Why do most business owners never achieve a successful exit, even after decades of effort? Many assume selling a company is simple—find a buyer, sign the papers, and walk away. The reality is harsher: 70 to 80 percent of businesses that go to market never sell. Poor planning, missing documentation, and overdependence on the owner make it nearly impossible to exit with both profit and peace of mind. 

In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Bennett Lebowitz, co-founder of Pando Consulting Group, to uncover what it really takes to build a business that can be sold on your terms. Bennett covers everything from financial cleanup to operational systems and leadership transitions. He shares actionable frameworks, key metrics, and real-world stories of owners who created companies strong enough to thrive long after they stepped away. 

Timestamps 

[00:00] Defining a Successful Exit 
[03:11] Avoiding Forced Liquidations and the 5 D’s 
[05:43] Controlling the Controllables 
[06:51] Financial Health and Clean Books 
[09:27] Quality of Earnings and Operational Audits 
[12:06] Key Metrics Every Owner Should Track 
[17:31] Preparing for the Right Buyer 
[20:59] Getting the Owner Out of the Day-to-Day 
[28:27] Hiring Smart and Building Support Infrastructure 
[32:42] Shifting from Tactical to Strategic Leadership 
[36:52] Ideal Client Profile and Readiness 
[40:54] The Exit Process and Discovery 
[42:06] Why 70–80% of Businesses Never Sell 
[43:35] Life, Family, and Purpose 

Key Quotes 

• “Seventy-five percent of owners regret selling their business within 12 months, and it has nothing to do with money. It’s because they weren’t prepared for life after the sale.” 
• “You can’t sell a business if you’re the one driving all the revenue. No one wants to buy a job.” 
• “Profit is a direct correlation to value. Taxes are just a byproduct.” 
• “If you’re not growing, you’re dying. Every system and hire is a step toward freedom.” 
• “Everything we do should be purpose-driven. The money can’t come with us, but the impact can.” 

Key Takeaways 

1. Prepare early. A successful exit takes years, not months. Begin by cleaning your finances and documenting your systems.
2. Build independence. A business that relies on the owner isn’t sellable. Train leaders and automate wherever possible. 
3. Track what matters. Focus on metrics like revenue per employee, recurring revenue, and client acquisition cost. 
4. Control what you can. You can’t change the market, but you can strengthen your processes, people, and profit. 
    

Links Mentioned 

Pando Consulting Group – Readiness Assessment: https://pandoconsultinggroup.com 
LinkedIn – Bennett Lebowitz: https://www.linkedin.com/in/bennett-lebowitz 

Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Most contractors and home service owners don’t struggle because they can’t sell. They struggle because they lack a predictable client journey from cold to sale. Estimates vary wildly, every technician sells differently, and customers often drift into the “let me think about it” dead zone. Meanwhile, owners are left wondering how many jobs slip away simply due to an inconsistent process rather than customer resistance. In this episode, host Mike Abramowicz sits down with Curt Kempton, founder of ResponsiBid and former owner of an internationally awarded window cleaning and pressure washing business. Curt reveals how he engineered a curiosity-driven sales process that feels natural for technicians, reduces customer friction, and dramatically increases close rates. This conversation is a masterclass in sales psychology, customer experience, and systemizing the path from interest to investment. Timestamps: [00:00] Meet Curt Kempton [03:00] Building and selling an award-winning cleaning business [06:40] Why many tradespeople struggle with sales [09:20] What makes a good salesperson [13:30] Research Mode vs Decision Mode [17:45] Creating a predictable client journey [21:30] Pre-framing with video and email [24:00] Why line-item estimates reduce conversions [30:10] Running the in-home experience smoothly [34:45] Your selling process vs their buying process [38:40] How many options to present [44:30] Price anchoring and shifting customer expectations [48:30] Following up after a “no” [53:50] Curt’s free sales audit quiz [54:50] What it means to be Better Than Rich Key Quotes

• “Curiosity is what leads good sales.”
• “If you don’t participate in research mode, you won’t be there when it flips to decision mode.”
• “Line-item estimates create moral tax for the customer.”
• “You are either taking them through your selling process, or they are taking you through their buying process.”
• “Follow-up keeps the door open so customers can return without feeling embarrassed.”

Key Takeaways:

• A good salesperson prioritizes the customer’s value, not their own agenda.
• Buyers move predictably from research mode to decision mode, and your process must meet them early.
• Pre-framing with simple videos and emails reduces objections before you ever arrive on-site.
• Presenting packages instead of line items eliminates overwhelm and increases conversions.
• Follow-up after a no often recaptures customers who regret choosing cheaper competitors.

Mentioned Links: ResponsiBid: https://responsibid.com Sales Process Audit Quiz: https://responsibid.com The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Ever wonder why some home service businesses grow effortlessly while others can’t convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust. 

In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer’s problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service. 

Timestamps 

[00:00] From Story to Strategy 
[01:32] The Customer Is the Hero 
[05:05] Defining the Ideal Client Avatar 
[07:23] The PASS Framework for Messaging 
[12:47] Ensuring Consistency in Conversions 
[17:01] Training CSRs for Alignment 
[18:26] The CARE Framework Explained 
[26:19] Building Frictionless User Experiences 
[32:43] Aligning Vendors with Company Vision 
[38:33] Standing Out Through Local Expertise 
[43:33] Delivering Premium Customer Experience 
[48:03] Tracking Sanity Metrics vs Vanity Metrics 
[51:00] Significance Over Success 

Key Quotes 

• “The customer is the hero, and your brand is the guide.” 
• “Clarity builds confidence. Confusion kills conversion.” 
• “Alignment means everyone tells the same story—marketing, sales, and customer service.” 
• “The sale is a sample of the service. Every touchpoint matters.” 
• “Significance over success—that’s what it means to be better than rich.” 

Key Takeaways 

• 
  
• Clarify your message so customers instantly know who you help and how. 
• Align every team and vendor around one consistent brand story. 
• 
  
• Focus on relevance—speak like a trusted local expert, not a faceless company. 
• 
  
• Deliver an experience that’s frictionless, fast, and personal. 

 

Links Mentioned 

Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6Z

Gorjanc Home Services: https://www.gorjanc.com/

Aespire: https://www.aespire.com/

Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

Most business owners hit a ceiling not because they lack hustle but because their systems leak money. They underprice, overpay, and unknowingly trap themselves in the “hourly labor” mindset that kills profitability. Have you ever felt like your team works hard, but your margins never seem to improve? Do you wonder why, after another big month of sales, there’s still not enough left over for growth—or you? 

In this episode, host Mike Abramowitz sits down with James Kwon, serial entrepreneur, early employee at CVS.com, and founder of Figmints Digital Creative Marketing. After selling one of his companies for nearly nine figures, James could have coasted. Instead, he built a revolutionary model called SLICES—a simple, scalable way to transform your compensation structure into a proper pay-for-performance system. Whether you lead a trades business, a digital agency, or a growing team, James breaks down the math, the mindset, and the mechanics of paying your people like owners. 

Timestamps: 

[00:00] The Problem with Hourly Pay 
[03:50] Why “SLICES” Was Born 
[06:40] Pricing for Pay-for-Performance 
[09:20] The $10K Job Breakdown 
[14:00] Paying Contractors vs. Salaried Teams 
[21:45] Overcoming Team Resistance 
[26:30] Real Results from the Field 
[39:00] From Chaos to Clarity in Commercial Cleaning 
[44:30] Rethinking Ownership: ESOPs and the Future of SLICES 
[52:40] Building Brand Leverage through Figmints 

Key Quotes: 

• “You should treat every employee like a salesperson.” 

• “Your slices already exist—you’re just not tracking them.” 

• “Profit isn’t what’s left over; it’s a pre-decided slice of the pie.” 

• “A players light up when they see opportunity. C players panic.” 

• “Slices make utilization visible. There’s nowhere to hide.” 

• “The goal isn’t to be rich—it’s to build royalty.” 

• “Loving people is the ultimate game in business.” 

Key Takeaways: 

1. Define Every Slice: Categorize every dollar earned—marketing, labor, operations, profit—and track against those ratios. 

1. Pay for Output, Not Time: Transition compensation to performance-based models that reward production, not presence. 

1. Reconcile Quarterly: Measure slices earned versus salary paid; adjust based on utilization and profitability. 

1. Build a Culture of Ownership: Teach your team how their work connects to the bottom line. Transparency breeds accountability. 

Mentioned Links: 

Figmints Digital Creative Marketing: https://www.figmints.com 
SLICES Resources for Better Than Rich Listeners: https://www.figmints.com/betterthanrich 
The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich 
 

Ever wonder why some businesses thrive during economic chaos while others collapse? Many believe success in the trades comes from luck or endless hustle, but the truth is discipline, systems, and culture determine survival. 

In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Tim O’Brien, founder of Tim O’Brien Homes, who shares how launching a homebuilding company during the Great Recession became his greatest advantage. He unpacks how faith-based principles of stewardship, integrity, and servant leadership fueled his growth from zero to $138 million. From building long-term trade partnerships and defining company values to using the Entrepreneurial Operating System (EOS) for sustainable scale, O’Brien shows how simplicity, trust, and vision create businesses that last. 

Timestamps:  

[00:00] Starting from Zero During a Recession 
[07:00] Building Brand Awareness with No Budget 
[11:00] Culture Before Scale 
[16:00] Hiring and Delegation Lessons 
[20:00] Communication Cadence and the EOS Revolution 
[27:00] The Trade Council Blueprint 
[33:00] Empowering Trades Through Shared Values 
[43:00] How to Get the Attention of a $138M General Contractor 
[48:00] Scaling from $25M to $138M 
[54:00] Simplicity, Sustainability, and Freedom of Time 

Key Quotes 

• “You can’t lead from the valley; you have to get up on the hill to see what’s really going on.” 
   

• “We’re in the people business. We just happen to build homes.” 
   

• “Culture isn’t a slogan—it’s a system that decides who stays and who leaves.” 
   

• “Your best trade partners aren’t your vendors, they’re your collaborators.” 
   

• “Freedom of time is the ultimate wealth.” 

Key Takeaways 

Links Mentioned 

Ever feel like the more your business grows, the less peace you actually have? Many entrepreneurs chase revenue, automation, and scale—only to realize they’ve built a machine that runs their life instead of serving it. What if true success isn’t about doing more, but about becoming more human in a world obsessed with efficiency? 

In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Ryan Levesque, best-selling author of Ask and Choose, creator of the Ask Method, and founder of The Digital Contrarian newsletter. Ryan shares his journey from building a $70 million digital business to leaving it behind for a simpler, faith-centered life on a farm in Vermont. He explains how to protect authenticity in the age of AI, craft a “Category of One” brand, and align your business with your family, faith, and values. 

Timestamps 

[00:00] Starting Over During the Great Recession 
[07:00] Building Brand Awareness with No Budget 
[11:00] Culture Before Scale 
[16:00] Hiring and Delegation Lessons 
[20:00] Communication Cadence and the EOS Revolution 
[27:00] The Trade Council Blueprint 
[33:00] Empowering Trades Through Shared Values 
[43:00] How to Get the Attention of a $138M General Contractor 
[48:00] Scaling from $25M to $138M 
[54:00] Simplicity, Sustainability, and Freedom of Time 

Key Quotes 

• “In a world of artificial everything, what if real is the only advantage left?” 

• “You can’t scale a hug with your five-year-old.” 

• “AI can automate words, but it can’t replicate presence.” 

• “The best things in life don’t scale—and that’s exactly what makes them sacred.” 

• “Your business should serve your life, not replace it.” 
   

Key Takeaways 

1. Redefine your metrics of success. Prioritize time, presence, and family over arbitrary business goals. 
2. Guard your authentic voice. Let AI support efficiency, not authenticity. 
3. Adopt the Three-Part Content Model. Build your “Category of One,” create a consistent content hub, and scale intentionally through repurposing. 
4. Embrace the unscalable. True connection, creativity, and faith are built person-to-person—not through automation.

Connect with The Better Than Rich

Website - ⁠⁠https://www.betterthanrich.com/⁠⁠Facebook - ⁠⁠https://m.facebook.com/betterthanrich/⁠⁠Instagram - ⁠⁠https://www.instagram.com/betterthan_rich/⁠⁠Twitter - ⁠⁠https://mobile.twitter.com/betterthan_rich⁠⁠TikTok - ⁠⁠https://www.tiktok.com/@betterthanrich⁠⁠YouTube - ⁠⁠https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A⁠⁠Linkedin - ⁠⁠https://www.linkedin.com/company/betterthanrich⁠⁠

Most business owners pour time and money into marketing, only to feel burned, confused, or frustrated by weak results. They’ve tried agencies that overpromise, ad spend that doesn’t convert, and websites that look great but don’t sell. What if your marketing could finally work—consistently, predictably, and profitably? 

In this workshop-style episode of The Better Than Rich Show, Mike Abramowitz sits down with John Logan, founder of Greenlit Growth and creator of the Marketing Machine Playbook. A former cybersecurity specialist turned StoryBrand-certified strategist, John helped one client grow from $3 million to $25 million in under three years by simplifying marketing into a clear, repeatable system. He shares how to build a marketing “machine” powered by clarity, automation, and measurable strategy—so your marketing finally drives real growth instead of guesswork. 

Timesatamp 

[00:00] – The Truth About Marketing Accountability 
[05:21] – How Marketing Really Works (The Car Analogy) 
[10:11] – Step 1: Clarify Your Message with StoryBrand 
[14:14] – Step 2: Build a Homepage That Converts in 5 Seconds 
[18:24] – Picking the Right Call-to-Action 
[22:34] – Step 3: Systems That Capture, Nurture, and Convert 
[28:18] – How to Nurture Without Annoying People 
[34:39] – Step 4: Build a Strategy with the G.R.O.W.T.H. Framework 
[44:00] – Standing Out from the Competition 
[51:49] – Step 5: Create Content That Compounds Over Time 

Key Quotes 

• “You need someone responsible, accountable—and the buck stops with them when it comes to marketing.” 
• “If your message isn’t clear, your marketing won’t work.” 
• “Marketing is supposed to grow your bottom line—not just your followers.” 
• “Stop chasing new leads and start nurturing the ones you already paid for.” 
• “Why have a flawed system when you can have a flawless process?” 
• “Be the pink van in a sea of white ones—stand out or get ignored.” 
   

Key Takeaways

Links Mentioned 

• Free Marketing Playbook: GreenlitGrowth.com 
   

• StoryBrand AI Trial: StoryBrand.com 
   

Most entrepreneurs claim they want freedom, but they often find themselves trapped in daily chaos. They complain about not finding good people, yet they hire the wrong ones. They say they want to scale, but never stop playing small. What if the problem isn’t the market—but how you think about talent, delegation, and money? 

In this high-energy episode, Mike Abramowitz and Andrew Biggs welcome serial entrepreneur Kasim Aslam, founder of multiple successful companies, including Pareto Talent and AEO.co. Kasim breaks down how entrepreneurs can stop micromanaging, start delegating, and hire peak performers who actually think and lead. Known for his raw honesty and strategic depth, Kasim reveals why most business owners never reach the $100 million mark—and what he’s doing differently to achieve it. 

Timestamps: 

[00:00] Introduction and recap of Kasim’s viral first episode. 

[02:00] Kasim shares his $100 million goal and how he’s cleaning his slate to get there. 

[05:00] Discussion about Pareto Talent and its role in building bigger ventures. 

[09:00] Exploring the opportunities and challenges in the home services industry. 

[12:00] The critical mindset shift: delegate projects, not tasks. 

[17:00] How to find top performers using Kasim’s seven-step hiring process. 

[20:00] Why paying more leads to better hires and better results. 

[27:00] Where to find the best tradespeople and how to recruit them. 

[31:00] How to filter applicants and use paid trial projects effectively. 

[40:00] How to onboard and lead without micromanaging. 

[48:00] Why every business owner should hire an executive assistant. 

[51:00] Modernizing blue-collar businesses for long-term growth. 

[53:00] Kasim defines true wealth as freedom and time with family. 

Key Quotes: 

• “If you’re delegating tasks, you’re not delegating—you’re micromanaging.” 

• “Every human is a miracle capable of incalculable value.” 

• “Winners want to win, and money is how we keep score.” 

• “Authorship creates ownership.” 

• “When I got money, I didn’t buy stuff—I bought time.” 

Key Takeaways: 

1. Audit your actions vs. goals.
2. Delegate projects, not tasks. 
3. Pay for top-tier talent. 
4. Hire slow, fire fast. 

Mentioned Links: 

• TheHireBook.com 

• ParetoTalent.com 

• AEO.co 

Connect with The Better Than Rich

Website - ⁠https://www.betterthanrich.com/⁠

Facebook - ⁠https://m.facebook.com/betterthanrich/⁠

Instagram - ⁠https://www.instagram.com/betterthan_rich/⁠

Twitter - ⁠https://mobile.twitter.com/betterthan_rich⁠

TikTok - ⁠https://www.tiktok.com/@betterthanrich⁠

YouTube - ⁠https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A⁠

Linkedin - ⁠https://www.linkedin.com/company/betterthanrich⁠

Most business owners start their companies for freedom, but end up becoming prisoners of their own success. They spend every day putting out fires, managing people, and juggling tasks that drain their energy. What if the secret to growth wasn’t working harder—but working less? In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Derek Fredrickson, founder of The COO Solution, who helps entrepreneurs scale by installing systems, empowering people, and freeing up owners to lead instead of do. Derek’s story of moving his family to France while building a thriving remote business is proof that operational excellence creates life freedom.

Timestamps:

[00:00] Meet Derek Fredrickson.

[02:00] The evolution of the show and audience focus.

[04:00] What a COO really does for business owners.

[07:00] From doer to operator to owner.

[12:00] Case study: The shed builder who scaled to $4M.

[19:00] The investment mindset shift.

[25:00] Fixing broken systems before hiring.

[29:00] Real-world operations audit.

[37:00] Building trust with your team.

[43:00] How to sustain accountability.

[46:00] The power of transparency and feedback.

[52:00] Defining “Better Than Rich.”

Key Quotes:

• “Good people don’t fix broken systems; broken systems break good people.”
• “To grow, you actually need to work less.”
• “Trust isn’t given; it’s built through clarity, accountability, and small wins.”
• “You can’t scale chaos. You can only scale what’s clear and consistent.”
• “Being better than rich means having time for what matters most.”

Key Takeaways:

1. Shift from Doer to Owner.
2. Delegate with Trust.
3. Fix the System First.
4. Redefine Success.

Links Mentioned:

TheCOOSolution.com

Connect with The Better Than Rich

Website - https://www.betterthanrich.com/

Facebook - https://m.facebook.com/betterthanrich/

Instagram - https://www.instagram.com/betterthan_rich/

Twitter - https://mobile.twitter.com/betterthan_rich

TikTok - https://www.tiktok.com/@betterthanrich

YouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A

Linkedin - https://www.linkedin.com/company/betterthanrich

Struggling to hire the right people in your home service business? In this episode of the Better Than Rich Show, host Mike Abramowitz sits down with Dan Mayville, founder of Top Built Teams, to dive into the power of psychometrics and how small business owners can use behavioral science to make smarter hiring decisions, improve team dynamics, and reduce costly mis-hires.

You'll learn how tools like Culture Index help business owners hire for compatibility, not just skillset — and how this one shift can save thousands in turnover costs and wasted time.

Whether you’re a solopreneur scaling your first team or leading a multimillion-dollar trade business, this conversation will help you attract, retain, and develop A-players who actually fit your culture and goals.

🔥 Topics Covered:

• What are psychometrics & why they matter in hiring

• The biggest hiring mistakes home service owners make

• Case studies from the trades (plumber story)

• Visionary vs integrator dynamics

• How to structure job postings to attract the right people

• Why gut instinct fails & data wins

• Role evolution as your business scales

• Tools like Culture Index & how they work

  
  

🎯 Key Takeaways:

• Learn the cost of a bad hire (hint: it's more than you think)

• Use psychometrics to avoid mismatched team members

• Improve your hiring funnel from job ad to onboarding

• Align your people strategy with your growth goals

• Discover how to stop settling and build the right "band"

🔗 Resources & Links:

• 🎯 Learn more or take the free assessment: https://www.topbuiltteams.com

• 🎙️ Watch all podcast episodes: Better Than Rich YouTube

• 📈 Work with Better Than Rich: https://www.betterthanrich.com/

Ted Miller III, renowned business strategist and co-creator of Business Mastery TM3 with Tony Robbins and Chet Holmes joins Mike Abramowitz on this episode of The Better Than Rich Show to share decades of wisdom from working with over 25,000 entrepreneurs. Ted is known for helping service-based business owners build scalable systems, create rockstar teams, and skyrocket revenue through expert sales strategies. Ted reveals how blue-collar business owners can scale into multi-million-dollar operations using better sales systems, smarter hiring processes, and powerful strategic marketing.

Whether you're stuck at 1–3 million or just getting your business off the ground, Ted delivers actionable frameworks around:

• Turning technicians into sales experts

• Building a sales process that sells itself

• Hiring A-players using rejection psychology

• Creating irresistible marketing using a 30-point copywriting formula

• Shifting from “I have to” to “I get to” in your business

Perfect for the blue-collar entrepreneur ready to implement white-collar systems.

Key Takeaways:

• How to design a sales process any technician can follow

• The two traits every A-player hire must have

• Why most marketing messages fail — and how to fix yours

• How to create a business that thrives without you

• The difference between confidence and compassion in leadership

Resources Mentioned:

• Ultimate Sales Machine by Chet Holmes
• Influence by Robert Cialdini
• Seller to Stellar by Jordan Winar
• 30-point Marketing Recipe – email Ted at tedmiller@tedmiller3.com
• Connect with Ted on LinkedIn: linkedin.com/in/tedmiller3

In this power-packed episode, Mike Abramowitz sits down with Jonathan Whistman, author of The Sales Boss and CEO of WhoHire, to expose why most small businesses fail to attract top talent and how AI and emotionally intelligent leadership are changing the hiring game. From crafting job ads that convert, to implementing group interviews as theater, to using predictive AI to find the right cultural fit—this is a masterclass in recruiting for the trades. Whether you're a seven-figure contractor or just trying to fill a crew, this episode is for you.

Key Takeaways:

• Why most job ads fail and how to write ones that convert

• How to leverage group interviews that feel like a stage play

• Why AI isn't scary—it's a hiring superpower

• Why contractors must shift from “craftsman” to “people leader”

• The painful truth about poor leadership (and what to do if you're not a people person)

• Using behavioral data and hiring patterns to future-proof your team

• How to reclaim your time and scale your impact with the right systems

  
  

  📚 Book Recommendations Mentioned:

  1. "The Sales Boss" by Jonathan Whistman

     • Recommended by: Jonathan Whistman (author himself)

     • Context: Used as a framework by industry leaders like Tommy Mello and referenced multiple times as the foundation of Jonathan's hiring philosophy.

  2. "Elevate: Build a Team Where Everyone Wins" by Tommy Mello

     • Referenced by: Jonathan Whistman

     • Context: Highlighted as a model of people-centric leadership. Tommy is described as someone who truly "sees" people and aligns their dreams with the business vision.

  3. Maslow's Hierarchy of Needs (Not a book, but a psychological framework referenced)

     • Used by: Jonathan Whistman

     • Context: He explains how to craft job ads that speak to the emotional needs of candidates using this model.

In this high-energy session from Day 2 of the conference, Mike unpacks the exact framework for reclaiming your time, focusing on your zone of genius, and leveraging the perfect blend of AI + human support to scale your business. Learn how to stop doing $25/hour tasks, master the art of smart delegation, and create a predictable pipeline of opportunities without burning out.

Chapters:(00:00:00) Introduction: The "Zone of Genius" Concept(00:01:13) Workshop Overview: Smart Delegation with AI and Humans(00:02:10) A Personal Update: The Speaker's Son(00:03:52) The Core Problem: Wasted Time and Distraction(00:04:55) A Personal Story: Overcoming Phone Addiction(00:06:36) Case Study: A Skeptical Business Owner's Story(00:07:20) AI Isn't the Enemy: It's Your Advantage(00:08:15) Defining the "Zone of Genius"(00:11:03) Workshop Activity: What Do You Love vs. Hate?(00:12:58) The Key Philosophy: Eliminate, Delegate, Automate(00:14:11) The Hidden Cost of Doing Low-Value Tasks(00:16:29) Interactive Exercise: Calculating Your Time's Worth(00:19:00) Introducing the Delegation Planning Session Framework(00:21:21) Accessing the Time Audit Workbook(00:22:05) Part 1: Identifying High-Value Activities (Focus)(00:26:40) The Lead Domino Effect: Creating a Chain Reaction(00:28:03) Part 2: Defining Your Desired Outcomes(00:28:52) Origin Story: How the Speaker Connected with His Clients(00:34:04) Example: A Client's Specific Business Outcomes(00:34:57) Part 3: Identifying Tasks to Delegate (Needs)(00:36:43) Behind the Scenes: The "3-2-1" AI + Human Lead Gen Method(00:42:26) Discussion: Is This Method Disingenuous?(00:43:51) A Passionate Defense of Proactive Marketing(00:47:01) Why You Must Pair AI with Humans for Success(00:49:14) Real-World Results: Metrics and Success Stats(00:51:11) Client Case Study: A 3-Month Delegation Plan in Action(00:53:14) Book a 90-Day Delegation Plan Session

• Get your FREE Delegation plan: https://betterthanrich.com/90dayplan/

• Giftology by John Ruhlin

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In this powerhouse episode of The Better Than Rich Show, Mike Abramowitz sits down with Ryan Englin, author of Hire Better People Faster and founder of Core Matters, to unpack why contractors are struggling to hire and retain top talent. From discovering your company’s core values to actionable hiring tactics, cultural frameworks, and mindset shifts that will help you build a rock-solid team. Learn how to identify your Core, recruit effectively, onboard with purpose, and why your people are your product.

What You’ll Learn:

• Why the labor “shortage” is really a retention problem

• The CORE model for attracting and retaining talent

• How to use purpose, vision, and values to drive hiring decisions

• The #1 tactic for finding a qualified tech today (yes, poaching)

• How to run behavior-based interviews that filter out the wrong people

• Real roleplays you can use to recruit, onboard, and build trust

Resources & Mentions:

• Hire Better People Faster – Get the Book

• Ryan Englin on LinkedIn – linkedin.com/in/ryanenglin

• Core Matters Website – www.corematters.com

In this action-packed episode of The Better Than Rich Show, Mike walks business owners through the exact process to find their “lead domino” — the one action that makes everything else easier or unnecessary. Recorded live with a home services audience, this workshop-style session blends strategic thinking, real-world examples, and interactive exercises to help you create predictable growth without burning out.

You’ll learn how to map out systems that actually get followed, delegate with precision using AI and assistants, and implement playbooks that free you from day-to-day firefighting. Mike also shares his deeply personal journey — including how a life-altering family crisis inspired him to reject hustle culture and design a business that works without him.

Whether you’re an overwhelmed operator or a scaling CEO, you’ll walk away with a crystal-clear plan to knock over your biggest domino, build momentum, and reclaim your time.🔑 Key Takeaways

• Why the “lead domino” concept is the fastest way to create business momentum

• The difference between sales and sales process (and why most owners confuse them)
• How to hire and train both doers and experts for predictable results
• The better → more → new framework for adopting business tech without overwhelm
• How to design playbooks so tasks get done your way — without you doing them
• Smart delegation tactics using AI and assistants
• Why predictable client journeys turn leads into raving fans
• The personal story that inspired Mike to reject hustle culture for sustainable success

Chapters:

00:00:00 – Why finding your lead domino changes everything
00:01:51 – The one thing that makes everything else easier or unnecessary
00:05:54 – From grind culture to sustainable success after a family crisis
00:06:52 – Understanding the real bottleneck in most businesses
00:07:14 – Which stage are you in right now?
00:20:00 – Documenting the “your way” method
00:23:12 – Smart systems to buy back your time
00:29:18 – Who to hire and when for predictable results
00:31:29 – Adopting tools and tech without overwhelm
00:42:28 – Turning installs into marketing events with referrals
00:50:33 – Moving from operator to owner step-by-step
00:59:19 – The case for building a business that works without you
00:59:55 – Practical examples for immediate use
00:58:19 – How to work 1-on-1 with Mike to build your systems

Connect with The Better Than Rich:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Danielle Putnam, president of The New Flat Rate and Top 40 Under 40 leader in the trades. Danielle shares her journey from growing up in her family’s HVAC business to building one of the most powerful pricing and sales systems in the home service industry.

You’ll learn:

• How to overcome the stigma of working in the trades.

• Why in-house training programs are the key to recruiting and retaining young talent.

• The psychology behind menu pricing and why giving five options increases sales.

• How to apply Alex Hormozi’s Dream Outcome to home service businesses.

• Why pricing like the company you want to become can transform your growth strategy.

• Practical tips on simplifying operations, saying no to distractions, and scaling smarter.

Whether you run an HVAC, plumbing, or electrical company, this conversation will help you unlock new revenue, create predictable growth, and empower your technicians to sell without pressure.

00:00 – Introduction to Danielle Putnam
02:00 – Childhood in the trades and overcoming stigma
06:30 – Training and developing young talent in-house
08:20 – The origin of menu pricing and The New Flat Rate
12:00 – Why customers buy more when given choices
16:00 – Applying Alex Hormozi’s offer equation
18:30 – Pricing as the company you want to become
23:00 – Five-option psychology and decision fatigue
30:00 – Sales process: new clients vs. existing clients
33:00 – How maintenance visits can drive $1,400 average tickets
35:50 – Why payment options increase closing rates
36:50 – Simplifying business and life as an entrepreneur
38:10 – What it means to be Better Than Rich
39:40 – Learn more about The New Flat Rate & beta launch

Resources & Links Mentioned:

• The New Flat Rate
• A Higher, Better People Faster by Ryan Englin (Referenced by Mike Abramowitz as upcoming guest and relevant to training/hiring in the trades.)
• Matt Michel’s book on pricing (Danielle referenced this book when explaining pricing strategy and “act as if” pricing.)
• Alex Hormozi’s framework (Not a book directly cited, but Danielle and Mike explicitly referenced his “dream outcome, likelihood, time delay, effort/sacrifice” formula, which comes from Hormozi’s $100M Offers.)

Connect with Danielle Putnam:

• Email: danielle@thenewflatrate.com

• LinkedIn: Danielle Putnam

• The New Flat Rate Podcast

Connect with Better Than Rich:

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In this powerful episode of The Better Than Rich Show, Mike and Andrew sit down with Geoff Woods — entrepreneur, podcast host, and the voice behind The ONE Thing — for a raw conversation about how to think bigger, act intentionally, and structure your life to support your goals.

Geoff shares how losing 40% of his income in one week led him to an unexpected opportunity that reshaped his life. He explains the habit-building framework behind The ONE Thing, the shift from consuming to producing, and how business owners can stop being the bottleneck in their own success.

This episode isn’t about doing more — it’s about doing what matters most.

🔑 Key Takeaways

• Why most entrepreneurs stay stuck in “consumer mode”
• The biggest mindset shift that helps you stop reacting and start leading
• Geoff’s habit framework for building identity-based behaviors
• How to focus on the right thing when everything feels important
• The power of models and mentors in shaping your path
• Why success comes from saying yes to less, not more
• How to reverse engineer your goals with clarity and alignment

Chapters:

• 00:00:00 - Kicking Things Off: Why Thinking Bigger Still Isn’t Big Enough
• 00:00:17 - From Bullied Kid to Bold Leader: A Personal Journey of Identity
• 00:01:16 - Welcome Back to The Better Than Rich Show
• 00:01:22 - Meet Geoff Woods: Championing Strategic Growth with AI
• 00:01:34 - Rethinking AI: It’s Not Just Tech, It’s Transformation
• 00:03:49 - Bridging the Gap: Aligning Vision, Strategy & Execution
• 00:05:05 - Leading with AI: A New Era of Empowered Leadership
• 00:06:41 - Stop Doing It All: Let AI Become Your Strategic Wingman
• 00:11:26 - Prompt Engineering Unlocked: The Power of the CRIT Framework
• 00:14:42 - Turning Pipe Dreams into Playbooks: AI & Impossible Goals
• 00:22:05 - Your AI Advisory Board: Leverage the Future, Now
• 00:25:07 - High-Level Thinking: The Executive Leadership Blueprint
• 00:25:49 - Planning Smarter: Using AI for Strategic Edge
• 00:26:19 - Don’t Overthink It: Simple AI Tools That Just Work
• 00:28:14 - Building Your Own GPT: Custom Tools for Custom Wins
• 00:29:35 - Inside Custom GPTs: Practical Applications for Real Results
• 00:32:26 - Leveling Up: Developing Real-World AI Mastery
• 00:35:26 - AI Agents in Action: Real Use Cases, Real Leverage
• 00:42:18 - Becoming the AI-Driven Leader: The Shift Every Business Needs
• 00:44:00 - Final Insights: Resources, Reflections & Next Steps

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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In this powerful episode, Sara Hardwick joins Mike Abramowitz to share how service professionals, tradespeople, and entrepreneurs can grow their business by giving without expectations.

As a leader at GIFT·OLOGY, Sara walks us through the real strategy behind business gifting — and why it has nothing to do with promotional merchandise or thank-you baskets.

You’ll discover:

• Why timing your gift matters more than what you give
• The "harmless starter" framework for reconnecting with past clients
• How handwritten notes outperform high-end items
• The psychology behind off-cycle generosity
• How to be referred (without it getting awkward)

Whether you're a contractor, consultant, or relationship-based service provider, this episode is your new blueprint for growth through generosity.

Chapters:

• 00:00:00 - Why Giving First Wins Big
• 00:00:52 - Welcome to the Relationship-First Business Show
• 00:01:08 - Honoring a Legacy: John Ruhlin & GIFT·OLOGY
• 00:02:03 - How Sara Found Her Calling in GIFT·OLOGY
• 00:06:08 - Gifting That Moves the Needle
• 00:13:00 - Turning Referral Partners into Raving Fans
• 00:16:36 - Follow-Ups That Don’t Feel Forced
• 00:19:25 - Real-World Referral Wins You Can Steal
• 00:25:07 - Quickfire Gifting Ideas That Actually Land
• 00:25:42 - Business Isn’t Built on Swag
• 00:27:43 - When to Gift, How to Wow
• 00:29:15 - Inside the Rich Membership Magic
• 00:31:20 - How to Systemize Relationship-Building
• 00:32:54 - Build a Referral System Without Being Salesy
• 00:37:41 - Start Here: The Harmless Starter Script
• 00:40:16 - Ask This Before You Pitch Referrals
• 00:42:46 - One Final Shift That Changes Everything

Resources Mentioned:

• Giftology by John Ruhlin

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What’s your endgame?

In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Patrick Lange — a business broker who has helped over 140 HVAC, plumbing, and electrical businesses exit successfully.

From cleaning pools to owning companies to becoming a trusted advisor, Patrick shares his 4-part framework for building a sellable business (even if you’re not planning to sell yet). If you’re running a business that depends on you, this episode will challenge you to think differently.

📈 What You’ll Learn:

• How Patrick helped 140+ companies exit with clarity and profit
• The 4 things buyers look for before they ever make an offer
• Why clean financials are non-negotiable
• The hidden risks of “founder-dependence”
• How to make your business sellable even if you never plan to sell
• The one shift every HENRY entrepreneur needs to make now

Chapters:

• 00:00:00 - Kickoff & Guest Spotlight
• 00:01:36 - Patrick Lange’s Road to Brokerage Success
• 00:04:29 - The Ultimate Exit Framework
• 00:05:58 - Must-Use Strategies for Owners
• 00:11:22 - Mastering Money & Valuations
• 00:19:19 - Locking in Loyalty with Service Deals
• 00:26:00 - Making Sense of Revenue & Ad Budgets
• 00:28:10 - Unlocking the Referral Goldmine
• 00:29:52 - Tackling Growth Hurdles Head-On
• 00:31:59 - Why New Construction Can Sink You
• 00:38:08 - Growing a Killer Email List
• 00:45:34 - Delivering Massive Value to Clients
• 00:48:34 - Parting Wisdom & Doing Business Right

📚 Resources Mentioned:

• Patrick’s Website
• Free Time-Rich Systems Guide

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Phil shares his framework for financial clarity, how he avoided lifestyle creep, and the unconventional mindset that helped him design a debt-free, purpose-driven life before age 25.

This is a must-listen for high earners who still feel financially stuck and for parents who want to raise money-wise kids.

🎯 What You’ll Learn:

• Why most people don’t need more income — they need a mindset shift
• How Phil became debt-free in 12 months without earning six figures
• The #1 financial mistake parents make when teaching their kids about money
• How to calculate your “freedom number”
• Why automation, simplicity, and clarity win every time
• What it really means to be Better Than Rich

Chapters:

• 00:00:00 - Mobile Website Must-Haves for Instant Customer Action
• 00:00:55 - Kicking Off Another Episode of The Better Than Rich Show
• 00:01:15 - Meet Phil Risher: Growth Partner for Home Services
• 00:02:09 - From Enterprise to Home Services: Phil’s Unexpected Journey
• 00:04:46 - The Real Struggles Holding Home Service Businesses Back
• 00:06:42 - Proven Tactics to Turn More Leads into Loyal Clients
• 00:09:44 - Using Video to Wow Customers and Boost Trust
• 00:15:49 - Simplifying Data: How to Report What Really Matters
• 00:25:45 - Real Photos, Real Impact: Why Authenticity Converts
• 00:25:54 - Your ‘About’ Section: Crafting Stories that Sell
• 00:26:36 - Clean, Simple, Profitable: Winning Website Strategies
• 00:27:19 - Promotions that Attract Big-Ticket Jobs
• 00:29:19 - AI and Chat Widgets: Modern Tools for 24/7 Leads
• 00:31:18 - Organizing Leads with Smart CRMs and APIs
• 00:33:02 - Mastering SEO: Content that Ranks and Resonates
• 00:36:07 - How to Build Referral Partners that Keep Giving
• 00:45:10 - Make It Personal: Storytelling in Your Marketing
• 00:46:31 - Parting Wisdom and a Powerful Send-Off

📚 Books Mentioned:

• The Millionaire Next Door – Thomas J. Stanley & William D. Danko
• Rich Dad Poor Dad – Robert Kiyosaki
• The Psychology of Money – Morgan Housel

🌐 Resources:

• ⁠Phil’s Website: YoungAdultSurvivalGuide.com⁠
• ⁠Better Than Rich GSD PowerPack⁠
• ⁠Time Audit Tool⁠

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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