Send Us Your Questions & Feedback! Episode Overview What does a canceled flight during a snowstorm have to do with running a successful window treatment business? Everything. In this episode, Roger shares a powerful story about loyalty, customer experience, and the choice every window treatment professional must make: compete on price or compete on value. What You'll Learn The Personal Story How Roger accidentally became a Delta loyalist (hint: it started with convenience, not intention)T...

Send Us Your Questions & Feedback! Relocating a business isn't just about moving inventory—it's about rebuilding your entire operation while keeping clients happy across two states. In this raw, post-Thanksgiving episode, Roger Magalhaes shares the emotional and logistical reality of closing 20 years of business in Boston and starting fresh in Tampa. In this episode, you'll discover: ✅ Business relocation strategies - How to manage clients in two states during a major transition ✅ Buildin...

Send Us Your Questions & Feedback! If you've ever said "Nobody will ever do this better than me," you're not alone and you're probably exhausted. In this honest episode, Roger Magalhaes shares the moment he finally let go of control and discovered that delegating isn't losing power, it's gaining freedom. In this episode, you'll discover: ✅ How to overcome control issues in business - Why the "I'll do it myself" mindset is killing your growth ✅ Effective delegation strategies - What happen...

Send Us Your Questions & Feedback! Moving from Boston to Florida was supposed to slow things down. Instead, it became the same hustle in a warmer climate. In this reflective episode, Roger Magalhaes uses the snooze button as a powerful metaphor for how entrepreneurs bring old patterns to new places and what it really takes to wake up fully and live intentionally. In this episode, you'll discover: ✅ Why relocation doesn't automatically change your pace - How Roger brought his Boston hustle...

Send Us Your Questions & Feedback! Not every room in your home needs the most expensive window treatments and that's not settling, that's smart investing. In this practical episode, Roger Magalhaes reveals how the same principles that guide lawn care decisions apply to choosing window coverings for guest bedrooms and low-traffic spaces. In this episode, you'll discover: ✅ Budget-friendly window treatment options - When to invest premium and when to go practical ✅ Guest bedroom window cove...

Send Us Your Questions & Feedback! In 2006, a "simple" motorized shade installation nearly broke Roger Magalhaes. No YouTube tutorials. No tech support hotline. Just frustration, sweat, and a remote that refused to cooperate. Fast-forward to today: the same job took less than 25 minutes. What changed? Everything. In this episode, you'll discover: ✅ Building resilience in business - How the hardest jobs shape your expertise and confidence ✅ Motorized shade installation tips - Lessons learn...

Send Us Your Questions & Feedback! New house. New city. New fat bike. New beginning. Then two hurricanes hit Tampa in two weeks and parked all those dreams under tarps. In this raw episode, Roger Magalhaes shares what happens when life forces you to pause and why sometimes the gift you didn't ask for is exactly what you needed. In this episode, you'll discover: ✅ Rebuilding after natural disasters - How hurricanes stripped everything down to what truly matters ✅ Tampa hurricane recovery s...

Send Us Your Questions & Feedback! Stop underpricing your window treatment expertise and start attracting clients who value quality craftsmanship. In this game-changing episode, Roger Magalhaes reveals why the same bottle of water costs $1 at the supermarket and $5 at the airport. And what this pricing psychology means for your window covering business. If you've ever struggled with price objections or felt frustrated by tire-kickers, this episode will transform how you position your serv...

Send Us Your Questions & Feedback! From "Crazy Train" to calm sanctuary...discover how rock legend Ozzy Osbourne's music reveals profound truths about window treatments and the spaces we create. In this unexpected and deeply personal episode, window treatment veteran Roger Magalhaes connects the power of heavy metal anthems to the transformative impact of motorized shades and blackout window treatments. This isn't your typical window covering podcast. Roger explores how music, memory, and...

Send Us Your Questions & Feedback! A $3,200 loss. One missed payment. Zero follow-up. In this eye-opening episode, Roger Magalhaes shares the painful true story of a window treatment installer who learned the hard way why charging a measuring fee isn't optional, it's essential for business survival. If you've ever been ghosted by a client after a free consultation, driven across town for a "quick estimate" that went nowhere, or wondered why tire-kickers keep wasting your time, this episod...

Send Us Your Questions & Feedback! Three seemingly unrelated stories, bold orange glasses, a Metallica concert, and an oversized couch, reveal one powerful truth about business: your brand isn’t what you sell, it’s how you make clients feel. Roger Magalhaes shares why making customers feel “relieved, seen, and taken care of” is the secret to building loyalty in the window covering industry. What you’ll learn: Why customer experience matters more than product featuresHow Metall...

Send Us Your Questions & Feedback! EPISODE SUMMARY You might think a heavy metal concert is just loud music and flashing lights. But for me, Roger Magalhães, it became an unexpected masterclass in business, branding, and human connection. This episode pulls back the curtain on the raw, unfiltered lessons I learned from the mosh pit at a Metallica show in Tampa, showing how they apply directly to your work in the window treatment industry. THE A-HA MOMENT Just like a perfectly tuned guitar...

Send Us Your Questions & Feedback! Moving from Boston to Tampa wasn’t just a change of address. It was a search for clarity and a better “margarita-environment.” Roger Magalhães shares how custom window solutions play a crucial role in creating spaces that reflect who you are, and why investing in your environment (literally and metaphorically) is one of the best decisions you can make. What you’ll learn: How your physical environment impacts business success and well-beingWhy custom wind...

Send Us Your Questions & Feedback! EPISODE SUMMARY In this heartfelt Blind Audacity episode, I'm pulling back the curtains (pun intended!) on a monumental chapter in the Shades In Place story—our big move from Boston to sunny Florida! After two decades of installing custom window treatments, building relationships, and growing roots in New England, this episode shares the emotional journey of transition and expansion. WHAT YOU'LL DISCOVER The Boston Legacy: How closing our Massachusetts...

Send Us Your Questions & Feedback! Small, consistent actions build big careers. Roger Magalhães explores how window treatment installers can plant seeds, through pride in workmanship, professional presence, and continuous learning, to grow their reputation, skill set, and client base. Shift from being “just the installer” to becoming a trusted advisor and growth-oriented professional. What you’ll learn: How to become a trusted advisor, not just an installerThe mindset shift that separates...

Send Us Your Questions & Feedback! After a brief hiatus, Roger Magalhães returns with renewed energy and fresh ideas for the No Strings Attached podcast. In this comeback episode, he shares what’s been happening behind the scenes, shifting business gears in Tampa, rethinking work-life balance, and launching new content that blends window wisdom, Brazilian-style grit, and real business lessons. What you’ll learn: What to expect from the relaunched No Strings Attached podcast Behind-the-sce...

Overview: In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the next level. Key Takeaways: An overview of why education is the missing piece in the window covering industryD...

Send Us Your Questions & Feedback! Overview: In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth. What You’ll Learn: Why “good enough” isn’t enough—consistent quality is the true key to long-term business success.Simple...

Send Us Your Questions & Feedback! Episode Overview: Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in real-world scenarios and how it can give you long-lasting peace of mind. ...

Send Us Your Questions & Feedback! Episode Overview: In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust. Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat clients who refer you with confidence. Key Highlights and Takeaways Why Details ...