Send us a text Buyers don’t crave a pitch; they crave progress. We sat down with Lynn Jensen Nelson, founder of Conversion Omics, to unpack the language, mindset, and micro-moves that turn sales from pressure into partnership. From the first hello to the final paperwork, small word choices change how customers feel, think, and decide—and those feelings are what they remember. We break down the real power of “let’s,” “solutions,” and “next steps,” and why “easy” isn’t a buzzword but a bluepri...