As a consultant and coach, Lorraine Armijos, founder of LAR Insights, has observed many leaders struggle to respond when she asks how they measure success. The first response, she says, “is just a blank stare.” Some leaders gauge success entirely on revenue numbers. And finally, many leaders give a “laundry list of things.” “It’s really important to start with what problem you’re trying to solve,” says Lorraine. “From there on, start creating that alignment through each layer” of the organiza...
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