The property management podcast that unlocks leadership lessons from experts in the trenches of multifamily.
The Property Playbook goes beyond doors and rent rolls — it’s where real property management pros share real stories, real challenges, and real leadership insights from the field. Whether you're managing a 50-unit community or leading a national portfolio, this show gives you the strategies, systems, and stories you won’t hear in a textbook.
Each episode features candid conversations with property managers, leasing agents, maintenance technicians, asset managers, owners, vendors, and industry leaders who have lived the work — and learned the lessons.
You’ll hear:
Who’s it for?
Property managers, leasing professionals, maintenance technicians, asset directors, ownership groups, vendors, and future leaders considering a career in multifamily.
If you're in the multifamily business — or thinking about it — this is your playbook.
The property management podcast that unlocks leadership lessons from experts in the trenches of multifamily.
The Property Playbook goes beyond doors and rent rolls — it’s where real property management pros share real stories, real challenges, and real leadership insights from the field. Whether you're managing a 50-unit community or leading a national portfolio, this show gives you the strategies, systems, and stories you won’t hear in a textbook.
Each episode features candid conversations with property managers, leasing agents, maintenance technicians, asset managers, owners, vendors, and industry leaders who have lived the work — and learned the lessons.
You’ll hear:
Who’s it for?
Property managers, leasing professionals, maintenance technicians, asset directors, ownership groups, vendors, and future leaders considering a career in multifamily.
If you're in the multifamily business — or thinking about it — this is your playbook.
In this episode of The Property Playbook, Rory sits down with Jenny Romera, President of New Earth Residential, one of the most expansive and people-centric property management platforms in the country. With 25 years of multifamily experience, Jenny has built teams, systems, and cultures that not only perform—they transform communities.
Jenny shares how New Earth was created out of a frustration with “transactional property management” and a belief that impact and NOI don’t have to compete—they can coexist. She explains why New Earth employs a full-time Impact Team of eight (at no extra cost to owners), how their Urban Village program channels critical resources to residents, and how small acts—like helping families access food, bedding, mental health support, and community resources—create long-term stability and happier residents.
You’ll hear:
This conversation challenges the traditional definition of property management and shines a light on what's possible when impact becomes part of the business model—not an afterthought.
If you believe multifamily can be both high-performing and deeply human, this episode is for you.
👉 Listen now and subscribe so you never miss an episode.
In this first episode of The Property Playbook, Rory sits down with Teri Johnson, a former leasing agent who worked her way up to Vice President of Operations. Teri shares the early experiences that shaped her approach to customer service, how her leadership style evolved from “command and control” to people-centered, and why emotional intelligence, accountability, and time management are non-negotiables in multifamily.
They also dig into fraud in the industry, leading through tough market cycles, and the pivotal moment that changed how Teri would treat residents and teams for the rest of her career.
If you’re a property manager, regional, or aspiring leader in multifamily, this episode will give you both real talk and practical takeaways.
CHAPTERS:
00:00 Introduction to Teri Johnson and Her Journey
04:12 Lessons from Early Experiences in Property Management
07:41 Evolving Leadership Styles in Multifamily Management
10:47 Emotional Intelligence in Property Management
12:56 Traits of Successful Property Managers
15:30 The Importance of Accountability and Trust
17:26 Embracing Accountability and Trust
19:57 Navigating a Career in Property Management
22:51 The Evolution of Multifamily Management
25:15 Addressing Fraud in the Industry
28:03 Leadership Opportunities in Challenging Times
30:13 The Importance of Leading by Example
31:59 A Pivotal Moment in Leadership Perspective
The Property Playbook — Trailer Description
Whether you're managing a single community or overseeing an entire portfolio, property management isn’t just about buildings — it’s about people, leadership, problems, and the decisions made in real time. In this trailer, you’ll hear a glimpse of what The Property Playbook is all about: real stories, real leaders, and real lessons from professionals in the trenches of multifamily.
This podcast goes beyond operations and occupancy — it brings you the mindset, strategies, and leadership tools that drive culture, performance, and long-term success in property management. You’ll hear about the moments that shaped careers, the challenges no one prepared them for, and the breakthrough insights that transformed teams and communities.
From leasing to leadership, maintenance to mentorship, ownership strategy to on-site operations — this is the playbook you didn’t get in training.
👉 If you’re a property manager, leasing agent, maintenance technician, asset director, owner, vendor, or someone considering a career in multifamily—this podcast was made for you.
➡️ Subscribe now on Apple Podcasts or Spotify.
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➡️ New episodes coming soon — and trust me, you won’t want to miss what’s next.