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Customer Connect: A Customer Experience Podcast for Small Business Owners
Nicole Keleher
119 episodes
1 month ago
This final episode of the year is a chance to stop, take a breath and look at what actually shaped 2025 for independent retailers and service providers. I’m sharing the patterns I saw across client work, audits and conversations—what worked, what held businesses back and the areas that consistently created momentum. We walk through the lessons worth carrying into 2026, the customer experience advantages independents must hold onto, and a real-life online shopping experience that reminded me e...
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Entrepreneurship
Business,
Marketing
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All content for Customer Connect: A Customer Experience Podcast for Small Business Owners is the property of Nicole Keleher and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This final episode of the year is a chance to stop, take a breath and look at what actually shaped 2025 for independent retailers and service providers. I’m sharing the patterns I saw across client work, audits and conversations—what worked, what held businesses back and the areas that consistently created momentum. We walk through the lessons worth carrying into 2026, the customer experience advantages independents must hold onto, and a real-life online shopping experience that reminded me e...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/119)
Customer Connect: A Customer Experience Podcast for Small Business Owners
The 2025 Wrap Up!
This final episode of the year is a chance to stop, take a breath and look at what actually shaped 2025 for independent retailers and service providers. I’m sharing the patterns I saw across client work, audits and conversations—what worked, what held businesses back and the areas that consistently created momentum. We walk through the lessons worth carrying into 2026, the customer experience advantages independents must hold onto, and a real-life online shopping experience that reminded me e...
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1 month ago
14 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Becoming the Leader Your Small Business Needs
Stepping into the role of “leader” isn’t something most independent retailers plan for. It usually happens because the business grows, you hire someone, and suddenly the way you show up matters in a new way. In this conversation, Krista Williamson joins me again to talk about the parts of leadership we rarely discuss—why it feels uncomfortable, the habits that hold us back, and the skills that actually make a difference. We dig into the moments that trip business owners up: wanting to be like...
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1 month ago
59 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Stop Wasting Time on the Wrong Tech: What Small Businesses Really Need
These days, small business owners have access to all the same types of tech that big brands use — but that doesn’t mean every tool is worth your time. In this episode of The Customer Connect Podcast, I’m talking about how to pick the technology that actually helps your customer experience — and how to avoid the tools that just add more work to your day. We’ll go through the tech that genuinely makes life easier for both you and your customers, what to watch out for before adding something new...
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1 month ago
13 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Quick Fixes to Prepare for Christmas Trade
Christmas is coming fast, and for most small business owners it’s exciting — and a bit chaotic. In this episode of The Customer Connect Podcast, I’m sharing six quick fixes you can make right now to get ready for Christmas trade — three for online stores and three for those of you running bricks-and-mortar. They’re simple things that don’t take long but make a real difference to how your business runs and how your customers feel. We’ll talk about how to: • Improve your top product listi...
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1 month ago
13 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Email Pop-Ups: The Right Way vs the Wrong Way
In this episode of Customer Connect, Nicole walks through two real website pop-ups targeting email sign-ups. One brand makes it simple and wins the sale. The other adds friction and loses the customer. You’ll learn what creates a seamless experience, how to build your email list without annoying people, and why customers walk away when the sign-up process asks for too much. Perfect for independent retailers looking to increase conversions without discounting. Instagram: @theretailmarketers We...
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1 month ago
16 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
The Seasonal Operator Episode 3: Turning a One-Day Event into 46 Years of Loyalty
In this Seasonal Business Operator bonus episode of the Customer Connect Podcast, Nicole dives into one of the smartest—and sweetest—seasonal marketing strategies ever created: Ben & Jerry’s Free Cone Day. What began as a small thank-you event for local customers has become a 46-year tradition that continues to attract crowds, media coverage, and customer loyalty across the globe. This episode isn’t about ice cream—it’s about strategy. Nicole unpacks how one free event became a marketing ...
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2 months ago
10 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Breaking the Busy Cycle: Why Retailers Avoid What Matters Most - Interview with Krista Williamson
In this episode of the Customer Connect Podcast, Nicole sits down with business and mindset coach Krista Williamson—a former retailer turned coach—to talk about the everyday habits that quietly hold business owners back. Together they unpack why so many of us avoid the tasks we know will move our business forward, and how small mindset and routine shifts can make the difference between constant overwhelm and genuine progress. Krista shares insights from her 20 years in retail and her five yea...
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2 months ago
57 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
How Friction Costs You Sales (and How to Stop It)
Customers don’t stop shopping with you because your products aren’t good — they stop because something in the process makes it too hard. In this episode, we look at friction — the small frustrations that quietly cost you sales. It might be a slow website, unclear pricing, a checkout that takes too long, or a customer walking in and not being greeted. These are simple problems to fix once you notice them. We’ll talk through how to spot friction in your store and online, what to do to rem...
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2 months ago
18 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
The Smart Retailer’s Guide to Black Friday
In this episode of the Customer Connect Podcast, Nicole Keleher breaks down how to win Black Friday without losing your margins or your sanity. With everyone racing to the bottom on discounts, she shares a smarter, experience-led approach that builds profit and loyalty — not just sales. Nicole walks through her Offer Ladder Framework, showing you how to plan deals that attract customers, grow your basket size, and strengthen your brand. You’ll also learn practical in-store and online tips to ...
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2 months ago
22 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
How Personal Video Messages Can Boost Customer Experience & Sales
Standing out from the competition isn’t about louder ads or fancier packaging — it’s about building real connections with your customers. In this episode of Customer Connect, Nicole shares how she used Bonjoro, a simple video messaging tool, to create personal moments that built trust, boosted repeat sales, and delivered standout customer experiences. This is not a sponsored episode and Nicole is not affiliated with Bonjoro. It’s simply a practical example of how personal video messages can s...
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2 months ago
12 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Experience Wins: Turning Customers into Loyal Fans
Experience Wins is all about simple but powerful customer experience ideas that any retail, hospitality, or service business can put into practice. In this episode of the Customer Connect Podcast, Nicole shares real-life examples designed to spark ideas you can adapt in your own business. These episodes prove that connection doesn’t need to be complicated or costly — small, thoughtful touches can strengthen loyalty, set you apart from competitors, and drive long-term growth. Insta...
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3 months ago
18 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Seasonal Operator Ep. 2: Why Adding a Second Business Might Cost You More Than It Makes
In this episode of the Customer Connect Podcast, I dive into one of the most common questions seasonal business owners face: should you add a complementary product or even launch a second business to smooth out the quieter months? On the surface it sounds logical, but in reality it can add more complexity than profit. I share my own experience of running a Christmas retail store alongside a party supply business, the pitfalls I discovered, and the key questions you need to ask before he...
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3 months ago
15 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Stop Wasting Emails: How to Send the Ones Customers Open
Email is more than a sales tool—it’s a customer experience strategy. In this episode of the Customer Connect Podcast, Nicole Keleher shares how to stay consistent with email marketing and why segmentation turns a simple newsletter into a powerful driver of trust and sales. You’ll hear practical tips on setting up a welcome email, batching content, resending unopened campaigns, and creating targeted messages that actually get opened. If you’ve been sending emails on and off or avoiding them al...
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3 months ago
20 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Why Email Beats Socials Every Time
Email isn’t just another marketing tool—it’s the most reliable way to connect with your customers. In this episode of the Customer Connect Podcast, Nicole Keleher dives into why email delivers stronger results than social media, practical incentives to grow your list, and simple ways to collect signups in-store and online. If you’ve been putting email in the “too hard” basket, this is your reminder that it’s one of the most profitable customer experience strategies you can use. Follow @there...
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3 months ago
15 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
The Website Audit Every Retailer Needs Before Peak Season
The busiest quarter of the year is here, and before you spend money on ads or boosted posts, it’s worth asking: is your website actually ready to convert? In this episode of the Customer Connect Podcast, I walk you through the simple website tweaks that can dramatically improve customer experience and sales. Your website is often the first impression customers get of your business. With 76% of shoppers checking online before visiting a store, even the smallest issues—like broken links, ...
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3 months ago
21 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
House2Home Moorebank: How Customer Experience Builds a Destination Store
In this episode of Customer Connect, I’m joined by Victoria Christofa from House2Home Moorebank, a family-run homewares store in Sydney that has built its reputation on creating memorable customer experiences. Victoria shares the story of her family’s 18-year retail journey, highlighting the store’s continued evolution and growth into a destination that attracts customers from across the country—especially during their famous Easter and Christmas displays. We talk about how House2Home has tur...
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4 months ago
49 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
The Hidden Challenges of Seasonal Businesses
The Customer Connect Podcast now includes an extra monthly episode designed just for seasonal business operators. These episodes focus on the unique challenges of trading in short bursts and making the most of your peak periods. Seasonal operators include: Christmas shopsSki hire businessesTourism retailers, cafés, and accommodationEvent operatorsWedding providersGarden centres and nurseriesIce-cream shops, hot chocolate bars, eggnog makersNail salons and blow-dry bars during peak social seas...
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4 months ago
16 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
Experience Wins Ep.1: Small Touches, Big Impact
Welcome to the first episode of Experience Wins, a new monthly series on the Customer Connect podcast. In each instalment, Nicole shares practical customer experience ideas drawn from real businesses across different industries. These are not abstract theories, but examples you can adapt in your own store, service, or team. The focus is on simple touches that create stronger connections, keep customers coming back, and build long-term value for your business. For simple, light bulb ideas you ...
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4 months ago
15 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
How Christmas Store Displays Boost Customer Spending
Did you know 84% of customers say they’re more likely to shop somewhere that “feels festive” rather than one that doesn’t (NRF 2023)? Creating a Christmas display doesn’t have to be costly or complicated, yet it can make a real difference to how customers feel in your space — and how much they spend. In this episode of Customer Connect, Nicole shares practical, affordable ways to bring the festive season into your business. From fairy lights and wreaths to slimline Christmas trees, garlands, ...
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4 months ago
28 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
The Disney Approach to Customer Experience Every Small Business Can Use: Interview with Vance Morris
What can small business owners really learn from Disney about customer experience? In this episode of Customer Connect, I’m joined by Vance Morris — a former Disney leader turned entrepreneur — to explore how the systems and “wow” moments that make Disney famous can be used in any retail or service business. Vance shares how to create simple systems that free up your time, design moments that customers can’t help but talk about, and avoid the common service gap where most businesses believe t...
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4 months ago
56 minutes

Customer Connect: A Customer Experience Podcast for Small Business Owners
This final episode of the year is a chance to stop, take a breath and look at what actually shaped 2025 for independent retailers and service providers. I’m sharing the patterns I saw across client work, audits and conversations—what worked, what held businesses back and the areas that consistently created momentum. We walk through the lessons worth carrying into 2026, the customer experience advantages independents must hold onto, and a real-life online shopping experience that reminded me e...