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The Charleston Marketing Podcast
Charleston AMA
72 episodes
6 days ago
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold calls from a phone book, a first agency break with a so-so portfolio, and the moment he decided to bet on himself after an ill-fitting leadership role. What follows is ...
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Marketing
Arts,
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All content for The Charleston Marketing Podcast is the property of Charleston AMA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold calls from a phone book, a first agency break with a so-so portfolio, and the moment he decided to bet on himself after an ill-fitting leadership role. What follows is ...
Show more...
Marketing
Arts,
Business,
Entrepreneurship
Episodes (20/72)
The Charleston Marketing Podcast
From Freelance Grit To Children’s Lit: A Designer’s Charleston Story
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold calls from a phone book, a first agency break with a so-so portfolio, and the moment he decided to bet on himself after an ill-fitting leadership role. What follows is ...
Show more...
2 weeks ago
53 minutes

The Charleston Marketing Podcast
Belief As A Marketing Engine For Community Joy
How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when the spirit of Christmas meets the grit and growth of Charleston? We sit with Santa Smiley to explore how a city of parades, tree lightings, and school snow machines turns tradition into connection. From Hotel Bennett teas to James Island’s lights, we map the rituals that make the Lowcountry feel like home, then dig into the deeper current beneath the glitter: storytelling as the engine of c...
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2 weeks ago
26 minutes

The Charleston Marketing Podcast
Charleston’s Media Engine, Explained, King & Columbus and Post and Courier's, Chase Heatherly
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A 200-year-old newsroom building a modern growth engine isn’t a story you hear every day. We sit down with King & Columbus president and Post and Courier CRO, Chase Heatherly, to explore how a legacy media brand built a nimble, independent agency that treats branding and performance like partners, not rivals. From a new printing press in North Charleston to high-velocity digital campaigns, the throughlin...
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3 weeks ago
46 minutes

The Charleston Marketing Podcast
From Jam Band Roots To DIY Marketing: Umphrey's McGee's Ryan Stasik On Building A Loyal Fanbase
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Come for the bass lines, stay for the blueprint of a modern creative business. We sit with Umphrey’s McGee bassist Ryan Stasik to trace how a college-born jam band built a 27-year career on improvisation, fan collaboration, and unapologetic DIY marketing. If you’ve ever wondered how to grow without giving up control, this conversation shows the moves: own your masters, design experiences your audience can sh...
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1 month ago
40 minutes

The Charleston Marketing Podcast
Inside Workforce Wave: How Conversational AI Saves Missed Calls, Lifts Revenue, And Fixes Customer Service Pain
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wish the phone picked up itself and sounded like your best-trained staffer? We sit down with Bob Hilscher from Workforce Wave to explore how conversational AI is stepping in where IVRs fail, turning missed calls into booked revenue and repeatable service. From boutique hospitality to national home remediation, the results are hard to ignore: faster answers, fewer hang-ups, and real conversations that mo...
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1 month ago
39 minutes

The Charleston Marketing Podcast
From Pez Dispensers To Power Moves: Angel Holmes On Building Community, Festivals, And Women’s Leadership
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Big ideas rarely arrive fully formed—they grow from a single conversation, a brave email, and a room full of the right people. That’s the heartbeat of this episode with Angel Holmes, a Charleston native whose fingerprints are on the city’s culinary rise, women’s leadership networks, and a new purpose-driven hospitality venture. We unpack the origin of Charleston Wine & Food, from a sustainable seafood i...
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2 months ago
58 minutes

The Charleston Marketing Podcast
Can Culture, Purpose, And AI Redefine Modern Marketing? W/ Lee Deas
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fashion pitch in mall clothes. A Hotmail address that became a company name, Obviouslee. Salsa lessons to cover rent. That’s how Lee Deas' story begins, but the real ride is how she turned that grit into a values-led, 30-person B Corp agency that punches far above its weight. We dig into what B Corp certification looks like beyond the badge—how standards drive client selection, environmental practice, DEI...
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2 months ago
1 hour 10 minutes

The Charleston Marketing Podcast
How AI Can Help Without Replacing Human Creativity w/ JT White
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) and filmmaker Jake from Koz Films into the studio for a frank, funny, and deeply practical look at where AI helps creators—and where it crosses the line. We dig into t...
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2 months ago
55 minutes

The Charleston Marketing Podcast
Holding The Door, Owning The Room w/ Brenna Lawrence
How are we doing? Who do you want to learn from next? Text us with notes and ideas. The wildest origin story we’ve heard starts with a liger and ends with a microphone. Brenna Lawrence—VP of Business Development at Brown & Brown, relentless networker, and newly minted TEDx speaker—joins us to unpack how she turned fear into a lever for growth, community, and real change. This isn’t a highlight reel; it’s a field guide for showing up as your whole self and still delivering results. We d...
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2 months ago
1 hour 6 minutes

The Charleston Marketing Podcast
What Happens When a Social Platform Puts Community, Data, and Ease of Use First w/ Brianna and Rachel
How are we doing? Who do you want to learn from next? Text us with notes and ideas. What if your social stack was actually simple—and proved its value? We’re joined by Brianna Crossley, Director of Growth & Engagement, and Rachel Bacall, Engagement Manager, from Pollen Social to unpack a platform built for velocity and clarity: multi-channel publishing from one place, clean analytics that tie effort to outcomes, and AI features that help you ship better work, faster. Starting at $25 a m...
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2 months ago
49 minutes

The Charleston Marketing Podcast
Inside SC Competes: Fostering Technological Growth w/ Jamie DeMent
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Step into the dynamic world of South Carolina's technological revolution with Jamie DeMent, Director of Technology and Cyber Initiatives at the SC Council on Competitiveness. In this illuminating conversation, Jamie reveals how Charleston is transforming from a tourist destination into a vibrant tech hub where innovation thrives alongside historic charm. The collaborative spirit driving South Carolina's tec...
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3 months ago
56 minutes

The Charleston Marketing Podcast
HOOK, Line, and Success: Building a Lifestyle Brand
How are we doing? Who do you want to learn from next? Text us with notes and ideas. From ripping out Yellow Pages to designing iconic logos, Brady Waggner's marketing journey embodies the creative hustle that defines success in the industry. As co-founder and executive creative director of HOOK, Brady brings a refreshing perspective to brand development that goes beyond traditional approaches. Brady's story begins in Minnesota as the son of an advertising executive during the waning days o...
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3 months ago
1 hour 2 minutes

The Charleston Marketing Podcast
Building Legacy: From Hospitality Roots to Digital Marketing Success w/ Q Moldrik
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered how a hospitality professional becomes the founder of a thriving digital marketing agency? Q Moldrik's journey from managing hotel systems to building Legacy Digital showcases the power of transferable skills and entrepreneurial vision. As the oldest of five children and seventeen grandchildren, Q brings natural leadership and problem-solving abilities to her role as CEO and founder. Her bouti...
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3 months ago
55 minutes

The Charleston Marketing Podcast
Reforge Gaming Lounge brings the party with potions, PCs, and persistence
How are we doing? Who do you want to learn from next? Text us with notes and ideas. When arcades faded away, Christopher saw an opportunity. The Charleston native's vision? Create a gaming space built "from the viewpoint of a bar out" – combining the communal joy of gaming with modern technology and adult beverages. Opening Reforge Gaming Lounge wasn't easy. Originally slated for April 2020, the pandemic forced a devastating five-year delay. But persistence paid off when they finally welco...
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4 months ago
7 minutes

The Charleston Marketing Podcast
From Video Production to Digital Doppelgängers: The Level Up Video Story
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wished you could clone yourself to handle all those repetitive business tasks? Matthew Grason of Level Up Video has made that dream a reality with revolutionary AI technology that creates digital twins indistinguishable from the real thing—in just six minutes of filming time. As our final guest at the bustling Dig South event, Matthew shared his fascinating journey from running a traditional video prod...
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4 months ago
8 minutes

The Charleston Marketing Podcast
The Charleston Influencer's Journey w/ Nicole Farina aka The Charleston Diaries
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Nicole Farina never expected her spontaneous move to Charleston during the pandemic would transform her into one of the city's most recognized digital voices. What began as a simple notebook entry—"The Charleston Diaries: a storytelling platform"—evolved into a thriving social media presence with over 64,000 TikTok followers and 3.4 million likes. The magic of Farina's content lies in its authenticity. Whil...
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4 months ago
53 minutes

The Charleston Marketing Podcast
Blockchain Meets Real Estate: Transforming Land Ownership with Aaron Bumgarner
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Blockchain technology is completely reshaping what we thought possible with land ownership and investment. Aaron Bumgarner, CEO and founder of Outside Global Incorporated, joins us to unpack how his company is pioneering the tokenization of land—transforming physical property into liquid, tradable digital assets that anyone can buy, sell, or trade on cryptocurrency exchanges. Aaron walks us through the revo...
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4 months ago
11 minutes

The Charleston Marketing Podcast
Innovation Engine: How Doug Hamilton is Building Charleston's Tech Community One Hackathon at a Time
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Doug Hamilton is revolutionizing Charleston's tech landscape through an unexpected lens: fatherhood. As founder of Charleston Hacks, Hamilton's mission grew from a deeply personal place – creating compelling reasons for his three teenage children to build their futures in the Lowcountry. Since 2023, he's been orchestrating hackathons that bridge technology, entrepreneurship, and creativity across Charleston....
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5 months ago
16 minutes

The Charleston Marketing Podcast
What's next for Charleston's marketing community? Season 3 Kickoff
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Season three of the Charleston Marketing Podcast kicks off with a bang as hosts celebrate the show's growing success—nearly 2,500 downloads, with listeners tuning in from across the globe. What started as a local conversation has blossomed into a platform reaching marketing professionals in Singapore, Germany, and the UK, while maintaining strong listenership in Charleston, Mount Pleasant, and Charlotte. Th...
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5 months ago
38 minutes

The Charleston Marketing Podcast
Laid-Back Golf Lifestyle with Wes Loman of The Salty Golfer
How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered what happens when you build a golf brand for people who care more about the beer cooler than their scorecard? Wes Loman, founder of The Salty Golfer, joins us from Dig South to share how he's created a thriving golf lifestyle brand that puts fun first. Founded in 2019, The Salty Golfer embodies a refreshingly casual approach to a traditionally stuffy sport. "We throw a party and golf gets in t...
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5 months ago
10 minutes

The Charleston Marketing Podcast
How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold calls from a phone book, a first agency break with a so-so portfolio, and the moment he decided to bet on himself after an ill-fitting leadership role. What follows is ...