https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 160 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Oliver Bredgaard, Business Development Manager for data centers at Hovmand, about how he moved from SaaS and sports management into the rapidly growing world of data centers 🚀.
You’ll hear how Oliver navigates complex buying committees, tailors his message for health & safety, operations, and remote hands teams, and uses conferences, trade shows, and associations to build trust in what is still a very “closed” industry 🤝.
Oliver explains why safer, ergonomic lifting solutions are critical for uptime, worker safety, and talent retention, and how tools like Hovmand’s virtual engineering app and AI assistants help him research, prepare, and communicate more clearly—while keeping the human relationship front and center 🧠
🛠️. If you’re curious about client-facing careers in data centers, or you sell into this ecosystem and want to improve your go-to-market strategy, this episode is packed with practical insights you can apply right away 📈.
Ep. 160 Oliver Bredgaard, Business Development Manager Data Centres of Hovmand A/S | Data Center Go-to-Market Podcast
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:52 Introducing Oliver Bredgaard, Business Development Manager Data Centres at Hovmand A/S
1:20 Career Journey to Business Development for Data Center Ergonomic Lifting Solutions
5:11 Ideal Hovmand Data Center Clients: Site Managers, Lead Technicians, Operations, and Remote Hands
8:37 Decision Makers and Health/Safety Buyer Personas for Data Center Lifters and Material Handling (Enterprise vs. Hyperscale)
11:03 Data Center Industry Conferences, Exhibitions, Trade Shows, and Associations (Example: Danish Data Center Association)
12:14 Establishing Early Relationships in Data Center Material Handling Buyer’s Journeys
13:43 Ergonomic Safety Dangers and Financial Risk of Moving 100 Kg (220 lb) Servers in Narrow Data Center Aisles
14:58 Generative AI Changes Data Center Safety and Material Handling With Much Heavier Server Hardware and Batteries
16:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
16:56 Advice on Entry Level Data Center Business Development and Sales Jobs
19:37 Biggest Data Center Safety, Efficiency, and Material Handling Lifter Mistakes That Data Center Facilities Managers Make
23:00 Favorite Data Center Business Development Software: Hovmand Virtual Engineering App, HubSpot CRM, ChatGPT
24:28 The Future of Data Center Business Development
27:01 Data Center Ergonomics, Health, and Safety with Data Center Server and Battery Lifting/Material Handling
31:22 Oliver Bredgaard (Connect with on LinkedIn) and Hovmand A/S (Follow on LinkedIn and Website)
32:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#ai #cloudservices #colocation #criticalfacilities #datacenter #datacenterbatteries #datacenterbusinessdevelopment #datacenterconferences #datacenterefficiency #datacenterengineering #datacenterergnomics #datacentergtm #datacenterhealth #datacenterindustry #datacenterjobs #datacenterlifter #datacentermarketing #datacenters #datacentersales #datacentersafety #datacenterservers #datacentersolutions #datacentre #dcsmi #digitalinfrastructure #edge #ergonomics #healthandsafety #hovmand #hyperscale #materialhandling #missioncritical #serverhardware
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 159 of the Data Center Go-to-Market Podcast, you’ll discover practical sales and marketing strategies for the data center industry!
🎯 Learn how to identify your ideal clients, host impactful educational events, build lasting trust, and create content that connects. Gain tips for motivating prospects, segmenting audiences, boosting engagement, and aligning your team around innovation and growth. Whether you’re in sales, marketing, or leading a go-to-market team, you’ll find actionable steps to grow your client base and revenue. 🚀
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:44 Introducing Joshua Feinberg, CEO at DCSMI
2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 60
4:14 How a data center operator and telecommunications provider finds their target audience
21:36 How a data center design and construction marketer gets an audience for their content and events
35:28 How a data center telecommunications provider motivates potential customers
45:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
46:50 How an energy-efficient data center solutions provider generates awareness
1:00:31 How a cloud hosting, infrastructure management, and connectivity company generates new leads
1:16:57 How an oil and gas technology and services company grows its data center revenue
1:32:46 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:34:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #criticalfacilities #datacenter #datacenterconstruction #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenteroperator #datacenterrevenue #datacenters #datacentersales #datacenterservices #datacentersolutions #datacentertechnology #datacentermarketing #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #oilandgas #telecommunications
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 158 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with Dan Lawrence, CEO and co-founder of OBM, about how a small Bitcoin mining side project turned into a global platform for energy flexibility
⚡. You’ll hear how remote management headaches led to an enterprise solution, why the real grid challenge is inflexible loads (not data centers), and how crypto mining and generative AI workloads are converging around shared power, siting, and margin pressures
🤝. Dan explains how co-locating AI factories and Bitcoin miners can smooth load profiles, how behind-the-meter wind projects and ERCOT’s controllable load resources change the energy game, and why the smartest operators now treat energy as a strategy—not just a cost
💡. You’ll also learn about new career paths at the intersection of data centers, power markets, and AI, plus emerging models for heat reuse, community impact, and storytelling with regulators and activists 🌱.
Ep. 158 Daniel Lawrence, CEO and Co-Founder of OBM | Data Center Go-to-Market Podcast
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:54 Introducing Daniel Lawrence, CEO and Co-Founder at OBM
1:14 Career Journey from Software Engineer at U.S. Department of Defense to Bitcoin Mining Software Startup
3:44 Remote Management of Small Bitcoin Mining Data Center
6:22 First Customer: One of Largest Publicly-Traded Bitcoin Miners (via Consultant Who Saw Reddit Crypto Bitcoin Mining Community Posts)
10:04 Convergence of Crypto Mining Entrepreneurs Into Generative AI Entrepreneurs (AI Factories)
13:31 Crypto Mining Power Pricing: Self-Hosting vs. Wholesale Data Center Developers vs. Colocation Data Center Operators
15:59 Bitcoin Miners Selling Excess Power for GPU AI Workloads
15:24 Bitcoin VCs for Capital-Intensive Buildouts ⇒ Crypto Operators That Want Load Flexibility
18:32 OBM Evangelizing Energy Optimization and Load Flexibility Within Bitcoin Mining and
Data Center Power Conferences
20:46 Bitcoin Mining Behind the Meter, Load Profiles, and Grid Load Flexibility (Example: Wind Farm with ERCOT TX Panhandle)
24:41 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
25:19 OBM Expansion into AI Factories/GenAI Workloads with Pause-less Energy Curtailment
29:08 Comparing Bitcoin Mining Entrepreneur vs. Data Center Entrepreneur/Investor Demographics
32:09 Entry-Level Career Options and the Power Grid Crisis in Crypto, Data Center, and Infrastructure Operator Companies
39:20 Biggest Crypto and AI Data Center Energy Optimization Mistakes with Fixed-Cost Mindset (vs. Load Flexibility as Revenue Driver)
41:41 Load Flexibility Energy Optimization Parallels with European Data Center Heat Reuse Startups
45:07 AI Data Center and Bitcoin/Crypto PR, Messaging, Narrative (And Educating Community Stakeholders on Flexing Grid Loads)
48:38 ERCOT Texas Grid Innovation (Batteries, Renewables: Wind and Solar; Weak Transmission System)
50:37 The Future of Growing a Flexible Load, Energy Management Software Business for Bitcoin and AI Factory Operators
55:11 Daniel Lawrence (Connect with on LinkedIn) and OBM (Follow on LinkedIn and OBM .io Website)
57:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#aifactory #behindthemeter #bitcoinmining #cloudservices #colocation #criticalfacilities #crypto #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energymanagement #energyoptimization #energystrategy #ercot #excesspower #gridflexibility #gridloads #heatreuse #hyperscale #infrastructure #loadflexibility #missioncritical #obm #powergrid #solarfarm #texasgrid #utiltygrid #windfarm
AI data centers, AI factories, behind the meter, Bitcoin mining, crypto mining, DCSMI, Data Center Go-to-Market Podcast, Dan Lawrence, data center marketing, data center sales, data center strategy, demand response, energy flexibility, generative AI, grid flexibility, Joshua Feinberg, load flexibility, OBM, OBM energy software
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 157 of the Data Center Go-to-Market Podcast, you’ll get ready to boost your data center strategy!
🚀 You’ll learn how to pinpoint your best-fit customers, shape standout buyer personas, and craft winning educational events that fill your sales pipeline.
Discover how leaders in sales, marketing, consulting, and energy efficiency can engage decision-makers, build trust, and position themselves as trusted advisors—all while maximizing growth and real results in today’s rapidly evolving data center landscape. 💡🏢🔥
Ep. 157 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
1:16 Introducing Joshua Feinberg, CEO at DCSMI
3:45 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 59
5:24 How a multi-tenant data center operator generates qualified leads
20:15 How to grow a data center consulting and engineering firm
31:56 How a data center, telecommunications, and technology company defines its primary focus
47:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
48:33 How a data center simulation and engineering firm can engage with the right decision makers
1:06:02 How a data center electrical and connectivity solutions provider wins new data center projects
1:17:51 How a data center energy efficiency consultancy generates new leads and clients
1:29:12 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:30:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #connectivity #criticalfacilities #datacenterconsulting #datacenterengineering #datacenterenergy #datacentergtm #datacenterindustry #datacentermarketing #datacenteroperator #datacenterpower #datacenters #datacentersales #datacentersimulation #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #infrastructure #missioncritical #mult-tenantdatacenter #telecommunications
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 156 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls, about how cooling as a service and behind-the-meter power help data center developers accelerate ROI, reduce risk, and move faster in a world of soaring rack densities and Gen AI workloads
🚀 You’ll hear real-world stories (including a bitcoin miner adding 50MW of Gen AI on top of 100MW of mining), learn how performance-based contracts with guaranteed KPIs and financial penalties actually work, and see why COOs, CFOs, and financially minded leaders are often the best champions for these projects
💼 Martin also shares practical advice on building trust with enterprise buyers, using conferences and panels for business development and career growth, and creating paths into the data center ecosystem for both early-career and mid-career professionals looking to pivot into this rapidly growing space 🌐
Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls | Data Center Go-to-Market Podcast
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:41 Introducing Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls
1:09 Career Journey to Executive Director of Data Center Infrastructure Services at Johnson Controls
4:45 How Tech Founder Recruited Sophisticated Board Members and Private Equity to Build Toward Exit to Large Publicly-Held Company (Johnson Controls)
6:47 Helping Data Center Developers Accelerate ROI and Mitigate Risk (Cooling and Behind-the-Meter Power)
12:33 Ideal Data Center Cooling as a Service Clients (COOs, CFOs, Data Center Designers and Data Center Builders)
16:49 Building Trust and Brand Awareness with Data Center Cooling and Power Decision Makers
22:16 Advice on Entry-Level, Client-Facing Data Center Jobs
28:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
28:38 Mid-Career Pivots in the Data Center Industry
36:08 Data Center Conferences, Job Hunting, and Talent Poaching
38:31 Data Center Cooling as a Service (Decades of Infrastructure as a Service at Johnson Controls)
47:12 20 Year Data Center Cooling System in a 12-24 Month Nvidia GPU 1MW Rack Obsolescence Cycle
48:41 The Future of Leading the Data Center Infrastructure Business for a Company Like Johnson Controls
54:02 Martin Renkis (Connect with on LinkedIn) and Johnson Controls (Follow on LinkedIn and Website)
56:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#1mwrack #behindthemeter #bitcoinmining #cloudservices #colocation #coolingasaservice #criticalfacilities #datacenterapps #datacentercooling #datacenterdevelolpers #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterjobs #datacentermarketing #datacenterpower #datacenters #datacentersales #datacentersolutions #dcsmi #dcim #digitalinfrastructure #edge #enterprisesales #genai #hyperscale #iaas #infrastructure #johnsoncontrols #liquidcooling #missioncritical #nvidiagpu
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 155 of the Data Center Go-to-Market Podcast, you’ll unlock practical strategies for data center growth!
🚀 Learn how to spot your ideal clients, boost lead generation, and build trust with key decision makers. Discover how to nurture channel partnerships, run impactful educational events, and create a winning go-to-market plan for both local and distributed markets.
Whether you’re a data center operator, sales leader, or investor, this episode is packed with tips to level up your results and connect with your industry peers. 💡🤝
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:40 Introducing Joshua Feinberg, CEO at DCSMI
3:03 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 58
4:39 How colocation data center providers can drive lead generation
21:08 How to identify data center operations and infrastructure management decision makers
31:48 How to gain edge data center clients in distributed markets
43:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
44:46 How a colocation and cloud services provider attracts the right channel partners
58:35 How a high-performance data center cabling solutions company improves lead generation
1:12:52 How a data center investment and financial advisory firm attracts tenants
1:24:04 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:25:26 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cabling #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenteroperations #datacenters #datacentersales #datacentersolutions #datacentertenant #dcsmi #dcim #digitalinfrastructure #edge #edgecomputing #hyperscale #infrastructuremanagement #missioncritical
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 154 of the Data Center Go-to-Market Podcast, you’ll Unlock the latest insights on data center education and workforce trends with this engaging podcast episode!
🎙️ Discover how universities and industry leaders are shaping new opportunities for students and professionals, learn about the challenges and solutions in bridging talent gaps, and get tips for advancing your career in digital infrastructure.
💡 Hear inspiring stories about the push for diversity, industry-academia partnerships, and the evolution of skills needed to succeed in this thriving field.
🌍 Whether you're an aspiring expert or a seasoned veteran, you'll pick up valuable lessons for your data center journey!
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:12 Introducing Dr. Umaima Haider, Senior Lecturer - Computer Science & Digital Technologies at University of East London
1:40 Career Journey to College Professor of Computer Science and Digital Technologies
4:45 The State of Data Center Education and Degree Programs at UK Universities
9:36 Comparing Cybersecurity College Course Availability vs. Data Center College Course Availability
11:22 Major AWS Outage Due to DNS Configuration (And UK Public Sector Impact)
14:10 Positioning Colocation Data Centers vs. Public Cloud (And AWS Cloud Foundations Certification)
15:39 Entry-Level Data Center Career Advice for Teens and College Students (Ambassador to Secondary Schools: Age 12-16)
20:08 Mainstream Media and Community Pushback Against UK Data Center Industry Growth
22:54 How Early Does Data Center Career Recruiting Need to Start?
26:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
27:27 Microsoft Introduction to Datacenter - Training and ICT Curriculum
30:04 Mid-Career Advice for Data Center Professionals
34:43 Universities Providing Data Center Continuing Education Programs/Certificates
37:18 Role of Data Center Industry Partners for Tours and Career Internships
40:36 Biggest Data Center Career, Sustainability, and Talent Retention Challenges
43:01 UK Parliament Microsoft Collaboration on How Data Centers Can Power Regional Growth
45:42 Multidisciplinary Data Center Education: Computer Science, Engineering, and Finance
47:58 The Future of a College Professor Teaching About Data Center Digital Infrastructure
50:47 Dr. Umaima Haider (Connect with on LinkedIn) and University of East London (Follow on LinkedIn and Website)
52:07 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#ai #awscloudfoundations #cloudcomputing #cloudservices #colocation #computerscience #criticalfacilities #datacenter #datacentercareers #datacenterdegrees #datacentereducation #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenterpartners #datacenterrecruiter #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacentertalent #datacentertraining #datacentercertifications #dcsmi #digitalinfrastructure #edge #engineering #hyperscale #ict #microsoft #missioncritical #publiccloud #uel #ukparliament #umaimahaider
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 153 of the Data Center Go-to-Market Podcast, you’ll unlock expert tips on data center sales and marketing success!
🚀 Learn how to research buyer personas, reach new customers, create impactful lead generation systems, and craft evergreen content that resonates with your audience.
Discover powerful approaches for building trust, accelerating modular data center sales, and engaging key investors.
Gain actionable strategies for standing out as a trusted advisor in the ever-evolving digital infrastructure space. 🌐📈
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:22 Introducing Joshua Feinberg, CEO at DCSMI
3:08 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 57
5:23 How a data center infrastructure business development leader can find time to contact new customers
20:00 How a data center facilities, technology, and infrastructure consulting firm identifies leads
32:03 How a data center analytics provider develops fresh content
40:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
42:27 How to accelerate modular data center sales cycles with scalable solutions
55:37 How to close sales for advanced data center simulations and immersive experiences
1:07:06 How oil and gas companies raise capital for data center development projects
1:19:02 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:20:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #criticalfacilities #datacenteranalytics #datacenterdevelopment #datacenterenergy #datacenterfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenterinvestment #datacenterpower #datacenters #datacentersales #datacentersimulations #datacentersoftware #datacentersolutions #datacentertechnology #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical #modulardatacenter #oilandgas
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 152 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data centers with Tim Heidel, CEO of VEIR , as he shares how the industry is responding to unprecedented growth, scaling up power solutions, and fostering innovation
🚀🔌. Learn how new materials, resilient infrastructure, and creative partnerships are shaping next-gen facilities, plus get practical career advice for both aspiring professionals and seasoned experts.
Hear what it takes to succeed in a fast-evolving, high-impact space, and discover big commercial opportunities on the horizon!
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:16 Introducing Tim Heidel, CEO & Founder at VEIR
1:36 Career Journey to Building Superconducting Power Solutions for Data Centers and Transmission Lines
4:30 Data Center Developers and Transmission Problems Blocking Quick Grid Connections (Last Mile Transmission)
6:16 Tim Heidel’s Energy Career: MIT Future of Electric Grid and ARPA-E Department of Energy
8:47 Advice on Entry-Level Data Center Career Opportunities
11:03 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
11:40 Systems Engineering with Data Center Energy Infrastructure Reliability and Safety
14:58 Mid-Career Pivots for Data Center Energy Professionals
17:28 More Engineers in Data Center Partnership Development Roles (Power, Data, Cooling)
20:29 Biggest Data Center Power Density Oversights with Pace of Change and Different Contexts
23:13 The Future of Building a Rapidly Evolving Superconducting Power Startup
24:52 Tim Heidel (Connect with on LinkedIn) and VEIR (Follow on LinkedIn and Website)
25:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#arpae #cloudservices #colocation #criticalfacilities #datacareercareers #datacenter #datacenterdevelopers #datacenterenergy #datacenterengineer #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenterpartnership #datacenterpower #datacentersales #datacentersolutions #datacenters #dcsmi #departmentofenergy #digitalinfrastructure #edge #energy #futureofelectricgrid #grid #hyperscale #infrastructure #missioncritical #powerdensity #powerstartup #powertransmission #superconducting #superconductingpower #veir
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 151 of the Data Center Go-to-Market Podcast, you’ll unlock powerful insights for the data center industry in this episode! 🏢
💡 Learn how to stand out in a crowded market, create high-impact sales and marketing strategies, and connect with key decision makers.
Discover which client profiles to target, how to build trust, and when to use in-person or online educational events.
See how leaders are embracing channel partnerships, preparing for the future, and finding creative ways to compete with big cloud providers.
Whether you’re a data center operator, consultant, or IT service provider, this episode is packed with strategies to help you and your team grow and succeed! 🚀
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:31 Introducing Joshua Feinberg, CEO at DCSMI
3:20 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 56
4:51 How colocation data centers stand out in the market
21:15 How a data center design, construction, and consulting firm grows its sales pipeline
39:18 How colocation, network services, and managed IT providers prepare for the future of data centers
53:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
54:43 How hyperscale data centers streamline the sales cycle for deals
1:09:24 How colocation, managed IT, and connectivity solutions companies compete with AWS, Azure, and Google
1:21:27 How data center A/MEP infrastructure firms attract engineering and design clients
1:33:17 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:34:51 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #connectivity #criticalfacilities #datacenterconstruction #datacenterconsulting #datacenterdesign #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscalesales #managedit #missioncritical #networkservices
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 150 of the Data Center Go-to-Market Podcast, you’ll unlock insights from the data center industry as Brandon Smith, VP of Global Sales and Product at ZincFive, shares his journey from hands-on engineering to leading strategy and sales.
🏭 Learn how energy trends, AI innovations, and Nvidia’s market leadership are shaping today’s most critical infrastructures.
🤝 Gain tips for breaking into the industry, building trust, and understanding regional differences in adoption and sustainability.
🌍 Packed with real-world advice, this episode is a must-watch for anyone eager to stay ahead in the fast-paced world of data centers!
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:27 Introducing Brandon Smith, VP Global Sales & Product at ZincFive
0:51 Career Journey to Leading Sales and Product for Data Center Nickel-Zinc Battery and Critical Power Solutions
4:02 Traditional UPS Applications for Data Center Battery Backup
5:31 Growth Acceleration Driven by AI, NVIDIA, and AMD (Especially NVIDIA Product Marketing and Ecosystem Roadmap)
11:04 Insights for Entry-Level, Client-Facing Data Center Career Opportunities
13:55 Data Center Power and Energy Sales Becoming More Technical (Consultant Salesperson)
17:13 ZincFive Aligned Product Management, Sales, and Marketing (Reporting Structure)
19:44 Impact of Self-Service ChatGPT Research on ZincFive’s Sales Team
21:41 Risk Averse Data Center Industry (And Vendor Transparency)
24:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
24:59 ZincFive Data Center Energy Storage and Risk Averse Clients
26:58 Early Buyer’s Journey Role with ZincFive Technical Sales and Product Management
29:01 Learning About Data Center Energy Storage
31:19 Mid-Career Pivots for Data Center Sales and Product Professionals
33:36 Comparing Data Center Operator vs. End User Enterprise Product Adoption of ZincFive Data Center Energy Storage
36:01 Global Differences in ZincFive Battery Storage Product Adoption: Asia, Europe, U.S Markets
38:14 Global Migration of Data Center Infrastructure Talent (Response to Talent Shortages)
41:12 Global Data Center Specs Starting in U.S. with Hyperscalers and Channel Partner Networks
45:08 Globalizing Data Center Sales Plans (U.S. vs. European Union)
47:45 The Future of Leading Global Sales and Product in Data Center Battery Storage
51:53 Brandon Smith (Connect with on LinkedIn) and ZincFive (Follow on LinkedIn and Website)
54:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#ai #aileadership #amd #batterystorage #channelpartner #cloudservices #colocation #criticalfacilities #criticalpower #datacenter #datacenterbattery #datacenterbatterybackup #datacenterbatterystorage #datacentercareers #datacenterenduser #datacenterenergy #datacenterenergystorage #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenteroperator #datacenterpower #datacenterproductmanagement #datacenters #datacentersales #datacentersmi #datacentersolutions #datacenterspecs #datacentertalent #datacenterups #dcsmi #digitalinfrastructure #edge #energyinnovation #energystorage #hyperscale #hyperscalers #missioncritical #nickelzinc #nickelzincbattery #nvidia #nvidiaecosystem #nvidiaecosystemroadmap #nvidiaproductmarketing #salesstrategy #sustainability #zincfive #zincfivebatterystorage
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 149 of the Data Center Go-to-Market Podcast, you’ll unlock smart strategies to boost your impact in the data center industry!
🚀 In this episode, Joshua Feinberg shares how to pinpoint client pain points, craft compelling webinars, personalize your marketing, and grow your brand as a trusted advisor.
Learn to master segmentation, build stronger client relationships, and set your business apart in today’s fast-moving data center ecosystem. 💡🏆
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:24 Introducing Joshua Feinberg, CEO at DCSMI
2:54 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 55
4:07 How a high-speed internet and connectivity provider addresses changing marketing and sales strategy
24:09 How a data center energy, cooling, and infrastructure firm aligns content and value for ideal clients' needs
42:15 How a data center conference events company attracts the right clients
1:03:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
1:04:52 How a data center infrastructure, support, and optimization company improves its name recognition
1:18:07 How wholesale data center providers can differentiate
1:33:35 How to create a unique hyperscale data center market position
1:44:33 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:45:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #connectivity #connectivityprovider #criticalfacilities #datacenterconference #datacentercooling #datacenterenergy #datacenterevents #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #hyperscaledatacenter #missioncritical #wholesaledatacenter
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 148 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data center careers and AI innovation with industry thought leaders as they share valuable strategies for adapting to change, enhancing skills, and fostering growth in an ever-evolving landscape.
Learn how collaboration, context engineering, and creative use of AI tools can empower your journey; whether you’re just starting out or seeking to reinvent your career.
Get insider tips on breaking down silos, preparing your data for AI success, and navigating the opportunities in data centers and cloud solutions.
Don’t miss this engaging conversation packed with real-world stories and actionable advice! 🚀🤝💡
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:19 Introducing Santosh Kaveti, CEO & Founder and Jim Spignardo, Director of Cloud and AI at ProArch
1:43 Career Journeys to Cloud and AI Leadership Roles for Microsoft Solutions Partner
7:03 Entry-Level Career Advice for Client-Facing AI and Digital Infrastructure Jobs
16:24 Mid-Career Pivots for Client-Facing IT Infrastructure Professionals and Continuous Learning
23:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
23:46 IT Buyers Now Demanding Much More Technically-Savvy IT Sales/Success Teams (AEs/SDRs/AMs)
30:06 Biggest Cloud and AI Problems That ProArch Addresses
35:24 Biggest Problems with IT Infrastructure, AI, Data, and Security When Solving for Business Objectives
40:11 Favorite Microsoft Solutions Partner Productivity Tools: M365 Copilot Agents, Azure Migrate, Cloudockit
44:44 The Future of Cloud and AI Leadership as a Microsoft Solutions Partner (Agentic Automation)
51:08 Santosh Kaveti and Jim Spignardo (Connect with on LinkedIn) and ProArch (Follow on LinkedIn and Website)
53:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#ai #aicareers #azuremigrate #cloud #cloudcareers #cloudockit #cloudservices #colocation #copilotagents #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentercareers #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #futureofai #futureofcloud #hyperscale #itinfrastructure #itsales #microsoft #microsoftsolutionspartner #missioncritical #techsales
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 147 of the Data Center Go-to-Market Podcast, you’ll unlock proven strategies for growing your data center business!
🚀 In this episode, discover how to pinpoint decision makers, craft the ideal client profile, and create action-driven account lists.
Learn to connect with the right buyer personas, build educational content that attracts your perfect audience, and choose the smartest approaches to boost awareness and engagement.
Get practical tips on building trust, relationships, and accelerating funding by positioning yourself as the go-to expert in your field. 💡
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:50 Introducing Joshua Feinberg, CEO at DCSMI
1:22 Q&A from Data Center Sales Has Changed: Is Your Team Living In The Past?
2:39 How to penetrate new data center accounts and find new clients
12:00 How to create new data center awareness and services in specific geographic areas
19:24 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
20:01 How a data center operator in the U.S. and Europe partners with African data center colocation providers
25:44 How to get funding for our data center initiatives with decision makers
29:39 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
30:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #colocationdatacenter #criticalfacilities #datacentergtm #datacenterindustry #datacenteroperator #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #missioncritical
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 146 of the Data Center Go-to-Market Podcast, you’ll unlock the future of energy and compute in the data center industry!
🚀 In this episode, you’ll meet industry leaders as they share how AI is shaping data center power needs, why flexible energy solutions are on the rise, and what it takes to bring trust and simplicity to a complex marketplace.
Gain practical tips for navigating emerging trends, adopting modular solutions, and understanding the evolving language of this fast-paced space.
Whether you’re a developer, energy supplier, or innovator, you’ll walk away inspired and ready to connect the dots in the new digital era. ⚡🏗️🧠
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:58 Introducing Sean McKay and Christian Bonilla, Co-CEOs at DMARK Energy Solutions
1:24 The Career Journey to Building a Power Sourcing Platform for Data Center Energy
4:44 Understanding the Data Center Energy Ecosystem and Marketplace Inefficiencies
6:13 Bitcoin Mining vs. AI Data Centers’ Power Consumption
8:25 Marketplaces Challenges in Data Center Ecosystem Coming for Power and Energy
11:20 Find, Trust, and Transact Marketplace Platform in Data Center Power and Energy
12:24 Standardizing Data Center Energy Procurement Nomenclature
18:24 Simplifying Data Center Energy and Power Sourcing as a Marketplace Platform
27:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
27:57 Data Centers and Grid Power | A Lot More Variations and Complexities Complicate Energy Projects
30:55 Segmenting Data Center Power Sourcing (Comparing Buy Side vs. Sell Side)
38:10 Data Center Industry Resistance to Standardization, Transparency, and Change
43:23 The Future of Building a Data Center Power Sourcing Marketplace
48:28 Complex Data Center Supply Chain Challenges and New Talent Entering the Industry
50:31 Sean McKay and Christian Bonilla (Connect with on LinkedIn) and DMARK Energy Solutions (Follow on LinkedIn and Website)
51:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#aidatacenter #ai #cloudservices #colocation #criticalfacilities #datacenter #datacareers #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermarketplace #datacenterplatform #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersupplychain #dcsmi #digitalinfrastructure #edge #energy #energybuyers #energydrivers #energymarketplace #energyplatform #energyprocurement #energysellers #energysourcing #grid #gridpower #hyperscale #infrastructure #marketplace #missioncritical #powerbuyers #powerenergy #powermaketplace #powersellers #powersourcing
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 145 of the Data Center Go-to-Market Podcast, you’ll unlock powerful growth strategies for your data center business in this week’s podcast episode!
🚀 Discover how to attract ideal clients, build strong sales pipelines, and stand out in competitive markets; whether you’re focused on colocation, modular, or edge data centers.
Learn proven ways to create educational events, develop persona-driven marketing, generate genuine leads, and align sustainability with your go-to-market game plan.
Empower your team to become trusted advisors and see your data center thrive! 🌐💡
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:46 Introducing Joshua Feinberg, CEO at DCSMI
2:48 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 54
4:09 How to build a strong colocation data center sales pipeline
19:52 How modular data center providers can stand out in a niche market
29:43 How edge data centers differentiate in a crowded local market
36:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
38:00 How a hyperscale data center solutions operator generates genuine leads
52:44 How a data center racks and enclosures provider can use learning to improve sales and marketing
1:02:41 How a data center sustainability marketer can get leadership buy-in
1:15:06 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:15:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#cloudservices #colocation #colocationdatacenter #colocationsales #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenterracks #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #edgecomputing #edgedatacenter #edgemarketing #hyperscale #hyperscaledatacenter #missioncritical #modulardatacenter #sustainability
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 144 of the Data Center Go-to-Market Podcast, you’ll unlock the future of data centers with this engaging episode!
🚀 Matt Caldwell, Director of AI and Cloud Data Centers at Hyper Solutions, shares how AI is revolutionizing the industry, explains the real-world career paths—from engineering to sales and marketing—and highlights today’s biggest industry opportunities and challenges, including power, sustainability, and modular building.
🌐💡 If you’re curious about building a successful data center career or want to understand the latest trends, this episode packs actionable insights and inspiration grounded in real experience. Don’t miss expert advice on networking, innovation, and staying ahead in this booming field! 🤝⚡
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:34 Introducing Matt Caldwell, Director - AI/Cloud Data Centers at Hyper Solutions
1:01 Career Journey: From Selling APC Battery Backups to Selling to AI/Cloud Data Center Facilities Managers
6:04 Advice on Entry-Level Data Center Sales Jobs/Careers
14:58 Mid-Career Pivots for Data Center, Mission Critical Professionals
18:07 Navigating the Data Center Ecosystem Business Development: Purpose Built, Data Center Operators, Enterprise Cloud
21:59 Data Center Sustainability, Net Zero vs. Growth Goals (Heat Reuse)
26:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
26:59 Modular Data Center Construction vs. Modular Data Centers
29:19 Biggest Data Center Power, Labor, and Supply Chain Industry Challenges
31:24 How Hyper Solutions Address Data Center Supply Chain Challenges with Underutilized Electrical Manufacturing Capacity
36:48 Favorite Data Center Sales and Application Engineering Productivity Software | Contextualizing Hyper Solutions vs. Big OEMs
41:33 Impact of AI on Call Centers and Account Management
44:36 The Future of Data Center Sales, Business Development, and Account Executives
51:51 Matt Caldwell (Connect with on LinkedIn) and Hyper Solutions (Follow on LinkedIn and Website)
52:52 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#aidatacenter #ai #applicationengineering #cloud #clouddatacenter #cloudservices #colocation #criticalfacilities #datacenter #datacentercareers #datacentergtm #datacenterindustry #datacenterjobs #datacenteroperators #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersupplychain #dcsmi #digitalinfrastructure #edge #electricalmanufacturing #heatreuse #hyperscale #infrastructure #missioncritical #modularconstruction #purposebuilt #sustainability
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 143 of the Data Center Go-to-Market Podcast, you’ll unlock powerful strategies for accelerating sales, improving client engagement, and building lasting partnerships in the data center ecosystem!
🚀 In this Data Center Go-to-Market Podcast episode, discover how to craft high-impact educational events, attract the right partners, nurture a healthy sales pipeline, and position your brand as a trusted advisor.
Learn actionable approaches to creating awareness, optimizing resources, and addressing the evolving needs of today’s buyers.
Whether you’re focused on AI data centers, efficiency consulting, or performance optimization, you’ll walk away with practical tips and inspiration to advance your business and career. 🌟
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
1:07 Introducing Joshua Feinberg, CEO at DCSMI
3:55 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 53
5:50 How a colocation and cloud solutions business attracts the right VARs and MSPs
21:40 How a data center energy consultancy can market and sell hybrid infrastructure for AI data centers
35:29 How a global colocation and scalable infrastructure provider improves timing to close more sales
47:43 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
48:48 How a data center efficiency and strategy consultancy can create awareness for AI clients
1:00:18 How wholesale data center providers can maintain a healthy sales pipeline
1:17:53 How a data center performance optimization firm engages prospects and increases sales
1:30:40 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:31:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#aidatacenter #aienergy #cloud #cloudsolutions #colocation #datacenterconsulting #datacenterenergy #datacenterefficiency #datacentergtm #datacenterinfrastructure #datacenterperformance #datacenters #dcsmi #digitalinfrastructure #hybridinfrastructure #itinfrastructure #manageditservices #managedservices #msp #var #wholesaledatacenter
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode 142 of the Data Center Go-to-Market Podcast, you’ll join host Joshua Feinberg as he welcomes Joe Wells, co-founder of Data Center Reviews, for an engaging discussion on the latest trends and career opportunities in the data center industry.
📊✨ In this episode, you’ll get practical tips on handling billing issues, building lasting client trust, and excelling in fast-changing roles.
Learn what skills are most in-demand, how to navigate compliance challenges, and the keys to outstanding customer service and leadership.
Perfect for professionals at any stage seeking fresh guidance and inspiration! 🚀
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:06 Introducing Joe Wells, Senior Sales Consultant at Winsor Consulting Group and Co-Founder at Data Center Reviews
2:18 Advice on Entry-Level Data Center Sales Jobs and Career Opportunities (and Beyond Sales)
11:22 Data Center Sales Development Rep (SDR) Challenges and Pathways to Other Jobs
14:15 Phoenix Data Center with Server Lifting Equipment and Injured Employee
15:38 Lateral Data Center Sales Career Moves
18:20 Data Center Sales Professionalism and Working with Prospects That Aren’t Open to Your Insights
21:53 CTO Needs 400kW of Data Center Power and Liquid Cooling in Northern California in 60 Days
25:88 CTO Trust Given and Trust Taken Away
28:00 Biggest Colocation Data Center Mistakes That End Users and Sales Teams Make
33:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
34:10 Westin Carrier Hotel and Seattle Telecommunications Sales Culture Among Peers/Competitors
45:05 The Future of the Data Center Industry From a 30+ Year Sales Veteran
51:30 Jim Buie, John Scarry, Ark Data Centers, ValorC3, Avant, Telarus, QTS, and TRG Data Centers Self-Brokering
57:52 Data Center Sales Advice: Tell the Truth About Pricing and Sales Timing
59:50 Joe Wells (Connect with on LinkedIn), Winsor Consulting, and Data Center Reviews (Follow on LinkedIn and Website)
1:02:32 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#400kw #carrierhotel #cloud #cloudservices #colocation #criticalfacilities #cto #datacentercareers #datacentergtm #datacenterindustry #datacenterjobs #datacentermarketing #datacenterpower #datacenterpodcast #datacenterpricing #datacenterreviews #datacenters #datacentersales #datacentersdr #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #joewells #liquidcooling #missioncritical #telecommunications #winsorconsultinggroup
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
Curious about how to supercharge your datacenter sales and marketing strategy?
🚀 In episode 141 of the Data Center Go-to-Market Podcast, you’ll learn how to build trust and connect with modern buyers, create compelling educational video and event content, shape opportunities through buyer personas, and master lead generation in energy efficiency, cooling, and colocation services.
🌍 Find out how to develop a winning sales pipeline for hyperscale datacenters, sharpen team expertise, and deliver expert consulting for clients looking for the best colocation partners.
Get actionable tips to stand out and grow in the datacenter ecosystem! 💡
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
1:06 Introducing Joshua Feinberg, CEO at DCSMI
3:07 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 52
4:50 How a data center energy efficiency and cooling provider generates more leads with video content
18:22 How a colocation services and data center infrastructure business finds new opportunities
31:34 How a data center liquid cooling provider can get customers to consider their cooling solutions
40:29 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
41:34 How to develop a hyperscale data center sales pipeline
55:44 How data storage optimization firms become experts on data center scalability, security, and compliance
1:07:28 How a data center design, consulting, and project management firm helps clients find the best colocation provider
1:16:39 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:18:15 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
Ep. 48 Jon Summers, Research Leader at RISE Research Institutes of Sweden | Data Center Go-to-Market Podcast
https://youtu.be/01zhOVY6bOM
#datacenter #datacenterconsulting #datacenterenergy #datacenterenergyefficiency #datacentercooling #datacenterdesign #datacenterefficiency #datacentergtm #datacenterinfastructure #datacenterliquidcooling #datacenterprojectmanagement #datacenters #datacenterscalability #datacenterstorage #datastorage #datastorageoptimization #dcsmi #digitalinfrastructure #hyperscale #hyperscaledatacenter #hyperscalesales #liquidcooling