Travel is shifting fast. But where is it actually heading next? In 2026, travel will be even more mindful, personal and connected. Travellers want more than checklists, highlights, and perfect photos. 🌄 But what does that actually look like in practice? And how can travel businesses meet those expectations? In this episode of Sustainable Today, Successful Tomorrow, we break down the five key good tourism trends in 2026. 🤩 We explore why these shifts are happening, what they mean for sus...

Can AI make tourism more sustainable? AI is everywhere, but it’s not always used in the right ways. 🫢 In this episode of Sustainable Today, Successful Tomorrow, we talk with Edmund Morris fromEquator about how AI and data can become tools for smarter, fairer, and more sustainable tourism. Together, we explore how AI-powered insights help travel businesses and destinations move beyond carbon and understand their true impact. 💡 Edmund shares how small, data-led changes can mak...

In sustainable travel, data is often reduced to one thing: carbon. But travel is about so much more than emissions. 🌍 What if we used data to understand overcrowding? Or to measure how tourism can support local livelihoods and preserve culture? Because when used right, data can turn good intentions into real impact. 💪 In this episode of Sustainable Today, Successful Tomorrow, we explore how the tourism industry can use data to make travel more sustainable. Through insights from Ed...

It’s time to rethink ‘off the beaten track’. 😮 Because travel isn’t about how far you go. It’s about how deeply you connect. In this episode of Sustainable Today, Successful Tomorrow, we talk with Thomas Power from Pura Aventura about what it really means to 'go beyond the ordinary'. 💫 Together, we unpack why the idea of “off the beaten track” has lost its meaning, and how travel businesses can design journeys that feel genuinely local. From finding new perspectives in familiar places t...

Nobody remembers the places. They remember the people. 🤗 The guide who shared his family’s story.😄 The stranger who turned into a friend.Those are the moments that make travel last. Landscapes fade and landmarks blur. But the people you meet, that’s what stays. ☺️ Because the most powerful moments often aren’t planned. They happen in conversation, curiosity, and shared experience. In this episode of Sustainable Today, Successful Tomorrow, we dive into the question: how do we make genuin...

Trains are back in style, but can it really compete with flying? 🚂 That’s the question we explore in this week’s episode of Sustainable Today, Successful Tomorrow. Together with Paul Conroy from Byway, we dive into what it takes to make flight-free travel inspiring (yet practical). 🤩 From night trains and cross-border connections to the tech challenges of Europe’s rail network, we unpack how Byway turns slow travel into an experience travellers actually want. We also explore how their model s...

Is slow travel the future of tourism? 🐌 In this episode of Sustainable Today, Successful Tomorrow, we explore one of the biggest shifts in how people travel: slowing down. 🐇 Are travellers tired of rushing from highlight to highlight?🚂 Is slow travel about sustainability, or just a better experience?💭 What challenges stand in the way of making slow travel mainstream?From personal stories of staying longer in one place to insights from Paul Conroy at Byway. We unpack what makes slow trav...

Why is it so hard to talk about sustainability in tourism? 😦 In the opening episode of season 2 of Sustainable Today, Successful Tomorrow, we dive into one of the biggest struggles: sustainable marketing. 😵‍💫 What if you don’t know what to share?🫤 How do you avoid being seen as greenwashing?😵 And what if travellers don’t seem interested at all? From perfectionism holding businesses back to the risk of greenhushing under EU regulations. We unpack the most common challenges and how t...

How to handle overtourism? 😰 In this season’s final episode of Sustainable Today, Successful Tomorrow, we unpack one of the toughest challenges in tourism today: overtourism. 😬 Is overtourism becoming impossible to ignore?🤔 When does growth stop being a good thing?🙂 What tools do businesses and destinations need?We explore the causes and ripple effects of overtourism. From too many people in the same spots to rising pressure on local life and nature. Plus, we share practical ideas for ...

What does destination sustainability look like year-round? 🏔️ In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Beth Markham, Environmental Sustainability Manager for the Town of Vail. They explore how one of the best-known ski destinations in the U.S. is tackling sustainability far beyond the slopes. ⛷️ From tourism pressure and housing challenges to resident engagement and visitor behaviour, Beth shares how Vail is building a long-term strategy that works for bo...

Can a destination make sustainable travel the default? 😲 In this week’s episode of Sustainable Today, Successful Tomorrow, we tackle one of the most ambitious questions in sustainable tourism and explore what it really takes to turn it into reality. We share practical examples and perspectives from Vail, Colorado, a destination that is taking sustainability seriously at the core of its strategy. 💪 We break it down into: 🏛️ Policy, infrastructure & regulation 🧭 Nudging travellers throu...

Who exactly is the sustainable traveller, and how do you reach them? 🎯 In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question. We explore why “sustainable traveller” is not a one-size-fits-all label and how getting specific is key. 🧭 We break it down into practical strategies, including: 👥 Defining your ideal traveller 🔍 Understanding traveller motivations 🎯 Finding your niche (and sticking to it) 🌊 Reaching bycatch customers&...

How do you build a tourism business that grows with the community and creates real value for everyone involved? That’s Community-Based Tourism the Kara-Tunga way! 🤝 In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Theo Vos, founder of Kara-Tunga, a tour operator in Northern Uganda that’s leading the way in community-based travel. They talk about building a sustainable business model, earning local trust, and redefining authenticity through collaboration. 💬 Theo s...

Community-based tourism sounds great in theory, but what does it take to really make it work? 🤔 That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow. Together with Theo from Kara-Tunga in Uganda, we dive into the real-world challenges of building community-based experiences that benefit local people and resonate with travellers. 🌍 From awkward interactions to meaningful personal exchanges and long-term impact. We unpack what happens when yo...

Is sustainability certification worth it, or just more paperwork? 😵‍💫 In this week’s episode of Sustainable Today, Successful Tomorrow, we dive into one of the most debated topics in sustainable tourism: certification. ✅ Is it a stamp of approval that boosts credibility? 🚫 Or is it just an expensive checkbox that discourages creativity? We explore the real benefits and drawbacks of getting certified: from third-party validation and internal alignment to missed marketing potential ...

What if luxury wasn’t about excess, but about impact? ✨ In this episode of Sustainable Today, Successful Tomorrow, Anne sits down with Natalie, Head of Positive Impact at Jacada Travel, to explore how luxury travel is evolving. They talk about shifting the definition of luxury: from consumption to connection. 🙌 Natalie shares how, with Jacada’s approach, meaningful sustainability doesn’t have to mean compromise. It’s about offering authentic experiences, supporting local communities, and maki...

Does sustainability come at a price? 💸 There's this perception that sustainability comes with a price tag, both for travelers and travel businesses, but is that really the case? 🤔 That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow. In this discussion, we look at what it actually takes to create positive impact in tourism, with or without a big budget. 🌿 We’ll share clips from our interview with Natalie, Head of Positive Impact at luxury t...

“It’s not just about being sustainable. It’s about selling it too!” 🤔 Sustainable tourism and successful entrepreneurship can go hand in hand, if you know how to communicate your efforts effectively. It’s not just about being sustainable. It’s about resonating with travelers through clear, honest, and practical communication. 📢 In this very first episode of Sustainable Today, Successful Tomorrow, we explore why good sustainable marketing is key to success in tourism. We talk about...