Welcome to the everyday founder podcast with James Farnfield 👋🏽
James chats with everyday founders and ask them questions across a range of serious and lighthearted topics.
It’s time that we celebrate those everyday founders doing incredible things. Celebrating their successes, learning from their journey and supporting their future.
Enjoy 🚀
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the everyday founder podcast with James Farnfield 👋🏽
James chats with everyday founders and ask them questions across a range of serious and lighthearted topics.
It’s time that we celebrate those everyday founders doing incredible things. Celebrating their successes, learning from their journey and supporting their future.
Enjoy 🚀
Hosted on Acast. See acast.com/privacy for more information.
What if your business could predict the future — even with barely any data?
In this episode, I sit down with Dash Tabor, founder and CEO of TUBR, a predictive analytics platform turning small data into big insights.
Dash started TUBR after one too many packed Tube rides in London — and ended up building a deep-tech company using a physics-based machine learning engine that helps small businesses forecast demand, sales, and staffing needs with minimal data.
But her journey wasn’t smooth.
She’s lost £500k in a day, rebuilt her team after losing her co-founder mid-fundraise, and turned down “life-saving” investor cash on moral grounds — all while keeping TUBR alive and growing.
We get into the raw parts of being a founder:
- Fundraising in a volatile market
- Building deep tech without a technical background
- Understanding investor psychology
- Rebuilding after disaster
- And why she left London for Sheffield
This is one of the most brutally honest founder stories yet.
Chapters:
00:00 - Why founders should never take “trenched” investor money
00:41 - Introducing Dash Tabor & the TUBR story
02:11 - The London Tube moment that sparked the idea
03:47 - From overcrowded trains to AI innovation
05:05 - What “machine learning” really means for small businesses
07:09 - Predicting croissants, customers, and chaos
08:57 - How much data is really needed for AI to work
10:21 - Sponsor: Opus — the network for entrepreneurs
10:41 - How Dash built deep tech without being a coder
12:28 - Leaving a stable job to build something from scratch
14:19 - When Liz Truss’ budget wiped out her customers overnight
18:09 - Losing her co-founder mid-fundraise
20:24 - Rebuilding the team from zero
21:09 - Hitting rock bottom — and the “keep going” moment
25:16 - The near-collapse and the £10K that saved TUBR
26:17 - Fundraising lessons: quantity over tranches
28:22 - The reality of raising as a female founder
31:13 - How to “build the house you want to live in” with investors
32:32 - Saying no to bad money — even when desperate
35:14 - Choosing Sheffield over London
38:48 - Building community and talent outside the capital
39:28 - Finding balance (or trying to) as a founder
43:10 - Who TUBR serves today & their new product “Pulse”
45:57 - What’s next: partnerships, scale, and profitability
47:53 - The real answer: talent vs luck in startup life
49:49 - Where to follow Dash & TUBR
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In this episode of The Everyday Founder, James sits down with Tomas Helgaš, founder and CEO of Sutro — the AI platform that turns a single text prompt into a full production-ready app.
Before Sutro, Tomas worked at Facebook (helping power the “People You May Know” feature), then went on to build and sell Sphere to Twitter after raising $30M.
Now, he’s back for round two — building Sutro to change the way the world builds software. This conversation dives into the mindset, mission, and mechanics behind one of the most fascinating builders in AI today.
We discuss:
- Why Tomas left his dream job at Facebook to start Sphere
- How he built a company that became the foundation for X (Twitter) Communities
- The early days of Sutro and building secure, production-grade AI tools
- The tradeoff between shipping fast vs. building safely
- Co-founders, hiring mistakes, and second-time founder lessons
- How AI will reshape how software is built — and why security is the next big frontier
Chapters:
00:00 – Mission: change how the world builds software
01:18 – Intro: Tomas Halgaš, Sutro, Facebook → Sphere → Twitter
02:08 – Why go back after a successful exit
03:10 – Early bet on OpenAI (GPT-2) and text-to-app ideas
04:02 – Viral demos: prompt → live front- & back-end, fully deployed
05:12 – Sphere origin story & community product
07:42 – From partnership talks to Twitter acquisition
09:24 – Post-acquisition & starting Sutro (overlap period)
11:05 – Co-founder transition; going solo as CEO
12:21 – Sutro thesis: production software with guarantees
14:02 – Security horror stories & why prototypes don’t cut it
15:42 – Comp landscape: “shipping fast” vs “building safely”
16:57 – The mission (again): security-first software at scale
18:13 – Sponsor: Opus
18:38 – From prompt links to better human–computer interaction
19:13 – Product/LLM inflection points; scaffolds & reasoning
21:13 – Moving upmarket: serious, enterprise use cases
21:39 – Raising capital: when VC makes sense
23:16 – What a “good VC” actually does for founders
28:15 – Second-time founder perspective on investor value
28:42 – Family roots, teenage hacking, first sparks
30:16 – Silicon Valley internship & mindset shift
31:01 – Leaving Facebook: parental push & perspective
33:02 – Hiring mistakes at Sphere: brilliant but hard to work with
34:12 – New bar at Sutro: great humans, ex-founders
35:04 – Remote vs in-person; hiring uncommon talent
37:41 – Advice to younger self: read deeply, then build deeply
41:01 – Working with people: persuasion vs. coaching
42:03 – Coaching someone with a “dream job” to leap
43:18 – Calibrate at the best; then go build
45:21 – CTO vs CEO: different learning curves
46:04 – Big tech cycles & urgency vs comfort
47:03 – Co-founders: marriage, commitment, alignment
49:13 – The “F-you number” & exit alignment
51:21 – Host anecdote; aligning on outcomes
52:19 – Post-acq reality: agency & decision-making changes
54:21 – Corporate planning constraints & politics
55:24 – How to set better terms for future acquisitions
56:10 – Where Sutro is going
57:16 – Better models, but HCI is the hard problem
59:16 – English is ambiguous: need precise interfaces
1:00:19 – The compliance/security wave is coming
1:01:27 – Sutro’s advantage: guarantees, compliance, real software
1:01:54 – The next interface: text + visuals + flows
1:02:17 – AI moves fast; strategy expires quickly
1:02:39 – Luck vs talent vs hard work
1:03:39 – Where to follow Tomas & try Sutro
1:04:03 – Outro
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Riham Satti was on track for a life in academia — Oxford PhD, research papers, professorship.
Then she met her co-founder, built an app to get him a job at Microsoft, and accidentally uncovered a billion-dollar problem: human bias in recruitment.
Today, she’s the CEO and co-founder of MeVitae, an AI platform using neuroscience and data to make hiring fairer and faster.
In this episode, we go deep into what it really takes to go from academia to entrepreneurship — without the safety net of VC money or a Silicon Valley network.
Riham’s story is one of grit, grants, and growth — building a mission-driven business the long, hard, but sustainable way.
💬 Watch this episode if you want to learn:
- How to turn research into a real business
- The neuroscience of bias and decision-making
- When to expand to the US (and how to know if you’re ready)
- Why compassion is a founder’s superpower
- How to stay in “startup mode” after 10+ years of building
🎧 CHAPTERS
00:00 – Intro: From Oxford to Entrepreneurship
02:00 – Falling in love with STEM and academia
05:30 – Building an app to hack into Microsoft
08:00 – The first 50k downloads that changed everything
10:30 – Discovering bias in hiring and founding MeVitae
13:00 – Bootstrapping with grants (no VC, no network)
16:20 – Early lessons in startup survival
18:40 – How bias actually works in the human brain
22:00 – The first enterprise client (and the chaos that followed)
25:00 – Building the MeVitae team and culture
29:00 – Expanding to the US — when and why
33:00 – Balancing perfectionism with speed
37:00 – The “10-year overnight success”
42:00 – Compassion, leadership, and building a real company
46:00 – What’s next for Riham and MeVitae
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Florian Ehrbar, founder of OnchainLabs, went from calling time on a failing consulting gig… to convincing the investor to back a new team and a new idea: connecting real-world assets (skis, classic cars, gold - even trees) to the blockchain with actual utility.
We get into radical candour, building “Wallet 2” that feels like email (not MetaMask), no-code tokenization, raising private capital, and leading a half-inherited team while staying focused when you could do everything.
In this episode you’ll learn:
- Why telling the hard truth can start your next company
- Funded-from-day-one: hidden pressures and how to navigate them
- Real user value in tokenization (CRM, warranties/insurance, provenance)
- UX trade-offs: self-custody vs ease, and designing guardrails
- The vision: a white-label, no-code RWA platform you can drag-and-drop deploy
Chapters
00:00 Intro — honesty when everything’s on fire
01:10 The investor asks “what now?” → forming the new team
02:36 Florian’s path: consulting → dating app → investments → founder
05:10 Quitting a safe career with a young family
06:19 Side-hustle vs jump: why he didn’t moonlight (and regrets it)
07:45 Funded from day one: blessings and pressure
09:06 The moment of candour that killed a project and birthed Onchain Labs
11:05 What Onchain Labs does (physical → digital, real utility)
12:54 Tokenizing luxury skis: CRM, insurance, activation incentives
15:04 Blockchain basics (wallets, ownership, self-custody)
17:22 UX reality: too easy vs too risky — finding the line
19:35 Classic cars & provenance: why digitised records matter
21:30 Leading a “half-inherited” team: empower vs decide
23:40 Focus when you can do everything: pick the beachhead
25:05 Building “Wallet 2” — make blockchain feel like email
27:10 Towards a no-code, white-label RWA platform
29:00 Commercial model: SaaS + transactions + implementation
31:05 Who it’s for: gold tokenization, consumer apps, and beyond
33:12 Ambition: the AWS/Shopify of tokenization (for non-financial assets)
35:00 Fundraising, unusual backers & validation moments
37:05 Founder life: work ethic, optimism, taking bigger risks sooner
39:00 Skill vs luck — and where to follow Florian
If this helped, hit like, subscribe, and drop a comment with the next founder you want on the show.
#Startups #Web3 #Tokenization #RWA #FounderJourney #Leadership #EverydayFounderPodcast
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Former RAF pilot turned deep-tech founder, Kyle Thomas is building SAIF Autonomy—the “application firewall” for autonomous systems. We get into embodied AI vs deterministic autonomy, what it takes to certify and deploy robots in the real world, the UK vs US VC mindset, nearly running out of cash (with £22 left in the bank), and why veterans often thrive in startups.
What's in the episode:
- Embodied AI in the physical world (and why “trust layers” matter)
- Defense to startup: decision-making under uncertainty
- Real use cases: drones, logistics, shipping, aviation, space
- Public perception & regulation: earning societal trust
- Raising $1.2M from Silicon Valley as a UK deep-tech startup
- Culture design: borrowing the best of military leadership
- Practical founder advice: start sooner, ignore the naysayers
Chapters:
0:00 Cold open — embodied AI, safety & “wrappers”
1:12 Intro — Kyle’s RAF background & SAIF’s mission
2:23 Military → startup: decision-making & stress tolerance
4:09 UK vs US mindset on speed, growth & work ethic
6:30 Meeting co-founder Matt; origins in RAF programs
7:22 Rapid Capabilities Office & TRL (3→7 fast)
8:42 From scripted autonomy to embodied, goal-based systems
10:03 Real-world examples (drones, Waymo, sidewalk bots)
11:01 Autonomy vs AI — clear definitions
12:53 Deterministic vs embodied AI (and their failure modes)
13:53 Today’s drone deliveries (hospitals, corridors, BVLOS)
14:10 Scaling without city-wide infrastructure
15:52 Proving it on land, sea, air… and space
18:19 Public perception, safety cases & building trust
19:13 Logistics, shipping & aviation use cases
20:06 “Application firewall” for autonomy (trust layer)
22:19 Fundraise story — $1.2M pre-revenue from Silicon Valley
24:03 Why UK/EU VC often feels like PE (risk appetite)
25:59 US lead, diligence, patents & why it clicked
27:12 UK engineering talent vs US scaling capital
29:05 CEO self-awareness: when to level up or step aside
30:39 Targeting specialist US funds next
33:17 Sponsor break — Opus community
33:49 Near-death runway tale: £22 in the bank
36:50 Money lands at 8:22pm on New Year’s Eve
43:17 Split-second RAF story — refuelling saves lives
47:49 Why veterans can excel in startups
49:17 Culture & leadership: high trust, high standards
52:04 Practical rituals (socials, flexibility, outcomes)
55:11 Advice to younger self: start sooner, be bold
58:07 Founder communities: Opus, ICE, Founders Pledge
1:00:12 Be in the room — why London matters
1:01:12 Trust over impressions (in-person beats ads)
1:02:30 Luck vs talent (and timing)
1:03:55 Where to find Kyle (LinkedIn, site, IG)
1:04:45 Blog & updates coming soon
1:05:08 Outro
About Kyle / SAIF Autonomy
Kyle Thomas, Co-founder & CEO, SAIF Autonomy
Mission: a safety & assurance “trust layer” so autonomous systems can operate safely at the edge (air, land, sea, space)
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What does it take to raise $1.5M from 66 angels across 400 meetings?
Jamie Hamer, CEO of Loxa and founder of React News (acquired by Green Street), shares the unfiltered reality.
From walking away from a £150k salary to making 30 cold calls a day, Jamie is building one of the most ambitious insurtechs in the UK—backed not by VCs, but by a cap table stacked with mission-aligned angels.
In this episode of The Everyday Founder, we dive into:
- Why angels is better than funds (and how to manage 66 of them)
- The litmus test for picking advisors (time and money or nothing)
- The playbook for user research that doubles as early sales
- Why founder-led sales is still king in early-stage B2B
- How to build a team around “total ownership”
- What it’s really like to rebrand midstream
- And how to “increase the surface area of your luck”
If you’re raising, hiring, or selling at the early stage, Jamie’s insights are a masterclass in founder grit and strategic execution.
👉 Don’t forget to like, subscribe, and drop your thoughts in the comments.
Chapters
00:00 – Why advisors must have skin in the game
01:20 – Jamie’s journey: from P&G to React News
03:30 – Leaving a £150k salary to start up
06:00 – The power of user research (The Mom Test in action)
08:15 – Building and exiting React News
10:20 – Why angels beat VC funding
13:00 – How Jamie raised $1.5M from 66 angels
15:25 – Managing a cap table of 66 investors
18:00 – Co-founders, vesting, and avoiding dead equity
21:00 – Hiring playbook: KPIs, probation, and personality tests
24:00 – Total ownership as a cultural value
27:00 – Founder-led sales: why cold calling still works
31:00 – The pain (and lessons) of a rebrand
34:00 – Building Loxa: tackling insurtech complexity
38:00 – Transparency, trust, and fixing insurance for good
42:00 – Increasing the surface area of your luck
46:00 – Reflections on skill vs luck in entrepreneurship
49:00 – Jamie’s advice to early-stage founders
53:00 – Where to follow Jamie and Loxa
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Nikhil Arora has built a career at the intersection of leadership, global growth, and purposeful impact. Today, he’s the CEO of Epignosis, the company behind TalentLMS, serving 22M+ learners across 160 countries. But his story stretches far beyond EdTech.
From helping build Kazakhstan’s first stock exchange, to leading international growth at GoDaddy, scaling Intuit in India, and launching WeWork in Asia, Nikhil has lived and worked across 9 countries and 4 continents—all while keeping up a daily running habit.
In this episode, we cover:
- What it takes to step in as CEO after two founders step aside.
- How to balance mission and growth in a global SaaS company.
- Why listening tours with customers and employees shape better strategy than any playbook.
- Building culture across remote, hybrid, and global teams.
- Vulnerability, failure, and why leaders must lead with authenticity.
- The balance between being a missionary (purpose-driven) and mercenary (growth-focused) leader.
If you’re a founder, CEO, or aspiring leader, this conversation is packed with insights on scaling businesses, managing up, and staying grounded while running at speed.
⏱️ Chapters
00:00 – Declaring strategy vs listening first
01:00 – Introducing Nikhil Arora, CEO of Epignosis
02:00 – Building Kazakhstan’s first stock exchange
04:00 – What Epignosis does today
06:00 – Taking over from the founders
08:00 – Balancing preservation and change as CEO
10:00 – Product, customers, and culture as priorities
12:00 – Leading a 250-person global team
15:00 – Fireside chats, townhalls, and communication clarity
18:00 – Vulnerability, failure, and celebrating mistakes
22:00 – Creating a safe culture for feedback
25:00 – Clarity, guiding principles, and decision-making
27:00 – Staying focused and prioritising as a leader
30:00 – Red, yellow, green framework for CEO focus
33:00 – Managing energy, family, and fitness
36:00 – Mission vs mercenary: purpose and growth
40:00 – Managing up as an installed CEO
45:00 – The #1 mistake founders often make
48:00 – Why no one is truly self-made
50:00 – Keeping your network and mentors alive
53:00 – The importance of mentors (older and younger)
56:00 – Skill vs luck in business
59:00 – Where to find Nikhil online
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Richard Mabey left a comfortable career as a corporate lawyer at Freshfields to launch Juro, the all-in-one contract platform now trusted by Deliveroo, Cazoo, and hundreds of fast-scaling businesses. Since then, Juro has raised $38M+, grown to a team of 120+, and positioned itself at the forefront of AI-enabled legal tech.
In this episode of The Everyday Founder, Richard shares:
- Why he walked away from a secure legal career to pursue entrepreneurship
- How Juro landed its first enterprise clients like Deliveroo through co-creation
- The long road to product-market fit (and what retention really means)
- Lessons in scaling sales, hiring the right early team, and keeping culture intact
- Betting early on AI copilots and agents—and how that decision is reshaping the legal industry
- His honest take on self-doubt, work-life balance, and what really makes founders succeed
If you’re a founder, lawyer, or builder curious about the realities of growing a SaaS company in a competitive market—this conversation with Richard is packed with hard-won lessons.
Chapters:
00:00 – Why sales isn’t demand (and the role of marketing)
00:49 – Introducing Richard Mabey, CEO & Co-Founder of Juro
01:26 – Leaving law for entrepreneurship: riches-to-rags story
02:44 – The pain point that sparked Juro
04:00 – The inefficiencies of corporate law
05:15 – Taking the plunge despite pressure & self-doubt
07:24 – Early days: learning to code & finding a co-founder
10:10 – Raising seed funding & first customers (Deliveroo)
12:27 – Co-creating with early adopters
16:10 – Slow growth to product-market fit (4+ years)
18:30 – Defining product-market fit (retention & renewal)
21:09 – Building repeatable sales: from scrappy to scalable
23:36 – Why marketing came before hiring sales
25:22 – Content as Juro’s growth engine
26:06 – Founder self-doubt & keeping balance with family life
29:16 – Work-life balance & startup intensity
31:21 – Starting Juro while becoming a parent
33:07 – Early hires, talent density & culture fit
37:12 – Scaling the team from 30 to 100+
39:05 – Rethinking hiring in the AI era
40:51 – Why fewer people, but higher talent density, wins
41:22 – Picking the right VCs & long-term partners
45:28 – Radical transparency with the board & team
47:43 – Building trust with customers (handwritten notes & support)
50:20 – Using community to strengthen customer relationships
51:27 – Betting big on AI copilots & agents
55:09 – How AI is reshaping legal jobs
59:32 – Competing with incumbents & new AI-native challengers
1:02:12 – What’s Juro’s moat?
1:04:24 – The next 5 years for Juro
1:06:13 – Fundraising is just “stopping for petrol”
1:06:40 – Luck vs skill in entrepreneurship
1:08:41 – Final reflections & where to follow Richard
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In this episode, I sit down with Cecily Motley — founder of Harriet and previously the CEO of Motley, a direct-to-consumer jewellery brand that raised millions before collapsing in the wake of Apple’s privacy update.
We talk about the emotional toll of shutting down a business with your name on the door, the lessons she brought into building a venture-scale B2B company, and how she's leading a startup while raising two young children.
This is a conversation about resilience, reinvention, and what happens after your startup fails.
⏱️ CHAPTERS:
00:00 - Intro: Cecily’s story in 20 seconds
01:15 - Why her first startup, Motley, shut down
04:33 - The hidden costs of DTC and the iOS14 death blow
08:10 - The emotional experience of failure as a founder
12:00 - Starting Harriet: a complete pivot to B2B HR tech
15:45 - What Harriet does and why it matters
18:20 - Lessons from DTC applied to B2B SaaS
21:30 - Fundraising post-failure: the mindset shift
25:00 - What makes a defensible company in 2025
28:00 - Building while parenting: realities vs LinkedIn myths
32:40 - Maternity & paternity leave: how founders should lead
36:15 - Advice for founders dealing with failure
39:00 - The importance of self-identity beyond the startup
42:00 - Final reflections and Cecily’s founder advice
#Startups #Founders #B2B #DTC #Harriet #Leadership #TheEverydayFounder #Entrepreneurship
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Why This Founder Left a $160M Startup to Fix Supply Chains with AI
Cedrik Hoffmann is the co-founder & CEO of Ameeba, a startup bringing AI-powered intelligence to supply chain operations. Before that, he scaled and exited Valoreo — a $160M VC-backed roll-up of consumer brands across Latin America.
In this conversation, Cedrik shares the raw truth of leaving high-paid jobs, building in overlooked industries, and how personal loss and failure shaped his founder mindset. From hustling trade shows in Taiwan with no product, to raising millions and leading hundreds — this is a story of grit, reinvention, and staying obsessed with the problem.
—
Chapters
00:00 – The only career where failure is rewarded
01:00 – Cedrik’s early life and unlikely path to Goldman Sachs
03:00 – Realizing banking wasn’t the dream
04:40 – The turning point: advice from his wife
06:00 – Going all in: no business, no plan, just hustle
08:00 – Meeting Jack and taking over a Taiwanese factory
11:00 – How a cold call from old friends led to Valoreo
13:00 – Raising $160M and scaling across Latin America
15:30 – Why fundraising isn’t the milestone
17:00 – The truth about exit returns and dilution
18:50 – The origin of Ameeba and building the tool he wished he had
21:00 – AI in supply chains: hype vs real problems
23:30 – How Cedrik found the right co-founder
26:00 – Choosing co-founders like life partners
29:00 – Why co-developing with customers worked
32:00 – What most B2B founders get wrong about product
34:00 – The zombie tech stack inside global supply chains
36:00 – How geopolitics is reshaping where goods are made
38:00 – Nearshoring, cost misconceptions, and supply chain as a brand story
42:00 – Competing with Shein and surviving retail disruption
44:00 – Why founders need to understand their supply chain
48:00 – Balancing fatherhood and founder life
52:00 – Cedrik’s biggest failure — and what he learned
54:00 – Luck vs talent vs grit
56:00 – Where to find Cedrik online
—
Enjoyed this episode?
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From £0 to £9M Booked in Two Years – The Cold Call Comeback | Greg Freeman, Data Literacy Academy
On this episode of The Everyday Founder, I sat down with Greg Freeman, founder of Data Literacy Academy. From selling nightclub tickets in uni to building a 7-figure enterprise training platform, Greg’s story is packed with real, tactical advice for founders on the front line.
We break down the early days, how he signed Bentley and SSE as clients before hiring a full team, why cold calling still works, and what building an enterprise business really looks like behind the scenes.
👇 Chapters & Timestamps 👇
00:00 – Why Cold Calling Still Works
00:52 – Meet Greg Freeman, Founder of Data Literacy Academy
01:17 – Why Greg Became an Entrepreneur
04:20 – Backpacking in Peru & the Y Combinator Spark
05:54 – What Data Literacy Academy Actually Does
07:13 – Selling to Startups vs Selling to Enterprise
08:41 – Winning Bentley, SSE, and Aston Uni as First Clients
11:00 – The 0 to £1M Journey in 9 Months
13:25 – The Enterprise Go-To-Market Strategy
17:21 – How Greg Became a Data Expert Without a Data Degree
19:14 – Picking Up the Damn Phone (How Greg Closed Big Deals)
23:40 – Step-by-Step: Greg’s Cold Call Sequence
26:50 – Cold Calling Isn’t Dead. You’re Just Scared.
30:05 – Founder Loneliness, Solo vs Co-Founder Debate
34:03 – Why Your Co-Founder Might Be the Most Expensive Round
36:00 – Hiring Early: What Greg Got Right
38:38 – The “Bleeds Green” Test for Early Hires
41:01 – How They Built a High-Performance Team Culture
44:07 – Radical Candour and No Dicks Allowed
46:34 – Founder Strengths: Strategy > People Management
49:11 – Culture That Actually Drives Growth
52:18 – The Fast-Track: James’ Journey from £18k to Head of Role
55:06 – Values Over Ping-Pong Tables
58:26 – What’s Next for Data Literacy Academy
1:00:26 – Exit Strategy vs Lifestyle Business
1:03:06 – Luck vs Talent: What Actually Builds a Business
1:03:48 – Where to Find Greg Freeman Online
🔗 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregfreemandla
🎓 Learn more about Data Literacy Academy: https://dataliteracyacademy.com
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What does it take to stay relevant as the world changes around you?
In this powerful episode, I sit down with Steve Cockram — co-founder of GiANT and co-author of Five Voices — to explore how leadership is evolving in the digital age. From delivering a keynote in Abu Dhabi (after Bill Clinton and Bill Gates!) to building a leadership platform used by 250k+ people, Steve unpacks his journey with radical honesty.
We talk:
- The real cost of being a founder
- How to avoid becoming an “oxbow lake” in your industry
- Why most co-founder relationships fail — and how his didn’t
- And how self-awareness is the unfair advantage in leadership and life
Chapters:
00:00 - The age of AI & changing leadership
01:23 - Meet Steve Cockram: from pastor to keynote speaker
02:54 - Giving a speech after Bill Gates (and without a script)
04:09 - Why failure makes you relatable — and valuable
05:42 - Reinventing leadership tools for the 99.9%
08:04 - Five Voices: the leadership personality system
11:10 - Superpowers of each voice: pioneer, connector, creative, guardian, nurturer
13:28 - The imbalance of voices in leadership — and why it matters
14:39 - Are personality types fixed?
20:16 - Why nurturers make amazing founders (once they believe it)
22:51 - Founders are the product — and the pressure is real
25:29 - Lessons from the early days of GiANT
30:20 - Why luck often looks like generosity
31:02 - Leadership must evolve with tech
33:14 - How to stay relevant by investing in younger talent
34:31 - Introducing Pulse: AI-powered relational intelligence
36:37 - The future of leadership is communication
39:04 - Remote vs in-person: the hybrid debate
41:29 - Can anyone become a great leader?
46:38 - The one trait every founder needs: integrity
49:00 - Co-founders: the hardest and most important relationship
53:33 - Lessons from 32 years of marriage
57:17 - How to build a family as a founder
01:01:23 - Leading with the end in mind
01:06:47 - Why most CEOs are lonely — and how to fix it
01:10:05 - Who really helps founders grow
01:13:01 - Advisory boards to AI hacks
01:15:32 - Talent or luck? What really matters
01:19:28 - Where to find Steve
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Entrepreneurship isn’t just about raising VC money—it's about playing your own game. In this episode of Everyday Founder, Jordan Schlipf, co-founder of Rainmaking and Startup Bootcamp, shares the highs and lows of his entrepreneurial journey, from bootstrapping businesses to scaling and exiting a consulting firm to Bain & Company.
🚀 We dive deep into startup failures, venture building, risk diversification, and why boring businesses can be the most profitable. If you're thinking about starting or scaling a company, this is a must-watch!
🔔 Don't forget to like, subscribe, and hit the notification bell for more founder insights!
📌 Chapters:
00:00 - The Bigger Picture of Entrepreneurship
00:54 - Introducing Jordan Schlipf
01:18 - What is Rainmaking?
02:45 - The Rainmaking Business Model Explained
03:35 - Success Stories from Rainmaking
04:56 - Notable Startup Exits & Failures
06:19 - The Ego vs. Team Success in Startups
08:11 - Risk Mitigation in Entrepreneurship
09:40 - Capping Upside to Protect Downside
13:30 - How Jordan Joined Rainmaking
14:52 - Accidentally Building a Consulting Firm
16:46 - The Corporate Innovation Opportunity
20:28 - Scaling and Selling a Consultancy to Bain
21:23 - How to Sell an Agency or Professional Services Firm
25:45 - Hiring a CEO & Exiting Operations
31:59 - When to Pull the Plug on a Startup
34:47 - Balancing Risk and Resilience as a Founder
38:26 - From Investment Banking to Entrepreneurship
44:10 - Execution Over Novelty: Why Ideas Don’t Matter
49:53 - The Myth of Unicorns & VC Culture
52:18 - Profitable ‘Unsexy’ Businesses That Win
56:07 - Structuring Leadership Transitions
01:07:16 - The Future of AI & Vertical Applications
01:09:44 - Picking the Right Startup Idea: Don’t Rush
01:17:24 - Why Jordan Joined Opus & Founder Community
01:20:28 - Luck vs. Skill: What Really Matters?
01:26:31 - Where to Connect with Jordan
💬 Join the conversation: Drop a comment below—what was your biggest takeaway from this episode?
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On this episode of Everyday Founder we sit down with serial entrepreneur Andrew Humphries, formerly of The Bakery. Andrew shares his insights on building and scaling businesses, finding the right co-founder, securing funding, and navigating the challenges of entrepreneurship. With a track record that includes leading sales at Adeptra (sold for $135M), advising the UK government on tech talent, and co-founding The Bakery, Andrew's wisdom is invaluable for any founder looking to grow their business.
Tune in to hear Andrew's raw and real insights on startup life, leadership, and making the right bets as an entrepreneur.
Chapters:
00:00 - Welcome Andrew Humphries
00:07 - From Adeptra to Government Advisor
00:31 - The Bakery: A Corporate Accelerator
01:51 - The Secret to Building Unicorns
04:43 - Why Andrew Stepped Away from The Bakery
06:41 - Finding the Right Co-Founder
12:16 - The Three Questions to Ask a Co-Founder
15:36 - When Should You Raise Funding?
22:26 - The Reality of Big Fundraising Rounds
29:05 - Lessons from The Bakery and Beyond
37:37 - The Trade-Offs of Being a Founder
45:03 - Managing Burnout & Founder Mental Health
50:32 - What Business Would Andrew Build Today?
54:46 - The Role of Luck vs. Talent in Entrepreneurship
58:53 - Final Thoughts & Wrap-Up
If you're a founder or aspiring entrepreneur, hit subscribe and turn on notifications for more insights from top business leaders.
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In this episode of Everyday Founder, we sit down with Anton Boner, CEO & Founder of Screenloop, the first AI-powered applicant tracking system (ATS) with an auto-generated scorecard.
Anton shares his incredible journey—from being a high school teacher to climbing the ranks at Stack Overflow (promoted 7 times in 8 years!) to launching a venture-backed SaaS startup that’s redefining hiring and recruitment.
In this episode:
✅ The leap of faith from teaching to enterprise sales
✅ How Anton helped grow Stack Overflow before its $1.8B acquisition
✅ The evolution of Screenloop—from an AI note-taker to a full hiring platform
✅ The challenges of building a SaaS startup as a non-technical founder
✅ How AI is reshaping the hiring process (and why the CV might be dead by 2025)
✅ Fundraising insights—raising $10M and choosing the right investors
Whether you’re a founder, recruiter, or just fascinated by the intersection of AI & hiring, this episode is packed with insights on entrepreneurship, scaling, and the future of recruitment.
Don’t forget to like, subscribe, and drop a comment below—what’s your take on AI in hiring?
📌 Chapters:
00:00 – Introduction & Anton’s Background
01:08 – What is Screenloop?
01:39 – From Teacher to Tech Sales at Stack Overflow
02:54 – Making the Leap: Career Change & Relocation
05:05 – The Birth of Screenloop
07:23 – The Challenges of Being a Non-Technical Founder
08:56 – Building the First Product & Early Growth
10:59 – The COVID Hiring Boom & Market Shift
13:09 – Pivoting from AI Note-Taker to Full ATS Platform
15:48 – The Power of Remote Teams & Culture at Screenloop
20:26 – Remote Work vs. In-Office Collaboration
23:23 – Scaling from $100K to Seven Figures
27:33 – How a Founder Switches Off & Avoids Burnout
34:15 – AI & The Future of Recruitment
39:34 – The Death of the CV?
42:54 – Raising $10M & Choosing the Right Investors
47:16 – Founders: Luck vs. Skill?
55:02 – What’s Next for Screenloop?
#AI #Startups #Recruitment #SaaS #TechEntrepreneur #Screenloop #EverydayFounder
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Ever wondered how someone goes from working as a Floor Manager at Halfords to raising £2M for an AI startup?
In this episode of The Everyday Founder Podcast, Martin Mason, CEO of Talent Mapper, shares his unconventional journey, from retail and HR to building a high-growth HR tech company.
We dive deep into:
✅ The struggles of fundraising (and why it's a nightmare)
✅ How Talent Mapper landed enterprise clients from Day 1
✅ The truth about founder burnout and why therapy helped
✅ Why internal promotions can save companies £450K+
If you're a founder, entrepreneur, or just curious about the startup grind, this episode is packed with insights, lessons, and hard truths you won’t want to miss.
#StartupJourney #Entrepreneurship #HRTech #FounderLife #BusinessGrowth
📍 CHAPTERS:
00:00 – Intro: Who is Martin Mason?
01:19 – The accidental entrepreneur: From Halfords to HR Tech
05:32 – Building TalentMapper: A problem worth solving
10:57 – The truth about fundraising (and why it's brutal)
15:40 – Landing enterprise clients as a startup
21:13 – Internal promotions vs. external hiring (£450K savings!)
28:05 – The challenges of scaling a startup
35:40 – The dark side of entrepreneurship: Burnout & therapy
42:22 – AI & the future of HR Tech
50:01 – Martin’s advice for founders: Hiring, growth & resilience
55:15 – What’s next for TalentMapper?
🎧 Listen & Subscribe for More Everyday Founder Stories!
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In this episode of Everyday Founder, we sit down with Nick Valenzia, co-founder of Leafr, a London-based platform transforming sustainability consulting. Leafr connects mid-market businesses with top-tier climate and ESG consultants, offering expert solutions at a fraction of traditional consulting costs.
🚀 Key Takeaways from This Episode:
✅ The rising demand for sustainability expertise in business
✅ How Leafr built a 500+ consultant network with a growing waitlist
✅ Navigating the challenges of fundraising in a high-interest environment
✅ Finding the right co-founder and building a lean, scalable team
✅ The role of AI in sustainability and the future of climate solutions
00:00 - Intro to the Episode
00:35 - What Is Leafr & Why It Exists
01:46 - The Growing Demand for Sustainability Consulting
03:23 - How Leafr Built a 500+ Consultant Network
05:50 - Raising $500K in a High-Interest Market
07:25 - The Biggest Challenge: Bridging the Sustainability Skills Gap
09:19 - Lessons from a Failed Startup & Founder Fit
12:07 - Balancing Work, Life & Founder Burnout
14:45 - Building a Lean & Scalable Business Model
18:04 - Why Advisors Are Critical for Growth
22:19 - The Future of Sustainability & AI’s Role
26:07 - How Leafr Plans to Scale Next
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What if you could build a tech empire without writing a single line of code? 🚀
In this episode of The Everyday Founder, Olga Dogadkina, Founder & CEO of Emperia, shares her journey of turning an ambitious idea into a multi-million-dollar business. From partnering with global brands like Walmart, Bloomingdale's, and L'Occitane to raising $10 million in funding, Olga proves that success isn’t just about coding—it’s about vision, resilience, and the right team.
In this episode:
✔ How Olga built a tech-driven company without a technical background
✔ The tough decision to relocate to the U.S. for growth
✔ Fundraising challenges and what she learned from them
✔ Building a diverse, international team across 13 countries
🔔 Don't forget to like, comment, and subscribe
Chapters:
00:00 – Introduction to Olga Dogadkina
00:33 – From an idea to a global business
01:46 – Challenges as a non-technical founder
06:03 – Moving to the U.S.: The make-or-break decision
10:55 – Raising $10 million: The reality of fundraising
16:04 – Building a diverse, global team
22:30 – Lessons learned from scaling Emperia
28:01 – The future of virtual retail experiences
34:16 – Olga’s advice to aspiring founders
40:45 – Final thoughts and where to find Emperia
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🎵 What if you could use your favourite chart-topping songs legally in your YouTube videos?
In this episode of The Everyday Founder, we dive into the future of music licensing with Paul Sampson, Founder & CEO of Lickd. Paul shares his incredible journey in creating a groundbreaking platform that makes mainstream music accessible for content creators while navigating the complex world of copyright claims.
🔥 What we cover:
- The problem with using mainstream music on platforms like YouTube and TikTok
- How Lickd bridges the gap between creators and music rights holders
- The secrets to building a scalable business in the creator economy
- Don’t miss this insightful conversation packed with actionable takeaways for creators, entrepreneurs, and brands alike!
📍 CHAPTERS
00:00 – Introduction to Paul Sampson & Lickd
02:15 – The music licensing problem for creators
06:45 – Why copyright claims hurt creators’ revenue
10:30 – Building trust with major labels and publishers
14:20 – How Lickd democratizes music for creators
18:40 – The importance of licensing for future monetization
22:15 – How Lickd attracted major partnerships (e.g., Warner Music, Epic Games)
27:50 – Scaling the Lickd platform for creators and brands
33:10 – Advice for founders raising investment for a new business
38:45 – How to build a strong team and culture
44:15 – Future of music licensing and new media innovations
50:30 – The role of luck vs. skill in entrepreneurship
56:15 – Final thoughts and call to action
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Ever wondered how fresh graduates can successfully transition into the professional world? In this episode of The Everyday Founder Podcast, we sit down with Peter Wood, the inspiring CEO and founder of The Graduate Guide. Peter shares his journey from a recent UCL graduate to a full-time entrepreneur reshaping early career opportunities through community, storytelling, and innovation.
We dive into:
📌 The challenges graduates face entering the workforce
📌 Breaking traditional career paths and redefining success
📌 Building The Graduate Guide: from podcast idea to powerhouse media platform
📌 Collaborating with industry giants like Google to foster young talent
📌 Practical tips for leveraging LinkedIn to unlock career opportunities
📖 Chapters:
00:00 - Introduction
00:25 - What Is The Graduate Guide?
01:12 - Addressing the UK Career Crisis
03:12 - Breaking the Transition Barriers from University to Work
07:05 - The Birth of The Graduate Guide Over a Pint
10:14 - Building Confidence Through Curiosity
13:41 - Peter’s Childhood and Entrepreneurial Influences
16:00 - Podcast Milestones: 200 Episodes and Counting
18:14 - Leveraging LinkedIn for Building Connections
22:24 - Balancing Online and Offline Relationships
27:34 - Exciting Collaborations with Google
32:08 - Perspectives on Entrepreneurship in the UK
36:00 - Addressing Corporate Job Descriptions vs. Startup Appeal
42:30 - Revolutionizing Career Storytelling for Students
47:16 - The Importance of Personal Branding for Employers
50:38 - Building a Team: Meeting Co-Founder Molly
54:41 - Sustaining Yourself as a Young Entrepreneur
56:37 - Luck vs. Skill in Entrepreneurship
59:14 - Where to Find Peter and The Graduate Guide
📲 Connect with Peter:
LinkedIn: https://www.linkedin.com/in/peterwood
Instagram: @GraduateGuide
💼 About The Graduate Guide:
Helping students and young professionals navigate the transition from university to the working world through inspiring content, networking events, and career insights.
👉 Subscribe for more inspiring conversations with entrepreneurs and innovators reshaping industries!
#TheGraduateGuide #YoungEntrepreneur #CareerAdvice #StartupJourney #Podcast
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