Professional Builders Secrets brings you an exclusive episode with Blake Doolan from The Not So Silent Business Partner. In this episode, Blake breaks down how builders can take control of their financials in a way that’s simple, practical, and sustainable. Drawing on deep experience in construction bookkeeping and financial systems, Blake explains why understanding your numbers is the key to confident decision-making, long-term growth, and real freedom in business.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 219 YOU WILL DISCOVER

• Why many builders feel profitable but still struggle with cash flow
• The biggest mistakes builders make when tracking financials
• How the right job management system simplifies financial control
• Why consistency matters more than complexity
• How financial clarity reduces stress and improves decision-making
• And much, much more.

ABOUT BLAKE DOOLAN

Blake Doolan is the Managing Director of The Not So Silent Business Partner, helping residential builders gain clarity and control over their finances. With deep experience in construction accounting and job management systems, Blake focuses on practical financial solutions that enable confident decisions, sustainable growth, and long-term freedom.

Connect with Blake: linkedin.com/in/blake-doolan-3243821b4/?originalSubdomain=au

TIMELINE

• 2:10 Why builders struggle with financial clarity
• 5:05 Why freedom matters more than profit
• 7:30 The power of making systems simple
• 10:15 How to choose the right job management software
• 15:40 Why getting WIP wrong can cost you millions
• 20:30 How financial systems helped a builder step away from the business

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive end-of-year wrap episode with Russ Stephens, Co-founder of APB. In this episode, Russ reflects on the biggest milestones, challenges, and breakthroughs of 2025, and unpacks the impact APB has had on the building industry, the lessons learned from rapid growth, and the systems that are helping builders become more profitable while working fewer hours.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 218 YOU WILL DISCOVER

• The biggest growth challenges APB faced in 2025
• Why “what got you here, won’t get you there”
• The three small systems that help builders reclaim time and add profit
• Key insights from the 2025 State of the Residential Construction Industry Report
• How APB Brain is transforming access to builder-specific knowledge using AI
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 3:31 The growth ceiling that stops builders from scaling
• 7:00 What thousands of builder questions reveal about common challenges
• 13:11 The systems that buy back time and increase profit
• 16:24 How builders are adding net profit through APB Rewards
• 20:26 What makes a truly world-class industry event
• 39:07 The impact of systems beyond business

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an in-depth episode with Andy Skarda, Head Coach at APB, to unpack the biggest builder wins across the APB community this year. Throughout this episode, Andy breaks down the five most consistent trends behind real builder success, sharing why profitability, systems, leadership, and implementation are the true drivers of sustainable growth.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 217 YOU WILL DISCOVER

• Why Pricing 4 Profit© and fixing margins are the foundation of growth
• The power of structured sales processes
• Why consistent marketing creates pipeline stability and better clients
• How leadership, vision, and clarity tie every system together
• How builders are working fewer hours while earning significantly more
• And much, much more.

ABOUT ANDY SKARDA

Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.

Connect with Andy: linkedin.com/in/andy-skarda-92a6875/

TIMELINE

• 04:49 Why implementation matters more than knowledge
• 06:32 Pricing for profit and fixing margins to fund growth
• 16:11 How hiring and delegation remove the biggest bottleneck
• 26:00 Why structured sales processes lead to higher-value contracts
• 31:55 How consistent marketing creates pipeline stability
• 40:47 Why leadership, vision, and clarity tie everything together

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Leah Ward, Executive Business Coach at the Association of Professional Builders. Throughout this episode, Leah unpacks how understanding both your own communication style and your team’s can radically improve leadership, trust, and performance inside your building company.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 216 YOU WILL DISCOVER

• Why miscommunication derails great intentions, ideas, and teams
• The four DISC quadrants and how they show up on site and in the office
• How to avoid pigeonholing people while still using profiles effectively
• Practical ways to structure roles and hiring around communication strengths
• How self-awareness shifts you from managing to truly motivating your team
• How to read non-verbal cues and adapt to clients to build trust faster
• and much, much more.

ABOUT LEAH WARD

With more than two decades in corporate finance and leadership, Leah’s coaching approach is deeply rooted in enhancing financial performance, nurturing effective communication, developing mindset strategies, and fostering team building. Her extensive experience in financial management and consulting has provided her with a profound understanding of the key factors that drive success for both companies and their teams.

Connect with Leah: linkedin.com/in/leahmward/

TIMELINE

• 3:50 Why miscommunication derails “good” teams
• 9:40 The DISC quadrants and non-verbal cues
• 15:20 Matching roles and hires to communication styles
• 22:10 How self-awareness transforms your leadership
• 28:45 Using micro-adjustments to better connect with clients

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Scott Groschel, owner of SG Construction. Throughout this episode, Scott shares how he has completely reshaped his business by embracing offshore team members, leveraging the right software, and working closely with his APB coach to free up his time, improve margins, and build a stronger team culture both locally and overseas.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 215 YOU WILL DISCOVER

• How Scott used JobTread to identify bottlenecks
• How he successfully rebuilt his offshore team with GoRecruit
• How an offshore drafter evolved into a trusted office manager
• Practical ways Scott integrates offshore team members into his company culture
• Why offshoring hasn’t replaced local jobs in his business
• and much, much more.

ABOUT SCOTT GROSCHEL

Scott Groschel is the owner of SG Construction, a company specialising in fully custom outdoor living spaces. Starting his career in construction at age 15, Scott has grown his business through strong systems, JobTread implementation, and successful offshoring, creating a more efficient and scalable operation.

Connect with Scott: linkedin.com/in/scott-groschel-96227889/

TIMELINE

• 4:20 Why the pandemic pushed Scott to overhaul his systems
• 9:10 How JobTread opened the door to offshoring
• 13:50 The time audit that revealed what Scott needed to delete, automate, or delegate
• 18:30 Scott’s first failed offshore hire—and how GoRecruit helped him bounce back
• 24:40 How offshoring improved margins and allowed Scott to expand his U.S. team

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an insightful episode with Skye Waterson from Unconventional Organisation. Skye is a former academic and ADHD business owner who discovered that the “standard” way of running a business simply didn’t fit the way her brain worked. After a late ADHD diagnosis, she turned her research and lived experience into a company that helps business owners design ADHD-friendly systems that actually work in real life.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 214 YOU WILL DISCOVER

• What ADHD really looks like in practice for business owners
• How symptoms like time blindness and working memory struggles show up on site and in the office
• The hidden impact ADHD can have on your health, family time and reputation
• A simple 5-minute daily task system to separate what’s truly urgent from everything else
• Why traditional productivity advice often fails ADHD brains
• and much, much more.

ABOUT SKYE WATERSON

Skye Waterson is an ADHD strategist and founder of Unconventional Organisation, a multi-six-figure business helping entrepreneurs turn ADHD into their greatest asset. When Skye was diagnosed with ADHD during her PhD, she realised that mainstream productivity advice didn't work for her. So, she took matters into her own hands, researching, testing, and perfecting strategies that truly help. Today, she equips coaches, consultants, founders, and executives with the same ADHD-friendly systems.

Connect with Skye: linkedin.com/in/skye-waterson-026286204/

TIMELINE

• 3:25 How ADHD symptoms show up for builders
• 7:10 Why delegation and hiring feel impossible
• 11:50 The real cost of staying stuck in the business
• 16:20 A 5-minute daily system for urgent vs important
• 20:55 Mapping your whole business with red/amber/green

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jacob Oelofse, Executive Business Coach at APB. In this conversation, Jacob dives into the unique world of husband and wife building companies, sharing why these partnerships can be a genuine “superpower” when they’re structured well.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 213 YOU WILL DISCOVER

• Why husband and wife building company teams have a unique superpower
• The most common challenges couples face when mixing marriage and business
• How to define clear lines between “husband and wife” time and “business partner” time
• Practical rule-sets to manage “shop talk” at home, on holidays and during family time
• and much, much more.

ABOUT JACOB OELOFSE

Jacob joined the APB team in 2021 when he moved his family from South Africa to Sydney. Jacob has coached hundreds of building company owners over the last 15 years. He enjoys stakeholder relations, financials and risk, sustainability, growth, marketing, and maximising profit margins in a company.

Connect with Jacob: linkedin.com/in/jacob-oelofse/?originalSubdomain=au

TIMELINE

• 4:20 What it means to be a “professional” builder
• 9:40 Why husband & wife teams are a “superpower”
• 15:10 Drawing the line between marriage and business
• 20:35 Same-page meetings & strategic planning
• 27:00 Final advice for husband & wife teams

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jon Engquist, third-generation contractor and Founder of Subtrak. Jon breaks down how to turn your company’s know-how into clear systems and live checklists your team actually follows, so you get consistency, accountability, and the freedom to grow without firefighting.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 212 YOU WILL DISCOVER

• What a “system” really is
• How to structure your business
• Why so many builders get stuck in chaos mode
• How strong SOPs help you train faster, cut rework and callbacks, and attract A-players
• and much, much more.

ABOUT JON ENGQUIST

With over 15 years of experience in the construction industry, Jon honed his expertise in managing high-value projects, leading teams, and improving operational efficiency. As a third-generation construction professional, Jon has successfully overseen everything from estimating and scheduling to contract negotiation, dispute resolution, and team development.

Connect with Jon: linkedin.com/in/jonengquist/

TIMELINE

• 5:20 Why most builders struggle to document their processes
• 10:15 The “contractor hamster wheel” and how to break free from chaos
• 15:00 The simple weekly routine to start building your playbook
• 19:40 How to turn SOPs into real checklists your team actually follows
• 23:30 How Subtrak helps builders systemise fast

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 211 YOU WILL DISCOVER

• How builders can turn project photos into stunning marketing videos
• The psychology behind emotional connection
• Why video builds trust faster than any other marketing tool
• How to use videos at every stage, from attracting leads to converting clients
• Why understanding your target market is critical before creating content
• and much, much more.

ABOUT RICK STORLIE

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

Connect with Rick: linkedin.com/in/rickstorlie/

TIMELINE

• 6:12 Why buyers are purchasing a “hoped-for lifestyle”
• 14:10 How to avoid being eliminated by prospects online
• 22:05 How AI turns project photos into great videos
• 29:40 Using video to build trust and differentiate your business
• 36:15 How to make video part of your overall marketing system

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an inspiring episode with Rick Moore, Executive Business Coach at APB. In this episode, Rick dives deep into the power of coaching for building company owners and reveals how the right coaching relationship can transform your business into a systemised, profitable, and saleable asset.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 210 YOU WILL DISCOVER

• Why coaching is one of the most valuable investments a builder can make
• How accountability drives lasting change in your business
• The key traits of builders who succeed with coaching
• How coaching helps you build certainty, clarity, and a business that works without you
• and much, much more.

ABOUT RICK MOORE

Rick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.

Connect with Rick: linkedin.com/in/rick-moore-4069383a/

TIMELINE

• 3:19 Rick’s journey from private equity to business coaching
• 6:01 What coaching really means for builders
• 9:40 How the coaching process works and why accountability matters
• 16:25 Common reasons builders resist coaching
• 23:49 The traits of builders who thrive with coaching
• 31:44 How knowing your numbers gives you certainty and control

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Haydn Simmons from Price A Plan. In this episode, Hayden shares how builders can take the stress out of estimating by turning what’s often an emotional, late-night task into a structured and supportive process. He dives deep into the emotional side of running a building business and how understanding those emotions can transform the way you approach estimating, client relationships, and leadership.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 209 YOU WILL DISCOVER

• Why estimating is about more than just crunching numbers
• The emotional pressures that affect builders day-to-day
• How understanding your emotions leads to better business decisions
• Practical steps to manage stress and build self-awareness
• The benefits of partnering with a professional estimating service
• And much, much more.

ABOUT HAYDN SIMMONS

​Haydn, the director of Price A Plan, specialises in detailed quantity surveying and accurate pricing for all projects. Price-A-Plan offers comprehensive services benefiting various building industry professionals, from subcontractors to homeowners. Their expertise supports clients from job lead to final certificate, enhancing profitability and saving valuable time.

Connect with Haydn: linkedin.com/in/haydn-simmons-705ba920/

TIMELINE

• 2:35 Hayden’s journey from builder to founder of Price A Plan
• 4:56 The emotional pressures modern builders face
• 11:12 How emotions influence estimating and business decisions
• 16:25 Changing the public perception of builders through storytelling
• 22:10 Practical ways to manage stress and build self-awareness
• 29:45 Why estimating is more than just crunching numbers

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jake Dornford and Nico von Wielligh from Dornford Building Group. In this episode, Jake and Nico share their journey from humble beginnings to running a thriving design-and-construct business, built on consistency, values, and strong leadership.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 208 YOU WILL DISCOVER

• How Dornford Building Group grew from small renos to custom homes
• The power of 1% improvements every day
• Why consistency and values shape successful teams
• The fine line between vulnerability and leadership
• How systems and processes create lasting business stability
• And much more

ABOUT JAKE DORNFORD

As Director of Dornford Building Group, Jake began his career as a carpenter before growing his company into a leading design-and-construct business in Adelaide. With over eight years of experience, Jake is passionate about leadership, consistency, and creating systems that empower his team to deliver exceptional results for clients.

Connect with Jake: linkedin.com/in/jake-dornford-82937025a/

ABOUT NICO VON WIELLIGH

As Business Manager of Dornford Building Group, Nico brings a background in business management and marketing to the building industry. His expertise in systems, leadership, and culture complements Jake’s construction experience. Together, they’ve built a thriving company grounded in strong values, continuous improvement, and a shared passion for helping clients bring their visions to life.

Connect with Nico: linkedin.com/in/nico-von-wielligh-02587b142/

TIMELINE

• 2:45 From carpentry to custom homes
• 7:36 The power of 1% improvements
• 10:14 How to stay accountable and aligned
• 12:51 Managing stress as a leader
• 19:32 Building a values-driven team
• 32:24 Small changes with big impact

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Clint Best, Executive Business Coach at APB. In this episode, Clint unpacks how builders can organise and strengthen their marketing efforts. He shares practical insights on when to hire marketing support, what roles to prioritise, and how to avoid the pitfalls that come from outsourcing too soon or too blindly.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 207 YOU WILL DISCOVER

• When to hire marketing help and who to bring on first
• How to avoid the “abdication trap” with agencies
• Why understanding your ideal client drives better results
• How to build momentum with simple, consistent marketing
• And much, much more.

ABOUT CLINT BEST

Clint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.

Connect with Clint: linkedin.com/in/clintbest/?originalSubdomain=ca

TIMELINE

• 3:36 When builders realise they need marketing
• 8:03 The essential components of a marketing program
• 11:08 Who to hire first to get marketing off the ground
• 16:36 The “abdication trap” and how to avoid it
• 25:26 Setting realistic expectations for results
• 30:08 Clint’s final tips for building a strong marketing structure

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Daniel Morton, founder of JACK App. In this episode, Daniel shares his journey from starting out as a plumber to scaling a residential building company turning over more than $70 million a year, all while launching a software platform designed specifically for builders.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 206 YOU WILL DISCOVER

• The transition from tools, to building company owner, to software
• Why systems and processes are the backbone of scaling any building company
• Why defining roles, hold points and training are critical
• The symptoms that reveal broken or inefficient systems in your company
• How JACK App provides builders with end-to-end solutions
• And much more.

ABOUT DANIEL MORTON

Entrepreneur and builder with a proven track record of creating and scaling successful businesses across construction and technology. As Co-Founder of JACK App, Daniel is passionate about helping builders streamline their projects and boost profitability through smarter, builder-designed technology.

Connect with Daniel:linkedin.com/in/daniel-morton-b86bb0355/

TIMELINE

• 2:32 From plumber to builder to software entrepreneur
• 6:03 Lessons on delegation and scaling a building company
• 8:05 Why systems are the key to sustainable growth
• 10:30 Defining roles and client hold points to avoid delays
• 21:22 The warning signs of broken or inefficient systems
• 24:42 How JACK App streamlines building businesses end-to-end

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 205 YOU WILL DISCOVER

• What “proof” really means for builders
• How to match proof to each stage of the sales funnel
• Simple ways to generate reviews and case studies
• How to pre-empt objections with targeted evidence
• Why third-party awards and media are the highest level of proof
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:58 What “proof” really means for builders
• 5:20 Why proof matters more in an AI-saturated world
• 12:10 The hierarchy of proof across the sales funnel
• 18:30 Strategies to generate reviews and testimonials
• 24:40 How awards and third-party recognition build trust
• 31:50 APB’s industry report opportunity for builders

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they’re wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 204 YOU WILL DISCOVER

• Why so many builders feel frustrated with marketing agencies
• The red flags to watch for when choosing a marketing partner
• The importance of clear goals, KPIs, and strategy before spending money
• How to set up paid advertising that drives real leads
• The key metrics you should track to measure success

ABOUT HELENA TIVEY

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

Connect with Helena: linkedin.com/in/helena-tivey-845057a1/

ABOUT EMILY WILLIAMS

With over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.

Connect with Emily: linkedin.com/in/emily-williams-66ab3b86/

TIMELINE

• 5:30 Why builders feel like marketing is a waste of money
• 12:45 The platforms that actually generate quality leads
• 20:10 What counts as a real lead (and why a pageview isn’t it)
• 28:30 How to spot red flags when choosing a marketing agency
• 36:00 What to expect when you start working with Arrow Agency
• 39:00 Setting realistic expectations for leads, contracts & ROI

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of APB. Throughout this episode, Russ tackles the biggest hidden drag on every building company, time, and shares a practical framework to stop being your team’s go-to problem solver so you can start leading more effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 203 YOU WILL DISCOVER

• Why builders unintentionally train their teams to rely on them
• The real cost of low-value work vs. high-value leadership
• The 3-3-3 method
• How to coach your team to think clearly
• How to keep control without micromanaging
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:40 Why leaders train their teams to rely on them
• 6:37 The hidden cost of $20/hr tasks vs. $1,000/hr work
• 10:10 Breaking the cycle with the 3-3-3 Method
• 15:45 Coaching your team to think and solve problems independently
• 21:10 Delegating safely with policies, procedures & exception reporting
• 27:30 First steps to implement the method and regain control of your time

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Reegan Cusworth, Co-founder of Reebuild. Throughout this episode, Reegan shares his journey as a fourth-generation builder, the lessons he’s learned from working with family, and the systems he’s put in place to create a sustainable and profitable building company.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 202 YOU WILL DISCOVER

• How Reegan transitioned from working with his father to running the business with his partner
• Why building systems and processes is the key to scaling a building company
• The importance of defining your ideal client and targeting them effectively
• How to empower your team to solve problems without relying on you
• Why improving quality and transparency sets you apart in today’s market
• and much, much more.

ABOUT REEGAN CUSWORTH

Reegan Cusworth is a fourth-generation builder and Co-owner of Reebuild. With over a decade of experience in renovations and extensions, he’s passionate about creating better systems, delivering high-quality outcomes, and empowering his team.

Connect with Reegan: linkedin.com/in/reegan-cusworth-b470b2266/

TIMELINE

• 1:27 Reegan’s journey as a fourth-generation builder and starting Reebuild
• 3:19 Lessons learned from working with family
• 8:12 How to structure discovery meetings to uncover what clients really want
• 13:59 Why defining your ideal client changes your marketing and messaging
• 27:12 Shifting from slim profit margins to running a truly profitable business
• 38:14 How software and systems are helping Reebuild grow sustainably

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with James Russell, Founder of buildersVA. Throughout this episode, James shares his insights on how builders can reclaim their time, streamline operations, and scale more effectively by leveraging offshore talent. He breaks down the myths around delegation, explains why systems and people must work together, and reveals practical strategies that can help builders grow without burning out.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 201 YOU WILL DISCOVER

• Why delegation is more than just “handing tasks over”
• The biggest barriers that stop builders from outsourcing
• How asynchronous training beats traditional shadowing
• The types of tasks builders should outsource first
• How outsourcing increases consistency and customer experience
• and much, much more.

ABOUT JAMES RUSSELL

James Russell is the Founder of buildersVA, helping builders reclaim time and scale their businesses by combining offshore talent with simple systems. With over 15 years of experience in delegation, he empowers builders to outsource effectively and grow with confidence.

Connect with James: linkedin.com/in/processperfect/

TIMELINE

• 1:17 The business of delegation and why systems + people = superpowers
• 3:42 The biggest barrier stopping builders from outsourcing
• 6:13 Why asynchronous training beats traditional shadowing
• 8:15 The 10-80-10 principle for effortless delegation
• 19:33 The hidden cost of “chasing” contractors and suppliers
• 38:03 Why progress matters more than perfection in delegation

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Trevor Anderson, Co-Founder of Collaborative Construction Inc. Throughout this episode, Trevor shares how his unconventional background in finance and data intelligence shaped a fresh approach to running a construction company. From creating a values-driven culture to managing his company remotely, Trevor reveals the systems, strategies, and mindset shifts that have redefined what a professional building company can look like.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 200 YOU WILL DISCOVER

• How a background in finance and data drives better decisions
• The importance of building a strong culture around core values
• What it takes to successfully run a company remotely from another city
• How to design compensation and bonus systems that align with company goals
• Why working on the business, not in it, unlocks growth
• and much, much more.

ABOUT TREVOR ANDERSON

Trevor Anderson is the Co-Founder of Collaborative Construction Inc. based in Canada. With a background in finance and data analytics, he has built a values-driven company culture, pioneered remote leadership, and created systems that empower his team while redefining what a professional building company can look like.

Connect with Trevor: linkedin.com/in/trevor-anderson-8ba4281a/

TIMELINE

• 05:12 Trevor’s unconventional journey into construction
• 12:45 How core values drive tough decisions and strengthen culture
• 19:30 Running a building company remotely (and successfully)
• 27:05 Designing a unique compensation and bonus structure
• 34:50 Leveraging outsourcing and technology for growth
• 44:20 Why working on the business unlocks freedom

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders