This episode, our final recorded at Goodwood FOS 2025, spotlights Freddie March—the visionary aristocrat-engineer who turned an airfield on his family estate into British motor racing’s most beloved stage. Before he was the 9th Duke of Richmond, Freddie was a hands-on designer, racer and record-setter at Brooklands, an instinctive problem-solver who believed beauty and speed should share the same line.
Wartime transformed the estate into RAF Westhampnett; peacetime saw March channel that grit and ingenuity into a circuit, opening Goodwood in 1948 and curating a calendar that made heroes. Nine Hours through the night, RAC TTs blazing in the sun, safety and standards raised without losing the romance.
He paired craftsman’s eye with organiser’s discipline, proving that great venues are engineered as carefully as great cars, and that culture, how people build, behave and belong—decides whether excellence endures. The Goodwood we celebrate today is his blueprint: precision wrapped in charm, modernity in dialogue with memory, a place where the next lap always honours the last.
Motorsport to Business: https://www.ignitionperformance.com/
An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
This episode, recorded at Goodwood FOS 2025, spotlights Peter Hodgkinson—one of motorsport’s most influential quiet operators—whose career arcs from Detroit to Le Mans, Brackley to the America’s Cup.
Leaving New Zealand in 1986, Peter cut his teeth with Jack Roush on SCCA Trans Am and IMSA GTO, stacking nine championships in three years before joining Tom Walkinshaw’s programmes across IMSA GTP, Le Mans and the Ligier F1 effort.
Over 26 seasons in Brackley with BAR Honda, Brawn GP and Mercedes-AMG Petronas, Peter served as Head of Build, where configuration discipline, release confidence and right-first-time quality became competitive weapons. In 2020 he shifted from parts to people as Head of Employee Engagement, translating technical precision into cultural cadence: clear roles, honest debriefs, high standards repeated until they become reflex.
Peter’s gift is bridging torque specs and team spirit—showing leaders how to win, and keep winning, without burning the engine or the people who behind it.
Motorsport to Business: https://www.ignitionperformance.com/
An NSP Media Production, (c) 2025.
Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
Recorded live at the Goodwood Festival of Speed 2025, this episode brings you into the Motorsport to Business Partner Lounge with Sante Group and Thinking it better.
Motorsport to Business: https://www.ignitionperformance.com/
An NSP Media Production, (c) 2025.
Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
Goodwood Special (Part 1): with Nick Butcher, Darren Andrew (CoByEx) & Rob Huff. From the pit wall to the boardroom to the podium. In this Goodwood Special, we sit down for three fast-paced conversations that unpack how motorsport performance translates into business value and beyond, and what it actually takes to win at the top of touring cars.
Nick Butcher (Motorsport to Business) explains how elite motorsport processes—data discipline, marginal gains, pit-stop choreography, and decision-making under pressure—map directly into high-performing organisations.
Darren Andrew (CoByEx) the connectivity layer of modern motorsport: resilient trackside networks, roaming, telemetry dataflows, satellite/5G back-up, and why reliable comms save time and money.
Rob Huff (World Champion racing driver) brings you track-level perspective and the realities of sustaining a winning career.
Motorsport to Business: https://www.ignitionperformance.com
An NSP Media Production, (c) 2025.
Theme music is “HMS Friendship” by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
Blink and you’ll miss it—but world championships are won in those blinks. This episode takes you behind the wheel guns with Mercedes Grand Prix pit crew member, Ryan McGarva and we explore how elite teams engineer speed and consistency, on demand.
We break down the anatomy of a perfect stop: roles and responsibilities, and the language that keeps everyone aligned. You’ll hear how the crew is selected, cross-trained, and conditioned; why repetition turns pressure into pattern; and how data, and debriefs fuel marginal gains week after week. We dig into handover discipline, dealing with the unexpected elite mindset needed in this critical role for competitive advantage.
This is a masterclass in turning milliseconds into medals—and a playbook for any environment where performance, safety, and teamwork decide the result.
Motorsport to Business: https://www.ignitionperformance.com/An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
Former Formula 1 communications lead and founder of The Comms Exchange, Nicole Bearne takes us inside the garage wall, back to the BAR Honda years, the fairytale Brawn GP season, and the white-heat of Abu Dhabi 2021 to show how elite teams keep their message clear when pressure peaks.
Nicole unpacks the quiet mechanics of trust, calmness and human leadership required to win, over and over again, when millions are watching.
From the culture shock of BAR’s early years through Honda’s exit and the “start-from-zero” transformation into Brawn GP. She talks about earning credibility in the pitlane, translating technical complexity without diluting the truth, and shaping a narrative during the 2009 fairytale: redundancy fears one winter, world titles the next. Expect candid reflections on ownership changes, slim resources, and how consistent, human messaging kept the team aligned when everything else was moving.
In this inspiring and in-depth interview, Nicole shows why credibility is the most valuable currency in the F1 paddock.
Comms Exchange: https://comms-exchange.com/
Motorsport to Business: https://www.ignitionperformance.com/
An NSP Media Production, (c) 2025.
Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
Mark Arnall has spent more than two decades at the sharp end of Formula 1 as the performance coach trusted by world champions and legends. In this conversation, Mark opens up about the craft behind sustained elite performance: building travel-proof routines, managing sleep and jet lag across hundreds of days on the road, and keeping decision-making crisp when the stakes are highest.
He shares stories and pragmatic approaches from his years alongside Mika Häkkinen, Kimi Räikkönen and Sebastian Vettel, and from life inside McLaren, Lotus and Ferrari, distilling what truly moves the needle from podiums to World Championships to the boardroom.
You’ll learn how Mark’s “travel fit” philosophy translates into everyday leadership habits—hydration, mobility, recovery and simple, repeatable systems—plus how rigorous pre-briefs and debriefs compound marginal gains and culture in sport and business: designing for consistency under pressure, protecting energy, and turning discipline into competitive advantage.
Motorsport to Business: https://www.ignitionperformance.com/
An NSP Media Production
Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
and (c) 2025
In this episode, broadcaster and journalist Jennie Gow takes us behind the scenes of life in the Formula 1 paddock and shares her powerful story of resilience. With years spent covering one of the most demanding sports on the planet, Jennie offers an insider’s perspective on the intensity, travel, and constant pressure that define the F1 world and what it means to find your voice in the most elite of environments.
Jennie reflects on suffering a stroke and her road to recovery, and how the experience reshaped her outlook on life and success. Her story is one of vulnerability, strength, and determination, offering inspiration well beyond motorsport.
Listeners will hear candid insights into the future of F1, including diversity, fan engagement and Jennie’s reflections on the values that keep her grounded. This is a conversation about resilience, reinvention, and the lessons learned when life throws the unexpected.
Motorsport to Business: https://www.ignitionperformance.com/
An NSP Media Production
Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
Mindset, moments and moves, Mark Blundell has lived life at full throttle.
This Motorsport to Business episode sits down with Mark Blundell — a name synonymous with grit, speed, and adaptability on and off the track. From his early rise through to becoming a Formula One driver and Le Mans winner, Mark's career has spanned some of motorsport’s most challenging and exhilarating eras.
In our conversation, Mark opens up about the mindset it takes to perform at the highest level, the lessons learned from the paddock to the boardroom, and the shifting landscape of motorsport today. It’s an exploration of ambition, resilience, and reinvention — offering insights that go beyond the chequered flag while leaving the story’s biggest turns for you to discover.
Whether you’re a lifelong fan or new to his legacy, this episode delivers an intimate look at a man who has navigated life at full throttle — and isn’t done yet.
An NSP Media Production
Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020
This look back at the 2024 Goodwood Festival of Speed sees Nick speaking with young driver Ruben Stanislaus (https://www.instagram.com/rubenstanislaus/?hl=en) and TOCA's Jake Hill (https://www.jake-hill.com).
Exploring what makes very fast drivers so fast and how business is critical to success in the motorsport industry.
We will be back with some exciting interviews soon, so make sure you follow to have them land directly.
Looking back at the Goodwood Festival of Speed in the Motorsport2Business Partner Lounge.
In this first of two parts, we hear from David Johnson (formulaart.co.uk) and Sacha Smith (https://www.sachasmithperformance.com), on stage with Nick discussing their life and experiences in Motorsport and Business.
Click follow to make sure part 2 arrives directly and come and find the Motorsport2Business stand at the 2025 FOS (number 116).
New series, we are pleased to be back with some fantastic episodes already in 'the can' and 'ready to air'...we are trying out some TV industry lingo here, as this weeks guests and perfect starter to our new season, is filmmaker and motorsport expert, Jim Wiseman.
Whether you know it or not, Jim may be behind some of your favourite TV moments...from gameshow runner, F1 coverage and Top Gear Producer, Jim has had and continues to have a storied career, much of it in motorsport.
Who better then, to give his views on the the future of motorsport broadcasting and fan engagement? (and plenty more besides including some hilarious stories from Top Gear), hear his views on Drive to Survive and its impact, will 3D ever come to F1 and sim racing...
Jim also talks about the work he is doing now with his company Wiser Films: https://www.wiserfilms.co.uk/ourworkb, when he met Sir Stirling Moss and his new documentary on Nigel Mansell's time at Williams, its a fascinating chat!
Nick is here: Nick is here: https://www.ignitionperformance.com/
Tristan is here: https://www.niessleinsustainabilitypartners.com/
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
How do drivers in elite motorsport perform at their highest? What goes into long haul races and what is the secret to success? Well we have the answer with this week's guest, Performance Coach to some household motorsport names, Simon Reynolds.
Simon is the founder of Formula to Perform and has worked with elite athletes throughout motorsport WEC, Formula E World Champions and Formula One World Champions included, Simon is at the cutting edge of performance and we could not be happier to have him join us for a chat.
Simon gives us the low-down on his driver preparation approach and some smart advice about sleep, in fact after listening to this, take a nap - you probably aren't getting enough! (remember, after you listen to this...!)
Find Simon here: https://www.formulatoperform.com/
Nick is here: Nick is here: https://www.ignitionperformance.com/
Tristan is here: https://www.niessleinsustainabilitypartners.com/
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
The world of motorsport is reliant on team kit and merchandise and we speak to a pioneer of sustainable apparel, Peter Hall.
Peter founded Sustainably Fashionable and motorsport brand 8six400, bringing team kit and merchandise into the motorsport paddock sustainably, with high design and manufacturing quality and Peter's thoughts on sustainability in motorsport and his ethos behind supplying leading Extreme E teams; RXR (Nico Rosberg), Andretti United and X44 (Lewis Hamilton) as well as leaders in WEC such as Ferdinand Habsburg & Jota and F1 driver Pierre Gasly, are not to be missed!
86six400: https://www.8six400.com/our-story
Sustainably Fashionable: https://www.sustainablyfashionable.world/
Nick is here: https://www.ignitionperformance.com/
Tristan is here: https://www.niessleinsustainabilitypartners.com/
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
What a joy to speak with Charlie Martin! Charlie is a British racing driver who is on her way to becoming the first transgender driver to compete in the 24 Hours of Le Mans.
Charlie speaks with us about her journey through motorsport, her unique take on racing in Europe and the US while championing LGBTQ+ inclusion, allyship and advocacy, and the future of diversity and inclusion in motorsport alongside her work with Motorsport UK, Racing Pride and Stonewall.
Charlie's website: https://gocharlie.co.uk/ Instagram & Twitter: @gocharliem
Motorsport UK: https://www.motorsportuk.org/about-us/equality-diversity-and-inclusion/
Stonewall: https://www.stonewall.org.uk/
Racing Pride: https://racingpride.com/
Nick is here: https://www.ignitionperformance.com/
Tristan is here: https://www.niessleinsustainabilitypartners.com/
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
This week’s Tomorrow’s Motorsport podcast is pretty special, as we speak to Aston Martin F1’s former head of race strategy, Bernie Collins.
If you ever wondered what exactly goes into a race strategy during an F1 weekend, how success is measured or when should you favour a driver…this is essential listening!
Bernie’s 7 years on the Formula 1 pitwall, gives her a unique insight, through the changes in F1, innovation in technologies and teamwork, and the never ending challenge for the fastest race strategy.
Find Bernie for your event here: https://www.ignitionperformance.com/ignition/motorsport-speakers
Nick is here: https://www.ignitionperformance.com/
Tristan is here: https://www.niessleinsustainabilitypartners.com/
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
Episode 2 of this season's Tomorrow's Motorsport podcast.
This time, flying racing cars, otherwise known as Airspeeder, no longer a thing of sci-fi dreams but a reality and Stephen Sidlo, Head of Media for this innovative new motorsport series, is here to tell us all about it.
Airspeeder completed 250 tests this week, a significant milestone on the journey to this new motorsport's launch, and we explore how Airspeeder is using technology for all aspects of the series, how fan engagement will be truly futuristic and how Airspeeder's partners are a deep part of their journey 'to the skies'!
To find out more about Airspeeder check out, https://airspeeder.com/ and https://www.youtube.com/airspeeder and @airspeederhq for twitter.
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
After a brief break, we are back and looking fresh, and what a way to start off the new era, with the Tomorrow's Motorsport podcast!
On this week's podcast, we are joined by a visionary, a world champion, a LeMans 24 hours winner and somebody who is looking to transform motorsport with his new venture: “REBEL team”, we are of course talking about Ferdinand Habsburg.
Having competed in (amongst others) the Formula 3, DTM and World Endurance Racing (WEC) where he won the 2021 championship including that incredible win at the 24 hours of Lemans.
This episode is about Ferdinand's approach to performance, sustainability and what’s coming next, as he launches Rebel Team by WRT, Ferdinand is spearheading a really unique approach to going racing – and he needs you to be a part of it!
To find out more about Ferdinand Habsburg and Rebel Team follow @fhabsburg62 and @rebelteamcom on Instagram
Theme Music: 'HMS Friendship' written and performed by Matt Cooper (aka Leader). https://mattcooperakaleader.bandcamp.com/
The Sustainable Motorsport Podcast is here to look at everything happening in the world of motorsport towards sustainability and its response to climate change, equality and economics.
In this special episode we invite Mark Gallagher to discuss his new book, The Business of Winning: Insights in Transformation from F1 to the Boardroom. Available here: https://www.koganpage.com/product/the-business-of-winning-9781398602700
Mark’s extensive career in Formula 1 has included working in teams at the sharp end, such as; Red Bull Racing, Cosworth Engines, Jaguar Racing and Jordan Grand Prix, to name just a few.
Mark is excellently placed to opine on the changing nature of F1 and broadly motorsport, in the face of climate change, the industry’s response to increasing diversity and managing its business through the pandemic.
A huge thank you to Mark for joining the Sustainable Motorsport podcast and sharing his insight.
Join the conversation and email us at threeespodcast@gmail.com
Theme Music 'My Australian Days' written and performed by Matt Cooper (aka Leader).
mattcooperakaleader.bandcamp.com/
A Niesslein Sustainability Partners Podcast, 2021.
The Sustainable Motorsport Podcast is here to look at everything happening in the world of motorsport towards sustainability and the triple bottom line, or environment, equality and economics.
Returning with Jess and Tris looking back at the Belgian Grand Prix, heavy rainfalls and the future of FE, alternative fuels in WEC & F1 and the importance of the voice of the athlete, in engaging fans to the issues of today, particularly climate change.
So who better to have as our first guest on the new show, than Molly Taylor?!
Molly is the the first and only female driver to win the Australian Rally Championship and now one half of the dominant driver pairing for RXR racing in Extreme E. We discuss working with Nico Rosberg, Molly's experiences in Extreme E and the importance of purpose in her career.
Join the conversation and email us at threeespodcast@gmail.com
Theme Music 'My Australian Days' written and performed by Matt Cooper (aka Leader).
mattcooperakaleader.bandcamp.com/
A Niesslein Sustainability Partners Podcast, 2021.