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Fish & A Rice Cake
Jake
93 episodes
1 week ago
You're going to have sh*t weeks. There's no escaping that. You'll also have class weeks which will feel amazing. But wether it's been a stinker or a belter. You have to have the same response. "Don't get too low on the lows or too high on the highs" And across all the clients we've worked with in both physique and business, All the ones we've seen be super successful all do this one thing very well. So grab a cuppa, Get comfy, And join us on the couch, so we can tell you what that one thing i...
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Fitness
Health & Fitness,
Nutrition
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You're going to have sh*t weeks. There's no escaping that. You'll also have class weeks which will feel amazing. But wether it's been a stinker or a belter. You have to have the same response. "Don't get too low on the lows or too high on the highs" And across all the clients we've worked with in both physique and business, All the ones we've seen be super successful all do this one thing very well. So grab a cuppa, Get comfy, And join us on the couch, so we can tell you what that one thing i...
Show more...
Fitness
Health & Fitness,
Nutrition
Episodes (20/93)
Fish & A Rice Cake
When to get a Physique Coach VS a Business Coach
Decide to become a coach.Make an IG page.Hire a business mentor.Get next to no signs ups,Wonder what the hell you're doing wrong...So where did the part about actually having a coach yourself and trying to get in better shape become the bit that isn't important? Doing that and being good at that is literally the reason 80% of people will come to you in the first place. We're strong believers that as a coach, you shouldn't expect to get any clients, until you've had a coach. And as 2 guys who ...
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1 week ago
20 minutes

Fish & A Rice Cake
3 things we hate about online coaching
Not to be a pair of negative Nellies, Because despite our 24/7 moaning and rants, We do actually love our jobs. But when we look around at the industry and we see what some other coaches are doing, We can get instantly annoyed. And not because of the abundance of pointless f*cking recipe videos coaches make - no your high protein chilli chicken wrap isn't a "game changer", Or even the growing amount of awful advice people spout just to get your attention. But because we see what some coaches ...
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2 weeks ago
31 minutes

Fish & A Rice Cake
Why you need to diet on less calories than you think
It's more popular right now to go about telling you that you can, "Get in shape eating the foods you love" That's what most coaches will plaster all over their instagram pages. But the reality is, You can't. Actually it's more the opposite, If you're wanting to drop some body fat & get yourself in better shape, You're probably going to have to eat less calories than you think. And through various experiences and stories form the guys we've worked with, Getting them into amazing shape on l...
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3 weeks ago
20 minutes

Fish & A Rice Cake
What the f*ck even is online coaching?!
A personalised Training programmeA nutrition planWeekly check ins24/7 WhatsApp support...God we're boring ourselves just writing that out...😴 Let us tell you now, that isn't what Online Coaching is. Not to us at least anyway. Online coaching isn't about the "features" it's about knowing how, when and why to use them with each person you work with. At a time now where AI & automations seem to be running the show with how most coaches work, We believe they're the LAST thing a coach sh...
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1 month ago
29 minutes

Fish & A Rice Cake
Why you should live more like a bodybuilder
We're not saying to go out and raid the next GASP clothing sale, Or order so many supplements you pop more pills than Pete Doherty back in his hay day. And you certainly don’t need to eye up the mahogany wood stainer and a pair of speedos to step on stage. But bodybuilders are the ELITE of changing and controlling their physiques. They have it nailed down. So maybe we should be paying them more respect and attention instead of demonising them saying, "Get in shape without eating chicken ...
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1 month ago
21 minutes

Fish & A Rice Cake
How To Avoid Being a Fat Loss Wet Wipe In 2025
You've probably had enough of our moaning by now. Who could blame you? So this week we brought in 2 lads who know a thing or two about putting the excuses aside and getting in damn good shape. The boys who are calling out the fat loss "wet wipe" behaviour that's plaguing the industry! So we got Geoff & Ben on to talk through exactly what these behaviours are, How they're holding people back, And how to make sure you don't become a fat loss wet wipe in 2025! So grab a coffee, Get comfy, An...
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2 months ago
47 minutes

Fish & A Rice Cake
How Dad Life Has Changed Our Training!
There’s no winging it anymore 😂 What were once peaceful mornings of lie ins, quiet coffee’s and going with the flow. Have become a battlefield for chaos, mess and a military precision plan of attacks for the week. We’re not here to tell you how we think you should parent, We’ve barely figured that one out ourselves! But this is how becoming Dad’s (not together we should add), Has changed our training, nutrition, And not to be dramatic, But entire lives...😂 This is how we’re just abou...
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2 months ago
19 minutes

Fish & A Rice Cake
Why building muscle is way harder than losing body fat
Call it controversial, call it truthful, call it whatever you want. But you see more people walking around lean than you do walking around with tonnes of muscle! Why? Because building muscle is way harder than losing body fat! We're not saying getting lean is easy, far from it. But at least when you do you can see it working. Building muscle? Not quite the same. We've spent years stuck in the loop of, Wanting to get bigger,Eating loads of food,Getting fat before we build any muscle,Dieting ba...
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2 months ago
28 minutes

Fish & A Rice Cake
Why the bar for coaching is so low...
Back when we got into coaching "business mentors" were not a thing. We would spend all of our spare time and money on our education and focusing on becoming a better coach. Crazy, right? The first 5 years for us as coaches were spent, LearningDoing courses,Going to seminars,And getting coached.All with the goal of becoming the absolute best coach we could. It's why now 7 years down the line we're able to work with nearly 100 clients each, Get 40+ jaw dropping photoshoot results every single y...
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3 months ago
20 minutes

Fish & A Rice Cake
Why we love aggressive fat loss!
Start easy, Have a "priming phase" Begin at maintenance, Take it steady, And make small gradual changes to the diet over time so you don't scare them off. This is what we use to do thinking regardless of someone cominf to use for "fat loss", This was what was best for the. And you know what happened? They got no results and they left after 12 weeks. You can't build a reputation and business off that... So something had to change. And it was the approach we took. This is why we LOVE aggressive...
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3 months ago
15 minutes

Fish & A Rice Cake
Great Coaches Are Great Clients!
"Jake how do I get my clients to check in on time?" "Jake my clients don't stick to their targets?" "Jake how I do get my clients to buy into the process?" Our response to these questions always be the same, Well, are you doing those things AND showing it? Because if you're not, That's why. That's where you start to fix the problem. We will say this until we're blue in the face, Great coaches are ALL at some point, great clients. And that's why they not only become great coaches, But why they...
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3 months ago
21 minutes

Fish & A Rice Cake
How We Would Get Into Shape For Summer 2026
Its September 1st, The summer holidays are over, The BBQ's finished, The socials, beers & burgers all packed away for another year. And you're left looking down at the unwanted pounds, Wondering how to get back into the 'routine' And even if you do, What the best thing to do is. How can you start to get yourself back on track so that next year, You're bigger, leaner, happier & able to enjoy yourself the same without all the worry and summer pounds. So we're going to tell you. Everyt...
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3 months ago
19 minutes

Fish & A Rice Cake
The part of fitness nobody talks enough about!
Fat loss Fat loss Fat loss... That's all you ever hear people talk about. "Try this diet" "My top fat loss hack" "How to drop X weight fast" But no one ever talks nearly enough about what comes after the diet. What happens when you'e lost the weight? When you've got lean, When the diet is done. What then? Just go back to what you were doing before and put it all back on? Go into a bulk and get fat quicker than you wanted? Not great options are they. And that's our point. No one talks about wh...
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4 months ago
25 minutes

Fish & A Rice Cake
Focusing on this can crush your coaching business
Want to build a successful coaching business? Then STOP focusing on this one thing too much... Money. Look we get it, Everyone likes money, you've got bills to pay you want to earn more. There's nothing wrong with that. But when a new client signs up with you, If your first thought is how much more money you're now earning and not how you can help that person. You're looking at it the wrong way. Equally when a client leaves if you instantly think about how much less you're now earning and now...
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4 months ago
17 minutes

Fish & A Rice Cake
The truth to growing your business mentors don't want you to know.
If someone came to you with 50kg to lose and told you they expect to be shredded in 6 months, You'd tell them they're living in cuckoo land wouldn't you? Yet we see so many coaches coming into this industry, And because of the unrealistic expectations "mentors" are setting them. They expect to go from 0-50 clients in no time at all. And then they're left disappointed when it doesn't happen, like they're the odd one out. So we're putting the record straight. We are going to show you our number...
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4 months ago
25 minutes

Fish & A Rice Cake
We're sick & tired of seeing coaches do this...
Word of advice if you're trying to sell fat loss coaching, 1. Make sure you can actually get in shape yourself. 2. Make it look at least a little appealing to other people. The amount of coaches we see, Complaining that they don't have enough clients. Or complaining that their clients are all "flakey" Yet all they share themselves is failed attempt after failed attempt of their own diets. Publicly posing a "watch me get in shape in the next 8 weeks" Then week 1 rolls around and it's an...
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4 months ago
21 minutes

Fish & A Rice Cake
Chat GPT will run you out of business!
"Chat GPT won’t ever replace coaching" Says the coach using it to, Write their content Create training plans Give nutrition targets Give check in feedback … You can see the problem here can’t you? The truth is we’re seeing so many coaches that without realising it are starting to put themselves out of business! Here’s the thing, AI is obviously a great thing. And we’d be lying if we said we didn’t use it in our own business. But you have to know HOW and WHERE to use it. Because so man...
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5 months ago
23 minutes

Fish & A Rice Cake
How much we actually work in a week
What does an online coach actually do? Like, beyond the check ins and training plans, What do our days actually look like? I mean we're pretty sure most people don't really know what the job involves. In fact we're positive our families don't have a clue. So we've decided to roll back the curtain, And go through what not just our days look like, But our entire week! What we spend our days doing, The jobs we have to do, the hats we have to wear, How we structure it, And get through it al...
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5 months ago
27 minutes

Fish & A Rice Cake
The worst peak week we've seen...
The magic pill of the fitness industry, Everyone thinks a peak weak will take you from Butterbean to Bumstead with a few little tricks, But as we've ranted about time and time again, they won't. Because if they we're that effective for making you look insane, Don't you think every coach would do a "peak week" from week 1... Now that's not to say they don't have their place if you're lean enough to use one. And when you are there are COUNTLESS ways you could do it. BUT, For every right...
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5 months ago
15 minutes

Fish & A Rice Cake
Is the work/life balance a myth?
"I just want a good work life balance" “My mrs doesn’t want me on my phone in the evening” “I’d like to be able to not work weekends” Who doesn’t want to make a comfortable living whilst sipping Mai Tai's on the beach, Move to Dubai, minimise client check in time, automate as much as you can. Living the online coaches dream right? That promise you’re sold to build a business in no time at all, Is it actually true? Can you build a coaching business from the ground up, with balance? Well we're ...
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6 months ago
15 minutes

Fish & A Rice Cake
You're going to have sh*t weeks. There's no escaping that. You'll also have class weeks which will feel amazing. But wether it's been a stinker or a belter. You have to have the same response. "Don't get too low on the lows or too high on the highs" And across all the clients we've worked with in both physique and business, All the ones we've seen be super successful all do this one thing very well. So grab a cuppa, Get comfy, And join us on the couch, so we can tell you what that one thing i...