Growing a home-service business from $3–5M to the next level isn’t about more leads—it’s about clarity, financial visibility, and eliminating guesswork.

In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Paul Maskill, Fractional CFO and founder of Blue Collar Advisors, to break down the systems and scoreboards that unlock predictable profitability—even in uncertain markets.

Paul explains why so many contractors feel stuck between $3–6M, how to define what the next level actually means for your life and business, and why accurate numbers turn every business problem into a solvable equation.

You’ll learn:

• Why most owners don’t need more leads—they need better conversion

• How to break down a $6M P&L and engineer $1M in profit

• The KPIs every CSR, dispatcher, tech, and marketer should track

• Why online scheduling and ballpark pricing are now table stakes

• How pricing mistakes and non-billable time destroy margins

• When to hire (and when hiring makes things worse)

• How scoreboards eliminate stress, confusion, and reactive decisions

If you want more cash flow, fewer surprises, and a business that’s actually exitable, this episode is required viewing.

⏱️ Timestamps (Retention + SEO)

00:00 Intro — Mike welcomes Paul and frames the conversation
01:00 “What is the next level?” — Paul’s starting point with every client
02:00 Why owners chase revenue without knowing why
04:00 Defining success beyond “I want 8 figures”
08:00 Inside a $6M P&L + the path to $1M profit
10:15 Alternative scoreboards: values, impact, team income goals
12:00 KPIs for techs, CSRs, dispatch, and marketing
17:00 Customer journey leaks — why more leads won’t fix it
18:40 Online scheduling & modern buyer expectations
23:00 Branding vs advertising — where owners misdiagnose problems
30:00 Scoreboards: the cure for “busy but broke”
33:00 Booking-rate improvements & CSR scorecards
35:30 Hiring decisions: data vs desperation
39:00 Pay-for-performance & technician productivity
40:20 Pricing mistakes & true hourly rate math
43:00 Non-billable time, load factor, and undercharging
45:00 Paul’s free pricing calculator + website framework
47:00 What “Better Than Rich” means to Paul Maskill
49:00 Closing thoughts + 2026 collaboration preview

💬 Key Quotes (Pinned Comment / Shorts Friendly)

“If the numbers are accurate, they don’t lie—and if they don’t lie, you can fix anything.”
“Most owners don’t need more leads—they need to plug the leaks.”
“Success isn’t an 8-figure business. It’s knowing why you want the next level.”
“The free market works. Your price must match the promises you make.”
“With the right scoreboards, the guesswork disappears—and so does the stress.”

🎯 Key Takeaways (Algorithm + Viewer Value)

• Clarity beats hustle — Define your why before chasing scale

• Profitability is math, not mystery — $6M can net $1M with discipline

• Online scheduling is no longer optional

• Plug customer-journey leaks before buying more leads

• Pricing must account for non-billable time and load factor

• Scoreboards create accountability at every role

• Branding outperforms ad spend over time

• Growth doesn’t always mean bigger—sometimes it means better

Most business owners blame labor shortages, weak leads, or tough markets when growth starts to feel chaotic. But the real problem usually lives inside the business: unclear roles, weak systems, poor communication, and leaders stuck as bottlenecks.

In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Nick Schriver, a seasoned operational leader who has lived through rapid growth breakdowns firsthand. Nick has experienced overloaded production schedules, hiring misfires, confused team ownership, leadership burnout, and the painful realization that hustle can’t replace systems.

Together, they unpack:

• Why growth exposes operational cracks

• How unclear roles silently destroy accountability

• Why training before scaling is non-negotiable

• How communication rhythms prevent daily chaos

• The leadership shift required to move from technician to strategic operator

This episode is a must-watch for contractors, home service owners, entrepreneurs, and leaders who want scalable systems instead of constant firefighting.

👉 If your business feels busy but unstable, this conversation will help you regain control.

⏱️ Timestamps00:00 When Growth Exposes System Failures
05:12 The Danger of Unclear Roles and Shadow Ownership
10:27 Why Training Must Come Before Scaling
15:41 Hiring Fast vs Hiring Right
20:33 From Reactive to Intentional Communication
25:50 Empowering Mid-Level Leaders to Remove Bottlenecks
30:18 Shifting From Technician to Strategic Leader
35:06 Rebuilding Trust After Operational Breakdowns
40:22 Creating a Unified Operating System
45:10 Leadership Habits That Stability Requires

💬 Key Quotes “Responsibility without clarity is just chaos in disguise.”
“Your people aren’t broken. Your systems are.”
“Training feels slow, but not training slows everything down.”
“You can’t grow past the bottleneck if the bottleneck is you.”

🎯 Key Takeaways

• Clearly define roles to eliminate confusion and blame

• Build training systems before hiring for growth

• Use predictable communication rhythms to prevent daily fires

• Develop mid-level leaders to remove owner bottlenecks

• Replace hustle with operational clarity and leadership maturity

Some service businesses plateau because the owner stays trapped in daily operations. Others scale because they build teams, install systems, and let go of the work that keeps them stuck. This episode shows exactly what that transformation looks like. 

In this episode of The Better Than Rich Show, Mike Abramowitz interviews Andrea Bryant, owner of Staged Right, one of Tampa Bay’s leading home-staging companies. Andrea went from a 20-year schoolteacher to a full-time house flipper to running a staging company that now completes 150–175 homes a year. Her journey shows how systems, team development, CRM automation, and targeted hiring free owners from 60–70 hour weeks and create a business that scales with consistency. 

Andrea explains how she replaced herself in staging, delegated administration, built a reliable team culture, and streamlined client nurturing using automated pipelines and campaigns. She breaks down the shift from doing everything herself to running a company that performs better without her in the day-to-day. Her hours dropped below 40 a week, she took a full month away while revenue held steady, and the company hit more than 100 five-star Google reviews. 

You’ll hear the real before-and-after: working nonstop with constant stress vs. creating freedom, stronger family relationships, and optionality to one day sell the business. This is a practical look at how everyday owners can buy back their time, build a self-sustaining company, and use business as a vehicle for their life. 

Timestamps 

[00:00] Introducing Andrea Bryant and Staged Right 

[01:10] From schoolteacher to home flipper to staging owner 

[03:30] Early fears, slow first months, first clients 

[04:35] Coaching, foundations, and learning real business systems 

[05:45] Building the team: movers, stagers, assistants 

[07:40] Hiring breakthroughs and culture wins 

[09:00] Current team structure and roles 

[10:40] Shifting out of admin and staging tasks 

[12:15] Volume growth: 150–175 homes a year 

[13:45] Revenue increases and price adjustments 

[15:40] What systems bought back time 

[16:50] CRM campaigns, nurture sequences, and business card automation 

[19:00] Staying in her “genius” and keeping relationship-driven sales 

[21:10] What’s automated behind the scenes 

[23:00] Impact of automation on reputation and client experience  

[27:40] 100+ Google reviews and rising service quality 

[28:45] Receiving acquisition offers and thinking about selling 

[30:30] Making a business sellable vs. owner-dependent 

[37:04] Experience with Better Than Rich and key results 

[40:10] What being “better than rich” means 

[41:20] Who Staged Right serves and where to reach Andrea 

[42:45] Close and next steps for listeners 

Key Quotes 

• “I realized the business actually performs better when I’m not the one staging.” 
• “My 60–70 hour weeks are gone. I’m under 40 now, and the revenue is higher.” 
• “Automation doesn’t replace personalization. It protects it.” 

Key Takeaways 

• Hire for passion and skill so you can step out of the technical work. 
• Build systems early: CRM, campaigns, tagging, automations, pipelines. 
• Delegate admin immediately; every 10-minute task adds up to lost hours. 
• A business grows faster when the owner focuses on relationships and rainmaking. 
• Culture matters: loyalty, celebrations, shared wins, and team pride drive results. 
• Removing yourself from operations increases valuation and creates optionality. 

Links Mentioned 

Staged Right 

www.stagedrightllc.com 

Better Than Rich 

betterthanrich.com/gsd 

Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Why do some home service owners stay stuck while others build companies that run with predictability? Many think the problem is marketing or labor, but the real issue is a lack of clarity. When the owner is unclear, the team becomes unclear. That creates mixed messages, slow decisions, and systems that break under pressure. 

In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Christine Marie, a 4th-Gen trades professional and consultant to leaders in the home service space. Christine explains how Legacy, identity, and apparent self-awareness influence the way an owner leads. She shows how personal clarity impacts the brand message, decision-making, systems, customer experience, and team alignment.  

Christine guides business owners through vision work, emotional drivers, customer journey audits, and essential systems to help their businesses grow without personal burden. She shows how emotional intelligence, clear values, and strong relationships create predictable companies that scale confidently. 

Timestamps 

[00:00] Opening and guest introduction 

[02:48] Legacy and the fourth-generation story 

[07:26] Why Legacy matters for every owner 

[11:26] Bringing identity into the business 

[12:31] Vision, clarity, and the eulogy exercise 

[18:58] Prompts for self-reflection 

[22:48] How relationships affect business health 

[26:39] Systems, audits, and predictable operations 

[30:42] The customer journey from first search to follow-up 

[32:33] Why emotions drive buying decisions 

[36:20] Understanding how customers feel 

[39:56] A simple testimonial framework 

[42:41] Emotional transformation for the customer 

[45:53] The complete client journey and referral loop 

[49:50] Bottom of funnel strategies 

[50:50] The Knowing Framework 

[52:15] How to connect with Christine 

[53:30] What it means to be better than rich 

Key Quotes 

•  “Every owner has a personal brand, even if they ignore it.” 
•  “Your decisions today create the legacy your kids live with.” 
•  “Predictability comes from systems, not talent.” 
•  “Customers buy with emotion before they buy with logic.” 
•  “Relationships shape the future of your business.” 

Key Takeaways 

•  Get clear on who you want to be and what you want your business to become. 

•  Audit the whole customer journey from search to follow-up. 

•  Track how customers feel at every step. 

•  Use systems to remove friction and free up your time. 

•  Keep nurturing customers long after the job is done. 

Links Mentioned 

https://christenemarie.com/ 

theknowingagency.com  

Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

The reasons some service businesses thrive while others struggle with ongoing crises and high employee turnover can be perplexing. While many attribute these challenges to market conditions, the true issues often stem from disorganized systems, ineffective hiring practices, and intricate customer journeys that obstruct growth. In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Christine Hodge, CEO of Process CEO and owner of Clear View, New Jersey’s fastest-growing exterior cleaning company. Christine shares straight talk on how workflow systems, hiring frameworks, and clear client intake turn chaos into rapid, sustainable growth. She breaks down the “budget-middle-luxury” bundle pricing and her structured hiring process, and shows how automation frees owners from busywork. Christine’s approach keeps teams loyal, clients happy, and scaling steady—without burnout. You’ll get practical playbooks for qualifying leads, onboarding talent, and building company culture that employees never want to leave. Timestamps [00:00] Meet Christine Hodge—Background and Family Business [02:03] Fixing Business Bottlenecks and Moving to Digital [04:36] Standardizing Estimates and Increasing Ticket Price [07:04] Cross-Sell, Upsell, and Sales Team Training [09:53] Bundle Pricing: Budget, Middle, Luxury [13:44] Pre-Qualifying Clients and Streamlining Quotes [17:36] Remote vs In-Person Estimates: The 3000 sqft Rule [18:56] Building Trust with Branding and Online Systems [23:39] Automations: Email, Text, and Sales Follow-Ups [33:36] Hiring Framework: Multi-Step, Long-Term, Referral Driven [36:42] Company Culture: Clear View Day and Investing in People [45:01] Replacing Yourself: Hiring Experts as You Grow [52:51] The Process CEO: Coaching, Systems, Scaling [55:39] Work-Life Balance and Defining Better Than Rich Key Quotes

• “We don’t just hire a warm body. We build loyalty and careers.”
• “Our average ticket nearly doubled after bundling, cross-selling, and upselling—systematically.”
• “If your sales process takes ten steps, automate nine. Free yourself for what matters.”
• “Company culture isn’t an add-on. It’s the core of keeping great team members.”
• “There’s always a framework: qualify, quote, deliver, and delight.”

Key Takeaways

1. Move off paper—every process can and should be digitized.
2. Create pricing bundles: basic, middle, luxury. This maximizes options and value.
3. Systemize hiring: detailed, multi-step, and incentivized for referrals.
4. Use automation for client comms and internal reminders—don’t leave anything to chance.
5. Culture matters: recurring appreciation events, a clear mission, and personal investment retain talent.
6. Delegate and invest strategically—know when to stay lean and when to buy back your time.

Links Mentioned The Process CEO Community : https://www.theprocessceo.com/Jobber : https://www.getjobber.com/Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Are you a home service business owner who feels overwhelmed by the pace of change in 2025? Do you worry that AI is moving faster than your team, your systems, and even your competitors? How do you keep up with the new rules of search, booking, content, and customer experience without burning cash or wasting time? 

In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Jennifer Bagley, CEO of CI Web Group and Co-Founder of JustStartAI.io.  Jen is known as one of the leading experts in agentic AI systems for contractors. She is passionate about helping small- and mid-sized home service owners future-proof their businesses, increase visibility, raise margins, and eliminate operational waste through AI-enabled systems that operate 24 hours a day. Her background in development, automation, and large-scale digital operations makes her uniquely qualified to explain the shifts happening in the industry and how owners can win today, not someday. If you want to understand the real path forward, Jen brings clarity, urgency, and practical steps you can apply right away. 

Timestamps 

[00:00] Why AI matters for home service owners 
[01:20] Conversational AI vs agent vs multi agent vs agentic 
[04:30] How Jen builds a whole AI-driven content team 
[09:30] What agentic workflows look like in real life 
[12:00] Why trying to build your own network is risky 
[13:15] Why Jen invested millions to stay ahead 
[18:20] What owners should do right now 
[20:00] Inside Start AI and how to get free credits 
[23:00] How AI improves marketing efficiency 
[26:30] Building systems for booking and follow-up 
[33:45] Why WordPress is holding contractors back 
[37:40] The shift from Google to AI search 
[43:20] Running a lean and profitable business with AI 
[46:10] Remodeling your PNL with AI 
[51:00] What being better than rich means to Jen 

Key Quotes 

• "Consumer adoption accelerates when devices receive updates overnight. This allows users to experience improved features right away, leading to faster acceptance of new technology." 
• "The speed of progress is crucial right now. Staying ahead in a rapidly changing market is key to success." 
• "Content acts as your storefront; if it's outdated, you risk becoming invisible. Fresh and relevant content is essential for attracting customers in the digital age." 
• "AI will not replace contractors, but those who use AI will surpass those who don't. Embracing AI can boost efficiency and innovation, giving forward-thinking contractors a significant advantage." 

 

Key Takeaways 

• Identify where clients are dropping off in the process and quickly eliminate any friction. 
• Utilize AI-enabled vendors before attempting to build anything in-house. 
• Increase daily content output to boost visibility, impressions, and the number of booked jobs. 
• Prepare for AI agents that can schedule appointments on behalf of homeowners. 
• Modernize booking tools to allow agents to schedule appointments smoothly. 
• Transition to low-code platforms when appropriate. 
• Use AI to analyze and remodel your profit and loss statements to enhance margins. 

Links Mentioned 

Just Start AI: https://juststartai.io 
CI Web Group: https://ciwebgroup.com

Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Why do most business owners never achieve a successful exit, even after decades of effort? Many assume selling a company is simple—find a buyer, sign the papers, and walk away. The reality is harsher: 70 to 80 percent of businesses that go to market never sell. Poor planning, missing documentation, and overdependence on the owner make it nearly impossible to exit with both profit and peace of mind. 

In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Bennett Lebowitz, co-founder of Pando Consulting Group, to uncover what it really takes to build a business that can be sold on your terms. Bennett covers everything from financial cleanup to operational systems and leadership transitions. He shares actionable frameworks, key metrics, and real-world stories of owners who created companies strong enough to thrive long after they stepped away. 

Timestamps 

[00:00] Defining a Successful Exit 
[03:11] Avoiding Forced Liquidations and the 5 D’s 
[05:43] Controlling the Controllables 
[06:51] Financial Health and Clean Books 
[09:27] Quality of Earnings and Operational Audits 
[12:06] Key Metrics Every Owner Should Track 
[17:31] Preparing for the Right Buyer 
[20:59] Getting the Owner Out of the Day-to-Day 
[28:27] Hiring Smart and Building Support Infrastructure 
[32:42] Shifting from Tactical to Strategic Leadership 
[36:52] Ideal Client Profile and Readiness 
[40:54] The Exit Process and Discovery 
[42:06] Why 70–80% of Businesses Never Sell 
[43:35] Life, Family, and Purpose 

Key Quotes 

• “Seventy-five percent of owners regret selling their business within 12 months, and it has nothing to do with money. It’s because they weren’t prepared for life after the sale.” 
• “You can’t sell a business if you’re the one driving all the revenue. No one wants to buy a job.” 
• “Profit is a direct correlation to value. Taxes are just a byproduct.” 
• “If you’re not growing, you’re dying. Every system and hire is a step toward freedom.” 
• “Everything we do should be purpose-driven. The money can’t come with us, but the impact can.” 

Key Takeaways 

1. Prepare early. A successful exit takes years, not months. Begin by cleaning your finances and documenting your systems.
2. Build independence. A business that relies on the owner isn’t sellable. Train leaders and automate wherever possible. 
3. Track what matters. Focus on metrics like revenue per employee, recurring revenue, and client acquisition cost. 
4. Control what you can. You can’t change the market, but you can strengthen your processes, people, and profit. 
    

Links Mentioned 

Pando Consulting Group – Readiness Assessment: https://pandoconsultinggroup.com 
LinkedIn – Bennett Lebowitz: https://www.linkedin.com/in/bennett-lebowitz 

Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Most contractors and home service owners don’t struggle because they can’t sell. They struggle because they lack a predictable client journey from cold to sale. Estimates vary wildly, every technician sells differently, and customers often drift into the “let me think about it” dead zone. Meanwhile, owners are left wondering how many jobs slip away simply due to an inconsistent process rather than customer resistance. In this episode, host Mike Abramowicz sits down with Curt Kempton, founder of ResponsiBid and former owner of an internationally awarded window cleaning and pressure washing business. Curt reveals how he engineered a curiosity-driven sales process that feels natural for technicians, reduces customer friction, and dramatically increases close rates. This conversation is a masterclass in sales psychology, customer experience, and systemizing the path from interest to investment. Timestamps: [00:00] Meet Curt Kempton [03:00] Building and selling an award-winning cleaning business [06:40] Why many tradespeople struggle with sales [09:20] What makes a good salesperson [13:30] Research Mode vs Decision Mode [17:45] Creating a predictable client journey [21:30] Pre-framing with video and email [24:00] Why line-item estimates reduce conversions [30:10] Running the in-home experience smoothly [34:45] Your selling process vs their buying process [38:40] How many options to present [44:30] Price anchoring and shifting customer expectations [48:30] Following up after a “no” [53:50] Curt’s free sales audit quiz [54:50] What it means to be Better Than Rich Key Quotes

• “Curiosity is what leads good sales.”
• “If you don’t participate in research mode, you won’t be there when it flips to decision mode.”
• “Line-item estimates create moral tax for the customer.”
• “You are either taking them through your selling process, or they are taking you through their buying process.”
• “Follow-up keeps the door open so customers can return without feeling embarrassed.”

Key Takeaways:

• A good salesperson prioritizes the customer’s value, not their own agenda.
• Buyers move predictably from research mode to decision mode, and your process must meet them early.
• Pre-framing with simple videos and emails reduces objections before you ever arrive on-site.
• Presenting packages instead of line items eliminates overwhelm and increases conversions.
• Follow-up after a no often recaptures customers who regret choosing cheaper competitors.

Mentioned Links: ResponsiBid: https://responsibid.com Sales Process Audit Quiz: https://responsibid.com The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Ever wonder why some home service businesses grow effortlessly while others can’t convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust. 

In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer’s problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service. 

Timestamps 

[00:00] From Story to Strategy 
[01:32] The Customer Is the Hero 
[05:05] Defining the Ideal Client Avatar 
[07:23] The PASS Framework for Messaging 
[12:47] Ensuring Consistency in Conversions 
[17:01] Training CSRs for Alignment 
[18:26] The CARE Framework Explained 
[26:19] Building Frictionless User Experiences 
[32:43] Aligning Vendors with Company Vision 
[38:33] Standing Out Through Local Expertise 
[43:33] Delivering Premium Customer Experience 
[48:03] Tracking Sanity Metrics vs Vanity Metrics 
[51:00] Significance Over Success 

Key Quotes 

• “The customer is the hero, and your brand is the guide.” 
• “Clarity builds confidence. Confusion kills conversion.” 
• “Alignment means everyone tells the same story—marketing, sales, and customer service.” 
• “The sale is a sample of the service. Every touchpoint matters.” 
• “Significance over success—that’s what it means to be better than rich.” 

Key Takeaways 

• 
  
• Clarify your message so customers instantly know who you help and how. 
• Align every team and vendor around one consistent brand story. 
• 
  
• Focus on relevance—speak like a trusted local expert, not a faceless company. 
• 
  
• Deliver an experience that’s frictionless, fast, and personal. 

 

Links Mentioned 

Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6Z

Gorjanc Home Services: https://www.gorjanc.com/

Aespire: https://www.aespire.com/

Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

Most business owners hit a ceiling not because they lack hustle but because their systems leak money. They underprice, overpay, and unknowingly trap themselves in the “hourly labor” mindset that kills profitability. Have you ever felt like your team works hard, but your margins never seem to improve? Do you wonder why, after another big month of sales, there’s still not enough left over for growth—or you? 

In this episode, host Mike Abramowitz sits down with James Kwon, serial entrepreneur, early employee at CVS.com, and founder of Figmints Digital Creative Marketing. After selling one of his companies for nearly nine figures, James could have coasted. Instead, he built a revolutionary model called SLICES—a simple, scalable way to transform your compensation structure into a proper pay-for-performance system. Whether you lead a trades business, a digital agency, or a growing team, James breaks down the math, the mindset, and the mechanics of paying your people like owners. 

Timestamps: 

[00:00] The Problem with Hourly Pay 
[03:50] Why “SLICES” Was Born 
[06:40] Pricing for Pay-for-Performance 
[09:20] The $10K Job Breakdown 
[14:00] Paying Contractors vs. Salaried Teams 
[21:45] Overcoming Team Resistance 
[26:30] Real Results from the Field 
[39:00] From Chaos to Clarity in Commercial Cleaning 
[44:30] Rethinking Ownership: ESOPs and the Future of SLICES 
[52:40] Building Brand Leverage through Figmints 

Key Quotes: 

• “You should treat every employee like a salesperson.” 

• “Your slices already exist—you’re just not tracking them.” 

• “Profit isn’t what’s left over; it’s a pre-decided slice of the pie.” 

• “A players light up when they see opportunity. C players panic.” 

• “Slices make utilization visible. There’s nowhere to hide.” 

• “The goal isn’t to be rich—it’s to build royalty.” 

• “Loving people is the ultimate game in business.” 

Key Takeaways: 

1. Define Every Slice: Categorize every dollar earned—marketing, labor, operations, profit—and track against those ratios. 

1. Pay for Output, Not Time: Transition compensation to performance-based models that reward production, not presence. 

1. Reconcile Quarterly: Measure slices earned versus salary paid; adjust based on utilization and profitability. 

1. Build a Culture of Ownership: Teach your team how their work connects to the bottom line. Transparency breeds accountability. 

Mentioned Links: 

Figmints Digital Creative Marketing: https://www.figmints.com 
SLICES Resources for Better Than Rich Listeners: https://www.figmints.com/betterthanrich 
The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich 
 

Ever wonder why some businesses thrive during economic chaos while others collapse? Many believe success in the trades comes from luck or endless hustle, but the truth is discipline, systems, and culture determine survival. 

In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Tim O’Brien, founder of Tim O’Brien Homes, who shares how launching a homebuilding company during the Great Recession became his greatest advantage. He unpacks how faith-based principles of stewardship, integrity, and servant leadership fueled his growth from zero to $138 million. From building long-term trade partnerships and defining company values to using the Entrepreneurial Operating System (EOS) for sustainable scale, O’Brien shows how simplicity, trust, and vision create businesses that last. 

Timestamps:  

[00:00] Starting from Zero During a Recession 
[07:00] Building Brand Awareness with No Budget 
[11:00] Culture Before Scale 
[16:00] Hiring and Delegation Lessons 
[20:00] Communication Cadence and the EOS Revolution 
[27:00] The Trade Council Blueprint 
[33:00] Empowering Trades Through Shared Values 
[43:00] How to Get the Attention of a $138M General Contractor 
[48:00] Scaling from $25M to $138M 
[54:00] Simplicity, Sustainability, and Freedom of Time 

Key Quotes 

• “You can’t lead from the valley; you have to get up on the hill to see what’s really going on.” 
   

• “We’re in the people business. We just happen to build homes.” 
   

• “Culture isn’t a slogan—it’s a system that decides who stays and who leaves.” 
   

• “Your best trade partners aren’t your vendors, they’re your collaborators.” 
   

• “Freedom of time is the ultimate wealth.” 

Key Takeaways 

Links Mentioned 

Ever feel like the more your business grows, the less peace you actually have? Many entrepreneurs chase revenue, automation, and scale—only to realize they’ve built a machine that runs their life instead of serving it. What if true success isn’t about doing more, but about becoming more human in a world obsessed with efficiency? 

In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Ryan Levesque, best-selling author of Ask and Choose, creator of the Ask Method, and founder of The Digital Contrarian newsletter. Ryan shares his journey from building a $70 million digital business to leaving it behind for a simpler, faith-centered life on a farm in Vermont. He explains how to protect authenticity in the age of AI, craft a “Category of One” brand, and align your business with your family, faith, and values. 

Timestamps 

[00:00] Starting Over During the Great Recession 
[07:00] Building Brand Awareness with No Budget 
[11:00] Culture Before Scale 
[16:00] Hiring and Delegation Lessons 
[20:00] Communication Cadence and the EOS Revolution 
[27:00] The Trade Council Blueprint 
[33:00] Empowering Trades Through Shared Values 
[43:00] How to Get the Attention of a $138M General Contractor 
[48:00] Scaling from $25M to $138M 
[54:00] Simplicity, Sustainability, and Freedom of Time 

Key Quotes 

• “In a world of artificial everything, what if real is the only advantage left?” 

• “You can’t scale a hug with your five-year-old.” 

• “AI can automate words, but it can’t replicate presence.” 

• “The best things in life don’t scale—and that’s exactly what makes them sacred.” 

• “Your business should serve your life, not replace it.” 
   

Key Takeaways 

1. Redefine your metrics of success. Prioritize time, presence, and family over arbitrary business goals. 
2. Guard your authentic voice. Let AI support efficiency, not authenticity. 
3. Adopt the Three-Part Content Model. Build your “Category of One,” create a consistent content hub, and scale intentionally through repurposing. 
4. Embrace the unscalable. True connection, creativity, and faith are built person-to-person—not through automation.

Connect with The Better Than Rich

Website - ⁠⁠https://www.betterthanrich.com/⁠⁠Facebook - ⁠⁠https://m.facebook.com/betterthanrich/⁠⁠Instagram - ⁠⁠https://www.instagram.com/betterthan_rich/⁠⁠Twitter - ⁠⁠https://mobile.twitter.com/betterthan_rich⁠⁠TikTok - ⁠⁠https://www.tiktok.com/@betterthanrich⁠⁠YouTube - ⁠⁠https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A⁠⁠Linkedin - ⁠⁠https://www.linkedin.com/company/betterthanrich⁠⁠

Most business owners pour time and money into marketing, only to feel burned, confused, or frustrated by weak results. They’ve tried agencies that overpromise, ad spend that doesn’t convert, and websites that look great but don’t sell. What if your marketing could finally work—consistently, predictably, and profitably? 

In this workshop-style episode of The Better Than Rich Show, Mike Abramowitz sits down with John Logan, founder of Greenlit Growth and creator of the Marketing Machine Playbook. A former cybersecurity specialist turned StoryBrand-certified strategist, John helped one client grow from $3 million to $25 million in under three years by simplifying marketing into a clear, repeatable system. He shares how to build a marketing “machine” powered by clarity, automation, and measurable strategy—so your marketing finally drives real growth instead of guesswork. 

Timesatamp 

[00:00] – The Truth About Marketing Accountability 
[05:21] – How Marketing Really Works (The Car Analogy) 
[10:11] – Step 1: Clarify Your Message with StoryBrand 
[14:14] – Step 2: Build a Homepage That Converts in 5 Seconds 
[18:24] – Picking the Right Call-to-Action 
[22:34] – Step 3: Systems That Capture, Nurture, and Convert 
[28:18] – How to Nurture Without Annoying People 
[34:39] – Step 4: Build a Strategy with the G.R.O.W.T.H. Framework 
[44:00] – Standing Out from the Competition 
[51:49] – Step 5: Create Content That Compounds Over Time 

Key Quotes 

• “You need someone responsible, accountable—and the buck stops with them when it comes to marketing.” 
• “If your message isn’t clear, your marketing won’t work.” 
• “Marketing is supposed to grow your bottom line—not just your followers.” 
• “Stop chasing new leads and start nurturing the ones you already paid for.” 
• “Why have a flawed system when you can have a flawless process?” 
• “Be the pink van in a sea of white ones—stand out or get ignored.” 
   

Key Takeaways

Links Mentioned 

• Free Marketing Playbook: GreenlitGrowth.com 
   

• StoryBrand AI Trial: StoryBrand.com 
   

Most entrepreneurs claim they want freedom, but they often find themselves trapped in daily chaos. They complain about not finding good people, yet they hire the wrong ones. They say they want to scale, but never stop playing small. What if the problem isn’t the market—but how you think about talent, delegation, and money? 

In this high-energy episode, Mike Abramowitz and Andrew Biggs welcome serial entrepreneur Kasim Aslam, founder of multiple successful companies, including Pareto Talent and AEO.co. Kasim breaks down how entrepreneurs can stop micromanaging, start delegating, and hire peak performers who actually think and lead. Known for his raw honesty and strategic depth, Kasim reveals why most business owners never reach the $100 million mark—and what he’s doing differently to achieve it. 

Timestamps: 

[00:00] Introduction and recap of Kasim’s viral first episode. 

[02:00] Kasim shares his $100 million goal and how he’s cleaning his slate to get there. 

[05:00] Discussion about Pareto Talent and its role in building bigger ventures. 

[09:00] Exploring the opportunities and challenges in the home services industry. 

[12:00] The critical mindset shift: delegate projects, not tasks. 

[17:00] How to find top performers using Kasim’s seven-step hiring process. 

[20:00] Why paying more leads to better hires and better results. 

[27:00] Where to find the best tradespeople and how to recruit them. 

[31:00] How to filter applicants and use paid trial projects effectively. 

[40:00] How to onboard and lead without micromanaging. 

[48:00] Why every business owner should hire an executive assistant. 

[51:00] Modernizing blue-collar businesses for long-term growth. 

[53:00] Kasim defines true wealth as freedom and time with family. 

Key Quotes: 

• “If you’re delegating tasks, you’re not delegating—you’re micromanaging.” 

• “Every human is a miracle capable of incalculable value.” 

• “Winners want to win, and money is how we keep score.” 

• “Authorship creates ownership.” 

• “When I got money, I didn’t buy stuff—I bought time.” 

Key Takeaways: 

1. Audit your actions vs. goals.
2. Delegate projects, not tasks. 
3. Pay for top-tier talent. 
4. Hire slow, fire fast. 

Mentioned Links: 

• TheHireBook.com 

• ParetoTalent.com 

• AEO.co 

Connect with The Better Than Rich

Website - ⁠https://www.betterthanrich.com/⁠

Facebook - ⁠https://m.facebook.com/betterthanrich/⁠

Instagram - ⁠https://www.instagram.com/betterthan_rich/⁠

Twitter - ⁠https://mobile.twitter.com/betterthan_rich⁠

TikTok - ⁠https://www.tiktok.com/@betterthanrich⁠

YouTube - ⁠https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A⁠

Linkedin - ⁠https://www.linkedin.com/company/betterthanrich⁠

Most business owners start their companies for freedom, but end up becoming prisoners of their own success. They spend every day putting out fires, managing people, and juggling tasks that drain their energy. What if the secret to growth wasn’t working harder—but working less? In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Derek Fredrickson, founder of The COO Solution, who helps entrepreneurs scale by installing systems, empowering people, and freeing up owners to lead instead of do. Derek’s story of moving his family to France while building a thriving remote business is proof that operational excellence creates life freedom.

Timestamps:

[00:00] Meet Derek Fredrickson.

[02:00] The evolution of the show and audience focus.

[04:00] What a COO really does for business owners.

[07:00] From doer to operator to owner.

[12:00] Case study: The shed builder who scaled to $4M.

[19:00] The investment mindset shift.

[25:00] Fixing broken systems before hiring.

[29:00] Real-world operations audit.

[37:00] Building trust with your team.

[43:00] How to sustain accountability.

[46:00] The power of transparency and feedback.

[52:00] Defining “Better Than Rich.”

Key Quotes:

• “Good people don’t fix broken systems; broken systems break good people.”
• “To grow, you actually need to work less.”
• “Trust isn’t given; it’s built through clarity, accountability, and small wins.”
• “You can’t scale chaos. You can only scale what’s clear and consistent.”
• “Being better than rich means having time for what matters most.”

Key Takeaways:

1. Shift from Doer to Owner.
2. Delegate with Trust.
3. Fix the System First.
4. Redefine Success.

Links Mentioned:

TheCOOSolution.com

Connect with The Better Than Rich

Website - https://www.betterthanrich.com/

Facebook - https://m.facebook.com/betterthanrich/

Instagram - https://www.instagram.com/betterthan_rich/

Twitter - https://mobile.twitter.com/betterthan_rich

TikTok - https://www.tiktok.com/@betterthanrich

YouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2A

Linkedin - https://www.linkedin.com/company/betterthanrich

Struggling to hire the right people in your home service business? In this episode of the Better Than Rich Show, host Mike Abramowitz sits down with Dan Mayville, founder of Top Built Teams, to dive into the power of psychometrics and how small business owners can use behavioral science to make smarter hiring decisions, improve team dynamics, and reduce costly mis-hires.

You'll learn how tools like Culture Index help business owners hire for compatibility, not just skillset — and how this one shift can save thousands in turnover costs and wasted time.

Whether you’re a solopreneur scaling your first team or leading a multimillion-dollar trade business, this conversation will help you attract, retain, and develop A-players who actually fit your culture and goals.

🔥 Topics Covered:

• What are psychometrics & why they matter in hiring

• The biggest hiring mistakes home service owners make

• Case studies from the trades (plumber story)

• Visionary vs integrator dynamics

• How to structure job postings to attract the right people

• Why gut instinct fails & data wins

• Role evolution as your business scales

• Tools like Culture Index & how they work

  
  

🎯 Key Takeaways:

• Learn the cost of a bad hire (hint: it's more than you think)

• Use psychometrics to avoid mismatched team members

• Improve your hiring funnel from job ad to onboarding

• Align your people strategy with your growth goals

• Discover how to stop settling and build the right "band"

🔗 Resources & Links:

• 🎯 Learn more or take the free assessment: https://www.topbuiltteams.com

• 🎙️ Watch all podcast episodes: Better Than Rich YouTube

• 📈 Work with Better Than Rich: https://www.betterthanrich.com/

Ted Miller III, renowned business strategist and co-creator of Business Mastery TM3 with Tony Robbins and Chet Holmes joins Mike Abramowitz on this episode of The Better Than Rich Show to share decades of wisdom from working with over 25,000 entrepreneurs. Ted is known for helping service-based business owners build scalable systems, create rockstar teams, and skyrocket revenue through expert sales strategies. Ted reveals how blue-collar business owners can scale into multi-million-dollar operations using better sales systems, smarter hiring processes, and powerful strategic marketing.

Whether you're stuck at 1–3 million or just getting your business off the ground, Ted delivers actionable frameworks around:

• Turning technicians into sales experts

• Building a sales process that sells itself

• Hiring A-players using rejection psychology

• Creating irresistible marketing using a 30-point copywriting formula

• Shifting from “I have to” to “I get to” in your business

Perfect for the blue-collar entrepreneur ready to implement white-collar systems.

Key Takeaways:

• How to design a sales process any technician can follow

• The two traits every A-player hire must have

• Why most marketing messages fail — and how to fix yours

• How to create a business that thrives without you

• The difference between confidence and compassion in leadership

Resources Mentioned:

• Ultimate Sales Machine by Chet Holmes
• Influence by Robert Cialdini
• Seller to Stellar by Jordan Winar
• 30-point Marketing Recipe – email Ted at tedmiller@tedmiller3.com
• Connect with Ted on LinkedIn: linkedin.com/in/tedmiller3

In this power-packed episode, Mike Abramowitz sits down with Jonathan Whistman, author of The Sales Boss and CEO of WhoHire, to expose why most small businesses fail to attract top talent and how AI and emotionally intelligent leadership are changing the hiring game. From crafting job ads that convert, to implementing group interviews as theater, to using predictive AI to find the right cultural fit—this is a masterclass in recruiting for the trades. Whether you're a seven-figure contractor or just trying to fill a crew, this episode is for you.

Key Takeaways:

• Why most job ads fail and how to write ones that convert

• How to leverage group interviews that feel like a stage play

• Why AI isn't scary—it's a hiring superpower

• Why contractors must shift from “craftsman” to “people leader”

• The painful truth about poor leadership (and what to do if you're not a people person)

• Using behavioral data and hiring patterns to future-proof your team

• How to reclaim your time and scale your impact with the right systems

  
  

  📚 Book Recommendations Mentioned:

  1. "The Sales Boss" by Jonathan Whistman

     • Recommended by: Jonathan Whistman (author himself)

     • Context: Used as a framework by industry leaders like Tommy Mello and referenced multiple times as the foundation of Jonathan's hiring philosophy.

  2. "Elevate: Build a Team Where Everyone Wins" by Tommy Mello

     • Referenced by: Jonathan Whistman

     • Context: Highlighted as a model of people-centric leadership. Tommy is described as someone who truly "sees" people and aligns their dreams with the business vision.

  3. Maslow's Hierarchy of Needs (Not a book, but a psychological framework referenced)

     • Used by: Jonathan Whistman

     • Context: He explains how to craft job ads that speak to the emotional needs of candidates using this model.

In this high-energy session from Day 2 of the conference, Mike unpacks the exact framework for reclaiming your time, focusing on your zone of genius, and leveraging the perfect blend of AI + human support to scale your business. Learn how to stop doing $25/hour tasks, master the art of smart delegation, and create a predictable pipeline of opportunities without burning out.

Chapters:(00:00:00) Introduction: The "Zone of Genius" Concept(00:01:13) Workshop Overview: Smart Delegation with AI and Humans(00:02:10) A Personal Update: The Speaker's Son(00:03:52) The Core Problem: Wasted Time and Distraction(00:04:55) A Personal Story: Overcoming Phone Addiction(00:06:36) Case Study: A Skeptical Business Owner's Story(00:07:20) AI Isn't the Enemy: It's Your Advantage(00:08:15) Defining the "Zone of Genius"(00:11:03) Workshop Activity: What Do You Love vs. Hate?(00:12:58) The Key Philosophy: Eliminate, Delegate, Automate(00:14:11) The Hidden Cost of Doing Low-Value Tasks(00:16:29) Interactive Exercise: Calculating Your Time's Worth(00:19:00) Introducing the Delegation Planning Session Framework(00:21:21) Accessing the Time Audit Workbook(00:22:05) Part 1: Identifying High-Value Activities (Focus)(00:26:40) The Lead Domino Effect: Creating a Chain Reaction(00:28:03) Part 2: Defining Your Desired Outcomes(00:28:52) Origin Story: How the Speaker Connected with His Clients(00:34:04) Example: A Client's Specific Business Outcomes(00:34:57) Part 3: Identifying Tasks to Delegate (Needs)(00:36:43) Behind the Scenes: The "3-2-1" AI + Human Lead Gen Method(00:42:26) Discussion: Is This Method Disingenuous?(00:43:51) A Passionate Defense of Proactive Marketing(00:47:01) Why You Must Pair AI with Humans for Success(00:49:14) Real-World Results: Metrics and Success Stats(00:51:11) Client Case Study: A 3-Month Delegation Plan in Action(00:53:14) Book a 90-Day Delegation Plan Session

• Get your FREE Delegation plan: https://betterthanrich.com/90dayplan/

• Giftology by John Ruhlin

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In this powerhouse episode of The Better Than Rich Show, Mike Abramowitz sits down with Ryan Englin, author of Hire Better People Faster and founder of Core Matters, to unpack why contractors are struggling to hire and retain top talent. From discovering your company’s core values to actionable hiring tactics, cultural frameworks, and mindset shifts that will help you build a rock-solid team. Learn how to identify your Core, recruit effectively, onboard with purpose, and why your people are your product.

What You’ll Learn:

• Why the labor “shortage” is really a retention problem

• The CORE model for attracting and retaining talent

• How to use purpose, vision, and values to drive hiring decisions

• The #1 tactic for finding a qualified tech today (yes, poaching)

• How to run behavior-based interviews that filter out the wrong people

• Real roleplays you can use to recruit, onboard, and build trust

Resources & Mentions:

• Hire Better People Faster – Get the Book

• Ryan Englin on LinkedIn – linkedin.com/in/ryanenglin

• Core Matters Website – www.corematters.com