If scaling feels chaotic, inconsistent, or like you’re constantly pushing uphill, it’s probably not your offer, pricing, or even your team. It’s who you’re selling to. In this episode you'll learn how to identify your core customer, the one who drives profitability, team alignment, and predictable scale, and how to stop wasting time on clients who drain resources, distract focus, and slow your momentum. You’ll see why profitability isn’t just a number on a spreadsheet, but the north sta...
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