborne found herself full of gratitude and inspired to bring that sense of educational camaraderie to Spicer’s hometown of Auburn, Alabama. This call became Spicer’s Music SheCollective (SheCo), which she founded to help connect, empower, and inspire women in music in the local Spicer’s community by creating a space where female creatives can thrive. Jessie sits down with Natalie and Steph to tell her full-circle story in music, defined by her insatiable curiosity, good humor, and drive to create opportunities for connection and success for her beloved community.
Learn more about SheCo by visiting their website and follow on Instagram and Facebook.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Instagram
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
The ReVoicing team is LIVE at NAMM 2025 in the Creator Lounge, and what better guest to sit down with onsite than Julia Rubio, Executive Director of the NAMM Foundation! Listen in as Julia looks back on the path that led her here, beginning with her earliest days in the classical music world, and her vision for the future of the Foundation. Julia models how great leaders learn from every step along the way, intentionally integrating it all into an authentic, capable leadership style; we loved this conversation, and can’t wait for you all to get to know Julia Rubio!
Donate to the NAMM Foundation’sLA Wildfire Relief Fund:
Learn more aboutThe NAMM Foundation.
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Instagram
–
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
For our final episode of 2024 we are honored to welcome Dr. Kristal Walker, VP of Employee Wellbeing at Sweetwater. Dr. Walker shares her journey into human resources and to Sweetwater, the far-reaching framework behind their Women’s Career Development Program, and how companies and employees can ensure their DEI efforts are set up for long-term success. She reminds us that investing in your employee wellbeing is vital for a thriving business, and we’re excited for you to be inspired by and to learn from Dr. Walker’s work building a holistically healthy working environment for music people and their families.
–
The NAMM Show 2025 Women of NAMM Events:
Thursday, January 23 2025:
10 AM: Women of NAMM First Attendee Meet-Up
1 PM: Women of NAMM Deep Dive: Wonder Women–The Real Behind the Ideal
Friday, January 24, 2025:
1 PM: Revoicing the Future: Building Toolkits for Success in the Music Industry
7 PM: Women of NAMM Reception
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Instagram
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Katie Kailus, the Editor of Music Inc. Magazine, has built a career crafting the destination for music products industry news and sourcing stories of creativity within it. Natalie, Steph, and Katie met up for their first ever IN PERSON recording in Long Beach, where Katie shares her journey through publishing, editing, and PR, before landing back at the helm of Music Inc., as well as her perspective on publishing’s ever-growing digital presence and where the future of the medium lies. She also shares a play-by-play of how the well-oiled machine of UpBeat Daily lands under your hotel room door every morning at the NAMM Show.
Learn more about Music Inc: www.musicincmag.com
Follow Music Inc on Instagram & LinkedIn.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
For Jenna Day, Co-Owner of Day Violins in Virginia, her mission in life is to pay it forward, whether that’s through her store or her day to day advocacy for music education, and even to her passion in social work and hospice care. Join Jenna and Natalie as they discuss how leaning into the vulnerable and uncomfortable makes us stronger in tough times and how she sees the music industry as the tapestry we are all creating.
Learn more about Day Violins.
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Ana Dobrian is quickly becoming a music products industry staple through her work with The Music People and her active involvement with NAMM YP and Women of NAMM. In this episode, Ana shares her journey from live sound into sales, her passion for mentorship, the importance of leaning into the uncomfortable and the power of bringing our authentic selves to work (and creating atmospheres where our teammates feel safe to do so).
Learn more about Toastmasters: https://www.toastmasters.org/
–
Donate to the Women of NAMM Fund.
–
Want to go to the NAMM Show but have never been? Scholarships for the WoN Scholarship open beginning August 19 through September 30.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Mary Luehrsen is retiring after spending 22 remarkable years at the helm of The NAMM Foundation, and ReVoicing the Future is celebrating her singular impact as she leaves an incredible legacy of trailblazing advocacy for music education. Join Natalie, Steph, and Mary herself as they reminisce on Mary's own journey through the music industry, some of her proudest moments for the Foundation, and on why following moments of quiet curiosity is the key to an authentic career.
–
Donate to the Women of NAMM Fund.
–
Want to go to the NAMM Show but have never been? Scholarships for the WoN Scholarship open beginning August 19 through September 30.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Meet Gillian Desmarais, the K-12 Music Production and Engineering Teacher for Maplewood Public Schools in Minnesota. Gillian joins ReVoicing the Future, to share her journey into the music industry, how her passion for music technology spreads into the classroom, and to educate other teachers about incorporating the curriculum into their programs through Sound Tech Ed. We talk about mentorship and advocating for yourself and your expertise. We even dive into the make-up of the ear and how it’s different for men and women. Yes, you did read that correctly!
Learn more about Gillian by visiting: https://www.soundteched.com/
Check out the AES Studying, Unveiling the Female Ear: https://aes2.org/publications/elibrary-page/?id=22218
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Facebook
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
This month on ReVoicing the Future we're joined by Jinting Zhao, the founder of SHE-Q Audio and an audio engineer, and community-builder extraordinaire, who "by day" works in strategy, governance, and public policy for the government of Alberta, Canada. Jinting reflects on SHE-Q's inaugural (fully grant-funded) journey taking a group of women engineers to the 2024 NAMM Show, why investing in your community is ultimately a case of selfishness for good, and how to tap into funding networks to GET THAT MONEY as creatives.
Learn more about She-Q Audio at: https://www.sheqaudio.com/
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Facebook
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Join Natalie and Steph for a belly-laugh-inducing, enlightening, authentic conversation with Shira Yevin of Gritty in Pink. We trace Shira's activism from her famous crashing of the Warped Tour and starting the women's stage to the creation of Gritty in Pink and their most recent project, the INPINK marketplace, all while recording and touring with her band, Shiragirl. Shira has a lot to teach us all about the power of who we surround ourselves with and of being fearless in taking up space as a woman; thank you, Shira!
Website: https://grittyinpink.co/
INPINK: https://inpink.com/
Shiragirl: https://www.shiragirl.com/
–
Apply for the Women of NAMM Leadership Summit by June 7: https://www.nammfoundation.org/women-of-namm-summit
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Facebook
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Whitney Brown Grissafi is the President of Ted Brown Music in Tacoma, WA, and sits on the NAMM Board of Directors' Executive Committee. She joins Natalie and Steph to reflect on finding one's unique strengths in a family business, the power of diversification, and the importance of trusting your people. Whitney reminds us why it's vital to hold our 'why' front and center — when we're all working to "make more music makers", our future will be one with a rich, thriving music products ecosystem.
Learn about Ted Brown Music: www.tedbrownmusic.com
–
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Facebook
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
Happy International Women’s Month, belated International Women’s Day, and Women’s History Month. We’re excited to share the live recording of our session at The NAMM Show 2024! The ReVoicing team of Natalie, Stephanie, and Julia gets into how cultivating intentional community is the key to a sustainable career for women in music, some helpful tools to think intentionally about getting started, and our reflections about how music NEEDS you, exactly as you are.
During the live event, we hosted a 20 minute community building exercise, so we are challenging each of you to reflect on the community you want to be a part of and to seek it out for yourself!
Special thanks to Women of NAMM, Women in Music, The Women’s International Music Network (The WiMN), Gritty in Pink, SheQ Audio, Women’s Audio Mission, and Girls Make Beats for taking the time to come together and inspire more community building within the industry.
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Facebook
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond
She's a touring violinist, business owner of a music product company, and community builder with Women in Music; Cassandra Sotos of AmpRX joins ReVoicing the Future to share how a love of entrepreneurship has made it all possible. Listen to hear Cassandra's reflections on authentic, friendship driven networking, for an inside look at a company prepping for exhibiting at the NAMM Show, and to learn from one of the brightest and most genuine and inventive presences in music products today.
Learn more about women in music: www.womeninmusic.org
Learn more about AmpRx: www.brownbox.rocks
Donate to the Women of NAMM Fund.
–
Learn more about Women at NAMM at www.namm.org/women-of-namm..
Follow Us Here:
Facebook
–
Sponsored by AKG: www.akg.com
This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.
Music by: Lucky Lamond